European Growth Stories

#25 Angeley Mullins - What if the real reason companies don’t scale… isn’t money?

Tue, 12 May 2026 05:48:43 +0000

“Scaling is not a money problem. It’s a time problem.”

In this episode of European Scaling Stories, Andrea Vaugan welcomes Angeley Mullins, Chief Growth Officer at Ninox, for an in-depth conversation on the realities of scaling across Europe.

Together, they discuss one of the key differences between the US and Europe: speed. Angeley explains why time, more than capital, is often the most critical factor in scaling, and why delayed decisions, risk aversion, and fear of failure can slow European companies down. The conversation also explores leadership, psychological safety, founder mindset, product-market fit, and what it takes to build companies that can truly compete internationally.

They also look at Ninox’s current growth trajectory, its international expansion priorities, and the strategic choices involved in scaling across markets in today’s AI-driven environment.

This episode is supported by Weglot, a tool I’ve been recommending for years to companies expanding internationally. It’s also how I first connected with today’s guest, through one of their acceleration programs, a great example of how the right tools can truly enable international growth.

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#23 Christian Bergius - How Ecotree Adapted Its French Green Model for the German Market

Thu, 05 Feb 2026 06:41:23 +0000

When a green business model doesn’t translate across borders, adaptation becomes everything.

In this episode of Go-to-Germany Stories, Andrea Vaugan talks with Christian Bergius, Country Director Germany at Ecotree, about adapting their French sustainability model to the German market.

Christian shares why EcoTree had to move away from copy-paste expansion, how local ecosystem needs and customer conversations reshaped the offer, and what it takes to build a country operation with limited resources while staying aligned with HQ.

🎧 You’ll learn:

Why Germany requires local sustainability projects
How market feedback drives real adaptation
What to prioritize when opening a new market
👉 A concise, practical take on localization and scaling sustainability in Germany.

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#22 Special Episode - French Tech Germany Awards 2025

Tue, 16 Dec 2025 07:36:07 +0000

In this special episode of Go to Germany Stories, host Andrea Vaugan sits down with the French Tech Düsseldorf team and the winners of the French Tech Germany Awards 2025 to explore what it really takes to build, invest, and scale across the Franco-German border.

This episode brings together founders, investors, and ecosystem leaders who share their firsthand experience of expanding to Germany — from early market entry to long-term growth.

🎤 Guests in this episode:

Adrien Serres & Cyril Catel – French Tech Düsseldorf

🏆 Yun Luo (CEO, ROSi) – Best French-German GreenTech Startup

🏆 Pierre Saudin (CEO, Paire) – Best Breakthrough DeepTech Startup

🏆 David Erhun (Startup Success, XAnge) – Best VC / Investor

🏆 Céline Bayer (CTO, Lemonway) – Best Woman in Tech

💡 Topics covered:

✔️ Expanding a startup to Germany

✔️ Building trust in the German market

✔️ Differences between French and German business cultures

✔️ Scaling teams and operations cross-border

✔️ The role of VCs in European growth

✔️ Why Franco-German cooperation is a strategic advantage

This episode is also special for the host: Andrea Vaugan received the Best Woman in Tech Award last year and is proud to return this year to spotlight the next generation of leaders shaping the Franco-German tech ecosystem.

🎧 Subscribe to Go to Germany Stories for more real stories about international expansion, European tech, and cross-border growth.

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#21 Besart Shala - Breaking Through Germany’s Banking Fortress: The IbanFirst Story

Thu, 11 Dec 2025 06:33:09 +0000

How do you win trust and business in one of Europe’s most conservative markets?

In this episode of Go to Germany Stories, Andrea Vaugan sits down with Besart Shala, Country Manager for Germany at Ibanfirst, to explore how Ibanfirst has built a strong presence in Germany, now accounting for 10% of the company’s global revenue.

We discuss the “sales secret sauce” behind their growth, how to break through the walls of a traditional banking market, and why everything had to happen in German rather than English.

From building a local team and culture from scratch to earning trust through personal connections (and even football!), this episode offers an honest, behind-the-scenes look at scaling a fintech across borders.

🎧 You’ll learn:

Why trust and proximity are key in Germany’s B2B landscape
How to build a local culture that still feels connected to HQ
The balance between autonomy, ownership, and alignment
Lessons for every startup expanding into conservative markets

👉 Tune in to hear how Ibanfirst turned a tough market into one of its biggest success stories.

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#20 Marek Kraus - Winning in Germany’s HR Tech Market: How Lucca took on the competition

Thu, 20 Nov 2025 06:00:00 +0000

In this episode of Go-to-Germany Stories, host Andrea Vaugan sits down with Marek Kraus, Country Manager Germany at Lucca, the French HR software company breaking into one of Europe’s toughest markets.

Marek shares how Lucca combined rigorous preparation, thoughtful localization, and cultural awareness to build real traction in Germany — from adapting product features to small but telling choices in communication, like whether to say “Du” or “Sie.”

They discuss how to build a resilient local team, turn sales enablement into a true growth driver, and strengthen cross-border collaboration between the local and HQ teams.

A must-listen for anyone expanding into Germany and looking for practical lessons on focus, differentiation, and cultural authenticity.

Marek Kraus has been active in the HR tech industry since 2013 and has held senior positions at companies such as Sage, Lessor (now Infoniqa), Compleet, and Bullhorn. Prior to that, he spent nearly a decade at Microsoft. Today, he is dedicated to driving Lucca’s dynamic growth in Germany – with innovative HR and finance solutions tailored to the evolving needs of modern businesses.

Lucca designs user-friendly HR and finance software that simplifies everyday work for employees and HR teams. Founded in 2002 in Paris, the company serves more than 8,700 clients and over one million users across 130 countries. Lucca’s modular solutions cover core HR processes such as leave management, time tracking, and expense reporting — all designed with usability, data security, and local compliance in mind. With its Munich office, Lucca continues to expand its footprint in the German market.

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#19 Philipp Wegmann - Signicat - How to Build an International Go to Market Engine That Scales Beyond Year One

Thu, 09 Oct 2025 02:00:00 +0000

Welcome back to Go-to-Germany Stories!

Season 4 opens with host Andrea Vaugan and Philipp Wegmann, Country Manager Germany at Signicat, exploring what it takes to build a true “growth engine” when entering the German market.

Philipp shares first-hand lessons from his journey: how to set the right goals and prove traction early, why sales readiness is essential before scaling, and how regulatory milestones can be turned into compelling events. They also discuss assembling the right team, raising brand awareness in a crowded space, and navigating intercultural differences when Scandinavian and German business cultures meet.

A must-listen for anyone preparing to expand into new markets and looking for a blueprint to build sustainable growth from day one.

Philipp Wegmann is Country Manager Germany at Signicat, a European leader in digital identity solutions. With more than 15 years of experience in sales, business development, and product management, he has worked across industries from engineering and electronics to digital identity. Before joining Signicat, Philipp headed partnerships at IDnow and held leadership roles at companies including Panasonic and Truma, where he focused on building local teams, establishing brand presence, and driving sustainable growth. Building on this experience, he now leads Signicat’s expansion in Germany and positions the company for long-term success in a highly regulated market.

https://www.linkedin.com/in/philipp-wegmann-0a11ba157/

Signicat is Europe’s leading provider of digital identity solutions. We help businesses establish trust in the digital world - from secure onboarding and authentication to advanced electronic signatures. Our solutions are eIDAS and AML compliant and support more than 35 electronic identity methods. Thousands of organizations across Europe trust Signicat to deliver seamless and secure digital identity experiences.

https://www.signicat.com

https://wyngs.co

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#18 Eva Katernberg - Eva Worldwide - Why outsourcing translation to a professional will make your team happy

Fri, 08 Nov 2024 07:12:00 +0000

In this episode, Andrea Vaugan interviews Eva Katernberg, a localization specialist and translator. They discuss the importance of localization and the differences between translation, localization, and transcreation. Eva explains that localization involves not only translating content but also adapting it culturally, including numbers, images, and cultural references. Transcreation, on the other hand, focuses on creative translation, especially for slogans and marketing campaigns. They emphasize the importance of hiring a professional translator who is a native speaker and has cultural expertise. They also discuss the benefits of outsourcing translation work and the potential risks of relying on internal employees who may not have the necessary skills or cultural understanding. #localization #translation #transcreation #culturaladaptation #professionaltranslator #outsourcing Key takeaways - Localization involves not only translation but also cultural adaptation of content. - Transcreation is a form of creative translation, often used for slogans and marketing campaigns. - Hiring a professional translator with cultural expertise is crucial for accurate and effective localization. - Outsourcing translation work to a specialized translator is recommended for quality and consistency. - Relying on internal employees for translation may result in inaccurate and poorly adapted content. Chapters 00:00 Introduction and Background 02:59 Understanding Localization and Transcreation 07:52 The Importance of Localization for the German Market 11:47 Challenges and Benefits of Professional Translation 23:17 When to Outsource and Risks of Internal Translation 27:45 Final Thoughts and Conclusion

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#17 Tim Rath - Yoyaba - How to successfully grow a startup brand and drive growth in the German market w/ Tim Rath Yoyaba

Thu, 17 Oct 2024 03:00:00 +0000

Andrea Vaugan interviews Tim Rath, the founder of Yoyaba, a leading B2B tech SaaS growth agency in the German market. They discuss how to approach the German market and the critical steps to launch a brand successfully. They emphasize the importance of mindset, market differences, and mechanics in the process and also highlight the need for thorough research, understanding the target market's pain points, and adapting the creative strategy to fit the local culture. They discuss the challenges of convincing investors and stakeholders to prioritize warming up the market over immediate revenue goals. They also touch on the key elements of building a European brand, such as formality, task-oriented communication, reliability, and transparency in data handling. They conclude by discussing the importance of personal interactions and offline events, especially for reaching the German Mittelstand (SMBs). Takeaways - Approaching the German market requires a specific mindset, understanding market differences, and implementing the right mechanics. - Thorough research and understanding of the target market's pain points are crucial for success. - Adapting the creative strategy to fit the local culture is essential for building a European brand. - Warming up the market and establishing trust before focusing on revenue goals is important, even if it requires convincing investors and stakeholders. - Personal interactions and offline events play a significant role in reaching the German Mittelstand. Chapters 00:00 Introduction and Background 03:15 Approaching the German Market 09:17 Thorough Research and Understanding of Pain Points 18:35 Adapting the Creative Strategy for a European Brand 25:03 Warming Up the Market: Trust Before Revenue 30:57 Building a European Brand: Mindset and Communication 37:08 Reaching the German Mittelstand: Personal Interactions and Offline Events

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# 16 Caroline Langer - Doctolib - International Talent Marketing

Thu, 13 Jun 2024 03:50:00 +0000

In this new episode of Go-to-Germany Stories Caroline Langer and Andrea Vaugan take a look behind the scenes of the employer branding and international communications strategies of Doctolib - a prime example of what can happen when international market expansion is done right. ✅

Head of Employer Brand & International Communications at Doctolib today, Caroline is a trilingual marketing leader with a decade of experience across various domains. 🇪🇺 She leverages marketing strategies to enhance recruiting and internal communication efforts for the French and European healthcare company that employs more than 2800 team members across 4 countries and x offices.

Caroline and podcast host Andrea Vaugan touch upon balancing global vs local needs in internal communications and even go into the practical depths of which tools to use and how Doctolib sets up meetings in an efficient way.

And it wouldn’t be a Go-to-Germany episode without some crucial advice from Caroline on how to handle international recruiting at the beginning of your expansion journey.

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#15 Martin Huegli - CCO at Back Market - Sustainable growth in Europe and beyond

Thu, 30 May 2024 04:34:00 +0000

If at any point since 2014 you were looking to buy a phone or laptop, more likely than not you know of them - Back Market 📱🔋

By offering a platform that ensures rigorous refurbishing processes and quality checks, Back Market enables consumers to make eco-friendly choices without compromising on performance or affordability.

Active in 13 European countries today, as well as Australia, Japan, South Korea, the UK and the US, the Back Market teams have mastered one thing: 💫 The art of market expansion. 💫

A key player of this success since he joined the company in 2020 as GM Germany and then GM Europe, Martin Huegli now leads regional growth and expansion strategies as well as the global seller ecosystem as Back Market’s Chief Commercial Officer.

Our host Andrea Vaugan had the pleasure to sit down with Martin for a thought-provoking conversation on Back Market’s journey so far:

✅ What they’re doing to push the category’s boundaries on an EU level,

✅ how the expansion process of an e-comm company might differ from that of other business models

✅ and where Martin wishes they had taken more risk

Martin on Linkedin

Back Market on Linkedin

Andrea on Linkedin

Wyngs on Linkedin

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#14 Pico Petershagen - VP Growth at Swan - European hyper-localization

Tue, 07 May 2024 03:58:00 +0000

Season 3 continues with a second deep-dive into Swan, the leading provider of embedded finance solutions in Europe. This time, Andrea Vaugan interviews Pico Petershagen, VP Growth at the Banking-as-a-Service (BaaS) startup. Splitting his time between Paris and Berlin, Pico leads Swan’s growth marketing, product marketing and brand teams.

What Pico outlines as the reason for Swan’s rapid success in now 10 European countries is a growth strategy he coins “hyper-localization”.

How this strategy compares to more traditional growth marketing and international business development strategies, what the difference between mere translation and true localization is and how important it is to recognize differences, but also similarities between local ICPs - all included in this step-by-step guide to hyper-localization.

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#13 Benjamin Romberg - Head of Global Comms at Qonto - What is the role of communication in

Thu, 18 Apr 2024 03:34:00 +0000

Last year we discussed the important role of partnerships for a successful market expansion - now we’re welcoming back another team member of Qonto!

Benjamin Romberg, Head of Global Communications, is leading central PR, Social Media, and Community teams at the European unicorn start-up.

Qonto is the leading European business finance solution, making day-to-day banking easier for SMEs and freelancers. Founded in 2016 by Alexandre Prot and Steve Anavi, Qonto now operates in 4 European markets (France, Germany, Italy, and Spain), and employs more than 1,400 people.

In conversation with Andrea Vaugan, Benjamin explains how important it is to find the right balance between a coordinated global strategy and market localization.

More questions that you’ll find the answer to in this interview:

TIMING: At what point in your expansion journey should you take things to the next level and hire senior comms professionals?

GROWTH: What are concrete communication goals that support the company’s growth?

SETTING UP: How can you build up on the existing brand image and simultaneously localize comms and branding?

Benjamin on Linkedin

Qonto on Linkedin

Andrea on Linkedin

Wyngs on Linkedin

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#12 Franziska Geier - Managing Director DACH at Stoïk - Innovating Cyberinsurance

Thu, 04 Apr 2024 04:37:00 +0000

Welcome back to Go-to-Germany Stories!

Season 3 is kicking off with an exciting new player in the European start-up space: Franziska Geier, Managing Director DACH at Stoïk, sits down with host Andrea Vaugan to outline the start-up’s impressive European expansion processes.

Founded in 2021 by Jules Veyrat, Alexandre Andreini, Nicolas Sayer and Philippe Mangematin, Stoïk is the first insurance agent in Europe to empower brokers by providing their clients with insurance policy and protection against cyber risks.

Franziska and Andrea discuss how the start-up’s vision of being European is influenced by investors and how this ties into their expansion strategy.

If you too are a disruptive innovator in a more conservative industry, just like Stoïk is at the intersection of cybersecurity and insurance, tune in to learn how important smart relationship building can be in a new market!

If you enjoyed this episode, don't forget to follow us and leave a rating!

Franziska Geier on Linkedin

Stoïk on Linkedin

Andrea Vaugan on Linkedin

Wyngs on Linkedin

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#11 Sophie Wehrle - General Manager DACH at PlayPlay - Playbooks and structure for international growth

Thu, 25 Jan 2024 09:44:21 +0000

Season 2 is coming to an end with this fifth episode and our guest Sophie Wehrle. Sophie Wehrle is currently General Manager DACH at PlayPlay, a B2B SaaS startup and video creation platform trusted by more than 3000 organizations in 15 countries.

Before kickstarting the DACH market launch at PlayPlay, Sophie helped Doctolib, now one of France’s most successful unicorn companies expand to Germany.

Sophie and Andrea discuss how crucial well-structured playbooks are not only for sales, but for the efficiency of the entire company and its growth trajectory. Strategic hiring as well as finding the right balance between using synergies and adapting to local markets are amongst the other topics the two dive into.

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#10 Thorsten Seeger - COO and CEO Germany at October - Partnerships as an entryway into the market

Thu, 25 Jan 2024 08:50:32 +0000

In this episode of "Go-to-Germany Stories," Andrea Vaugan invites Thorsten Seeger, Group COO of October and the CEO of October Germany.

October is a European FinTech specialized in business lending. Leader in continental Europe, it has already financed thousands of SMEs for a total amount of over €1 billion in France, Spain, Italy, the Netherlands and Germany.

Based on his extensive experience in the traditional banking sector and FinTech industry, Thorsten shares insights into October’s initial business-model-specific challenges and their solutions, such as opting for a partnership strategy over direct marketing.

Thorsten also walks us through the learnings listeners inside and outside of the FinTech cosmos can takeaway from October’s early market entry days. He outlines their strategy for the all-important brand- and trust-building, showcasing once again how essential a deep-founded knowledge of the German market and its customers is.

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#9 - Felix Nübold - Country Manager DACH at Rapidmooc - Bootstrapping a startup accross European borders

Thu, 16 Nov 2023 08:43:47 +0000

Dans l’épisode nr. 3 de la saison 2 de "Go-to-Germany Stories", Andrea Vaugan discute avec Felix Nübold, Country Manager Germany chez Rapidmooc.

Rapidmooc, une entreprise bootstrapped fondée à Lyon en 2016, est un fournisseur d'e-learning qui permet aux organisations de créer de manière rapide et facile des contenus de formation pour leurs équipes.

Felix partage comment, avec le partenariat de longue date avec Andrea Vaugan et l'équipe de Wyngs, Rapidmooc a stratégiquement élargi sa présence en Allemagne, en mettant l'accent sur des actions concrètes, des workshops stratégiques, et en intégrant le feedback des clients. Ils explorent également les nuances de la création de confiance sur le marché allemand, les adaptations nécessaires du produit, et la gestion des responsabilités entre les équipes en France et en Allemagne. Un épisode rempli d'insights sur une internationalisation réussie en Allemagne.

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#8 - David Frei - Head of DACH at Swan - The European fintech's success formula

Thu, 19 Oct 2023 05:42:00 +0000

Join Andrea in episode 2 of season 2 for an insightful conversation with David Frei, Head of DACH & Eastern Europe at Swan. David joined the European fintech early 2022 as their first employee outside of France and is running the Berlin office.

Swan’s Banking-as-a-Service (BaaS) platform is the easiest way for companies to embed banking features. Via its simple APIs, European companies can integrate banking services (accounts, cards and payments) quickly and easily into their own product. Founded in 2019, Swan processes around 300 million euros of transactions per month, for 100+ companies across ten European countries.

Swan has over 150 employees and is led by fintech experts and experienced entrepreneurs Nicolas Benady, Nicolas Saison and Mathieu Breton. The company was founded with the startup studio, eFounders, and has received growth capital from leading VC investors such as Lakestar, Accel, Creandum, and Bpifrance, with a recent Series B of € 37m. Discover how Swan's tailored sales strategies, pivotal partnerships, and cultural adaptations helped them succeed in the competitive German fintech ecosystem, all while maintaining a strong European spirit.

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#7 - Dominik Drechsler - Country Manager Germany at Yousign - Making it in Europe

Thu, 14 Sep 2023 05:54:00 +0000

In this first episode of season 2 of Go-to-Germany Stories, Dominik Drechsler, Country Manager Germany at YouSign, shares his insights on successfully launching the French e-signature startup in the German market during the COVID-19 pandemic.

Yousign is a major European player in electronic signature, document management and identification services. Founded in 2013 by Luc Pallavidino and Antoine Louiset, Yousign has more than 15,000 customers and over 4M monthly signatories, as well as a team of over 200 employees. Based in Caen and Paris, Yousign has offices in Germany and Italy.

Dominik and Andrea discuss the importance of product adaptation, trust-building through logos, and SEO optimization. Join us, as we delve deep into the world of cross-border entrepreneurship and B2B SaaS solutions.

Dominik on Linkedin

Yousign on Linkedin

Andrea on Linkedin

Wyngs on Linkedin

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#6 - Torben Rabe - Global Director of Partnerships at Qonto - European through and through

Thu, 13 Jul 2023 06:00:00 +0000

As the first season of Go-to-Germany Stories is coming to an end, Andrea Vaugan invites Torben Rabe, Global Partnerships Director and formerly Country Director Germany at Qonto. Qonto is one of the most successful French fintechs, providing an all-in-one business finance solution for European SMEs and freelancers. Torben, who is a German native, explains how Qonto's European DNA made the early market launches an almost natural step and how it helped drive collaboration across international teams, especially after Qonto joined forces with German fintech champion Penta. As this season's recurring theme, Torben further shares how Qonto forged strong local partnerships to grow customer trust in Germany from the very beginning.

Torben Rabe on Linkedin

Qonto on Linkedin

Penta on Linkedin

Andrea Vaugan on Linkedin

Wyngs on Linkedin

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#5 Philippe Chonion - Head of Go-to-Market Germany de Planity - Entre synergies et localisation des marchés

Thu, 06 Jul 2023 04:41:00 +0000

L’épisode 5 vous invite à écouter une conversation entre Andrea Vaugan et Philippe Chonion, responsable de l'expansion internationale chez Planity. Planity est une entreprise SaaS qui permet aux coiffeurs et instituts de beauté de numériser entièrement leurs services de réservation. Lui-même franco-allemand, Philippe aborde l’importance de structures d’équipes interculturelles efficaces. De cette manière, les expériences acquises sur le marché français peuvent être utilisées pour aider la croissance de l'entreprise sur le marché allemand, sans négliger l’aspect essentiel de la localisation du marché.

Philippe Chonion sur Linkedin

Planity sur Linkedin

Andrea Vaugan sur Linkedin

Wyngs sur Linkedin

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#4 Bettina Proft - Little Cigogne - La mode française - l'USP du e-commerce en Allemagne ?

Thu, 29 Jun 2023 03:22:00 +0000

Dans l'épisode n° 4, vous pouvez entendre Andrea Vaugan discuter avec Bettina Proft, Head of International Development et Country Manager pour l'Allemagne et l'Autriche chez Little Cigogne. Little Cigogne apporte une solution simple, efficace et économique pour vêtir les enfants, de la naissance à l’âge de 14 ans. Bettina, native d'Allemagne mais vivant et travaillant en France depuis plus de 10 ans, parle des spécificités du lancement d'un e-commerce en Allemagne et de la façon dont le fait d'être français peut être utilisé comme un USP.

Bettina Proft sur Linkedin

Little Cigogne sur Linkedin

Andrea Vaugan sur Linkedin

Wyngs sur Linkedin

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#3 Moritz Himmelreich - Head of Sales Dach de Matera - Choisir les bons profils pour la vente et créer la cohésion dans les équipes inter...

Thu, 22 Jun 2023 05:13:21 +0000

Dans l'épisode n° 3, Andrea Vaugan invite Moritz Himmelreich, Head of Sales - DACH chez Matera, à raconter son Go-to-Germany Story. Matera est une Proptech start-up qui permet aux copropriétaires de gérer leurs immeubles sans faire appel à syndics traditionnels. Moritz, qui vit aujourd'hui à Berlin, explique comment son séjour à Paris l'a aidé à comprendre les différentes cultures d'entreprise et souligne l'importance de la communication interculturelle pour réussir sur le marché allemand.

Moritz Himmelreich sur Linkedin

Matera sur Linkedin

Andrea Vaugan sur Linkedin

Wyngs sur Linkedin

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# 2 Carolin Marschall - Head of CS de Evaneos - Convaincre les clients allemands : La confiance est la clé !

Thu, 15 Jun 2023 05:30:51 +0000

Dans ce deuxième épisode de Go-to-Germany stories, Andrea Vaugan discute avec Carolin Marschall, ancienne Country Manager Dach + Nordics et maintenant Head of Customer Satisfaction chez Evaneos. Evaneos est la plateforme en ligne leader du voyage responsable en Europe, présente sur 7 marchés. Tout comme Andrea, Carolin est originaire d’Allemagne, mais vit en France depuis plus de 10 ans. Carolin explique pourquoi il est important en Allemagne de créer une relation client et une notoriété basée sur la confiance et nous fait découvrir l’équilibre entre l’aspect central et l’aspect local.

Carolin Marschall sur Linkedin

Evaneos sur Linkedin

Andrea Vaugan sur Linkedin

Wyngs sur Linkedin

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#1 Vincent Huguet - CEO de Malt - L'importance du temps, de la confiance et d'être sur place

Tue, 06 Jun 2023 08:32:01 +0000

Dans cet épisode, Andrea Vaugan s’entretient avec Vincent Huguet, CEO de Malt, pour explorer le sujet captivant de l’expansion internationale. Vincent partage ses connaissances et l’expérience acquise grâce à l’expansion réussie de son entreprise de la France à l’Allemagne. Malt est une plateforme qui met en relation des freelancers et des entreprises. Des différences culturelles aux défis à surmonter, Vincent et Andrea parlent des stratégies, des leçons tirées et des facteurs clés de la croissance et du succès de Malt en Allemagne. Il souligne l’importance de passer du temps sur le terrain et de former une excellente équipe pour le lancement sur le marché.

Timecodes:

05:38 Les débuts de Malt en France et en Europe

09:31 Trouver un/ une Country Manager et être sure place

12:55 Networking en Allemagne

19:17 Partager son temps entre la France et l'Allemagne/ Passer du temps en Allemagne

26:42 Le processus de recrutement

30:13 Répartition du travail entre le siège et les bureaux locaux

34:35 Naviguer la communication entre les pays et entre les équipes

37:59 L'Allemagne, une priorité

41:29 Trouver ses premiers clients en Allemagne

43:40 La culture de la vente en Allemagne

46:49 La clé de la conquête du Mittelstand