From expanding into the UK to managing cross-cultural collaborations, Julien shares practical insights on how brands can think beyond local markets and build impactful strategies across Europe.

We also dive into the realities of B2B campaigns today:

• Why international expansion requires more than just translation
• The key differences in content formats and audience behavior across markets
• What defines a top-performing campaign beyond simple visibility
• How to structure influencer campaigns with a repeatable framework
• The most effective LinkedIn formats in 2025 and what’s coming next

Looking ahead, Julien shares his perspective on LinkedIn trends for 2026, including:
• The rise of video and evolving engagement metrics
• Why “saves” are becoming a key performance indicator in B2B
• The balance between personal branding and professional expertise
• How brands can stand out through creativity, consistency, and relevance

💡 Whether you’re a B2B brand, marketer, or content creator, this episode will give you a clear, practical understanding of how to navigate international growth and LinkedIn performance in today’s evolving landscape.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Recognized as a Rethink Retail Top Retail Expert 2026 and a Retail Technology Innovation Hub Top 100 Retail Technology Influencer 2025, Steve has built a reputation for helping retailers and brands turn complex market data into clear commercial insight.

With more than a decade leading Insight Retail Group, Steve works at the intersection of data, technology, and retail strategy, advising everyone from regional chains to global retailers on how to make faster and smarter decisions.

Beyond his work in retail intelligence, Steve has also built a highly engaged professional audience on LinkedIn, where he shares sharp commentary on retail innovation, industry trends, and the realities behind the retail technology ecosystem.

In this conversation, we explore:

• How decision-making and budget politics differ between regional retailers and global enterprises
• Why data-driven insights sometimes fail inside organizations despite clear evidence
• What motivated Steve to start creating content on LinkedIn and the gap he saw in retail conversations
• How professionals can create content that actually saves executives time and delivers real insight
• Why practitioners often have more influence than vendors in B2B decision-making
• The real commercial impact of B2B influencer marketing and industry credibility
• What brands must understand about audience pressures, KPIs, and internal roadblocks before collaborating with experts

This episode also touches on Steve’s experience collaborating with Les Années Folles, and how credible voices in an industry can help brands build trust, visibility, and meaningful commercial relationships.

Whether you're a retail executive, B2B marketer, tech founder, or industry analyst, this episode offers practical insights on how expertise, content, and influence intersect in modern B2B markets.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The B2B creator economy is evolving, and it’s no longer about content alone.

In this episode of The LAF B2B Influencer Podcast, we dive into Creator Economy 2.0, where creators are no longer just external voices but strategic assets embedded into brand leadership, demand generation, and growth strategy.

We explore how B2B creators are reshaping the way companies communicate, influence, and scale trust, moving from ad-driven tactics to structured, creator-led ecosystems.

In this episode, we cover:

• How B2B creators are transitioning from freelancers to strategic partners inside organizations

• How creators and executives co-create leadership content that performs on LinkedIn

• The power of decentralized storytelling through employees and creators

• The KPIs that matter beyond reach and engagement are pipeline, intent, and revenue impact

• The challenges brands face when shifting to creator-led storytelling

• What the future structure of B2B creator programs really looks like

The B2B creator is no longer just a voice on a channel; they are a bridge between expertise and trust.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The era of the faceless B2B brand is officially over.

In this opening episode of Season 2, we explore one of the most significant shifts in B2B marketing today: the rise of in-house creator teams, Creator Labs, and Influence Hubs inside enterprise brands.

More than 68% of enterprise B2B companies now employ or contract full-time creators. But why is this happening now? And what does it change for thought leadership, storytelling, sales alignment, and influencer marketing as a whole?

In this episode, Sam and Russ break down:

• Why B2B brands are moving from logo-led communication to people-led influence

• How internal creators impact LinkedIn engagement, visibility, and prospect trust

• How Creator Labs are structured and why they operate more like a newsroom than a traditional marketing team

• The frameworks used to translate expert knowledge into engaging, high-performing content

• The core skills that define a strong in-house B2B creator today

• 
  

This episode is essential listening for CMOs, marketing leaders, B2B founders, influencer marketing professionals, and creators who want to understand where B2B influence is heading and how to build trust at scale in a noisy market.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The rise of fake influencers and AI-generated engagement is quietly reshaping LinkedIn and not in a good way.

In this episode of The LAF B2B Influencer Podcast, we uncover how bot-driven profiles, inflated metrics, and fake engagement are eroding trust across the B2B ecosystem.

What’s inside:

• How AI bots are manipulating LinkedIn engagement and misleading brands

• The red flags that reveal inauthentic influence from off-balance engagement ratios to fake demographics

• Why sentiment analysis is becoming the most powerful tool for measuring real impact

• How to protect your brand from fake influencers and focus on authentic creators who drive business outcomes

• A deep dive into campaign management from prospection to compliance, timing, and tracking ROI

Whether you’re a B2B brand, marketing strategist, or LinkedIn creator, this episode gives you the playbook to identify fake influence, build credibility, and run more effective influencer campaigns.

It’s time to move beyond vanity metrics and focus on what truly matters authentic influence that drives real conversations and results.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode of the Laugh B2B Influencer Marketing Podcast, we dive deep into what every B2B brand, influencer, and agency needs to know about building real impact on LinkedIn.

👉Part 1: The Anatomy of High-Converting LinkedIn Content
Discover what makes LinkedIn posts perform beyond vanity metrics. From storytelling that builds credibility to creator strategies that drive meaningful engagement, we break down how B2B content can move from “just visible” to “highly influential.”

👉Part 2: Going Global – Expanding Your B2B Influence
Once your content converts, how do you scale it internationally? We explore the challenges and opportunities of entering new markets, cultural adaptation, and the role of creators as trusted bridges for B2B brands going global.

Whether you’re a B2B marketer, brand leader, agency strategist, or LinkedIn creator, this episode delivers actionable insights into:

• How to design LinkedIn content that converts leads into business opportunities.

• Proven strategies for B2B influencer campaigns that resonate with decision-makers.

• What it really takes to expand into international markets while keeping authenticity.

• 
  

🎧 Tune in now and learn how to transform your LinkedIn presence into a growth engine and prepare for the future of B2B influence, both locally and globally.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

LinkedIn isn’t just a networking site anymore — it’s a thriving content platform where Millennials, Gen Z, and even early Gen Alpha are reshaping how influence works in B2B.

In this episode of The LAF B2B Influencer Podcast, we unpack the generational shifts transforming the creator economy on LinkedIn — and what that means for brands, marketers, and influencers who want to stay ahead.

You’ll discover:

• How Millennials, Gen Z, and Gen Alpha consume content differently on LinkedIn

• Why younger audiences value authenticity over polish — and how brands can adapt without losing credibility

• The key traits of tomorrow’s high-performing creators (and why they’re more than just “influencers”)

• How B2B companies can co-create with LinkedIn creators for deeper engagement and measurable results

• The evolution of “influence” in a professional context — and where it’s headed next

• 
  

Whether you’re a B2B brand leader, influencer marketing strategist, LinkedIn creator, or agency partner, this episode gives you a blueprint for navigating the next wave of the creator economy.

Listen now to learn how to future-proof your B2B influencer strategy — and start building long-term influence that goes beyond impressions.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

What’s really driving engagement on LinkedIn for B2B brands in 2025?

In this episode, we break down the content formats that convert, KPIs that actually matter, and how to align influencer content with real business goals.

💡 Whether you're a brand, creator, or strategist, you'll learn:

• Why carousels and text posts are outperforming overproduced videos

• How to pick the right format based on audience behavior (and not just trends)

• The truth about LinkedIn metrics: impressions vs. actual influence

• What not to do when measuring B2B campaign success

• Real campaign stories that show how the right format drives demos, leads, and perception shifts

  
  

We also get tactical about:

✅ How to avoid chasing vanity metrics
✅ Mapping content performance by job role
✅ Spotting “micro-commitments” that lead to real pipeline

Whether you’re chasing awareness, lead gen, or long-term authority—format follows function. And in a world of endless scroll, relevance always wins.

👉 Hit play if you’re done guessing and ready to scale smarter on LinkedIn.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Welcome back to The LAF – The Influencer B2B Podcast — where LinkedIn meets the creator economy and B2B influencer marketing gets real.

In this second episode, we’re unlocking the real strategy behind LinkedIn influencer campaigns: from choosing the right content formats to building full-funnel activations that convert, not just impress. Whether you're a B2B marketer, brand manager, or LinkedIn creator, this episode is packed with expert insights and practical takeaways you can use immediately.

🎧 Here’s what you’ll learn in this episode:

✅ The difference between creative vs. traditional influencer campaigns — and how to choose the right one
✅ Best-performing content formats for B2B audiences: video, carousels, infographics & more
✅ Why funnel strategy matters and how to build one that drives real business results
✅ Smart KPIs beyond vanity metrics: engagement quality, lead insights & audience targeting
✅ How to vet the right creators for your campaign — beyond follower counts
✅ LinkedIn Ads & paid amplification: how to scale influencer content effectively
✅ Compensation models & legal must-knows for UK and global markets
✅ How tools like Shield, Hootsuite & LinkedIn Campaign Manager help you track real performance

👥 Hosted by Julien, Russell & Precious : from Les Années Folles, a leading B2B influencer marketing agency — this episode gives you the unfiltered playbook for launching high-impact LinkedIn creator campaigns in today’s B2B world.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this kickoff episode, meet the team behind Les Années Folles, a leading B2B influencer marketing agency connecting brands with expert voices on LinkedIn.

We introduce who we are, what we do, and why we believe B2B influence is reshaping how brands build trust and drive results today.

Our main focus? What exactly is a B2B creator? We break down what defines a true B2B creator versus a traditional influencer, how LinkedIn creators deliver value beyond follower count, and the key skills brands should look for when partnering with thought leaders.

Inside this episode:

✔️ Get to know the story behind Les Années Folles — from its Roaring Twenties-inspired name to how history and digital marketing collide in our agency's DNA.
✔️ Discover what makes a B2B creator different from a traditional influencer and why audience alignment, authenticity, and engagement quality matter more than follower count.
✔️ Learn how brands can identify the right LinkedIn creators for their campaigns — including key vetting criteria like industry relevance, content style, and past collaborations.
✔️ Explore why LinkedIn's precise B2B targeting and trusted professional networks make it the ultimate platform for modern influence marketing.

If you're a marketer, decision-maker, or creator navigating B2B partnerships, this episode sets the stage for actionable insights, real strategies, and expert conversations — all designed to help you leverage LinkedIn influencer marketing effectively.

Hosted on Ausha. See ausha.co/privacy-policy for more information.