The Marketing Misfits

Amazon's Secret Algorithm Shift (Don't Get Left Behind) | Jaimin Patel

Tue, 19 May 2026 17:38:43 +0000

Are you still relying on traditional keywords while Amazon’s Rufus (now Alexa), takes over product discovery? 🔥 Join the Marketing Misfits Newsletter https://misfits.news

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jaimin Patel, founder of Aakaar AI, to uncover the hidden layer of AI that most Amazon sellers are completely missing.

It's not just about slapping "AI" onto a basic chatbot, it’s about leveraging Context Intelligence. Jaimin reveals how mimicking the reasoning of a human PPC manager can drastically lower your TACOS, eliminate wasted ad spend before a single click happens, and prepare your brand for the inevitable shift toward AI-driven shopping. If you want to stop paying the "Amazon tax" on your mistakes and start scaling smarter, you can't afford to skip this conversation.

This video was recorded 1 week before Amazon announced moving Rufus to Alexa**

For more information visit https://aakaarai.com

Main Topics Covered in This Episode:

The Evolution of AI on Amazon: How tools like Rufus are fundamentally changing the discovery of what consumers buy.

Decoding Context Intelligence: Why traditional machine learning fails and how providing brand goals and guardrails allows AI to act like a Junior PPC Manager.

The Power of MCP (Model Context Protocol): How sellers are building live, custom applications using Claude to analyze data without relying on rigid software dashboards.

The Danger of Open AI Implementation: Why using basic LLMs (like ChatGPT or open Claude) to take action on your account is a massive security risk.

Real-World Success Stories: Hear how a towel brand dropped their TACOS from 15% to 8%, and how a beauty brand saved thousands by negativing irrelevant search terms before getting a single click.

Prepping for the Future: Strategies for optimizing your entire listing end-to-end to ensure you rank in Amazon's new knowledge graph.

Don't forget to hit Subscribe and turn on notifications so you never miss an episode of Marketing Misfits!

Join the Newsletter: Stay updated at misfits.news

This episode is brought to you by:
- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/
- Sellerboard: https://sellerboard.com/misfits
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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The Amazon Habit Killing Your Shopify Store.... | Kurt Elster

Tue, 12 May 2026 17:14:37 +0000

What if your Amazon store is quietly setting you up to lose everything?

🔥 Join the Marketing Misfits Newsletter https://misfits.news

Most Amazon sellers think dabbling in Shopify means just uploading their listings to a new platform. Kurt Elster, host of the Unofficial Shopify Podcast and one of the most respected Shopify strategists in e-commerce joins Norm Farrar and Kevin King to expose exactly why that thinking is killing brands before they even get started.

In this episode, Kurt breaks down the real difference between demand capture (Amazon) and demand creation (Shopify), why free shipping is way less powerful than you think, and what the most successful 7- and 8-figure Shopify brands are doing that everyone else is ignoring. Plus, we get into AI-powered product discovery, identity resolution tools, TikTok Shop, and the brand-new Universal Commerce Protocol that's changing how ChatGPT finds and recommends products.

Whether you're an Amazon seller looking to go omnichannel, a Shopify store owner fighting rising customer acquisition costs, or just someone trying to figure out where e-commerce is headed in 2026. 🔑

WHAT YOU'LL LEARN IN THIS EPISODE:
- Why most Amazon sellers build "thin" Shopify stores and how to fix it
- The #1 driver of Shopify traffic in 2025 (hint: it's still Meta)
- How to use identity resolution tools to capture 40–70% of anonymous site visitors
- Why free shipping isn't moving the needle and what actually does
- The "free gift with purchase" promo strategy that boosts AOV and conversion rate
- How Shopify's Universal Commerce Protocol gets YOUR products recommended by ChatGPT

Chapters
00:00 Intro
01:17 Networking trips and cigars
04:40 Omni-channel selling
06:10 What is Shopify
08:24 Amazon vs Shopify
13:47 Meta Customer acquisition costs
18:10 Order bumps and conversion optimization strategies
22:15 Building email lists
34:37 AI optimization
47:11 What separates million-dollar businesses

Join the Newsletter: Stay updated at misfits.news

This episode is brought to you by:
- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/
- Sellerboard: https://sellerboard.com/misfits
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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Is Selling on Amazon Dead? | Mike McClary

Tue, 05 May 2026 17:19:36 +0000

Back in the early days of Amazon FBA, sellers enjoyed incredibly cheap storage, massive search visibility, and pay-per-click ads for as low as 12 cents. 🔥 Join the Marketing Misfits Newsletter https://misfits.news

Today? The competition is fierce, margins are squeezed, and building a business solely on Amazon is no longer a viable strategy. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Mike McClary, the CEO of Amazing.com and a veteran of the e-commerce space. From the hidden power of networking over cigars to using AI to write your landing pages, this episode is packed with high-level strategies to future-proof your brand.

🔥 Main Topics Covered in This Episode:

The Shift in Amazon FBA: Why the "Gold Rush" days of passive income on Amazon are over, and how fee increases and rising PPC costs are forcing sellers to adapt.

The Omnichannel Survival Strategy: Why you must control your customer lifetime value by driving traffic (via Meta) to your own Shopify store, while using Amazon purely as an overflow channel.

Leveraging AI for E-commerce: How to properly prompt AI tools to structure your daily priorities, generate killer landing pages, and optimize your Amazon listings step-by-step.

Chapters

0:00 - The Changing Amazon Landscape

1:10 - Coke Zero Addictions

1:50 - Why Cigars Build the Best Networks

3:30 - Conquering Stage Fright

9:28 - Meet Mike McClary (Amazing.com CEO)

11:14 - From Corporate Misery to E-com Success

13:36 - Why Authenticity Always Wins

14:36 - The Wild West Era of Amazon FBA

18:48 - 12-Cent PPC Clicks

21:19 - Surviving Industry Changes with AI

22:15 - Why Amazing.com is Betting on New Sellers

28:09 - Marketing Hacks: The Power of Gamification

31:06 - The Biggest Hurdles for New Entrepreneurs

34:25 - Ditch Amazon

38:09 - Walmart's Massive AI Advantage

39:47 - The ROI of Getting Uncomfortable

43:47 - Crushing Imposter Syndrome

48:08 - The "Fight Club" Era of Amazon Secrets

51:43 - Why Solo Entrepreneurs Fail

53:48 - The Dude Wipes Marketing Masterclass

Join the Newsletter: Stay updated at misfits.news

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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The Shocking Truth Every Local Business Should Know... | Chris Gray

Tue, 28 Apr 2026 21:09:01 +0000

if your business isn't optimizing for AI agents, you are about to be completely left behind.

🔥 Join the Marketing Misfits Newsletter https://misfits.news

In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with local marketing savant Chris Gray. Chris drops some of the most ruthless, outside-the-box marketing tactics you will ever hear for brick-and-mortar and home service businesses. But it’s not all laughs, Chris issues a massive warning about the future of Google Search. Google is shifting to an "Agentic" AI model, meaning the search engine will soon book appointments and do the shopping for the customer. If you are still relying on a basic website and organic search, you are about to be left behind.

Learn why your Google Business Profile is your new homepage, how to lock customers into recurring clubs, and the exact tools to hijack your customer's smartphone lock screen.

What You’ll Learn in This Masterclass: The Caller ID Hack: How changing a caller ID name completely broke through a gatekeeper and secured a massive local client.

The Death of Traditional Search: Discover Google's "Universal Commerce Protocol" and how AI agents will soon handle the actual purchasing for consumers.

The New Homepage: Why your Google Business Profile is now more important than your website, and why you must treat it like an SEO goldmine.

The "Always Have an Event" Strategy: How posting an "Event" or "Offer" on your Google Business Profile forces the algorithm to weight your listing higher than your competitors.

The Subscription Club: Why local service businesses must take past customers off the market by locking them into a membership club for slow seasons.

⏳ Episode Highlights:
00:00 - The Caller ID Sales Hack
05:20 - Kevin's "IRS Surveillance" Prank
09:15 - The Agentic AI Future
15:30 - Why Shopify Expects 50% of E-com to be Agentic by 2030
21:45 - Google Business Profile Optimization:
28:10 - The Importance of Review Velocity
33:50 - Press Release Ranking Hack
38:20 - Digital Wallet Marketing Strategy
45:10 - AI Voice Agents
52:30 - Building a Loyal Community

Check out our clips channel.

Join the Newsletter: Stay updated at misfits.news

This episode is brought to you by:
- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/
- Sellerboard: https://sellerboard.com/misfits
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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The $140 Billion Scam That's Stealing Your Ad Spend... | Rich Khan

Tue, 21 Apr 2026 19:02:32 +0000

Did you know that out of the $700 billion spent on digital marketing in 2024, a staggering $140 billion was stolen by fraudsters? 🔥 Join the Marketing Misfits Newsletter https://misfits.news

If you are running digital ads, there is a high probability that 20% to 25% of your traffic is entirely fake, generated by bots, malware, and human fraud farms. In this eye-opening episode of Marketing Misfits, hosts Kevin King and Norm Farrar sit down with Rich Khan, digital marketing veteran and founder of the ad-fraud solution Anura.

Rich pulls back the curtain on the dark side of Pay-Per-Click (PPC) advertising, sharing insane stories of competitors using cheap bot software to drain rivals' ad budgets by up to $15,000 a day. Discover why blindly trusting big tech platforms is costing you money, how to block fake clicks, and the immediate settings you need to change in your Google Ads dashboard to protect your ROI.

🔥 What You’ll Learn in This Episode:

The Scale of the Scam: Why digital ad fraud is a rapidly growing problem that is predicted to hit $200 billion by 2030.

Competitor Click Fraud: How malicious actors use proxy networks and bot software to intentionally exhaust your daily ad spend.

The "Partner Network" Trap: Why 90% of Google’s ad traffic comes from external sites, and why unchecking the "Include Partner Networks" box is the first thing small advertisers must do.

DSP Network Dangers: Why Demand-Side Platforms (DSP) average a shocking 50% fraud rate.

AI vs. AI: How fraud detection companies are using advanced artificial intelligence to outsmart AI-assisted bots in real-time.

Getting Your Money Back: The reality of submitting fraud claims to Google and Facebook, and why prevention is vastly superior to chasing refunds.

⏳ Timestamps:

00:00 - The $140 Billion Ad Fraud Epidemic

02:45 - Meet Rich Khan: Over 20 Years Fighting Click Fraud

05:10 - How Competitors Use Software to Steal $15,000/Day

11:30 - Bots, Malware, and Human Fraud Farms Explained

16:45 - The Dangers of Google Partner Networks & Made For Ads (MFA) Sites

21:20 - Facebook Pixel Manipulation & Blocking Fraudulent Devices

26:50 - Can You Actually Get Ad Spend Refunds from Big Tech?

33:15 - How AI is Changing the Landscape of Ad Fraud

39:40 - Why DSP Networks Have a 50% Fraud Rate

45:10 - Actionable Advice: Free Audits and Campaign Tweaks

Check out our clips channel. Join the Newsletter:

Stay updated at misfits.news

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

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The $9 Billion Secret Behind TikTok Shop | Ron Lynch

Tue, 14 Apr 2026 18:27:15 +0000

Think the infomercial is dead? Think again. The infomercial industry didn't disappear; it actually took over everything. 🔥 Join the Marketing Misfits Newsletter https://misfits.news

In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with legendary marketer Ron Lynch. Ron is the creative genius behind some of the most iconic product launches in history, including the George Foreman Grill, OxiClean, and GoPro. Ron’s breakdown of consumer psychology will completely change how you approach your next campaign.

Stage 22 Productions: https://www.stage22productions.com/

🔥 What You’ll Learn in This Episode:

The GoPro Masterclass: Learn how Ron helped skyrocket GoPro from $600,000 to $600 million in volume by turning their customers into a massive, user-generated advertising engine.

The "Little Red Riding Hood" Testimonial: How to structure customer testimonials sequentially so they tell one cohesive, highly persuasive story.

The Psychology of Pricing: Discover why consumers naturally think in $20 increments (thanks to ATM machines), and why pricing your product at $29.95 might be leaving money on the table.

The Anatomy of a Perfect Pitch: The exact minute-by-minute blueprint for a successful sales video, from the initial 90-second "tease" to overcoming secondary objections.

Privacy, Big Data, & Pokémon Go: A mind-blowing look at how tech giants harvest your data for hyper-targeted ads, and the wild intelligence-gathering strategy behind the Pokémon Go craze.

Chapters

00:00 - The Cold Open

01:30 - Meet Ron Lynch

03:15 - From Groceries to Hollywood

06:40 - Advice from Jeff Bridges

09:50 - Transitioning to Direct Response

12:30 - The Anatomy of a Perfect Pitch

15:45 - The "Little Red Riding Hood" Strategy

18:20 - The Exact Cadence of a 30-Minute Infomercial

22:15 - The Psychology of Pricing

25:30 - Hyper-Targeting on YouTube TV

31:10 - Privacy is Dead

36:00 - How Facebook Used Quizzes

40:20 - Pokémon Go Trick

44:15 - How to Capture Attention

47:30 - The GoPro Strategy

51:00 - Solving Too Many Problems

56:15 - Pitching a Transformation

1:01:00 - Conclusion

Check out our clips channel. Join the Newsletter: Stay updated at misfits.news

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Secret to a Business That Runs Itself | Jhana Li

Tue, 07 Apr 2026 18:51:19 +0000

Are you pouring marketing dollars into a business that's secretly leaking profit?

🔥 Join the Marketing Misfits Newsletter https://misfits.news

Many entrepreneurs believe they can simply out-market their operational problems, but trying to scale chaos will only break your business faster.In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with Jhana Li, operations expert and founder of Spyglass Ops.

Jhana flips the script on traditional business advice, explaining why standard SOPs might actually be a distraction for early startups and how the right systems can act like "pouring soap on a slip and slide" to unlock your team's true potential. If you are drowning in day-to-day fires and poorly managed meetings, this masterclass in operations will help you step back into the visionary CEO role you were meant to play.

🔥 Key Takeaways from This Episode:

The Leaky Bucket Theory: Why driving more sales into an operationally inefficient business just widens the cracks and drains your profit.

When to Actually Hire an Operator: Why you should look for an Ops Manager around the $1M run rate, and why hiring a high-priced COO too early is a massive mistake.

The $400k Meeting Mistake: How aimless weekly check-ins are bleeding your revenue, and the mandatory 3-step formula (Purpose, Agenda, Facilitator) to fix them.

Why SOPs Can Be a Distraction: Why you should embrace disorganization until you hit true product-market fit.

Jhana Li & Spyglass Ops: spyglassops.com | Follow on Social: @thejhanali

⏳Timestamps:

0:00 - Intro

02:15 - The Coffee SOP 04:30 - Meet Jhana Li

07:45 - When is it Time to Hire an Operator?

10:20 - Ops Manager vs. Director of Ops vs. COO

13:15 - The Top 3 Reasons Operators Fail in Startups

17:00 - Why SOPs are a Distraction

22:40 - Overcoming Founder Bottlenecks

28:15 - Extrinsic vs. Intrinsic Motivation

32:00 - The "Leaky Bucket"

35:50 - How Bad Meetings Cost You $100 000s

40:10 - Managing to Outcomes, Not Inputs

45:30 - Guarantees the Perfect Hire in 90 Days

Check out our clips channel. Join the Newsletter: Stay updated at misfits.news

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Nobody Realizes How Much Money is on LinkedIn (The B2B Lead Gen Playbook) | Joshua B. Lee

Tue, 31 Mar 2026 22:05:48 +0000

If you are tired of fighting for views on TikTok or Instagram, it is time to pivot to the platform where real business actually happens.

🔥 Join the Marketing Misfits Newsletter https://misfits.news

The average income on LinkedIn is over $130,000, almost double that of other major platforms and four out of five users are business decision-makers.In this episode of Marketing Misfits, hosts Kevin King and Norm Farrar sit down with Joshua B. Lee, widely known as the "Dopamine Dealer of LinkedIn".

🔥 You’ll Discover:

The AI & SEO Takeover: Why Microsoft’s ownership of both LinkedIn and OpenAI is turning the platform into the foundation for future generative search.

The Newsletter Hack: How LinkedIn newsletters achieve massive 20-50% open rates and get indexed by Google in less than an hour.

The Anti-Automation Warning: Why using third-party automation tools will get your account banned within hours, and how to manually use Sales Navigator for better results.

The Dopamine Strategy: How to use simple psychological stopgaps, like endorsing a skill or saying "thank you" to effortlessly start sales conversations without cold pitching.

Event Lead Generation: Step-by-step instructions on setting up LinkedIn Events to legally collect first names, last names, and emails while inviting up to 8,000 connections a month.

Newsjacking for Video: Why posting 1.5 to 2-minute videos reacting to trending LinkedIn news can generate millions of organic views.

🔗 Resources & Links Mentioned:Joshua B. Lee's Agency - https://joshuablee.com/

Chapters:

00:00 LinkedIn vs. Others

04:21 Meet Joshua B Lee

08:31 Why the LinkedIn Platform

12:44 The Power of LinkedIn and AI

21:33 LinkedIn Newsletter

26:34 Creating a Newsletter

31:12 Making LinkedIn Content

37:57 Using Sales Navigator

42:29 LinkedIn Limits

49:01 Premium Account

53:53 Dopamine Dealer Role

01:02:46 LinkedIn's Video Power

01:08:13 Webinar Event Setup ️

01:12:39 Inviting Connections ️

01:16:44 Podcast Listings ️

🎙️ Subscribe to the Channel: Hit subscribe to catch new insights every Tuesday!

Check out our clips channel.

Join the Newsletter: Stay updated at misfits.news

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Dark Psychology of Gen Z Buyers... | Sarah Levinger

Tue, 24 Mar 2026 22:44:06 +0000

Why are traditional marketing frameworks completely failing with today’s younger consumers? Because you can't use traditional hype to sell to a generation operating from a baseline of hopelessness. Subscribe to the Marketing Misfits newsletter - https://www.misfits.news/

In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with DTC consultant and behavioral science expert, Sarah Levinger. Sarah reveals the unspoken, often dark psychological triggers that drive modern consumerism.

We dive deep into why Gen Z believes they will never be wealthy, how AI is fundamentally changing the way our brains process information, and why legacy brands are destroying their legacies by forcing themselves into the wrong conversations. If you want to understand the true subconscious matrix of consumerism and how tools like Tether Insights are decoding it...

This is a masterclass you cannot afford to miss! You'll learn:

The Gen Z Hopelessness Matrix
Decoding the Subconscious Consumer
The 3 Psychological Selves
The 12 Universal Marketing Avatars
The Danger of the Unending AI Loop
Why the AIDA Framework is Dead

Brand Identity Disasters: How massive legacy brands like Budweiser and Jaguar alienated their core audiences by trying to hack a cultural conversation they didn't belong in (and why Dove's "Like a Girl" campaign succeeded).

⏳ Timestamps:

0:00 - Intro

03:10 - Meet Sarah Levinger

07:45 - Scraping the Internet's Subconscious

10:15 - How E-commerce Brands are Using (and Abusing) AI

14:30 - AI vs. AI

17:20 - The Dark Side of AI

23:10 - The Dark Psychology of Gen Z Buyers

27:00 - 12 Universal Marketing Avatars

31:40 - The Subtext of Your Ad Copy

35:15 - Brand Disasters

41:20 - Why the Traditional Copywriting is Broken

44:30 - How to Gather Real Data

🔗 Resources & Links:

Sarah Levinger’s Consulting: SarahLevinger.co

Tether Insights (AI Ad Ideation): tetherinsights.io

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Why Nobody Trusts Your Brand Anymore (And How To Fix It) | Rachel B. Lee

Tue, 17 Mar 2026 17:58:50 +0000

Is your personal brand ready for the shift toward AI answer engines like Perplexity and ChatGPT? Subscribe to the Marketing Misfits newsletter - https://www.misfits.news/

In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with Rachel B. Lee, the "Branding Ladyboss" and co-founder of Standout Authority.

Rachel reveals why "BS Marketing" is dying and how professionals can use vulnerability and human-to-human connection to dominate platforms like LinkedIn. Whether you are a corporate executive or a solo entrepreneur, learning how to "Work Your Brand" is no longer optional, it's your competitive moat. Learn more about Rachel here - https://standoutauthority.com/ 🔥 What

You’ll Learn in This Masterclass:

- The Death of the Linear Funnel: Why B2B buying cycles now take 6 months to 2 years and how to stay top-of-mind.

- Authenticity vs. Over-sharing: Where to draw the line when being vulnerable online (and why the "Mental Load" post works).

- LinkedIn Strategy: Why Rachel recommends a LinkedIn profile over a website for career professionals. - AI & Brand Dilution: How to train LLMs (ChatGPT/Gemini) on your unique stories so you don't sound like a bot.

- The "X, Y, Z" Headline Hack: A simple formula to transform your LinkedIn headline into a lead magnet.

- Overcoming Imposter Syndrome: Why even billion-dollar CEOs struggle with visibility.

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

📌 Timestamps:

0:00 - Introduction

03:20 - Meet Rachel B. Lee

07:15 - What is "BS Marketing"

11:40 - Prove You’re Authentic

16:05 - Sharing the "Mental Load"

22:30 - Personal Brand vs. Corporate Brand

28:50 - The 4-Burner Theory

33:10 - Owning a Word in Your Niche

39:45 - How to Start a Brand with Zero Audience

44:20 - Why Gen Z Wants Stories, Not Sales

49:10 - The Most Impactful Post

55:30 - The "Imposter Syndrome" Myth

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The Webinar GOAT: The Secret to $100M Webinars | Jason Fladien

Tue, 10 Mar 2026 20:22:15 +0000

Most people run webinars completely wrong. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King sit down with the legendary Jason Fladlien, the man responsible for some of the biggest launches in internet history, including a $57 million webinar and massive 8-figure launches with Iman Gadzhi.

Jason breaks down the "Pitch Upfront" strategy, the psychology of delayed gratification, and how he consulted on Alex Hormozi’s $100M book launch. If you want to master the art of selling "one to many" and understand why context is king over content, this masterclass is for you.

🔥 What You’ll Learn in This Episode:

- The Upfront Close: Why Jason tells the audience he’s selling to them within the first 5 minutes.

- The Hormozi Factor: Inside the strategy behind the $100M 100M Offers book launch.

- Affiliate Marketing Secrets: How Jason became the #1 affiliate for ASM, doing $9.8M in a single promotion.

- The Power of "Tie Downs": How to anchor value so your audience stays committed to the transformation.

- Physical + Digital Hybrids: Why adding physical bonuses (like embroidery machines or Amex-style perks) explodes conversion rates.

- Masterminds vs. Mindset: Why your "Zip Code" (setting) matters more than your "Set" (mindset) for scaling to 8 and 9 figures.

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/ - Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

📌 Timestamps:

0:00 - Introduction

02:45 - The $1.5M in 2 Minutes

05:30 - $9.8M as a Single Affiliate

08:15 - Why Webinars

11:40 - The "Two Objectives" Opening

15:50 - Working with Iman Gadzhi

20:10 - The "Amex" Bonus Strategy

24:35 - Alex Hormozi’s $100M Launch

29:00 - How to Reframe a Negative Audience

35:45 - Building a Content Team

42:10 - Why Kevin King Paid $35k+ for a Mastermind

48:00 - One to Many

🔗 Resources Mentioned: Jason Fladlien’s Book: One to Many - https://www.amazon.com/One-Many-Secret-Webinar-Success/dp/1544500645

#JasonFladlien #Webinars #MarketingMisfit

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The Reason Your Marketing Funnel Sucks (And How to Fix it) | Steve Larsen

Wed, 04 Mar 2026 02:16:55 +0000

Most entrepreneurs think their funnel is broken. According to Steve Larsen, the real problem usually isn’t the funnel... It’s the hook, positioning, and message.

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Steve Larsen (former ClickFunnels CMO and Russell Brunson’s funnel builder) to break down what actually drives leads, conversions, and sales online.

They dive deep into the psychology behind hooks, how to position yourself in a “red ocean with a blue offer,” and the exact framework Steve uses to create marketing messages that generate hand-raisers and qualified leads. If you build funnels, run ads, sell online, or create marketing campaigns, this episode gives you a clear blueprint for writing hooks that make people say “tell me more.”

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 - Intro

0:46 - Welcome to Marketing Misfits

2:50 - Steve Larson and the Capitalist Pig Brand

4:00 - The Origin of "Capitalist Pig"

7:12 - The Five Points of Capitalism

9:49 - Why the US is a Capitalist Society

12:00 - Steve's Experience with ClickFunnels

13:51 - Understanding Sales Funnels

16:59 - The Truth About Internet Marketing

22:23 - Red Ocean, Blue Offer Strategy

24:12 - The Forex Market Analogy

32:09 - Traffic vs. Messaging/Positioning

32:43 - Case Study: Precision Medicine

38:20 - The Offer Hook Formula: Customer Psychology

39:30 - Marketing vs. Content Creation

47:11 - The Five-Step Hook Formula

53:01 - Case Study: Osteoporosis Hook

59:45 - Connecting with Steve Larson

What You’ll Learn

• Why funnels fail without the right hook

• Why most entrepreneurs talk about their offer too early

• How to describe a customer’s problem better than they can

• Why positioning matters more than traffic

• The Red Ocean Blue Offer strategy explained

• How competitors actually educate your future customers

• Why good marketing acts as both a magnet and a filter

• The 5-part hook formula that drives leads

About the Guest

Steve Larsen Former CMO of ClickFunnels and Russell Brunson’s funnel builder. Steve has built hundreds of funnels, worked with major brands, and now helps entrepreneurs create offers, messaging, and funnels that convert.

Website: https://launchforprofit.com

About Marketing Misfits: Marketing Misfits features real conversations with entrepreneurs, operators, and marketers who challenge conventional thinking.

Hosted by Norm Farrar and Kevin King. New episodes every Tuesday.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Direct Mail Isn't Dead (It's Thriving) | Dr. Wilson Zehr

Tue, 24 Feb 2026 20:48:07 +0000

Everyone thinks direct mail is outdated. Meanwhile, it’s still delivering $12 for every $1 spent, reaching every household in America 6 days a week, and producing engagement rates digital marketers can only dream about. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Dr. Wilson Zehr, founder of Zairmail, to break down why direct mail still works, how it integrates with digital marketing, and how automation is bringing this “old school” channel into the AI era. If you sell online, run e-commerce, build lists, or care about ROI, this episode may completely change how you think about marketing channels.

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Chapters:

00:00 Why Direct Mail Wins

03:00 Dragonfish + Email Strategy

03:30 Meet Dr. Wilson Zehr

06:00 Teaching Entrepreneurship

11:20 What Makes Entrepreneurs Win

16:00 How Businesses Get Funded

21:45 Why Direct Mail Isn’t Dead

28:10 $12 For Every $1

30:25 What Mail Does Better

34:55 How Zairmail Works

38:00 Mail Retargeting Explained

42:15 QR Codes + Tracking

45:30 Real Campaign Example

52:00 Using Lists the Right Way

57:00 AI + Direct Mail

What You’ll Learn

• Why direct mail still produces strong ROI

• The real reason mail volumes declined (and why that’s good news)

• How direct mail gets a 98% “open rate”

• Why email + mail together outperform either alone

• How retargeting works with physical mail

• How to automate mail campaigns in seconds

• How to buy highly targeted mailing lists

• Compiled lists vs response lists explained

• How to track direct mail with QR codes

• How direct mail fuels Amazon ranking

• Why most marketers ignore this channel

• How AI improves targeting, messaging, and offer strategy

• How to integrate mail into a modern marketing stack

Why This Matters Now

Digital ad costs are rising. Email inboxes are saturated. AI-generated content is everywhere. Direct mail is less competitive than ever and automation tools like Zairmail make it easier than it’s ever been. This isn’t about replacing digital. It’s about adding a channel most competitors ignore.

Guest

Dr. Wilson Zehr Founder, Zairmail Automated direct mail software platform Website: https://zairmail.com

About Marketing Misfits Marketing Misfits features real conversations with founders, operators, and marketers who build and scale businesses using unconventional strategies.

Hosted by Norm Farrar and Kevin King.

New episodes every Tuesday.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The New AI-SEO Playbook: Dominate AI Search Results in 2026 | Tracy Graziani

Tue, 17 Feb 2026 21:03:10 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tracy Graziani, founder of Green Fire Strategy, to break down why companies stall after early traction, why “hypergrowth” can actually be dangerous, and how the best teams scale through process, empathy, and consistency, not rockstar hires.

Tracy explains how real growth comes from aligning sales, marketing, and service into one seamless customer experience, and why most companies don’t have a strategy at all, they have a list of tactics.

They also dive deep into the biggest shift happening right now: AI is creating more content than ever, but most of it is junk. The brands that win next will be the ones who use AI for analysis and insight, not just generation.

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Chapters
00:00 AI SEO Playbook Intro
04:42 Meet Tracy Graziani
08:33 Focus on What Works
12:29 Team Performance
16:34 Learning Mindset
20:38 Process Tangibility
25:18 Pain Points & Promise
30:22 AI Content Quality
34:09 Customer Pain Points
40:33 AI Streamlines Research
44:24 Consistent AEO Themes
48:04 Strong Opinions Work
53:24 CRM Automation Power
57:13 Growth Plan Strategy ️
01:02:08 Customer Service Role
01:06:08 Marketing Misfits ️

This episode covers:

- Why “SEO is dead” has been said since 1996

- What AI is actually changing in marketing

- Why AEO experts are mostly guessing

- Why process beats personality

- Why competent teams outperform outlier hires

- Why retention and service are the real growth levers

- How to do persona research the right way

- How AI tools like NotebookLM change research forever

- What content still works in 2026

If you’re building a business, scaling a team, or trying to future-proof your marketing for AI search, this is one of the most practical episodes you’ll hear. Guest Tracy Graziani Founder, Green Fire Strategy (Cleveland, Ohio) Website: greenfirestrategy.com LinkedIn: Tracy Graziani

Topics Covered

- Systems and SOPs that actually get used

- Good growth vs bad growth

- Why churn kills scaling

- Sales process vs rockstar salespeople

- Persona research and customer interviews

- AI content “slop” and why quality wins

- What SEO tactics stop working

- What content wins in AI search

- Original research, opinions, and POV content

- HubSpot explained in plain English

- Why most companies don’t have a strategy

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How a Joke Turned Into a Cigar Empire... | Brandon Wells

Tue, 10 Feb 2026 23:56:32 +0000

Some of the best business ideas don’t come from a boardroom. They come from a slow conversation, a shared experience, and a product that forces you to sit down and actually talk. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Brandon Wells (aka Cigar Mechanic) to break down what a cigar broker actually does, how cigar brands grow without in-house reps, and why the cigar industry is still one of the most relationship-driven markets left. Brandon explains how he accidentally turned an Instagram handle into a real business, how cigar manufacturers choose between brokers vs in-house reps, and why “story” sells more than packaging in premium categories.

This is also a surprisingly practical episode for anyone in e-commerce, DTC, or brand building, because the cigar world exposes a truth most modern marketers ignore: People don’t buy products. They buy the experience behind them.

What You’ll Learn

- What a cigar broker actually does

- The 3 ways cigar brands sell

- Why relationships beat packaging

- How Brandon built Cigar Mechanic

- The key question he asks brands

- Why cigar lounges are loss leaders

- What most cigar shops do wrong

- How placement drives sales

- Why limited releases fail

- The real “cigar culture” advantage

- The surprising psychology of memory + products

- Why the cigar industry is behind in marketing

- How demographics really work in cigars

- Why value is personal (even at $300)

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps:

00:00 What Is a Cigar Broker?

03:54 Meet Brandon Wells

05:07 How Cigar Mechanic Started

06:41 The “God Moment”

08:43 Cigar Broker Explained

09:28 3 Ways Brands Sell

12:30 Brandon’s Territory Strategy

13:44 The Interview Filter

15:59 The Million-Dollar Question

18:12 The Worst Cigar Lesson

23:11 Story Beats the Product

28:12 The Cigar Culture Effect

33:49 Why Canada Kills Lounges

49:56 How Lounges Make Money

Guest: Brandon Wells (Cigar Mechanic) Cigar broker, marketer, and founder

Instagram: @cigarmechanic

YouTube: Cigar Mechanic

YouTube: Voodoo Monkey Garage

About Marketing Misfits Marketing Misfits is hosted by Norm Farrar and Kevin King and features real conversations with operators, founders, and marketers. New episodes every Tuesday.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Why You Feel Stuck as an Entrepreneur | James Friel

Tue, 03 Feb 2026 19:30:11 +0000

Entrepreneurs don’t burn out because they lack ideas. They burn out because they stay stuck doing work they should have left years ago. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with James Friel, founder of 57 Hats, to break down why growing businesses start bleeding time, money, and energy and how founders can systematically escape roles that are holding them back.

James Friel explains why most businesses suffer from waste, poor role clarity, weak systems, and misaligned hiring, and why entrepreneurs must treat themselves like temporary “special forces”: build the system, extract yourself, and move on to the next constraint.

This is a practical, operator-level conversation about systems, hiring, delegation, performance management, and building businesses that can actually run without you.

If you’re wearing too many hats, struggling to hire, or wondering why revenue keeps growing but profits don’t, this episode will feel uncomfortably accurate.

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Chapters

00:00 Entrepreneurs Die Inside

01:04 The Spider Prank Story

03:39 Meet James Friel

07:20 Businesses That Are Bleeding

08:32 Value vs Waste Explained

11:01 The Hiring Rollercoaster

12:11 Work Your Strengths

14:09 Know Your Real Profits

16:04 Build Systems First

18:47 The Special Forces Role

21:48 Buy Back Your Time

23:41 The Five Business Pillars

27:26 Agency vs In-House

31:09 Teams Aren’t Families
36:18 Fixing Broken Businesses
48:31 Inside 57 Hats
59:17 Why Letting Go Is Hard

What You’ll Learn
- Why entrepreneurs “die inside” when they stay stuck too long
- The difference between value creation vs waste in a business
- When to hire, outsource, or automate (and how to decide)
- Why founders should buy back their time aggressively
- How to identify $10, $100, $1,000, and $10,000 tasks-
- Why most entrepreneurs are bad managers and what to do instead
- How to escape the hire–fire roller coaster
- Why systems matter more than effort
- People, processes, and tools explained clearly
- How poor role clarity kills otherwise good teams
- Why managing outcomes beats managing tasks
- The truth about “we’re a family” culture at work
- Why teams must change as businesses grow

About the Guest
James is a systems-focused operator and the creator of 57 Hats, a hands-on framework and physical product designed to help founders identify which roles they should keep, delegate, or eliminate entirely.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Shopify Mistake That Costs Amazon Sellers Thousands... | Scott Cunningham

Tue, 27 Jan 2026 22:35:37 +0000

Amazon sellers are waking up to a reality shift. Owning customer data. Building lifetime value. Controlling email, retention, and repeat buyers. And unlocking Shopify’s edge as AI, LLM search, and agentic commerce change how people shop. In this episode of Marketing Misfits, Shopify expert Scott Cunningham breaks down why Amazon sellers are moving to Shopify, how to build a real brand instead of chasing products, and how storytelling, hooks, and ad positioning drive sustainable growth.

We dive into Shopify vs Amazon, email as an ATM, lifetime value economics, ad testing frameworks, TBIF storytelling, AI-powered copywriting, AEO optimization, and the future of ecommerce discovery through ChatGPT and agentic browsers. If you sell on Amazon, Shopify, TikTok Shop, Walmart, or DTC, this episode gives you a blueprint to build brand equity, retention, and scalable growth.

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Chapters

00:00 Why Amazon Sellers Need Shopify

02:29 Shopify vs Amazon Business Models

05:13 Meet Scott Cunningham

07:25 Amazon vs Shopify Mindset Shift

15:08 The Shopify “Scrappy Middle”

16:02 Email as a Revenue Engine

17:09 Why Shopify Beats Other Platforms

20:18 Shopify Apps and Store Flexibility

22:42 Founder Storytelling for Sales

24:07 TBIF Offer Framework

32:25 Ad Testing Like “Omelet Experiments”

34:38 Creative Testing Tools vs Ads

39:52 Meta Ads vs Google Strategy

41:36 AI Search, AEO, and Shopify Advantage

45:03 The Future of AI-Driven Shopping

59:00 Building Community and Retention

1:04:00 Scott’s StorySelling AI Tool

1:07:36 Shopify Growth Takeaways

About Marketing Misfits: Marketing Misfits features unfiltered conversations with operators, founders, and marketers who build real businesses through trust, distribution, and execution. Hosted by Norm Farrar and Kevin King. New episodes every Tuesday.

Resources & Mentions

Scott’s StorySelling AI https://merchantmastery.io/gpt

Merchant Mastery Program https://merchantmastery.io

Marketing Misfits Podcast https://marketingmisfits.co

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Why Most Paid Communities Suck... | Jordan DiPietro

Tue, 20 Jan 2026 20:05:33 +0000

Most creators focus on attention.The smart ones turn that attention into trust. And trust creates optionality. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jordan DiPietro to break down how content becomes trust, how trust becomes community, and why the best communities can charge $10,000–$25,000 per year without hurting conversions.

Jordan has built at the center of some of the most influential media and community brands in the world. He spent nearly 13 years at The Motley Fool, became CEO of The Hustle before its acquisition by HubSpot, ran HubSpot’s media division, and later served as CEO of Hampton, one of the most exclusive private tech communities. This is a deep, tactical conversation on community design, pricing, trust, vetting, retention, and monetization, not theory. If you’re building a newsletter, podcast, paid community, mastermind, or founder-led brand, this episode gives you the real playbook.

What You’ll Learn

- Why attention without trust is worthless

- The difference between an audience and a community

- How The Hustle turned content into leverage

- Why newsletters are still one of the strongest trust channels

- Content → trust → optionality explained

- Community vs mastermind (and why it matters)

- How Hampton vetted members and rejected 50–60% of applicants

- Why most paid communities fail after launch

- The biggest pricing mistakes founders make

- How to decide between $1K, $10K, or $25K pricing

Guest Jordan DiPietro Former CEO of The Hustle Former Media Lead at HubSpot Former CEO of Hampton Newsletter writer, advisor, and founder coach Website & newsletter:https://jordandipietro.com/

Chapters

00:00 Content Creates Optionality

01:40 Meet Jordan D. Petro

04:24 From Motley Fool to Hustle

08:15 Are Newsletters Saturated?

12:46 Audience vs Community

15:01 Monetizing Trust Correctly

18:56 Community vs Mastermind

20:42 Vetting Members Matters

24:33 How Communities Stay Engaged

27:02 Do You Need IRL Events?

31:32 Why Founders Are the Funnel

33:49 Why Communities Fail

34:42 Pricing a $10K Community

56:38 Growing a Newsletter Long-Term

About Marketing Misfits:

Marketing Misfits features unfiltered conversations with operators, founders, and marketers who build real businesses through trust, distribution, and execution.

Hosted by Norm Farrar and Kevin King. New episodes every Tuesday.

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Secret AI Shortcuts Your Competitors Use Daily... | Rachel Woods

Tue, 13 Jan 2026 23:59:44 +0000

Most companies are using AI wrong. They think it’s about cutting staff or automating a few tasks. But the real power of AI is something much bigger. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Rachel Woods, one of the world’s top AI operations experts, to show how businesses are turning their internal playbooks into AI-powered systems that can run entire workflows on autopilot. Rachel previously worked on the early transformer technology behind modern AI while at Facebook, then built and sold a VC-backed startup before launching her AI operations agency. Today, she helps companies replace weeks of manual work with AI systems that run in hours.

They break down what “AI operators” really are, how agentic AI works, and why companies that fail to build internal playbooks will get wiped out as models improve. This is not theory. You will hear exactly how an agency replaced a 3-week influencer vetting process with an AI system that runs in hours, plus how Amazon sellers, agencies, and SaaS companies can apply the same playbook.

What you’ll learn

• What “AI operations” actually means

• Why SOPs are more valuable than software

• How AI agents differ from basic automation

• How to turn your workflows into AI playbooks

• How companies are replacing entire departments with AI systems

• How long it really takes to deploy agentic AI

• What AI will be capable of in the next 6–12 months

• How to avoid building on tools that get wiped out by model updates

• How to future-proof your business using playbooks instead of platforms

Timestamps

00:00 AI replaces a 3-week workflow

01:01 Marketing Misfits intro

02:12 The spider prank story

04:01 Meet Rachel Woods

06:46 Facebook AI background

07:31 What is a transformer?

09:29 From Facebook to startup

11:09 Why ChatGPT changed everything

12:39 What AI operations means

14:38 How AI playbooks are built

16:25 Can you trust AI agents?

18:14 AI vs downsizing teams

20:52 Automation vs true AI

26:14 How Claude rewrote software jobs

47:25 Influencer vetting case study

This episode is brought to you by:

- QuietLight Brokerage: Get a free, confidential valuation https://quietlight.com/

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

About the guest

Rachel Woods is the founder of an AI operations agency and the creator of The Exchange, a training platform for AI operators. She previously worked on transformer-based AI systems at Facebook and later built and sold a VC-backed startup using GPT before ChatGPT went mainstream. She now helps companies build AI systems that replace entire workflows instead of just single tasks.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Why Landing Pages Are Failing in 2025 | Luca Borreani

Tue, 06 Jan 2026 21:07:05 +0000

Landing pages alone don’t convert like they used to. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Luca Borreani, founder of ZipChat.ai, to break down why conversational marketing is replacing static funnels and how AI chat is quietly becoming one of the biggest conversion unlocks in e-commerce. Consumers now spend hours talking to ChatGPT, asking detailed questions before buying. This episode explains why that behavior is bleeding directly into shopping behavior, and why brands that rely only on landing pages, FAQs, and analytics are missing what actually stops conversions. This is a deep, practical conversation about last-mile conversion, removing buyer doubt, and how chat data reveals insights that analytics never will.

What You’ll Learn:

- Why landing pages alone are no longer enough

- How conversational marketing removes last-minute buyer doubts

- Why people trust chat more than static copy

- The biggest copy mistake hurting conversions

- How small headline changes massively impact results

- Why analytics can’t reveal real buyer objections

- How chat uncovers hidden conversion blockers

- The difference between traffic and real intent

- Why product-market fit still beats everything

- How affiliate marketing sharpened modern conversion skills

Timestamps

00:00 Landing Pages Are Failing

01:40 Why Chat Converts

03:30 Meet Luca Borreani

08:00 Affiliate Skills That Matter

12:00 Copywriting Drives Conversions

21:05 The Last-Mile Problem

24:30 Conversational Marketing Wins

26:50 Analytics Miss Buyer Doubts

30:00 Training AI Conversations

33:45 Chat Reveals Hidden Objections

40:35 Why Users Trust Chat

49:45 WhatsApp Marketing Power

56:00 Agentic Commerce Future

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Guest

Luca Borreani Founder, ZipChat.ai Conversion science, conversational commerce, AI marketing Website: https://zipchat.ai

LinkedIn: Luca Boreanni

Email: luca@zipchat.ai

About Marketing Misfits Marketing Misfits features unfiltered conversations with founders, operators, and marketers who actually build and scale businesses.

Hosted by Norm Farrar and Kevin King. New episodes every Tuesday.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Agentic AI Will 10x Your Business in 2025... | Dan Ashburn

Tue, 30 Dec 2025 21:29:47 +0000

If you teach, coach, sell information, or run an online business, this episode is a wake-up call. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Dan Ashburn, founder of Titan Network, to break down how AI, agentic systems, personal brand, and community are reshaping marketing, e-commerce, and education at a speed most businesses are not prepared for.

Dan explains why creators, educators, and consultants who don’t integrate AI into real-time execution will end up like Blockbuster, while those who do will build the next Netflix. This is a deep, practical conversation about what’s actually changing, what still matters, and where the real leverage is right now.

This is not surface-level AI hype. It’s about systems, trust, proof, and execution.

What You’ll Learn:

- Why AI must deliver learning while users take action

- The real difference between agents and agentic systems

- Why trust in AI answers is already outperforming Google search

- How AEO (AI Engine Optimization) is driving 10–15% conversion rates

- Why community matters more in an AI-driven, non-personal world

- How Titan Network structures masterminds by business maturity

- Why authenticity and proof now outperform hype marketing

- How personal brand beats company brand at the top of funnel

- Why “standing for something” is required to build community

- How polarization helps cut through AI-generated noise

- The biggest shifts in performance marketing over the last 5 years

- Why content volume now matters more than polish

- How AI is collapsing weeks of work into hours

- Where AI avatars, IP, and personal brand are heading next

- What most people misunderstand about compliance and AI

- How businesses should realistically get started with agents

- Why AI will reward early adopters and widen the gap fast

00:00 Intro

03:56 Introducing Dan Ashburn

04:54 Dan’s Early SEO and Affiliate Marketing Days

09:39 From Trouble to the Military and Business Discipline

12:57 Discovering Amazon and Escaping Agency Life

15:25 China Trips and the Birth of Titan Network

16:25 What Titan Network Is and Why It Works

18:18 Proof, Credibility, and Selling High-Ticket Communities

24:20 How to Build a Community in an AI World

30:27 Major Shifts in Performance Marketing

33:45 How AI Is Compressing Marketing Timelines

39:46 Personal Brand as the New IP

49:25 What Agentic AI Actually Means

01:00:18 AI Compliance, Risk, and Regulation Reality

Dan Ashburn Founder, Titan Network

E-commerce, AI systems, performance marketing

Instagram: @danashburnuk Email: dan@titannetwork.com

Website: https://titannetwork.com

About Marketing Misfits Marketing Misfits features real conversations with operators, founders, and marketers who actually build businesses — not just talk about them. Hosted by Norm Farrar and Kevin King. New episodes every Tuesday.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How I Made $1,000,000 By 18... | Makenna Riley

Tue, 23 Dec 2025 22:11:12 +0000

What does it take to build a million-dollar online business before you turn 18? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Makenna Riley, entrepreneur and co-founder of GSD, to break down how she started making money online at 12 years old, launched profitable businesses during COVID, and helped her mom, infomercial legend Forbes Riley, pivot online when the world shut down.

This is not a hype story. Makenna walks through the exact sequence of skills, mindset, marketing systems, and execution that turned webinars, funnels, and paid ads into real revenue, fast. If you care about online business, funnels, Meta ads, selling knowledge, building systems, or scaling without formal education, this episode is packed with practical insight.

What You’ll Learn:

- How Makenna made six figures by 17 and hit $1M before 18
- The webinar that closed $25,000 with just 25 attendees
- Why beginners often outperform “experts”
- How she learned funnels, ads, and marketing at 12 years old
- Why most people fail after buying courses
- The real difference between feeling productive and producing results
- Why websites don’t convert (and what works instead)
- How to structure funnels, offers, and product pipelines
- The biggest mistakes people make with thank-you pages
- Why low-ticket offers beat “free”
- How Meta ads still scale fast when done right
- How to build a business without college or formal training
- What actually separates successful students from everyone else

📚 Chapters

00:00 Early Business Start

04:20 Internet Exposure

09:03 Marketing College

14:17 Millionaire Goal

18:30 GSD Company Launch

23:47 No Formal Training

27:57 Passion for Business

33:17 GSD Launchpad Training

37:24 GSD Launchpad Goal

41:40 GSD vs ClickFunnels

46:12 Confidence & Success

50:15 Client Success Story

55:16 Marketing Diversify

01:01:26 Marketing Mistakes ‍️

01:05:18 Email Marketing Power

01:09:31 Russell Brunson's Work

01:15:51 Marketing Misfits Outro

Guest Makenna Riley Entrepreneur | Funnel Builder | Co-Founder of GSD Website: https://gsdyourbusiness.com Instagram: @themakennariley

About Marketing Misfits
Marketing Misfits features unfiltered conversations with founders, marketers, and operators who built real businesses by testing, failing, and executing — not following trends. Hosted by Norm Farrar and Kevin King.

This episode is brought to you by:
- Sellerboard: https://sellerboard.com/misfits
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

She Lost Everything... Then Built a Fitness Empire | Ingrid Macher

Tue, 16 Dec 2025 20:35:00 +0000

What happens when you lose your money, your health, and almost your life — all at once? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ingrid Macher, a fitness entrepreneur and global influencer who went from being broke, overweight, and facing a near-death asthma attack… to losing 50 pounds in 90 days and building a multi-million-dollar wellness business serving millions worldwide. This is not a surface-level influencer story. Ingrid breaks down the exact mindset shift, health reset, and marketing strategy that changed everything — and why most people fail to grow an audience or business even when they have “followers.” If you care about organic growth, paid ads that actually work, audience building, fitness transformation, or monetizing influence, this episode delivers real lessons.

What You’ll Learn

- How Ingrid lost 50 pounds in 90 days and kept it off for 14 years

- The near-death moment that forced a complete life reset

- Why most people fail at weight loss and content creation

- How losing everything in the 2008 crash led to her biggest opportunity

- The real difference between followers and buyers

- Why you only need 1,000 raving fans to build a million-dollar business

- How Ingrid built massive reach organically on Facebook and beyond

- When to use paid ads — and why boosting organic winners works best

- How TikTok Shop is changing monetization right now

- Why knowing your avatar matters more than going viral

- The hidden opportunity in underserved markets (especially Spanish-speaking audiences)

- How fitness, family, faith, and finances all connect to long-term success

Chapters

00:00 Introduction

02:05 Guest Introduction: Ingrid Macher

08:09 Ingrid's Journey to America

10:54 Overcoming Challenges

13:31 The Turning Point

15:36 Transforming Health and Fitness

18:14 Maintaining Weight Loss

33:50 Becoming a Wellness Influencer

34:32 A Million Dollar Product Idea

36:04 Entering the Info Product Industry

37:09 Building a Social Media Presence

38:08 Organic Growth and Marketing Strategies

43:34 The Power of Community and Faith

48:05 Adapting to Social Media Changes

56:08 Final Thoughts and Reflections

Ingrid Macher Fitness entrepreneur, author (7 books), global wellness leader Instagram (English): @ingridmacherofficial About Marketing Misfits Marketing Misfits features real conversations with founders, operators, and creators who built businesses the hard way — through failure, pivots, and unconventional strategies.

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted by Norm Farrar and Kevin King.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Why Your Newsletter Strategy is FAILING | Matt McGarry

Tue, 09 Dec 2025 18:07:48 +0000

Most creators have no idea how powerful newsletters are right now. In this episode, you’ll learn why email is outperforming every social platform and how top operators are turning simple weekly emails into six-figure profit machines. Kevin King and Norm Farrar break down their own newsletter playbooks (including selling $4,500 dedicated sends and hitting 62 percent open rates) and sit down with Matt McGarry, widely regarded as the newsletter expert behind The Hustle, HubSpot, and Newsletter Operator. Matt reveals exactly why newsletters outperform every other channel for trust, retention, monetization, and audience ownership. You’ll hear the mistakes beginners make, how to actually grow a newsletter, and what it takes to turn email into a real business. If you’re a marketer, founder, creator, or ecommerce operator, this will change how you think about email forever.

What You’ll Learn:

• Why newsletters outperform social and YouTube for monetization

• How Kevin charges $4,500 per email and sells out months in advance

• Newsletter vs. marketing email: the real difference

• How Matt built newsletter systems from The Hustle to HubSpot

• Why most newsletters fail after 10 issues

• How to grow from 0 to thousands of subscribers

• How to design newsletters people actually read

• Deliverability tactics to stay out of Promotions

• How to segment your list for 5–10x higher revenue

• How to blend AI with human writing without sounding robotic

• Why churn kills paid newsletters and what to do instead

• How to use LinkedIn, YouTube, and Instagram to grow email fast

• Real-world monetization strategies that actually work in 2025

Chapters

00:00 The Power of Newsletters

00:46 'Email is Dead' Myth

01:43 The Billion Dollar Sellers Newsletter

03:29 Introducing Matt

04:22 Matt's Journey

08:54 Consistency in Newsletters

14:10 Editorial vs. Promotional Emails

27:52 Effective Newsletter Strategies for Beginners

39:57 LinkedIn Newsletters: Are They Worth It?

40:38 LinkedIn Newsletters

43:04 Organic vs. Paid Newsletters

43:18 Challenges of Paid Newsletters

48:26 Newsletter Design Tips

50:29 AI in Newsletter Writing

01:01:24 Deliverability Strategies

01:11:09 Power of Email Segmentation

01:19:55 Final Thoughts

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Every Brand Needs a Podcast in 2025 [AI-Proof] | Eric Ryan

Tue, 02 Dec 2025 17:58:20 +0000

In this episode of Marketing Misfits, we break down why podcasting is becoming one of the most powerful trust-building tools in the age of AI and how brands can use it to stand out instead of blending into AI sameness. Our guest Eric Ryan went from LinkedIn Live to a cable TV show, built a 19-person podcast production team, and developed a framework for becoming “niche famous” so clients come to you.

We dig into:

• Why most podcasts die after 7 episodes

• How to turn a podcast into a client-acquisition machine

• Why you must be omnipresent to win in 2025

• How AI is destroying bad content and elevating real voices

• The exact formats, lengths, and clip strategies that perform best

• Why “don’t be gentle with your list” is the most important marketing advice you’ll hear

• The truth about going viral on TikTok, LinkedIn, and YouTube Shorts

• How to become niche-famous (not Joe Rogan famous) and still print money

• The #1 thing that separates successful podcasters from quitters

If you're building a personal brand, running an agency, launching a show, or trying to build authority online, this episode gives you the playbook.

Timestamps

00:00 Why Eric Started a Podcast to Get Clients

01:52 Why Most Creators Fail at Email + Podcasting

03:10 Competing With the Entire Internet (Not Your Industry)

05:12 “Podcasting Makes You Famous”

07:44 Becoming Niche Famous

09:20 How Eric’s LinkedIn Show Led to Cable TV

12:52 Land High-Value Clients

15:31 Editing + Distribution

17:44 Authority vs. Views

21:40 Why TikTok Is Beating Every Platform

24:20 Holding Creators Back

26:10 Being Actually Interesting

28:30 Why Most Interviews Are Terrible

32:18 Building a Multi-Platform Content Engine

35:44 Consistency vs. Perfection

38:05 How Long Should a Podcast Really Be?

41:22 Cutting Content Into Clips That Actually Perform

44:58 Managing Expectations: What “Success” Really Looks Like

49:10 The Hidden Work Nobody Talks About

53:12 The One Strategy Eric Says Will Make You Stand Out

56:40 Should Everyone Start a Podcast in 2025?

59:02 Final Takeaway: Be Different or Be Invisible

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

15 Years of Sourcing Secrets in 60 Minutes... | Kian Golzari

Tue, 25 Nov 2025 16:32:57 +0000

From sourcing 24-karat gold iPhones for Real Madrid stars to navigating the chaotic landscape of new Trump Tariffs, Kian Golzari has seen it all. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with one of the world's leading sourcing experts to break down exactly how smart brands are adapting their supply chains in 2025. Kian reveals his "insider" strategies for legally reducing tariff costs, why the "China +1" strategy is non-negotiable, and the massive mistakes Kickstarter creators make that leave them bankrupt. Plus, find out why top entrepreneurs are flocking to Dubai.

🕒 In This Episode: 00:00 - Sourcing 24k Gold iPhones for Lamine Yamal, Mbappé & Jude Bellingham

04:15 - Sourcing from the Crib: Kian’s early start in China

09:30 - The Tariff Hack: How to split "Product Development" from "Unit Cost" to save thousands

13:45 - China +1 Strategy: When (and where) to move your manufacturing

19:20 - Why you must visit the factory (The "Face-to-Face" Advantage)

26:50 - Direct vs. Sourcing Agents: Which is right for you?

33:10 - The Kickstarter Curse: Why creators fail to deliver (and how to fix it)

45:00 - Currency Exchange Hacks: Using RMB vs. USD to get discounts

51:30 - Why entrepreneurs are moving to Dubai (Tax-free living & safety)

💡 Key Takeaways: The Tariff "Consulting Fee" Strategy: Learn how to separate your R&D costs from your COGS on the commercial invoice to legally lower the value of goods subject to tariffs. Don't Ghost Your Supplier: When tariffs hit, don't panic. Use the "50/50 Split" negotiation tactic to share the burden of rising shipping or tariff costs with your manufacturer. Kickstarter Reality Check: Never launch a crowdfunding campaign without a final production sample in hand. The "Coolest Cooler" disaster is a lesson for everyone.

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

#SourcingTips #ChinaTariffs #AmazonFBA

Hosted on Ausha. See ausha.co/privacy-policy for more information.

$997 Per Ticket!? The Bride Who SOLD OUT Her Wedding (Literally)

Tue, 18 Nov 2025 21:22:35 +0000

This episode breaks down what’s actually working on YouTube right now, and why most creators still miss it. Marley Jaxx joins Kevin King and Norm Farrar on Marketing Misfits to explain how hooks, open loops, storytelling, and disruption are rewriting the entire playbook for creators, entrepreneurs, and brands. Marley also shares the viral story behind her latest project.

She’s selling tickets to her wedding. Yes, really. And it’s blowing up across national news. Inside this episode you’ll learn how she did it, why it works, and how creators can use the same storytelling mechanics to explode their own content, build community, and stand out in an AI-saturated world. If you’re trying to grow on YouTube, turn attention into revenue, or understand why viral moments happen, this conversation is a blueprint.

What You’ll Learn:

- The real reason hooks matter more than ever

- How to build “open loops” that keep people watching

- Why search-based content alone doesn’t work anymore

- How Marley went viral selling wedding tickets

- Disruptive ideas that cut through crowded platforms

- Why authenticity beats perfect production

- How to survive trolls and negative comments

- What YouTube wants in 2025 (and what it punishes)

- How to warm up cold audiences without killing retention

- Why entrepreneurs must treat YouTube like a long-term asset

- When to use ads (and when NOT to)

- The truth about 180-day YouTube growth patterns

Guest: Marley Jaxx, YouTube strategist, filmmaker, creator, and the viral marketing mind behind the “ticketed wedding” trend.

Follow Marley:

Instagram: @marleyjaxx

YouTube: youtube.com/marleyjaxx

Chapters

00:00 What’s Actually Working on YouTube

01:12 The Viral Wedding Ticket Story

04:20 The Misfit Joining the Show

05:02 From Teeth to YouTube

07:45 The Content Strategy Shift

10:18 The Real Hook Formula

12:40 Trolls, Hate, and Staying Sane

14:55 The Video That Blew Up Years Later

16:33 One Channel or Two?

18:08 Driving Traffic the Right Way

20:31 YouTube Mistakes People Keep Making

22:44 Selling Tickets to Your Wedding

26:10 AI vs Human Content

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

ChatGPT is Killing Your Strategy... | AI Expert Lutz Finger

Tue, 11 Nov 2025 17:29:26 +0000

AI isn’t coming. It’s here. And most e-commerce brands are sleepwalking straight into extinction. In this episode of Marketing Misfits, Norm Farrar and Kevin King talk with Lutz Finger, Cornell faculty member, AI researcher, and former Google & LinkedIn exec, about how AI is rewriting the rules of e-commerce, branding, and marketing. Lutz breaks down what 99% of sellers don’t understand: ChatGPT and Perplexity are the new gatekeepers of visibility. Aggregators like Amazon and Google? Their model is breaking.

You’ll learn:

✅ Why brands that rely on Amazon will vanish.

✅ What “Generative Engine Optimization (GEO)” means and how to rank in AI results.

✅ Why AI-generated content can hurt your visibility.

✅ How real human communities are the new algorithm hack.

✅ What OpenAI’s deal with Walmart means for sellers.

✅ The 3 things every brand must do before 2026 to survive.

Featuring:

🎙️ Lutz Finger – Head of AI at XGen AI, Cornell University Faculty

🎙️ Hosts: Norm Farrar & Kevin King

00:00 Introduction to Chat GPT in Investment Management

00:50 Welcome to Marketing Misfits

01:00 Discussion on AI and Coffee

01:17 The Evolution of AI Terminology

01:53 The Rise of AI in Agencies

02:21 Introducing the Guest Speaker

04:31 Guest Speaker's Background and Experience

06:42 The Impact of AI on E-commerce

12:15 The Future of AI in Various Industries

29:19 The Role of AI in Marketing

32:31 Debt Quality and Control

32:52 The Pitfalls of AI-Generated Content

33:20 Model Decline Explained

34:50 Influencer Marketing with Stack Influence

35:49 Human vs AI-Generated Content

39:28 Novelty in AI Training

41:28 Building Brand Authority

46:35 The Future of Brand Communities

51:40 Adoption of AI in E-commerce

54:54 Avoiding Shiny Object Syndrome

57:29 Final Thoughts and Outro

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

He Sold His Brand to Start Gambling?! | Michael Jackness

Tue, 04 Nov 2025 18:29:55 +0000

Former eCommerce powerhouse Mike Jackness went from owning multiple 7-figure Amazon brands to running one of the fastest-growing YouTube gambling channels in Las Vegas. In this episode of Marketing Misfits, hosts Norm Farrar and Kevin King unpack how Mike turned his decades of Amazon and affiliate marketing experience into a completely new media business and how it’s already breaking even in just six months.

You’ll learn:

✅ Why Mike sold all his Amazon brands and what he saw coming before tariffs hit again

✅ How he built a content machine that posts daily long-form videos + multiple Shorts

✅ The monetization math behind YouTube RPMs, merch sales, and sponsorships

✅ What it really takes to build a loyal community (and why women over 50 are driving his views)

✅ Why owning your audience email, community, and content is the ultimate business asset

Featuring:

🎙️ Mike Jackness – Former eCommerce CEO, creator of Desert Degens

🎙️ Hosts: Norm Farrar & Kevin King

00:00 The Pivot No One Expected

01:40 Meet Mike Jackness

03:52 Million-Dollar Affiliate Days

05:43 From Affiliates to Amazon

08:14 Amazon Reality Check

16:23 Building Superfans Online

26:44 Gambling on YouTube

39:11 Selling for Freedom

39:34 What YouTube Really Pays

42:08 Daily Grind of Creation

43:49 Personality Over Perfection

45:12 Who’s Actually Watching

47:24 Expanding Beyond YouTube

53:20 Turning Fans Into Buyers

58:18 What’s Next for Degens

01:04:09 Lessons for Every Creator

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Only 1% of Brands Are Ready for AI Search... Are You? | Peter Kostandenou

Tue, 28 Oct 2025 18:37:49 +0000

What happens when a Canadian entrepreneur flips broken PlayStations into millions, gets a $10M buyout, then loses almost half to taxes and builds again? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Peter Kostandenou to uncover the highs, lows, and lessons of his unconventional journey from eBay hustler to tech exec.

Peter shares how he:

- Accidentally went viral on TikTok by falling asleep as a DJ 🎧

- Scaled Hostopia from $3M to $60M and sold to Deluxe for $124M 💰

- Built a full AI marketing suite (Mopro) for local businesses 📈

- Lost $4M from bad tax planning — and what he’d do differently 🧾

- Built an offline car club community to test real-world brand loyalty 🏎️

You’ll learn:

- Why Google and ChatGPT rely on real reviews and social signals to rank your business

- The critical difference between automation and AI agents

- What GEO (Generative Engine Optimization) means for your SEO strategy in 2025

- How to build trust signals through structured data, social media, and review responses

- What a roofing contractor can teach you about the power of a single bad review

This episode is packed with branding gems, ecommerce evolution, and raw business truth. If you’re an entrepreneur, agency owner, or tech builder, you need this one.

Timestamps

00:00 Intro

01:43 A Tech Entrepreneur's Journey

09:38 The PlayStation 2 Resale Success Story

21:38 The Rise of Hostopia

31:47 The Evolution of Small Business Marketing

34:04 The Future of Websites: AI and Social Media

35:14 The Role of AI in Content Consumption

40:06 The Importance of Reviews for Small Businesses

42:46 Effective Review Strategies for Local Businesses

49:35 Managing Negative Comments and Social Mentions

58:29 Automation vs AI: Understanding the Difference

01:01:27 Branding Stories: Car Club and DJing

01:09:48 Final Thoughts

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Storytelling Is the Last Skill AI Can’t Replace... | Rain Bennett

Tue, 21 Oct 2025 19:03:49 +0000

In this episode of Marketing Misfits, documentary filmmaker and storytelling expert Rain Bennett joins Norm Farrar and Kevin King to unpack why authentic storytelling is more valuable than ever. With AI flooding content channels, your voice and human emotion are what set your brand apart.

Rain shares:

- The power of short-form storytelling (and what a 6-second story actually looks like)

- Why over-leveraging AI will make your brand blend in

- How storytelling builds trust, connection, and conversions

- Frameworks to write more compelling brand stories

- Real examples from marketing, newsletters, and public speaking

- The truth about AI-generated content and how to use it right

Whether you're launching an e-commerce brand, growing your newsletter, building a personal brand, or pitching on stage , storytelling is the skill that cuts through the noise.

⚠️ Don’t let AI strip your voice away. Learn how to inject your story back into your content strategy today.

📘 Guest: Rain Bennett

- Author of Six Second Stories

- Host of The Storytelling Lab Podcast

- Creator of award-winning documentaries

Learn more: rainbennett.com

🎧 Listen. Learn. Misfit. Chapter

00:00 The Power of Storytelling in the AI Era

00:49 Introduction to Marketing Misfits

00:55 Kevin's College Football Anecdote

02:34 The Role of Storytelling in Marketing

03:13 Introducing Rain Bennett

04:55 Rain Bennett's Journey into Storytelling

09:00 The Evolution of Documentary Filmmaking

11:13 The Importance of Human Touch in Storytelling

16:12 The Art of Engaging Storytelling

30:48 The Six-Second Story Concept

36:42 Brand Storytelling and Authenticity

38:04 Serial vs. Episodic Shows

38:20 The Art of Storytelling in Branding

39:46 The Importance of Origin Stories

40:33 Storytelling for the Audience

44:19 The Ice Cream Anecdote

46:54 Effective Storytelling Techniques

56:01 Engaging Your Audience with Stories

59:27 The Power of Practice

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Why These Shark Tank Founders Went ALL IN on Retail...

Wed, 15 Oct 2025 04:03:34 +0000

Is retail really dead? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with three powerhouse guests who prove otherwise, Doug Harding from Wholesaleretaildistribution.com , Kirk Hyust from Turbo Trusser (a Shark Tank deal with Kevin O’Leary), and GC Brown, founder of UpCup Koffee, a fast-growing functional mushroom coffee brand.

You’ll hear how these brands are cracking into Lowe’s, Ace Hardware, QVC, and big-box retail, even in a world dominated by Amazon. From the truth about what retailers actually want to surprising insights about shelf space, product packaging, and the growing role of AI in retail decisions, this episode is packed with must-know info.

🚨 You’ll learn:

- Why 90% of purchases still happen offline

- How Kevin O’Leary helped close a deal the same day it aired on Shark Tank

- What mushroom coffee brands must do to survive retail

- How a single $50K PR mistake nearly sunk a startup

- The power of predictive buying and how AI is changing retail strategy forever

- Why most Amazon sellers are NOT ready for retail—and how to fix that

- How to actually build brand equity off Amazon

The mindset shift every seller needs to go from ecom to retail Whether you’re an Amazon seller, brand owner, or product inventor looking to scale into physical stores, this episode is your wake-up call. Retail isn’t dead—it’s just evolved.

📍 Want to go from Amazon to big-box retail? Learn what works, what doesn’t, and who can actually help you get on shelves. Timestamps

00:00 Is Retail Dead?

01:43 Retail vs. E-commerce

03:14 Introducing the Guests

04:27 State of Retail Today

06:44 The Turbo Trusser Story

08:00 UPC Cup Coffee Journey

13:48 Marketing Strategies for Retail

24:47 Shark Tank Experience

35:07 Building an Audience

39:36 Social Media and Influencer Marketing

41:03 Financing Challenges for Small Brands

47:09 Kevin O'Leary's Involvement Post-Shark Tank

59:00 Retail Trends and AI

01:09:09 The Value of Patience in Business

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

She Turned Facebook's Big Problem Into FREE Leads... And Made Millions | Kim Dang

Tue, 07 Oct 2025 20:33:42 +0000

From flipping used car parts to launching a viral Chrome extension, Kim Dang has done it all. In this episode of Marketing Misfits with Norm Farrar and Kevin King, Kim reveals how she built and sold multiple businesses including automating a wrecking yard, traveling the world while earning passive income, and building GroupConvert, a Chrome extension that turned Facebook group answers into a thriving SaaS funnel. You’ll hear how she turned a $380 Upwork job into $5M in revenue, the truth about scaling with integrators, how she avoids burnout with systemized execution, and her unique Shopify offer that’s changing the game for non-technical entrepreneurs. Kim breaks down automation, delegation, high-ticket funnels, and unconventional marketing with raw honesty and infectious energy. Whether you’re an Amazon seller, coach, course creator, or SaaS builder. This episode is PACKED with insights.

🔥 What You’ll Learn:

- How Kim turned a Chrome extension into a recurring income machine

- The importance of integrators in scaling online businesses

- Bootstrapping vs. venture-backed tools

- From car parts to coaching: Kim’s step-by-step evolution

- Why masterminds + systems = momentum

- B2C drop-shipping with a high-ticket twist

- Tips for managing global teams while traveling

- Rock climbing, Craigslist shoes, and living with freedom

📺 Watch if you’re into: Entrepreneurship, SaaS business models, Facebook groups, community building, Amazon FBA, Shopify stores, digital products, chrome extensions, high-ticket sales, automations, productivity tools, and lifestyle businesses.

🔔 Subscribe for more stories like this every Tuesday on Marketing Misfits!

Chapters

00:00 Facebook Automation Hack

04:22 Organic Growth Funnel Strategy

08:41 High-Converting Email Blast Tactics

14:00 Ebook Offer That Drove Sales

19:52 Brand Storytelling With Hook Products

24:08 Passive Income With Automation

29:10 Risks of Building on Rented Platforms

33:13 Building a Chrome Extension Business

38:14 Live Demo: Instant Scraper Tool

42:22 Buying a Resort

47:29 Client Testimonials for Proof of Concept

52:34 Hiring an Integrator to Scale

56:38 Monetizing Communities for Growth

01:02:16 Offering Shopify Services

01:07:44 Selling Digital Assets Online

01:12:19 YouTube Ads for Course Creators

01:16:44 Join the Marketing Misfits Community

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Stop Being a Boring Brand... | Jesse Wroblewski

Wed, 01 Oct 2025 04:02:15 +0000

What separates boring brands from billion-dollar breakthroughs? In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jesse Wroblewski, author of Marketing for Supervillains, to break down the art and science of true brand differentiation. Forget chasing trends. Jesse reveals how the best brands from Liquid Death to Metallica’s Blackened Whiskey break out of the commodity trap by crafting iconic offers, mic-drop moments, and emotional bonds with customers. You'll learn how to turn your product into a movement, build loyalty that drives referrals, and create content that makes customers say, "Finally... someone gets me." Whether you’re stuck in the race to the bottom, dealing with a crowded Amazon niche, or building a lifestyle brand from scratch. This is your playbook for standing out.

What You’ll Learn:

- Why “Red Ocean, Blue Offer” beats niching down

- The 12 Differentiation Planets from Jesse’s book

- How packaging & storytelling boosted a $16 knife into a $135 product

- Liquid Death, Ginsu knives, Metallica whiskey & more case studies

- When to focus on humor, heritage, lifestyle or process

- Why less audience is often more brand power

- How to make customers obsessed (tattoos included)

- Where most Amazon sellers go wrong when trying to stand out

Subscribe for weekly episodes on misfit marketing, branding, and entrepreneurship.

Chapters

00:00 Boring Brand Mistakes

04:11 Jesse Braki Joins Show

09:13 Brand Differentiation Map

13:19 Amazon Sellerboard Tool

16:44 Aligning With a Cause

21:08 Building Lifestyle Brands

24:56 Smart Amazon Pricing Tiers

29:18 Lavanta Sponsor Spotlight

32:52 Creator Consulting Strategy

37:42 Made in USA Branding

41:49 Action Figure Branding

45:22 Influencer Tool Stack

50:48 Packaging for Profit

54:47 Liquid Death Packaging

58:24 Subscribe Callout

01:03:06 Marketing Misfits Recap

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

$70M on TikTok Shop?! The Halo Effect on Amazon Revealed | Jay Hunter

Tue, 23 Sep 2025 21:05:15 +0000

Jay Hunter, CRO at MaryRuth Organics, breaks down how they’ve scaled to over $500M/year in supplements, how their TikTok Shop strategy feeds Amazon sales through halo effects, and why most brands get everything wrong about influencer marketing and channel diversification. This is a masterclass in real-time execution.

You'll learn:

- The $35M Amazon boost from TikTok Shop

- Why they target complementary, not competitive products

- How J’s team reaches out to 3,000 creators daily using AI

- How MaryRuth became the top supplement brand on Amazon

- What not to do with retail expansion

- Unconventional ad platforms like AppLovin & AI UGC tools

💬 Plus: Jay shares his personal brand strategy, the future of live selling, and how to win using scrappiness + smart systems.

This is a deep dive for eCom founders, TikTok Shop sellers, and 7–9 figure Amazon brands looking to scale intelligently with AI, community, and content.

00:00 $70M TikTok Halo Effect?

03:31 Who Is Jay Hunter? 07:16 What Drives

$500M Brands

11:33 How They Innovate Fast

16:12 Stealing Attention with Strategy

20:02 Retail Isn’t Dead, Unless...

23:56 Their Secret Sauce Revealed

27:39 Roblox? Yep, They’re There

31:54 3,000 TikTok Creators a Day

36:05 How AI Generates Viral Ads

44:07 Why Bilingual Content Wins

47:41 TikTok vs YouTube: Who Wins?

52:10 LinkedIn: Underrated Growth Weapon

55:45 How Top Brands Get Targeted

59:26 The Best “Start Now” Advice

01:02:43 Final Misfits Takeaways

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Amazon’s AI Doesn’t Care About Keywords Anymore | Ritu Java

Tue, 16 Sep 2025 17:16:02 +0000

AI is a tidal wave, are you ready for it? In this explosive episode of Marketing Misfits, Norm Farrar and Kevin King sit down with the brilliant Ritu Java (CEO of PPC Ninja) to expose why most Amazon sellers are marketing wrong and how AI is forcing a return to the fundamentals. Discover why targeting just one customer avatar is a costly mistake, and how mastering the Five Levels of Awareness (from Eugene Schwartz’s timeless framework) is now non-negotiable in 2025.

Ritu breaks down how to:

- Create content for every level of the funnel (even “unaware” shoppers)

- Use AI for personalized ads, listing content, and retargeting

- Train LLMs like Rufus and Google’s AI to recommend your product organically

- Set up Amazon storefronts with intent-specific pages

- Avoid the rookie mistake of relying solely on keyword stuffing

- Future-proof your email strategy for multiple awareness levels

This episode is a masterclass in persuasive marketing, AI content strategy, and conversion-focused ad funnels that will dominate the next era of ecommerce.

What You’ll Learn

- Why AI-powered suggestions convert 9x better than ads

- How to create high-converting content for 5 different avatars

- The mistake 90% of Amazon sellers make with their content

- How to shift from keyword-based PPC to intent-based content

- Why the best sellers will blend marketing psychology and AI

- How Ritu uses GPTs to build tailored content and ad creative

Plus: A sneak peek at her free GPT tool to create ads by awareness level! This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Chapters:

00:00 Ideal Target Audience

03:44 Kevin’s Fanboy Moment

07:58 Climbing Mt. Fuji Story

12:32 AI Content Shortage Crisis

16:31 5 Levels of Awareness

21:00 Solution-Aware Buyers Strategy

25:33 Most Aware Conversion Tactics

29:41 Organic Marketing that Converts

37:57 High-Converting Amazon Landing

41:52 Timing Your Marketing Right

46:41 Building Long-Term Brand Moats

50:33 Comparing Product Solutions

54:40 Email List Growth Stages

59:32 Email Focus Best Practices

01:03:26 Solving Buyer Problems Fast

01:07:53 Mastering Marketing Fundamentals

01:12:13 Action Steps to Implement

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Forbes Riley’s Pitch Formula That Made $2.5 Billion in Sales

Tue, 09 Sep 2025 18:50:55 +0000

What if you could turn anything into a must-have product... Just by how you pitch it? In this episode of Marketing Misfits, we’re joined by the legendary Forbes Riley, the Queen of Pitch herself, who’s sold over $2.5 billion in products through infomercials, live TV, and now, social commerce. Forbes breaks down the psychology of effective selling, the power of storytelling, and why people never buy based on need, they buy because they want. Whether you're an Amazon seller, TikTok Shop creator, or SaaS founder, this episode will reframe how you think about persuasion, pitching, and product-market fit.

💥 You’ll learn:

- Why describing your product is the wrong way to pitch

- The secret to creating emotional buy-in within seconds

- Her three-yes pitch rule that converts viewers into buyers

- The difference between features vs. benefits—and why most sellers mess this up

- How her daughter turned down $100K and helped scale a funnel to $1M+

- The rise and fall of infomercials—and how to apply those lessons to TikTok Shop & Amazon Live

Why authenticity is the most powerful sales tool in 2024? This is one of the most story-driven, tactical, and motivational episodes of the year. Stick around to hear Forbes’ wildest moments, the invention that changed her life, and how a painful low point led to a multimillion-dollar fitness empire.

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

00:00 –  Intro

04:20 – Forbes’ Horror Film Debut

08:58 – Why She’s the Misfit Queen

12:49 – Winning Miss New York

17:21 – Daughter’s Viral Business Win

21:33 – Forbes Predicts Entrepreneur Future

25:55 – The Perfect Pitch Formula

29:43 – Mastering Digital Marketing Influence

34:01 – Merging Fitness with Business

38:29 – Human Nature & Sales Psychology

42:39 – Speaking to Millions on Stage

46:40 – The Viral Treadmill Story

51:29 – Selling Fitness Products at Scale

56:32 – International Debut: What Happened?

01:00:41 – Gymshark’s Surprising Backstory

01:10:10 – Free Tools via Forbes.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

AI will Replace You: How Brands Are Being Left Behind | Amara Omoregie

Tue, 02 Sep 2025 19:01:06 +0000

What happens when you combine private equity, AI automation, and CRM mastery? You get an unforgettable conversation with Amara Omoregie, a growth operator who just sold her agency and is now running CRO, CMO, and CTO strategy across a $400M portfolio. In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Amara to talk about:

- Why AI will replace you if you don’t adapt

- The real difference between growth vs scale

- How to train your AI (and team) to deliver results

- Why schema is the SEO foundation no one's using right

- The truth about CRMs like HubSpot and how most businesses misuse them

- Her 30-page AI manifesto and how to futureproof your team

If you want to survive 2025 as a founder, marketer, or brand operator — you need to hear what Amara has to say.

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Chapters

00:00 AI’s Real Evolution Begins

03:10 Who is Amara?

04:39 Schema: The Secret Weapon

10:26 She Sold Her Agency

19:49 Human Experience Over Funnels

25:21 CRM Tips for Small Brands

37:30 Growth vs. Scale: Explained

40:56 AI’s Role in Scaling

41:10 Custom AI Tools Anyone Can Build

41:49 Rise of Agentic AI

43:20 Tool Stacking Like a Pro

45:23 AI Use Cases That Matter

52:41 Can AI Stay Human?

58:54 AI & Future of Work

01:08:45 Final Thoughts

🔥 Bonus: Learn how she built a fully functional AI org chart app in 2 hours, and why she's not impressed by 90% of AI use cases.

Subscribe to never miss an episode of Marketing Misfits — the show for eCommerce operators, AI marketers, and serious builders.

👉 Subscribe: Marketing Misfits YouTube

🎧 Listen on Spotify & Apple Podcasts 📩 Newsletter: MarketingMisfits.co

🎥 Clips Channel: Marketing Misfits CLIPS 🧠 AI tools, SEO, CRM, newsletters, funnels, growth

Hosted on Ausha. See ausha.co/privacy-policy for more information.

My Wife Quit Her Job So We Built a $1,000,000 Brand | Steve Chou

Tue, 26 Aug 2025 19:07:24 +0000

In this powerful episode of Marketing Misfits, Steve Chou from My Wife Quit Her Job dives deep into the psychology behind high-converting eCommerce marketing, why most Amazon sellers are missing the mark with branding, and how the Life Force 8 framework can revolutionize your ads and brand messaging.

💡 Learn how Steve built a 7-figure DTC brand selling personalized handkerchiefs, navigated away from overreliance on Amazon, and used real emotional triggers to build a lasting brand moat. He shares the truth about TikTok Shop, why Google Search is dying, and the power of personal storytelling to dominate in a crowded eComm world. Whether you're selling on Amazon, Shopify, or building your first brand, this episode is a masterclass on sustainable growth, emotional marketing, and why community and connection are the future of commerce.

✅ What You'll Learn:

- What the Life Force 8 is and how to use it to boost ad conversions

- The real reason TikTok Shop is dying for most sellers

- Why events and podcasts still matter in 2025

- How AI is helping sellers with content, fulfillment, automation, and more

- The secrets to direct-to-consumer storytelling and repeat customer success

- The importance of authenticity and personalization for future-proof brands

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

If you're tired of chasing hacks and want to build a business that lasts — this one’s for you.

🔔 Don’t forget to like, comment, and subscribe for weekly insights from the world’s top brand builders, marketers, and misfits.

Chapters

00:00 Intro

04:13 My Wife Quit Her Job...

9:10 Events Lose Money

16:18 Monetizing Podcasts for Profit

21:13 Are You Really Profitable?

24:58 Website vs. Amazon Sales

30:08 TikTok Paid Ad Pivot

33:59 Marketing That Moves People

38:03 Find Winning Ads Fast

42:00 AI Will Reshape Search

46:16 Why Chinese Brands Struggle

50:46 Ask Method Explained Simply

56:07 8fig: Cash Flow Tool

01:00:52 Why He Wrote the Book

01:05:11 Living Below Your Means

01:09:02 The Next Misfit is...

Hosted on Ausha. See ausha.co/privacy-policy for more information.

What Brands Get Wrong About Influencers | Gracey Ryback

Tue, 19 Aug 2025 19:36:24 +0000

Most brands chase big influencers. Then wonder why sales do not move. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Gracey from Deal Cheats to break down why small creators sell more, how to structure commissions and retainers, and the outreach email that actually gets replies. We cover creator vs influencer vs affiliate, how to set expectations, and how to use AI to test hooks without losing authenticity.

You’ll learn
- Why follower count does not equal sales
- Creator vs influencer vs affiliate explained
- When micro creators beat macros on conversion
- The outreach message that gets yes or no
- Commission ranges that attract creators (10% baseline, 30–50%+ to stand out)
- Retainers, bonuses, and how to build loyalty
- How to vet listings before sending traffic
- Using AI to test 100 hooks fast, then reshoot human
- The real workload behind “one short video”
- How to set expectations so both sides win

Who this helps
- Brand owners and ecom marketers on Amazon or TikTok Shop
- Creator managers and UGC teams
- Agencies running influencer and affiliate programs

Key takeaways
- Small creators can convert better than big influencers
- Clear offers and fair commission drive output
- One tight email beats a five-thread back and forth
- Treat creators like partners if you want repeat wins
- Test with AI, scale with humans

Timestamps
00:00 The Strategy Everyone Gets Wrong
04:58 Meet Gracey
09:04 How TikTok Accidentally Made Her Money
14:15 The Profit Tool Sellers Overlook
19:22 Big vs Small Creators (Who Actually Sells?)
23:35 Why Followers Trust Her, Not the Product
27:55 Saying “No” to Brands (And Why It Pays)
31:48 How Creators Really Manage the Workload
37:17 The Outreach Message That Works
42:04 Commissions That Make Creators Say Yes
46:26 How to Build an Affiliate Army
50:45 The Secret Job Brands Should Be Hiring For
55:03 Word of Mouth Beats Any Ad
59:39 The Truth About Virality (What Brands Miss)
01:03:34 The Research Most Brands Skip
01:07:52 How AI Tests 100 Hooks in a Day
01:12:37 How to Work With Gracey

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

She Built a Fortune 500 Skincare Brand From $0 | Denice Duff

Wed, 13 Aug 2025 02:36:24 +0000

Ever wondered how a 52-year-old actress turned a homemade face cream into a multi-million dollar skincare brand and even landed on the Inc. 500 list? In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Denice Duff, founder of In Your Face Skincare, to unpack her journey from Hollywood sets to creating a cult-favorite beauty line.

Denise reveals:

- How she went from making cream in her kitchen to running a Fortune 500 ranked company

- The unconventional marketing tactics that built a loyal fanbase (and millions in sales)

- Why TikTok Live, email marketing, and personalized packaging are game-changers for e-commerce brands

- How she maintains product quality while scaling

- The role of storytelling and authenticity in building a lasting brand

You’ll hear about the behind-the-scenes of her viral live selling sessions, her 5-hour TikTok strategy, creating discovery kits that convert first-time buyers, and why she believes email is still the #1 sales channel for DTC brands. If you’re an e-commerce seller, Amazon entrepreneur, beauty brand owner, or just love founder success stories—you don’t want to miss this.

00:00 Idea to Fortune 500

07:40 Skip the Banter

10:16 Creating “In Your Face”

14:11 Truth About Skincare Fillers

17:55 DIY Packaging That Sells

21:33 How to Win Customers

25:38 Family Inspiration

30:54 Body-Safe Ingredients

35:35 Cost-Saving Glass Filling

40:07 TikTok Sample Pack Launch

48:03 Sample Packs That Convert

52:24 TikTok Live Growth Secrets

56:23 Skincare Gift Guide Strategy

01:00:34 Google Events for TikTok

01:04:44 Fun Merch & Branding

01:08:59 Finding In Your Face Skincare

📌 Resources

🌐 In Your Face Skincare: https://inyourfaceskincare.com

📅 Join Collective Minds Society: https://collectivemindssociety.com

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Dark Truth About The Amazon Supplement Industry | Adam Ackerman

Tue, 05 Aug 2025 19:34:09 +0000

In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Adam Ackerman, a 7-figure Amazon seller and founder of Turnkey Health & Beauty to expose what most sellers are doing wrong in the highly competitive supplement space. You’ll learn why your generic white-label bottle isn’t enough anymore, how shady manufacturers are hurting your brand, and the critical red flags you should avoid when sourcing or launching supplements on Amazon.

We also cover:

- Why transparency and certificates of analysis (COAs) matter more than ever

- The shocking truth about counterfeit supplements and Amazon’s new testing requirements

- What sellers should know about formulation, claims, compliance, and storytelling

- How AI, TikTok Shop, and creator-driven UGC are changing the supplement game

And yes, the real reason your pet supplements might be more profitable than human ones…

Whether you're a private label seller or building a true brand, this episode will reshape how you think about supplements, compliance, and community-building in 2025. This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

🔔 Subscribe for weekly insights from top eCom founders and marketers.

Timestamps

00:00 Why Most Brands Fail

04:21 Fake Supplements on Amazon

08:16 Hidden Red Flags for Sellers

12:14 Are Manufacturers Lying?

16:03 Protecting Buyers from Scams

20:16 Why You Need a COA

24:04 Sketchy Claims on Amazon

28:01 Risky Supplement Formats

32:37 TikTok Million Dollar Hack

36:48 Pet Supplements Profit

41:21 Launching a New Brand

46:02 Gut Microbiome Trends

50:23 Affiliate Sales Strategy

55:12 Best Packaging Format

59:10 Trademark Ingredient Protection

01:03:01 Gummy Market Surge

01:07:13 Amazon Insider Tips

01:11:26 Pill-Swallowing Solutions

🎙️ Marketing Misfits Hosted by Norm Farrar & Kevin King

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Neil Patel’s SEO Strategy for 2025 (Rank on Every Platform)

Tue, 29 Jul 2025 17:20:59 +0000

AI isn't coming. It's already here. If you're not adapting, you're falling behind. In this explosive episode of Marketing Misfits, Neil Patel breaks down exactly how AI is changing everything for Amazon sellers, marketers, and brands in 2025. From Google’s new AI Overviews and ChatGPT’s $10B revenue run rate, to how large language models (LLMs) are influencing SEO, branding, and consumer trust, Neil lays out the roadmap for survival. We cover why search everywhere optimization (not just SEO on Google) is now mandatory, how to future-proof your content strategy, and what sellers must do to stay visible on platforms like Amazon, Instagram, ChatGPT, and YouTube.

👉 If you're relying on outdated SEO tactics or ignoring how AI is reshaping customer journeys, this episode is your wake-up call.

🔥 Topics Covered:

- Why content is no longer king — and what is

- The real impact of AI summaries on traffic and brand visibility

- LLMs.txt, schema, and other technical SEO changes you need to know

- Why the sales funnel is now a messy middle (and how to win in it)

- Data as the new competitive advantage

- Personalization vs. automation in the age of AI

- How even billion-dollar companies are banning AI... and why

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps:

00:00 How SEO Is Evolving in 2025

02:18 Inside NP Digital's Growth Strategy

04:29 Why SEO Must Go Beyond Google

07:26 How Google's AI Is Serving Shareholders

09:36 “Content Is King” Is Outdated

11:49 Using Schema to Dominate Search

13:58 Is the Marketing Funnel Still Alive?

18:08 Modern Keyword Research Tactics

20:55 AI-Driven Digital PR That Gets Links

23:10 Unlocking UberSuggest’s Hidden Power

25:52 The Community Advantage in SEO

28:32 Legal Dangers of Generative Content

32:43 Blending AI with Human Creativity

35:43 AI Tools Are Here to Stay — Now What?

38:20 Neil's Free Resources

🧠 Plus: Neil explains why the future of marketing is H-AI (Human + AI) — and how to use it without losing your brand voice or customer trust. If you're an eCommerce brand, marketer, SEO, or agency trying to stay ahead in a world of fast-moving AI tools, this episode is a must-watch.

🔗 Subscribe to the channel for more expert conversations every week with top minds like Kevin King, Norm Farrar, Neil Patel, and beyond.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

I Built a $21M TikTok Shop Empire (Steal My Strategy) | Tiffany Ivanovsky

Tue, 22 Jul 2025 18:44:15 +0000

In this episode of Marketing Misfits, Tiffany Ivanovsky shares how she went from extreme couponing and MLM chaos to dominating TikTok Shop and running a live-selling empire. We get into her transition from LuLaRoe to launching her own boutique, how she leverages live video to build trust, and what it really takes to thrive on TikTok Shop today.

She unpacks her framework for running low-overhead, high-leverage businesses, and dives into real talk on cash flow, mindset, and why women in business need to stop waiting for permission. Whether you’re scaling a personal brand, launching a digital offer, or managing chaos with clarity, Tiffany’s story is a blueprint for sustainable success.

✅ You’ll Learn:

- How Tiffany bootstrapped her way to 8 figures

- Why she turned down $100K (and what happened next)

- How she thinks about debt, cash flow, and growth

- The mindset that helped her overcome major setbacks

- How to build a movement around authenticity and simplicity

This episode is packed with actionable insights, hard-earned lessons, and the type of transparency most gurus won’t share. Don’t miss it.

📚 Chapters

00:00 – Why 78-Year-Olds Still Sell

03:54 – From TV Fame to 8 Figures

08:11 – How a Pair of Jeans Went Viral

11:50 – Why I Turned Down $100K Deal

16:30 – What Makes Product Quality Click

20:25 – Managing Business Overload

24:12 – Tiffany’s Simple Marketing System

28:39 – Translating Offers Into an App

32:27 – Creator to CEO: The Transition

36:27 – Understanding Your Buyer’s Mindset

40:23 – Are Moms Still the Core Market?

44:42 – Going Viral and Running Out of Stock

48:29 – Google's Try-On Tech: Game Changer?

53:17 – Why Live Selling Works in the U.S.

57:49 – Tiffany’s Daily Success Habit

01:01:38 – Building Loyalty with Creators

01:14:50 – Final Thoughts + What’s Next

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Rise of AI Answer Engines (AEO): Why SEO Is in Trouble...

Tue, 15 Jul 2025 17:54:56 +0000

In this episode of Marketing Misfits, we sit down with Kasim Aslam—founder of Solutions 8 and one of the top minds in performance marketing—to unpack how AI is reshaping the fundamentals of growth, strategy, and creative in 2025. Kasim walks us through the biggest lies marketers still believe, how to train AI agents with the right mental models, and why the future of marketing is all about frameworks—not tactics. Whether you're running a brand, building an agency, or just trying to keep up with the pace of change, this episode will shift how you think about scale, creativity, and leverage.

You’ll learn:

How to train AI tools like a strategist (not just a prompt monkey)

The psychology behind why bad ideas win attention

Why storytelling and polarizing frameworks still beat clever tactics

The real opportunity for creators and founders in a world of agentic AI

Kasim’s unfiltered take on industry BS and what’s coming next

This one’s for the thinkers, builders, and misfits who don’t want to follow—they want to lead.

Timestamps

00:00 – How LLMs Reshape Content

04:09 – What’s the Next Big Shift?

08:24 – Always Start With Traffic

12:31 – Fixing the Address Mechanic

17:18 – Wild but True Marketing Ideas

21:54 – Aligning Brand & Audience Goals

26:56 – Expanding Beyond One Channel

31:06 – Fox vs. CNN: Feed Breakdown

35:35 – Gemini vs. ChatGPT Overlap

44:40 – AI SEO and Naming Things

49:44 – Using LLMs for YouTube Growth

54:04 – Prompting ChatGPT Effectively

58:25 – What Selling Dog Toys Taught Me

01:02:24 – 3D Thinking for Marketers

01:06:48 – Too Aggressive or Just Honest?

01:11:08 – AEO Community Explained

01:15:15 – Why Marketing Is Still Exciting

This episode is brought to you by:

- Sellerboard: https://sellerboard.com/misfits

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How to Make $70K in a Day Sending Emails | Nate Kennedy

Tue, 08 Jul 2025 20:36:55 +0000

"Email Is Dead"? Think Again! Discover the Hidden Power of Newsletters for Explosive Revenue, Influence & Community. Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/

Whether you think email is old news or you’re building the next media empire, you’ll love this content-rich episode. Join Norm, Kevin & Nate Kennedy as they unpack how to monetize newsletters, build hyper-engaged communities, and WIN in today’s algorithm-driven world. From real talk on AI, micro-newsletters, to list hygiene, sponsorships, and more. Get actionable tactics you can use today. You’ll also learn: - How to build your list & keep it clean - Real revenue numbers for selling ads, CPM, and sponsorships - The difference between audience & community - The art of irresistible, value-packed content - The future of digital newsletters (and how you can stay ahead!)

👉 Don’t forget, leave your favorite insight or question in the comments!

⏰ Timestamps:

00:00 – The Email Resurrection Begins

00:27 – Song Debates

01:01 – Behind the Scenes

03:00 – List Assets: The Real Distribution Advantage

04:45 –The Guest Reveal: Enter Nate Kennedy

05:14 – Monetizing Newsletters & List Health

10:34 – Digital Beginnings & Affiliate Discoveries

13:41 – How Newsletters Build Real Community

16:48 – Newsletter Content: Value vs. Pitch

19:25 – Micro Newsletters vs Media Titans

20:49 – AI, Automations & Tool Hacks

26:58 – Curation, Voice, & Consistency

30:29 – Content Ideas: From Social Surfing to Walking Wisely

35:00 – Ad Read: Stack Influence Secret Sauce

38:00 – Case Studies & Authority: Real Results

41:00 – Sectioned Success: Format, Design & Skimmability

46:57 – List Hygiene Systems: The 90/60/30 Policy

54:00 – Monetization Models: From CPM to High Ticket

59:20 – Community Building: WhatsApp, Slack, & The 3-Referral Rule

01:04:00 – Membership Models & Printable Value

01:09:00 – The Authority Multiplier: Print, Events, and Data Libraries

01:11:09 – The Power of Commitment: Never Miss a Send

01:13:00 – Lightning Round: Misfits, Mentors & Recommends

01:14:29 – Where to Find the Experts

01:15:03 – The Balloons Moment & Outtakes

01:16:03 – Podcast & Newsletter Growth

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How a $2,500/hr Google Ads Expert Scales Real Businesses | John Moran

Tue, 01 Jul 2025 17:07:39 +0000

Unlocking Digital Marketing Mastery: From Metrics to AI-Driven Growth! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/

Are your marketing efforts truly effective, or are you just chasing vanity metrics? Join Norm and Kevin on this episode of the Marketing Misfits as they dive deep with Google Ads expert John Moran to demystify digital advertising, expose platform hidden agendas, and reveal the real strategies for scaling your business in an ever-evolving landscape. This episode is a must-listen for anyone in e-commerce or digital marketing looking to move beyond surface-level analytics and truly understand their customer acquisition, refine attribution strategies, and prepare for the seismic shift towards AI in advertising!

⏰ Timestamps:

00:00 - The Truth About Scaling

00:43 - Escape from the Metrics Maze

04:13 - How Masterminds Shape Success

08:09 - Unmasking the Google Ads Maestro

09:08 - From Jack-of-All-Trades to Niche Dominance

16:49 - Beyond ROAS: Navigating True Performance & Profit Margins

19:32 - Propel Your Product Launches

20:40 - Demystifying Platform Algorithms

25:31 - The Evolving Customer Journey: More Touchpoints, Deeper Insights

33:54 - Actionable Metrics

36:58 - The LTV Divide: Channel Differences and Customer Value

42:06 - Influence Your Way to Amazon Success

46:09 - Understanding Your Customer Acquisition Ceiling

52:50 - Human Element vs. Data

57:17 - AI's Impact: The Future of Content and Creative in Advertising

01:01:07 - The Misfit Connection: Who's Next?

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Don’t miss out on the insights that could transform your business!

Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.

#digitalmarketing #googleads #aiinmarketing

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How AI Will Reshape Digital Marketing in the Next 24 Months | Jordan Hall

Tue, 24 Jun 2025 18:26:28 +0000

Is AI Making Expertise Worthless? The Shocking Future of Marketing Revealed! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/

Join Norm and Kevin as they dive deep with special guest Jordan Hall into the seismic shifts happening in the world of marketing and online business. In this eye-opening episode, they explore how AI is rapidly changing the game, challenging traditional marketing funnels, and impacting the value of expertise.

Discover:

- Why the gap between idea and execution is shrinking dramatically.

- The surprising truth about the future of expertise and non-fiction content.

- Key assets to focus on in an AI-driven world (beyond just knowledge!).

- How to leverage human connection, leadership, and collaboration in a digital age.

- The psychology behind high-ticket sales and attracting "whale" clients.

- Real-world business opportunities emerging amidst technological change.

- A sneak peek into the exclusive Collective Mind Society event in Tampa (yes, involving cigars!).

If you're an entrepreneur, marketer, or just curious about what the next 1-5 years hold for business, this is a must-watch episode.

⏰ Timestamps:

00:00 - From AI to 83 PDFs: Amplifying Reality

00:33 - Four Days, Fifteen Lounges: Tampa Unlocked

04:47 - Introducing the Traffic Genius

07:31 - Mail Drops, Ugly Pages, and Classic Hustle

11:20 - Promo Codes, Peaks, & Going Evergreen

13:17 - Found Money & Margin Obsession

14:28 - The Evolution of Sales Psychology

16:10 - Human Nature, Funnels, and the New Rules

19:15 - Assets for a New Era: Not Just AI

21:27 - Audience, Affinity & Human Touch in AI World

27:44 - Make Hay While the Sun Shines

30:45 - Authenticity, Leadership, and Human Moats

35:51 - The Golden Window: When Obsession Strikes

39:35 - High Ticket Mindset & The Psychology of Trust

46:03 - Value of Affinity and Human Guidance

52:17 - Will This Work For Me?

55:04 - Old Skills vs. New Work: Opportunity’s Next Wave

57:31 - The Next Five Years: Signal Over Noise

1:00:37 - Marketplace Mojo: From Beard Oil to Blitz

1:03:42 - Marketing, Trust, and the Social Commerce Shakeup

1:08:40 - Nuggets and Newsletter Fun

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How DTC Brands Conquer Retail | Michael Esposito

Tue, 17 Jun 2025 16:41:28 +0000

Ever wondered how to take your successful Amazon brand from the digital shelf to the physical aisle? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/

In this episode of Marketing Misfits, join Norm and Kevin as they sit down with retail expert Mike Esposito of Crossover Strategies. Mike, who helped scale brands like Love Pop and Thrazio into massive retail success, pulls back the curtain on the complex world of brick-and-mortar. Discover how to assess if your brand is retail-ready, the critical differences in packaging and compliance, navigating financing for large purchase orders, and the surprising benefits of starting with smaller, independent retailers before hitting the big box stores. Learn how to build crucial buyer relationships, avoid common pitfalls, and manage your expectations for long-term, sustainable growth in retail. If you're an e-commerce seller looking to diversify, increase enterprise value, and reach new customers, this episode is packed with actionable insights you can't afford to miss!

⏰ Timestamps:
00:00 - The Unexpected Detour
00:38 - Misfit Banter & Corrupting Influences
02:34 - The E-commerce & Retail Marriage
04:31 - Welcoming the Retail Navigator
09:40 - What Makes a Retail Brand ‘Retail Ready’?
13:14 - Outshining the Competition, On-Shelf and Online
16:18 - Retailer Roulette: Don’t Let One Buyer Make or Break You
21:24 - Packaging That Pops (Even At a ‘Brisk’ Pace)
28:11 - The Secrets of Price Points, Bundling & Shelf Survival
33:01 - How To Nail Your First Retail Catalog & Pitch
34:50 - The Hidden Costs of Doing Business in Brick & Mortar
38:31 - Show Me the Money: Financing Your First Big Retail Order
44:52 - Trade Shows & The Power of Going Local
53:47 - The Great Distributor Debate: When & Why
56:33 - Common Mistakes Brand Owners Make in Retail
1:00:13 - The Long Game: Managing Expectations for Retail Success
1:03:28 - Real Connections, Real Growth: Omnichannel & Beyond
1:06:48 - Unlikely Dreams & Why Retail Never Dies

This episode is brought to you by:
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Art of Branding: Design, Packaging and Strategy for Impactful Brands | Kitty Lai

Tue, 10 Jun 2025 17:18:30 +0000

Unlock the secret sauce behind viral brands, and how much difference can extraordinary branding and packaging really make? Get ready for stories, strategies, and branding secrets you’ve never heard before! Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/

On this episode of Marketing Misfits, Norm and Kevin are joined by Kitty Lai, branding guru to global icons, to share real-world lessons in loyalty, trust, and what truly separates iconic brands from forgettable ones. From wild packaging experiments to luxury fashion houses and Amazon launches, dive deep into the customer experience, rebranding blunders, and packaging that creates real, memorable emotion.

Discover:

- The psychology of why we buy (even when we don’t know the brand!)

- How exceptional packaging drives word of mouth

- Mistakes brands make and how to fix them fast

- Tactics for rebranding and reaching new audiences

- Hands-on tips for building epic brand loyalty

Brand owners, e-comm sellers, and creatives: this is your masterclass in making packaging and branding your competitive edge! ⏰

Timestamps:

00:00 - Why Packaging Isn’t Just a Pretty Box

00:53 - Unboxing Branding: The Guitar Vodka Mystery

03:05 - Designing for Legends: From High Street to Apple

12:53 - Lessons from Ted Baker, TK Maxx, and Cath Kidston

19:13 - From Amazon Seller to Branding Mentor

22:15 - Branding Mistakes You Didn’t Know You’re Making

25:19 - The Emotional Science of Packaging

35:06 - When to Rebrand: How to Know It’s Time

48:33 - Packaging for Different Audiences: Brand House vs House of Brands

57:07 - Major Fails: Packaging and Brand Clarity

1:02:52 - Inspiration and Where Big Brands Begin Their Search

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Future of Shoe Design: How AI Is Redefining the Sneaker Industry

Wed, 04 Jun 2025 14:36:29 +0000

What if AI and 3D printing joined forces and completely revolutionized the way we think about fashion? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/

Imagine a world where every pair of shoes is made just for you: customized, sustainable, and designed by AI. Sounds like science fiction? Think again! In this episode of Marketing Misfits, Norm and Kevin sit down with Ben Weiss, the innovator behind a groundbreaking AI-driven footwear company. From AI-designed sneakers to 3D-printed slides, we explore how technology is reshaping the shoe industry and what it means for creators, brands, and consumers alike. Why this episode is a must-watch:

- Discover how AI is revolutionizing the design and production of footwear. - Learn how 3D printing reduces waste and enables hyper-personalization. - Hear the inspiring story of Ben Weiss partnering with Joe Foster, the 89-year-old founder of Reebok. - Find out how content creators can now design their own signature shoes. - Explore the future of fashion, sustainability, and innovation in e-commerce. Don’t miss this fascinating deep dive into the future of footwear and technology!

⏰ Timestamps:

00:00 - The Two Steps to Building a Game-Changing Business

01:56 - Sneakers Reimagined: The AI Revolution Begins

07:19 - Custom-Fit Shoes: A Glove-Like Experience

11:01 - Scaling Innovation in the World of 3D Printing

36:58 - Sustainability Meets Style: Reducing Waste with AI

45:34 - Misfit Marketing Tactics That Work

50:41 - The Vision for the Future: Beyond Shoes

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Marketing in an AI-First World: How to Sell Smarter | Adam Gilad

Wed, 28 May 2025 21:20:21 +0000

Are we on the brink of an AI revolution that could reshape human connection forever?

Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/

From dating and relationships to marketing and business, our guest Adam Gilad explores how AI, psychology, and communication are transforming our world. Packed with humor, insights, and game-changing strategies, this episode of Marketing Misfits is one you won’t want to miss! Learn how to connect, engage, and market in an AI-driven age while understanding the deeper psychology of relationships and communication. Whether you're an entrepreneur, marketer, or just curious about how humanity will adapt, this one's for you!

👇 Check out more from Adam Gilad!

- Visit ➡️ https://www.adamgilad.com/ ⬅️ to explore his work, insights, and resources on communication and relationships.

- Looking to elevate your marketing game? Check out ➡️ http://www.way8media.com/ ⬅️ for expert marketing solutions tailored to your needs.

⏰ Timestamps:

00:00 - The Future of Human Connection & AI

00:36 - Setting the Stage!

02:02 - Special Guest: Emmy-Nominated Producer Adam Gilad

05:16 - The Dating Scene, Marketing, and the Rise of AI

09:28 - Attract, Connect, Inspire: Building Relationships in Life and Marketing

14:06 - Will AI Replace Relationship Skills?

28:41 - Modular Marketing: Customization is the Future

53:36 - Recovery from Crisis: Selling Out an Event in 4 Days

59:55 - A Misfit Recommendation

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The ICE Method: A Framework for Nine-Figure Business Growth | Josh Hadley

Tue, 20 May 2025 18:41:10 +0000

Unlock the mindset and strategies that separate average entrepreneurs from those who build brand empires! Step inside the world of e-commerce leaders and hear what it truly takes to conquer business “boss levels,” navigate shiny object distractions, and build a powerhouse team, all while keeping faith and family close.

Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️https://marketingmisfits.co/

Join Norm and Kevin, and guest Josh Hadley (Hadley Designs, Ecom Breakthrough Podcast) as they dig deep into the ICE method for opportunity scoring, the myths of overnight success, systems mastery for hiring and scaling, and so much more. If you’ve ever struggled with focus, shiny object syndrome, or balancing big dreams with real life, this one’s for you. Whether you’re a startup hustler or seasoned brand builder, get ready for inspiration, practical frameworks, and enough insights to 10x your business (and keep your sanity).

⏰ Timestamps:

00:00 - Strategy Isn’t What You Think

00:41 - True Friends and Sabbaticals

02:36 - Everything Turns to Gold: Meet Brand-Builder Josh Hadley

05:50 - 8-Figure Empires & The Family Behind the Brand

07:47 - Secrets of the Podcasting Grind

10:46 - Action, Not Easy Buttons: Marketing That Moves Mountains

21:02 - The ICE Method: Frameworks for Real Opportunity

22:26 - From Shiny Objects to Lasting Growth

28:35 - Building Your Dream Team: Hiring Secrets Unlocked

32:20 - System Over Chaos: How to Find and Vet Rockstars

37:03 - Leveling Up: Why Learning Never Ends

39:40 - Life, Growth & Beating the Boss Levels

43:57 - The “Hard Things” Most People Won’t Do

45:11 - Knowing When to Give Up (And When to Double Down)

52:49 - Turnaround Stories & Confronting the Product Boss

59:55 - Faith, Family, Business: Can You Really Have It All?

01:06:20 - The Long Game: Dreams, Giving Back, & Legacy

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Don’t miss out on the insights that could transform your business!

Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

This Secret Newsletter Strategy Will BLOW UP Your Business

Tue, 13 May 2025 19:11:44 +0000

Seeking true authority, explosive growth, and real connection with your audience? Newsletters aren’t dead, they’re the secret weapon most marketers overlook.

Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/

Join Norm and Kevin as they battle newsletter myths and break down how a simple email can launch a $500,000 profit machine.

You’ll learn:

- Why controlling your own list beats playing the social lottery

- Niche-tested secrets to jaw-dropping open and click rates

- How AI, referrals, and community tactics scale your impact

- Monetization realities they won’t teach you in marketing school

This is the episode every founder, creator, and digital hustler needs. Don’t miss the tricks, cautionary tales, and industry laughs right to the end!

⏰ Timestamps:

00:00 - The $500K Newsletter Myth

05:59 - Newsletters in the AI Renaissance

8:15 - Growth Engine Unlocked 11:06 - List Authority & Monetization

15:08 - Open Rates, Real Fans & Community Tactics

23:04 - Referrals, Hacks & Tools That Supercharge Lists

32:25 - Deliverability Mastery & Tactical Testing

1:01:29 - Your Audience Awaits!

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Don’t miss out on the insights that could transform your business!

Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Quitting Your Business Can Make You A Millionaire | Mary Harcourt

Tue, 06 May 2025 20:43:14 +0000

Think a small pivot can’t change your life? Meet the entrepreneur who turned lockdown lemons into a global lighting empire that’s lighting up salons, tattoo studios & clinics worldwide! Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/

Dive into this episode as we uncover Mary’s journey. Learning to travel the world as a kid, building and selling a successful salon, and launching a patented product that’s become the industry standard across multiple markets. We talk radical pivots, brand storytelling, product innovation, market adaptation, and the secret sauce behind Mary’s unwavering resilience. Ready to discover the marketing missteps that turned into million-dollar lessons?

⏰ Timestamps:

00:00 - Pivot or Get Left Behind

02:58 - The Power (and Comedy) of Small Business

05:07 -  From World Explorer to Brand Builder

17:13 - Turning a Napkin Sketch into a Category Leader

24:59 - One Product, Many Audiences: The Power of Personalization

29:27 - Adapting Your Brand: Speaking to Multiple Niches

34:58 - Patents, Knock-offs & the Art of Protection

43:49 - Building Community & Going Viral Organically

56:37 - Roller Coasters, Goats & Giving Back

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How to Achieve Long-Term Success For Founders and CEOs | Mayur Sethi

Wed, 30 Apr 2025 02:07:09 +0000

What if the secret to scaling your brand lies not in doing more, but in letting go?

Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/

Uncover the mindset shifts, systems, and stories behind 8-figure exits with this Marketing Misfits episode featuring the electrifying Mayur Sethi. Discover why founders who focus only on their strengths could be holding themselves and their companies back.

Join us as we dive deep into:

- The three things every founder should focus on, and what you MUST delegate

- Battle-tested lessons from billion-dollar boardrooms

- Why instant gratification is killing e-commerce potential

- Real talk: how to build lasting teams (and avoid the VA trap)

- Powerful networking strategies most sellers overlook

- Creative product growth using psychology, partnerships, and leverage

- Hard-won cash flow lessons no one else will tell you

- A blueprint for transitioning from 7 to 8 figures…and beyond

Don’t miss the stories, laughs, and actionable gold you can use starting today. Listen, learn, and lead like a misfit!

⏰ Timestamps:

00:00 - Founders’ Fatal Flaw Exposed

00:34 - Hot Dogs & High Stakes Hustle

03:53 - Smart Money Moves & Lessons

07:40 - Small Brand, Big Leverage

09:26 - Inside the Boardroom Numbers Game: Myth or Mindset?

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Ready to unlock the next level for your business?

Join the Marketing Misfits crew for weekly breakthroughs in marketing, creativity, and game-changing innovation. Don’t miss out!

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How Smart Businesses Are Using AI to 10x Their Income (AI-Powered Video Content Strategies)

Thu, 24 Apr 2025 22:00:22 +0000

What happens when our two marketing masterminds take the stage in Vegas? You get an unfiltered, hilarious, and insightful dive into the future of AI, marketing, and business strategy. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/

From late-night laughs and unique Vegas experiences to groundbreaking AI tools and marketing hacks, this episode of Marketing Misfits is packed with valuable tips, real-life stories, and a glimpse into the tech that’s changing the game for entrepreneurs everywhere. Stick around to the end to hear how AI is revolutionizing industries and discover strategies you can implement today to stay ahead of the curve. Get ready to explore the future of marketing like never before!

Timestamps:

00:00 - Marketing Misfits in Vegas!

03:55 - The Magic of Networking at Events

07:10 - Market Masters

09:45 - AI-Powered Masterminds

10:34 - ChatGPT and Marketing Hacks

26:05 - YouTube: The Underrated Goldmine

33:44 - AI Tools for Content Creation

37:50 - Personalized Marketing with AI

43:55 - Email Marketing is NOT Dead

47:27 - Copywriting with AI

52:03 - The Future of Amazon with AI

1:00:17 - Collective Mind Society (CMS)

1:02:38 - Don’t Miss It!

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today https://get.levanta.io/misfits

Don’t miss out on the insights that could transform your business!

Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.

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The "Billion View Formula" That Will Help Your Videos Go Viral

Wed, 16 Apr 2025 15:36:29 +0000

What if we told you that mastering the first 6 seconds of your video could put you in the top 1% of content creators? In this episode, viral video expert Adley Kinsman reveals the untold secrets behind her billion-view formula. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/

From crafting scroll-stopping hooks to leveraging the psychology of storytelling, this is your ultimate guide to creating content that dominates algorithms and captivates audiences. Ready to unlock the formula for viral success? Discover: - How to create scroll-stopping content that hooks viewers in the first 6 seconds. - The importance of storytelling and emotional triggers in viral videos. - Why creators are the future of the economy and how to monetize your content effectively. - The role of AI, sound design, and platform-specific strategies in video creation. - How to diversify your content across platforms for maximum reach and engagement. Stay tuned for expert tips, creative strategies, and a behind-the-scenes look at what makes content go viral.

Don't miss this game-changing episode!

⏰ Timestamps:

00:00 - The Secret Sauce Unveiled

05:29 - Meet the Viral Genius

08:36 - From Singer to Viral Guru

11:58 - 19 Million Views

16:53 - Cracking the Code: The Billion-View Formula

19:25 - The Power of the First 6 Seconds

22:50 - Designing Videos in Reverse

26:34 - Diversifying Content Across Platforms

36:16 - The True Success

43:29 - The Importance of Continuity

45:10 - Transitioning to Big Screens

51:57 - Multilingual Content

53:15 - Mastering the Art of Editing

59:00 - The Rise of Interest-Based Algorithms

1:04:50 - The Future of Content is Shoppable

1:07:32 - AI, The New Frontier?

1:09:51 - The Struggle with Viral Content

1:10:56 - Opportunities in the Creator Economy

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Ready to take your content creation to the next level? Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the world of marketing, creativity, and innovation!

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YouTube Masterclass: Everything You NEED to Know About YouTube Marketing | Brett Curry

Tue, 08 Apr 2025 15:35:50 +0000

Discover the secrets to dominating YouTube and e-commerce with insights from the online marketing and advertising expert Brett Curry. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/

This episode of Marketing Misfits dives deep into why watch time is the ultimate YouTube metric, the power of organic content, and how YouTube is an untapped goldmine for e-commerce sellers. Learn how to leverage YouTube ads, optimize your content for maximum engagement, and scale your business like never before. Plus, hear fascinating stories about creative marketing strategies, AI-generated content, and the future of video marketing. If you're ready to grow your brand, increase watch time, and explore YouTube's potential, this episode is a must-watch! What You'll Learn: - Why watch time is the key to YouTube success - How e-commerce sellers can use YouTube for long-term growth - The role of AI in content creation and marketing - Proven strategies for boosting engagement and conversions

⏰ Timestamps:

00:00 - The Vanity Metric?

00:50 - From Cigars to Creativity

02:14 - The Amazon Fishbowl

05:09 - The Untapped Goldmine

06:44 - The Marketing Mastermind

11:05 - Why YouTube is Different

20:06 - The Power of Watch Time and Engagement

27:17 - Ads That Convert: YouTube vs. Meta

32:52 - Targeting Strategies for YouTube Ads

48:47 - AI in Content Creation

55:40 - Building Long-Term YouTube Success

1:00:13 - Mistakes Brands Make on YouTube

1:06:04 - Stop Sleeping on YouTube

This episode is brought to you by:

- House of AMZ: Elevate your brand today at https://www.amazonseo.com/

- 8fig: Get 25% off 8fig off at https://8fig.co

- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

🔔 Don’t forget to like, subscribe, and hit the notification bell for more expert insights on marketing, branding, and eCommerce strategies! #YouTubeMarketing #EcommerceGrowth #WatchTime

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U.S. Manufacturing Is Back - Tariffs, Vertical Integration, and AI...

Tue, 01 Apr 2025 17:28:42 +0000

U.S. manufacturing is back—but not the way you think. In this episode of Marketing Misfits, factory owner and sourcing expert Jason Azevedo shares how brands like Walmart and GM are reshaping their supply chains through vertical integration, automation, and American-made products. He breaks down the real economics of reshoring, the AI tools changing factory floors, and why most sellers have no clue what’s really happening behind the scenes. Whether you're importing from China, exploring nearshoring, or want to understand how ownership, control, and speed are the new edge in eCommerce—this episode will change how you think about making products.

This episode is brought to you by:

House of AMZ: Elevate your brand today at https://www.amazonseo.com/

8fig: Get 25% off 8fig off at https://8fig.co

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below!

✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

Timestamps

00:00 Intro

02:32 Market Masters Event Highlights

06:16 Welcome Jason Acevedo

07:04 Jason's Manufacturing Journey

10:53 Challenges in US Manufacturing

23:15 Impact of Tariffs

33:45 Future of Automation

35:09 Human Collaboration

35:40 Automation in Agriculture

36:54 The Rise of Robotics

39:04 The Future of Industrial Jobs

48:20 AI's Impact

53:58 Vertical Integration

58:24 Acquisition Strategies

01:06:07 Final Thoughts

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AI Just Changed Sourcing FOREVER... Don't Get Left Behind

Tue, 25 Mar 2025 23:39:34 +0000

Kerim Kfuri pulls back the curtain on the real engine behind big brand success—logistics, sourcing, and perception. In this deep-dive episode, Norm and Kevin explore how tariffs, supplier leverage, and nearshoring myths are reshaping eCommerce for Amazon sellers and DTC brands. Kerim shares why the money isn't made in selling, but in the supply chain, and how US-based sourcing, automation, and perception-driven packaging can unlock bigger margins. Plus, you'll hear why China still has the upper hand, what everyone gets wrong about nearshoring, and how Alibaba is doubling down on verified suppliers and AI sourcing. If you sell physical products, you cannot afford to miss this conversation.

This episode is brought to you by:

House of AMZ: Elevate your brand today at https://www.amazonseo.com/

8fig: Get 25% off 8fig off at https://8fig.co

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below!

✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

Timestamps

00:00 Introduction

00:55 Snow and Cigars

06:13 The Importance of Logistics in Business

07:47 Kareem Kari

10:55 Tariffs and Their Impact

19:04 Future of Manufacturing and AI

41:27 Innovative Manufacturing Solutions

44:09 Globalization and Its Impact

53:50 Logistics and Supply Chain Innovations

58:55 The Power of Perception in Marketing

01:05:52 Alibaba's Global Expansion

01:13:41 Damon John's Influence and Mentorship

01:18:49 Final Thoughts

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Why Big Brands Spend MILLIONS on Domains... And How You Can Profit Too!

Tue, 18 Mar 2025 16:09:16 +0000

In this episode of Marketing Misfits, Jeffrey Sass shares wild lessons from B-movies, domain investing, and branding that every entrepreneur needs to hear. From the marketing genius behind The Toxic Avenger to the power of owning the right domain name, Jeffrey reveals how businesses can use storytelling, branding, and digital real estate to stand out. He also uncovers the hidden opportunities in domain flipping, why big brands spend millions on premium domains, and how a single website name can change your business forever. Whether you're a marketer, business owner, or just love crazy business stories, this episode is packed with insights you won’t hear anywhere else.

This episode is brought to you by:

8fig: Get 25% off 8fig off at https://8fig.co

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below!

✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

Timestamps

00:00 Introduction to The Toxic Avenger

02:32 The Value of Premium Domains

05:45 Marketing Lessons from B Movies

06:24 Interview with Jeff Sass

08:09 The Business of Domain Names

20:53 The Future of Domain Extensions

33:54 Monetizing Domain Portfolios

36:21 The Art of Drop Catching

40:58 Lessons from The Toxic Avenger

53:53 Building Community and Brand Trust

#seo #marketing

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You’re Using LinkedIn Wrong - Turn LinkedIn into a Lead Machine! | Judi Fox MMP #043

Tue, 11 Mar 2025 13:18:00 +0000

In this episode of Marketing Misfits, Judi Fox breaks down how to dominate LinkedIn and turn connections into real business opportunities. She reveals the biggest mistakes professionals make on LinkedIn, how the algorithm actually works, and the best strategies to boost engagement. Judi shares expert insights on profile optimization, lead generation, and why comments and reposts matter more than likes. If you want to grow your authority, attract high-quality leads, and make LinkedIn work for you, this episode is packed with actionable insights that will change the way you approach social media.

This episode is brought to you by:

8fig: Get 25% off 8fig off at https://8fig.co

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below!

✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

00:00 Introduction

01:30 Kevin's Social Media Journey

03:56 Norm's LinkedIn Experience

05:11 Challenges of Driving Traffic from LinkedIn

07:17 Introducing LinkedIn Expert Judi Fox

16:15 Optimizing Your LinkedIn Profile

23:38 Engagement Strategies on LinkedIn

37:19 LinkedIn Follower Thresholds

39:23 Importance of Company Pages

43:38 Maximizing LinkedIn Engagement

45:49 External Links on LinkedIn

52:12 Video Content on LinkedIn

01:01:58 Generating Qualified Leads on LinkedIn

01:04:39 Closing Remarks

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Your AI Content Strategy is COMPLETELY Wrong | Dan Kurtz | MMP #042

Tue, 04 Mar 2025 17:59:52 +0000

In this episode of Marketing Misfits, Dan Kurtz breaks down the latest Google algorithm update and how it’s changing SEO forever. He dives into the hidden factors that determine rankings, why AI content fails without branding, and how to build an online presence that actually lasts. Dan also reveals how Google is cracking down on bots, what businesses need to do to stay visible, and why most affiliate sites are getting wiped out. Whether you’re an SEO expert, eCommerce seller, or digital marketer, this episode is packed with must-know insights on search rankings, authority building, and the future of online visibility.

This episode is brought to you by:

8fig: Get 25% off 8fig off at https://8fig.co

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below!

✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

Timestamps

00:00 Introduction to Algorithm Updates and Branding

00:32 Welcome to Marketing Misfits

00:50 Norm's Trip 01:37 Cigar Conversations

06:08 SEO Insights 12:11 The Impact of Google's JavaScript

24:00 The Importance of Branding in

SEO 31:31 Challenges and Future of SEO

38:06 SEO for Humans and Machines

38:13 Google's Advertising Platform

39:23 The Role of Branding in SEO

40:33 Emerging Search Engines

44:18 Predictive Analytics in SEO

51:02 Maximizing Online Presence

53:53 Leveraging AI and Automation

01:03:36 Future of SEO

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Why No One Cares About Your Content (And How to Fix It) | Molly Mahoney

Tue, 25 Feb 2025 16:52:43 +0000

In this episode of Marketing Misfits, Molly Mahoney shares her expert insights on confidence, storytelling, and AI-driven content creation. Get Molly's free resources here - https://Molly.live/MMP

She breaks down how to grab attention instantly, why most speakers fail to connect with their audience, and how to use AI tools to create engaging, authentic marketing. Molly also dives into pattern interrupts, improvisation, and body language techniques that can make or break a presentation. Whether you're a business owner, content creator, or marketer, this episode is packed with actionable tips to improve your public speaking, boost engagement, and use AI effectively in your marketing strategy.

This episode is brought to you by:

8fig: Get 25% off 8fig off at https://8fig.co

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

Timestamps

00:00 Introduction to Marketing Misfits

00:42 Toothache Saga

04:52 Introducing Molly Mahoney

05:47 Molly's Marketing Journey

19:20 Confidence and Public Speaking Tips

31:32 Storytelling in Marketing

37:59 Embracing Authenticity

39:09 Breaking the Mold

40:01 Art of Unscripted Conversations

40:53 Mastering the Interview

43:44 Storytelling Techniques

44:33 Engagement Strategies

47:37 The Power of Authenticity

54:34 The Importance of Facial Expressions

01:03:05 Conclusion

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Simple Fixes to Skyrocket Website Conversions [CRO Tips] | Marty Greif | MMP #040

Tue, 18 Feb 2025 17:41:10 +0000

In this episode of Marketing Misfits, Marty Greif, a conversion rate optimization (CRO) expert, reveals the small website changes that drive massive sales. He shares the biggest mistakes killing conversions, the psychology behind buyer trust signals, and why most websites leave money on the table. Marty also discusses the real impact of AI on conversion rates, why phone numbers on websites matter more than you think, and the hidden factors that make customers leave without buying. If you're serious about boosting website performance, increasing sales, and building a site that actually converts, this episode is a must-watch!

Check out Marty Greif's site - https://sitetuners.com/

This episode is brought to you by:

8fig: Get 25% off 8fig off at https://8fig.co

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below!

✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

Timestamps

00:00 Introduction to Conversion Optimization

03:08 Importance of Website Design and User Experience

06:21 Marty Grief

07:21 Understanding Conversion Rate Optimization

10:50 Personalization and AI in Marketing

13:53 Quick Wins for Website Conversion

18:41 Psychology and Best Practices in Marketing

32:10 Encouraging Real Phone Numbers

34:20 Greedy Marketing Syndrome Explained

35:44 Understanding Your Audience

38:57 Progressive Disclosure in Marketing

46:42 Importance of Engagement Metrics

52:40 Low-Cost Tools for Small Businesses

59:20 Final Thoughts

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Most Entrepreneurs Fail - How to Succeed When Others Quit | Shamori Battle | MMP #039

Tue, 11 Feb 2025 17:37:45 +0000

In this episode of Marketing Misfits, Shamori Battle reveals the networking secrets that separate struggling entrepreneurs from those who build lasting success. He dives into the mindset shifts needed to navigate business growth strategies, build genuine relationships, and avoid common entrepreneurial pitfalls. From high-stakes business deals to the real challenges of wealth building, Shamori shares raw insights on what it takes to scale a business without burning out. Whether you're working on brand building, marketing strategies, or networking for entrepreneurs, this episode is packed with actionable lessons to help you stay ahead in 2025 and beyond.

This episode is brought to you by:

8fig: Get 25% off 8fig off at https://8fig.co

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below!

✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

Timestamps

00:00 Introduction

01:46 Today's Guest: Shamari Battle

05:03 Shamari's Background

08:07 The Importance of Genuine Connections

13:14 Challenges and Lessons in Business

15:55 Early Entrepreneurial Experiences

20:56 The One That Got Away

27:03 Reflections on Business Partnerships

29:37 The True Nature of Wealth and Friendship

30:21 Resilience in Entrepreneurship

33:22 Navigating the Amazon Business

34:13 The Echo Chamber of Social Media

38:33 Ethical Credit Repair and Financial Responsibility

47:18 The Power of Community and Relaxation

56:31 Final Thoughts

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$100,000 Water Bottle?! Insane Luxury Branding Strategies That Work! | MMP #038

Tue, 04 Feb 2025 17:15:47 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the fascinating world of branding, marketing, and product differentiation. From Red Bull’s innovative grassroots strategy to the intriguing story behind a $100k bottle of water, they explore how businesses turn commodities into cult-followed brands. Along the way, they uncover lessons from luxury items like Louis Vuitton and how emotional connections drive customer loyalty. Whether you’re curious about viral marketing tactics or how to build a brand that stands out, this episode is packed with stories and insights to inspire your next move.

This episode is brought to you by:

8fig: Get 25% off 8fig off at https://8fig.co

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below!

✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

Timestamps

00:00 Introduction and Shocking Statistics

00:59 Winter Stories and Cigar Adventures

03:34 Podcast Etiquette and Editing Challenges

04:47 Marketing Misfits: Water and Energy Drinks

06:38 The Red Bull Phenomenon

13:37 Sponsorship and Extreme Sports

24:42 Liquid Death: Edgy Marketing

30:11 The Value of Luxury: Real vs. Counterfeit

33:56 The Market for Secondhand Designer Goods

34:50 Global Demand for Luxury Brands

35:45 The Business of Premium Water

44:34 The World of High-End Cigars

47:31 Marketing Strategies in the Cigar Industry

53:41 The Power of Strategic Partnerships

58:33 Conclusion and Final Thoughts

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Redefine Your Brand with the Creator Economy! [Influencer Marketing 2025] | Ian Sells | MMP #037

Tue, 28 Jan 2025 17:38:29 +0000

In this episode of Marketing Misfits, Ian Sells dives into the fast-changing world of the creator economy and how brands can leverage influencers, UGC, and affiliate strategies to dominate their markets. From building trust with creators to navigating the complexities of IP compliance, Ian shares invaluable insights on staying ahead in the ever-evolving world of e-commerce and social media marketing. He also unpacks why authenticity matters now more than ever and reveals strategies brands can use to succeed on platforms like TikTok, Amazon, and beyond. Packed with actionable advice and real-world examples, this is a must-watch for anyone looking to level up their marketing game.

Check out Joinbrands -> https://joinbrands.com/

This episode is brought to you by:

8fig: Get 25% off 8fig off at https://8fig.co

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below!

✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

Timestamps

00:00 Understanding Video Exposure

00:19 Ice Cream Adventures

02:07 The Dog Ice Cream Incident

05:29 The Rise of the Creator Economy

08:15 Introducing Ian and Dog Ice Cream Influencers

10:12 Creators vs. Influencers

21:37 Building Trust as a Creator

29:22 The Importance of IP and Compliance

32:33 Discussing Creator Trends

33:39 The Rise of Live Selling

35:11 Affiliate Marketing Insights

35:26 TikTok's Closed Loop System

37:16 Challenges for Brands on TikTok

37:48 Effective Influencer Strategies

50:12 Building and Protecting Your Audience

59:32 Final Thoughts and Future Predictions

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I Made $5 Million as a Creator - Now It's Your Turn! | Justin Moore | MMP #036

Tue, 21 Jan 2025 17:02:42 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by sponsorship coach Justin Moore who shares insider tips on landing high-value sponsorship deals, creating long-term brand partnerships, and navigating the evolving world of influencer marketing. Justin reveals the secrets behind his ARC framework—Awareness, Repurposing, Conversion—and how creators can use it to pitch effectively to brands. He also dives into pricing strategies, avoiding common mistakes, and why listening to a sponsor's needs is the ultimate game-changer. Packed with actionable advice for both creators and brands, this episode will teach you how to build trust, negotiate like a pro, and secure the sponsorship deals you’ve been missing out on.

Key takeaways include:
- The ARC Framework: Awareness, Repurposing, and Conversion goals for successful campaigns.
- How to price your deals and avoid undercharging for your work.
- Tips for identifying the right sponsors and building repeat partnerships.
- How to communicate value and manage expectations with brands.

This episode is brought to you by:

8fig: Get 25% off 8fig off at https://8fig.co

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Justin also shares his 8-Step Sponsorship Wheel Framework, revealing how creators and businesses can scale their income while serving their audience authentically. Whether you’re a seasoned entrepreneur or just starting your creator journey, this episode is packed with actionable advice.

Timestamps
00:00 Understanding Sponsorship Goals
00:17 Casual Catch-Up and Event Highlights
01:47 Challenges of Securing Sponsorships
02:41 Maximizing Niche Communities
03:21 Newsletter and Podcast Sponsorship Strategies
06:11 Introducing Justin Moore: The Sponsorship Coach
07:46 Justin's Journey and Insights
12:34 Effective Sponsorship Negotiation Techniques
38:48 Understanding Sponsorship Dollars
39:37 The Ethics of Sponsorships
40:17 Involving Your Audience in Sponsorships
41:59 Finding Potential Sponsors
43:09 Proactive Sponsorship Strategies
45:50 Educating Brands and Managing Expectations
53:41 Handling Sponsorship Challenges
01:06:44 Upcoming Events

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The Art of Funny Sales Videos (Use This Today) | Joseph Wilkins MMP #035

Tue, 14 Jan 2025 16:34:12 +0000

🎥 Learn How to Make Videos That Sell with Humor! In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Joseph Wilkins, founder of Funny Sales Videos, to explore the art and science of creating funny, engaging sales videos that convert. In this episode find out:
- The 8-step process to crafting videos that hook your audience.
- Why humor can skyrocket your sales if done right.
- Real-world success stories, including a campaign with over 1 billion views!
- How to brainstorm and test ideas for maximum ROI.
- Joseph shares actionable strategies to help small brands and Amazon sellers stand out in a crowded market, with insights from his work with top brands like True Earth and HelloFresh.

Whether you’re a solopreneur or scaling an eCommerce empire, this episode is packed with expert advice and practical tips!

This episode is brought to you by:
8fig: Get 25% off 8fig off at https://8fig.co
Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩

Have you tried humor in your marketing? Share your experiences in the comments below!
✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies.

Links Mentioned: Free eBook: funnysalesvideos.com/ebook
Contact Joseph: Joseph@funnysalesvideos.com

Timestamps
00:00 Introduction to Video Hooks
00:27 Meet the Hosts: Norm and Kevin
01:10 The Importance of Authenticity
02:16 Guest Introduction: Joseph Wilkins
05:34 Joseph's Journey in Video Production
06:56 The Evolution of Infomercials
12:15 Balancing Humor and Brand Messaging
16:28 The Power of Humor in Advertising
36:42 Emerging E-commerce Brands
37:15 Budget Considerations
38:32 Free Resources for Small Brands
39:06 The Importance of Multiple Writers
41:17 Brainstorming and Idea Generation
43:46 The Creative Process
48:38 Testing and Refining Ads
01:01:50 Final Thoughts and Contact Information

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Amazon vs. Retail: The Hard Truth Every Seller Needs to Know | Doug Pick | MMP #034

Tue, 07 Jan 2025 19:14:18 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Doug Pick, founder of the iconic Heroes brand, to unpack the secrets of succeeding in the Consumer Packaged Goods (CPG) space. From humble beginnings to landing multi-decade partnerships with Walmart, Target, and Walgreens,

Doug shares:
- Proven strategies for creating standout packaging that sells.
- The hidden costs and risks of retail partnerships.
- How to prepare your CPG products for retail success.
- Discover why retail remains the biggest untapped opportunity for eCommerce sellers and what it takes to stand out in a crowded market.

Whether you’re looking to get on the shelves of big-box stores or understand the intricacies of retail packaging and marketing, this episode is packed with actionable insights!

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

🎯 What’s your biggest challenge in breaking into retail? Share it in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more episodes filled with expert advice on marketing, branding, and entrepreneurship. Links Mentioned: Doug Pick’s Book – Stop or Go: DougPick.com Learn more about Heroes Earplugs: Heroes.com

Timestamps
00:00 Grabbing Attention in Marketing
00:41 Ice Cream Stories
05:07 Consumer Packaged Goods (CPG) Insights
07:36 Introducing Doug Pick: Packaging Expert
12:24 Doug's Journey: From Music to Earplugs
15:42 Building a Successful Brand: Heroes Earplugs
20:14 The Importance of Packaging in Retail
26:48 Challenges and Strategies in CPG Packaging
36:25 Choosing the Right Color for Your Brand
37:03 Navigating Retail Partnerships: Walmart and Target
38:30 The Importance of Inventory Management
42:24 Understanding Retail Link and Vendor Responsibilities
43:28 The High Stakes of Retail Relationships
50:23 Hidden Costs and Fees in Retail
01:04:52 Writing 'Stop or Go'
01:07:26 Final Thoughts

Hosted on Ausha. See ausha.co/privacy-policy for more information.

You’re Losing Money Without These Affiliate Strategies | Amber Spears | MMP #033

Tue, 31 Dec 2024 19:26:35 +0000

In this episode of Marketing Misfits, Amber Spears shares her journey from SEO beginnings to becoming a leader in affiliate marketing and partnership strategies. Amber dives into her proven affiliate marketing tips, offering insights on building affiliate programs that drive results and creating trust in business relationships. She also highlights sustainable marketing tactics and the power of diversification to ensure business stability. Packed with actionable advice on relationship-driven marketing and affiliate growth strategies, this episode is a must-watch for entrepreneurs and marketers looking to create impactful partnerships and long-term success.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Introduction to Customer Acquisition

00:28 Welcome to Marketing Misfits

00:48 Casual Banter and Podcast Routine

01:24 Introducing Today's Topic and Guest

05:13 Amber Spears' Background and Journey

10:29 SEO and Affiliate Marketing Insights

12:22 The Evolution of SEO and AI Impact

15:40 Building a Competitive Affiliate Program

38:50 The Essence of a Good Affiliate

39:31 Performance vs. Awareness in Affiliate Marketing

39:49 Building Strong Partnerships

40:25 Maximizing Affiliate Commissions

41:58 The Power of Relationships

43:58 Personal Stories and Business Lessons

50:29 The Four Rooms Mastermind

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Direct Mail... The Untapped Marketing Secret | Maxximillian Seijo | MMP #031

Tue, 17 Dec 2024 19:35:26 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Maximillian Seijo from PostcardMania to dive deep into the surprising power of direct mail marketing. Maximillian explains why physical mail is far from outdated and how businesses can combine it with modern technology like automation and QR codes for incredible results.
From abandoned cart recovery to hyper-targeted campaigns, they cover strategies that turn mail into a high-performing marketing channel. Whether you’re an e-commerce seller or local business owner, you’ll learn how direct mail can cut through digital noise and reach your customers in ways email and social media just can’t.

This episode is brought to you by:
Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps
00:00 Intro
03:57 Kevin’s Marketing Journey
06:27 Meet Maximilian Seijo
07:02 Direct Mail Strategies
30:02 Mail vs. Email Marketing
33:44 Engagement Tips & Tricks
39:45 Direct Mail Best Practices
44:34 Using Lists & Data
53:48 Final Thoughts & Wrap-Up

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.

Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Why Your Brand is Failing - Avoid These Branding Mistakes... | Kevin King & Norm Farrar | MMP #030

Tue, 10 Dec 2024 16:46:39 +0000

Norm Farrar and Kevin King explore the deeper meaning of branding and why it’s more than just a logo or name. They share stories about their latest venture, Dragonfish Communications, and how they spent countless hours perfecting its identity to ensure it resonated emotionally with their audience. From the psychology behind iconic ad campaigns to the power of solving real customer pain points, they highlight how emotional connections drive the success of the world’s most memorable brands. Packed with humor, personal anecdotes, and actionable advice, this episode is a must-listen for anyone serious about taking their marketing strategy to the next level.

This episode is brought to you by: Stack Influence:

Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Welcome to the Show

01:20 Montreal Stories & Meetings

05:11 Dragonfish Announcement

09:07 Why Branding Matters

15:14 Creative Marketing Ideas

26:11 Emotional Appeal Strategies

28:22 Germ Awareness Evolution

32:59 Diamonds’ Real Value

41:41 Wrap-Up & Insights

Check out collectivemindsociety.com for networking events with Norm and Kevin.

Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box.

Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Why Most Agencies Fail... (And How to Fix Yours) | Joshua Johnston | MMP #029

Tue, 03 Dec 2024 17:56:10 +0000

Are you ready to unlock the secrets behind successful agency ownership? Join Norm Farrar and Kevin Kane in this enlightening episode of The Marketing Misfits, where they sit down with Josh Johnson, a renowned agency owner and consultant who has navigated the tumultuous waters of the e-commerce landscape. Together, they dive deep into the common pitfalls of starting an agency, revealing that the key to entrepreneurial success lies not just in the founder's skills, but in robust leadership and operational systems.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Agency Building Challenges

01:06 Marketing Misfits Billboard

02:37 Meet Josh Johnson and His Agency

04:38 Starting an Agency: The Reality

08:35 Vetting and Standing Out as an Agency

26:00 Strategies for Client Retention

34:16 About the Agency Owner

35:10 Scaling Challenges

36:06 SOPs and Training Matter

36:47 Staying Ahead of Industry Changes

38:59 Client Stories and Recommendations

44:19 How AI is Shaping Agencies

51:35 Pricing Models and Equity Deals

57:04 Expanding Services with Vertical Integration

Josh shares his firsthand experiences from the direct-to-consumer e-commerce space, where he built a million-dollar agency from the ground up before successfully exiting. This episode is packed with invaluable insights into agency growth dynamics, the critical challenges of client retention, and the necessity of effective onboarding processes to minimize churn rates. As the conversation unfolds, our hosts and Josh explore innovative marketing strategies that can set your agency apart in a competitive market.

But that's not all! The discussion takes an intriguing turn as they examine the impact of AI on the agency landscape. While AI is poised to enhance efficiency, the consensus is clear: human oversight remains irreplaceable. Discover how to leverage marketing innovation while maintaining the human touch that clients crave.

As the episode wraps up, listeners will gain practical advice on pricing agency services, the importance of niche specialization, and how to build a strong brand presence that resonates with conscious consumers. This is more than just a marketing podcast; it’s a treasure trove of business growth strategies and stories of successful entrepreneurs who have made their mark in the industry.

Whether you’re a seasoned agency owner or an aspiring entrepreneur, this episode of The Marketing Misfits offers a wealth of knowledge that you won’t want to miss. Tune in for a conversation that promises to inspire and equip you with the tools necessary for navigating the ever-evolving world of marketing. Don’t forget to subscribe for more interviews with entrepreneurs and insights into viral marketing techniques that can elevate your business to new heights!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Melisa Vong Built Million-Dollar Brands (And How You Can Too) | Marketing Misfits | MMP #028

Tue, 26 Nov 2024 17:34:17 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Melisa Vong, a dynamic entrepreneur who’s turned her expertise in Amazon FBA into a masterclass in brand building and creative marketing. Melisa shares her journey from launching a successful beauty brand to scaling and selling multiple businesses, all while navigating the challenges of the supplement and consumables space. She offers insights into subscription models, partnerships with manufacturers, and leveraging TikTok and social media for organic growth. Melisa’s scrappy marketing techniques, including viral campaigns and building personal connections, highlight the importance of innovation and relationships in growing a thriving business. If you’re looking for fresh ideas to elevate your brand, this episode is packed with actionable advice and inspiring stories.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 The Lottery Ticket Analogy

00:23 Introduction to Marketing Misfits

01:15 Kevin's Amazon Business Story

02:25 The Value of Connections in Business

03:41 Vegas Adventures and Taxi Strategies

04:59 Introducing Melissa

20:07 Melisa's Journey in E-commerce

23:31 Building and Exiting Brands

25:20 Challenges in the Supplement Industry

30:18 Effective Marketing Strategies

36:25 Added Value Bonuses and Customer Retention

39:25 Challenges in Marketing Supplements

40:51 Leveraging AI in Marketing

42:46 Gathering and Utilizing Testimonials

44:53 Exploring Multiple Sales Channels

50:00 The Power of Networking and Connections

59:16 Creative Marketing Strategies

01:02:35 The Escape Room Venture

01:04:59 Final Thoughts and Tips

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!

Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.

Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How to Win Big on TikTok Shop - TikTok Shop Made Simple | Michelle Barnum Smith | MMP #027

Tue, 19 Nov 2024 14:00:00 +0000

Are you ready to unlock the secrets of TikTok marketing that could propel your brand into the viral spotlight? Join Norm Farrar and Kevin King in this exciting episode of The Marketing Misfits as they delve into the dynamic world of marketing on TikTok, specifically tailored for big brands facing unique challenges. Drawing from their recent experiences at the Big Smoke cigar event in Las Vegas, where they networked and gathered insights while enjoying premium cigars, the hosts reveal how authenticity reigns supreme on TikTok compared to the polished content often found on Instagram.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

TImestamps

00:00 Introduction and Greetings

01:08 Cigar Adventures in Las Vegas

04:34 Customer Service Strategies

07:37 Welcome Michelle Barnum Smith

10:02 Michelle's Background

35:51 Work from Home Wardrobe Woes

36:57 Gender Disparities in Business

39:06 The Evolution of Personal Branding

45:38 TikTok's Impact on Marketing

01:04:43 Getting Started with TikTok Shop

As they dissect the struggles that large corporations encounter in adapting to TikTok's casual and spontaneous nature, they uncover the surprising success stories driven by individual creators who have harnessed the platform's potential. This episode features an inspiring interview with guest Michelle Barnum-Smith, a former corporate marketing professional turned TikTok Shop expert. Michelle shares her transformative journey and emphasizes the importance of personal branding in today’s fast-paced social media landscape.

Listeners will gain invaluable business insights as the trio discusses how TikTok has emerged as a powerhouse for eCommerce, providing actionable marketing strategies that sellers can implement right away. The conversation is packed with viral marketing techniques and innovative approaches that empower entrepreneurs to embrace flexibility and creativity in their marketing efforts.

Whether you’re a seasoned marketer or an aspiring entrepreneur, this episode of The Marketing Misfits is your gateway to understanding the evolving landscape of social media marketing. Discover how to leverage TikTok for entrepreneurial success and learn from stories of successful entrepreneurs who have navigated the challenges of solo entrepreneurship. With insights from marketing experts like Kevin King and Norm Farrar, you’ll be equipped with the tools you need for business growth strategies that resonate with conscious consumers.

Don’t miss out on this opportunity to elevate your marketing game! Tune in to The Marketing Misfits and transform your approach to capturing the attention of your audience in a world where authenticity is key and traditional strategies may fall short. Join us for a journey filled with entrepreneurial success stories, career development in marketing, and the innovative insights that can turn your brand into a million-dollar success!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Customer Service That Sells - Turning Customers into Raging Fans | MMP #026

Tue, 12 Nov 2024 13:03:00 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the importance of customer service and how going the extra mile can make all the difference in building brand loyalty. They share personal stories about exceptional (and not-so-exceptional) customer service experiences, from companies that go above and beyond to those that cut corners. The conversation covers how small gestures—like a bonus item or a fast response—can turn one-time buyers into repeat customers. Norm and Kevin also debate when it’s worth firing a client or letting a customer go, underscoring the value of focusing on those who align with your brand’s vision. Tune in for a candid discussion packed with insights on what really matters in building lasting customer relationships.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Introduction to Marketing Misfits

00:31 Weather Talk and Metric System Confusion

01:49 Customer Service Anecdotes

05:36 Birthday Celebrations and Gifts

11:28 The Importance of Exceptional Customer Service

24:59 Exclusive Offer from StackInfluence

25:19 The Bluebell Ice Cream Story

26:33 The Psychology of Settling for Less

30:10 Amazon's Customer Service Excellence

38:59 The Importance of Customer Retention

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Navigating Conscious Consumerism: How Marketing Can Drive Sustainable Choices in Retail and Delivery Practices

Tue, 05 Nov 2024 19:09:19 +0000

In this episode of The Marketing Misfits, hosts Norm Farrar and Kevin Kane dive deep into the evolving landscape of consumerism and logistics with the insightful Mike Robinson. As the world shifts towards conscious consumerism, this episode sheds light on how sustainability and environmental responsibility are becoming paramount in the purchasing decisions of today’s consumers. The discussion opens with a compelling overview of the current retail environment, where consumers are not just looking for products but are increasingly aware of the impact their choices have on the planet.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Fast-Paced Consumer Culture

00:56 Cigar Conversations and Austin Nights

03:17 Introducing Mike Robinson

04:01 The Vintage Cigar Experience

05:28 Cigar Events and Traditions

06:39 Marketing and Perceived Value

09:34 Conscious Consumerism and Delivery Logistics

11:42 Sustainable Delivery Practices

16:32 The Future of Retail Delivery

30:43 The Carbon Savings Opportunity

31:35 Retailer and Carrier Collaboration

32:41 Consumer Experience and Logistics

33:29 Financial and Environmental Impact

35:42 Marketing Strategies for Sustainability

38:29 Challenges and Opportunities in Logistics

40:46 Expanding Beyond the U.S. Market

46:55 Gamifying Sustainability Efforts

52:08 Conclusion and Final Thoughts

Mike shares his extensive experience in the retail sector, introducing his innovative company that is dedicated to optimizing the delivery process. This optimization is crucial in reducing carbon footprints, a topic that resonates deeply with environmentally conscious consumers. The hosts and Mike explore the importance of synchronizing deliveries to minimize the number of trucks on the road, illustrating how this approach not only benefits retailers but significantly contributes to environmental sustainability.

As the conversation unfolds, Norm and Kevin delve into the psychological aspects of marketing, emphasizing how retailers can foster a sense of responsibility and pride among consumers regarding their purchasing decisions. They discuss the challenge of changing consumer expectations around delivery speed. While some consumers will always demand immediate gratification, a growing segment is emerging that is willing to wait for more sustainable options. This shift presents a unique opportunity for brands to align their marketing strategies with the values of their customers.

The episode also tackles the pressing question of how marketing can evolve to effectively communicate these values to consumers. Norm and Kevin highlight the need for brands to make sustainability a core aspect of their messaging, ensuring that consumers feel a connection not only to the products they purchase but also to the positive impact those products can have on the environment. By integrating sustainability into their marketing strategies, retailers can cultivate loyalty and trust among consumers who are eager to support brands that prioritize the planet.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Viral Strategy No One Talks About (Rachel’s Secret) | Rachel Miller | MMP #024

Tue, 22 Oct 2024 12:00:00 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King chat with Rachel Miller, a social media and traffic expert who built massive online communities from scratch. Rachel shares the unconventional strategies she used to turn a personal struggle into a thriving business, growing her first online community to over a million followers. She dives into the key lessons behind creating engaging content that resonates with your audience and explains why understanding the identity of your customers is more important than just promoting features and benefits. Tune in to hear Rachel's practical tips for driving social traffic, making your content go viral, and navigating the ever-changing world of online marketing.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Intro

6:07 Skip the Banter

7:35 Building Giant Audiences

9:55 Being the Face

18:10 AI Faces

25:21 Virality Stars

35:50 Rachel's Growth

44:20 Action Steps for Growth

54:04 Geo Location

1:01:35 Profile and Business Pages

Hosted on Ausha. See ausha.co/privacy-policy for more information.

I Was In a Coma For 2 Weeks - How Curiosity Built Million-Dollar Brands | Vandana Puranik | MMP #023

Tue, 15 Oct 2024 16:46:03 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome Vandana Puranik, a seasoned marketer and strategist who has built brands for some of the biggest companies in the world. Vandana shares her inspiring journey, from overcoming personal challenges like breast cancer to using creative problem-solving to help entrepreneurs and businesses thrive. She dives into her unique approach to brand building, emphasizing the importance of curiosity, strategic thinking, and surrounding yourself with the right people. Vandana also introduces her new initiative, "What She Said," aimed at empowering women to achieve success in their businesses through a supportive community and results-driven collaboration. This episode is packed with real-world insights and inspiring lessons on resilience, business growth, and creative strategy.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Intro

3:20 Skip the Banter

5:45 Vandana's Story

9:26 Anniversary in the ER

17:26 Age of Aquarius

18:25 Lifting Women Up

22:24 Inventory of Skills

24:15 Women Groups for Results

36:21 The Outcome Approach

45:02 Different IQs

49:00 Fostering Curiosity

1:06:43 Vandana's Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Million Dollar Solo Businesses: How to Thrive Without a Team? | Elaine Pofeldt | MMP #022

Tue, 08 Oct 2024 16:28:13 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Elaine Pofeldt, author of The Million Dollar, One-Person Business. Elaine dives into the rise of million-dollar businesses run by solo entrepreneurs and explores how technology and AI are helping individuals scale up to six and seven figures without a team.

They discuss what it really takes to be a successful entrepreneur, the challenges of growing a business without a traditional workforce, and how to balance innovation with practical execution. Elaine shares some surprising industry insights, her thoughts on navigating the new wave of AI tools, and why being a small business can sometimes be a big advantage. Tune in for an inspiring conversation on how solo entrepreneurs are shaking up the business world!

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Welcome

6:08 Skip the Banter

6:33 Elaine's Background

9:08 Entrepreneurship Groups

11:08 In Person or Online Groups

17:00 Characteristics of Entrepreneur

19:34 What Investors Are Looking For

28:00 Non Employer Businesses

37:30 No More College?

51:20 Hiring Around The World

52:50 Success Without Failure is Luck

59:35 When Your Business Needs Money

1:08:51 Elaine's Misfit

Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Why Most Brands Fail (And How Yours Won’t) | Janelle Page | MMP #021

Tue, 01 Oct 2024 11:00:00 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Janelle Page, an incredibly dynamic marketer with a knack for turning complex strategies into relatable stories that sell. Janelle shares her journey from being a high school teacher to becoming a powerhouse in the marketing world, where her unique approach to breaking down complex topics has helped brands create deeper connections with their audiences. They discuss everything from how to identify your brand’s core identity and stand out in a crowded market, to the impact of a strong story on building loyal customer bases. Whether you’re trying to figure out how to differentiate your product or want to learn how to create a narrative that resonates, this episode is packed with practical advice and real-life examples.

This episode is brought to you by:

Stack Influence:

Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta:

Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Intro

4:57 Skip the Banter

8:28 Simplifying Concepts

12:44 When Time Disappears

20:18 What is a Brand

28:13 Understanding Your Audience

34:50 Story of a Brand

44:09 Don't Be Left Behind

53:54 Being Silent

1:00:20 Understanding Your Brand

1:10:20 Janelle's Misfit

Hosted on Ausha. See ausha.co/privacy-policy for more information.

From Cigars to Business Deals: Norm & Kevin’s Best Stories | Marketing Misfits #020

Tue, 24 Sep 2024 11:00:00 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King share their cigar-filled stories of how building genuine relationships has led to unexpected business opportunities. They explore the power of informal networking over cigars, how to connect with like-minded entrepreneurs, and how these personal connections have turned into business partnerships. Join Norm and Kevin for a lighthearted but insightful conversation on the unconventional side of business networking.

Timestamps
0:00 Intro
2:31 Big Smoke
4:30 Find Your Niche
9:30 More Than Cigar
18:27 Stop Talking Business
25:20 Different Opinions No Problem
31:30 Big Moves in Vegas
40:35 Ronald McDonald
44:10 Be Different

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!

Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.

Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The AI Guide to Save You Time, Money & Run Your Business | Marketing Misfits #019

Tue, 17 Sep 2024 12:00:00 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the real-world impact of AI on marketing and business operations. They share how tools like Plaud.AI are changing the way teams handle brainstorming sessions by capturing and organizing ideas effortlessly. Norm and Kevin also reveal how AI is being used to automate content creation, from generating newsletters in your own voice to turning raw transcripts into engaging blog posts and short-form videos. If you're curious about how AI can simplify your workflow and save time, this episode is full of practical insights and examples.

Timestamps

0:00 Intro

4:10 1 Person Business

7:20 AI Listening Tool

12:11 Is AI Good or Bad?

16:35 Podcast Newsletter

20:51 AI Writing Tools

32:33 AI Courses

40:33 AI Presentations

45:02 Downfall of AI

48:00 Dog Treats

Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

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Beat the Airlines at Their Own Game - And Get Paid! | John Marzo & Zo Khan | MMP #018

Tue, 10 Sep 2024 11:00:00 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by John Marzo and Zo Khan to talk about revolutionizing air travel with their company, Air Fairness. They dive deep into how their system helps passengers claim compensation for flight delays and cancellations, including the legal loopholes airlines exploit to avoid paying customers. John and Zo share how they built a tech-driven solution to fight back, automating claims and even planning to incorporate AI.

They also discuss unique strategies for hacking travel, from booking luxury accommodations with points to flying business class for a fraction of the cost. This episode is packed with insider tips and the innovative thinking behind a rapidly growing startup that's transforming the travel industry. Don’t miss it!

Timestamps

0:00 Intro

8:51 Skip The Banter

10:12 Zo and John's Backstory

13:35 How Airfairness Works

16:40 How Airlines Lie

18:24 Airline Delays

20:00 Airfare Compensation

25:50 Strict European Rules

34:10 Credit Card Points

43:35 Flight Price Spikes

53:21 The Most Powerful Loyalty Program

1:04:33 Pissed Off Customers

1:13:18 Zo and John's Misfit

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The Success Monster - The Road to 57 Million Dollars | Ashley Armstrong | MMP #015

Tue, 03 Sep 2024 11:00:00 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Ashley Armstrong, a powerhouse entrepreneur who has generated $57 million in sales. Ashley shares the secrets behind her success, including the importance of visualizing a growth engine and systemizing operations to achieve massive growth. She dives deep into the strategies she used to scale her businesses, the power of leveraging affiliate marketing, and how she harnesses her "success monster" mindset to overcome obstacles and achieve her goals. This episode is packed with actionable insights for entrepreneurs looking to scale their businesses and push their limits. Tune in to learn how to apply Ashley's proven strategies to your own entrepreneurial journey and unlock your full potential.

Timestamps

0:00 Intro

0:30 Perfect Weather

1:54 Welcome Ashley

3:20 Ashley's Background

5:30 Start Up Mentality

7:35 Entrepreneurship Depression

13:33 Business in Sports

22:51 Its Okay to Fail

31:02 Crypto

37:55 The Secret to 57M

49:33 Make Money With AI

56:27 How to Protect Your Business

1:02:18 Success Monster

1:11:07 Ashley's Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

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The Future of Search - Outrank Your Competitors in 2024 | Steve Wiideman | MMP #014

Tue, 27 Aug 2024 11:00:00 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome back Steve Wiideman, a top SEO expert, for an in-depth discussion on the evolving landscape of search engine optimization. Steve shares insights on how businesses can stay ahead in the game by leveraging the power of AI, mastering search appearance, and optimizing content to dominate search results. He also delves into the importance of adapting to new consumer behaviors and trends, including the rise of social search and the impact of AI-driven tools like Perplexity.

Tune in to learn how to future-proof your SEO strategy and ensure your brand remains visible in an increasingly competitive digital world.

Timestamps

0:00 Intro

0:30 Server Tips

3:45 Small Touches

8:28 SEO Steve

12:48 The Future of Search

14:27 Perplexity

23:45 Beat Your Competitor at AI Overviews

25:22 Doubling the Sales For Skechers

28:32 Chatgpt Prompt For Titles

33:45 Be Specific Or Cover Everything

38:20 Social Search & Discoverability

39:23 Google Prioritizing UGC & eCom

43:23 Good Content Worth it?

48:48 Videos & Images

51:47 Steve's Misfit

55:43 Thanks For Watching

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Unleash Your Primal Brain - Marketing Tactics That Will Change Your Business | Tim Ash | MMP #013

Tue, 20 Aug 2024 11:00:00 +0000

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Tim Ash, a pioneer in digital marketing and the author of "Unleash Your Primal Brain." Tim shares his journey from his roots in the former Soviet Union to leading a successful digital marketing agency and becoming a sought-after speaker. The conversation dives deep into the psychology behind marketing, emphasizing the power of understanding human behavior, and how to effectively build trust with your audience. Discover why mid-sized companies are the sweet spot for innovation, and learn about the importance of crafting a compelling origin story that resonates with your tribe. This episode is packed with insights on how to navigate the complexities of marketing in a way that taps into our primal instincts and drives real results. Don't miss out on these actionable strategies that can elevate your marketing game!

Timestamps

0:00 Intro

0:15 Heading Up

1:13 Tim Ash

3:03 Best Companies to Work For

5:22 Learning AI

6:40 Cold Dead Fish

10:11 Happy Happy Talk

14:03 Marketing is Simple

17:52 Unconscious Decisions

22:04 Trusting Brands

27:38 Experiential Marketing

32:33 Editorial Voice

38:30 Origin Myth

41:18 Nude Lady

46:30 Trump

48:51 Content Marketing

54:09 Primal Brain

56:29 Do You Know a Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

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How to Build a Loyal Online Community | Kevin King & Norm Farrar | MMP #012

Tue, 13 Aug 2024 10:00:00 +0000

Norm Farrar and Kevin King dive deep into the world of buidling your dream online community. Learn the importance of adding value, standing out and finding your perfect audience. Norm and Kevin reveal what makes their growing communities tick.

Timestamps

0:00 Intro

0:23 No Travel Plans

2:23 Networking

6:23 Alaska

9:17 Community Building

14:17 Finding Passionate People

28:48 Find Your Audience

32:20 Who Are You Selling To

35:05 Truck Driver Story

43:53 The Perfect Webinar

47:00 How to Stand Out

49:50 Growing a Group

57:49 Looking at the Numbers

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Welcome to the Marketing Misfits Podcast YouTube Channel!

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.

Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.

Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

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Thinking Outside the Box - Creative Marketing for Meta, TikTok & More | Lauren Petrullo | MMP #011

Wed, 31 Jul 2024 16:11:57 +0000

Kevin King and Norm Farrar bring on a one-of-a-kind misfit, Lauren Petrullo. Lauren is known for her outside-the-box thinking and the creative marketing tactics she uses for Meta, Pinterest, YouTube, and TikTok. Lauren is the founder of Mongoose Media and a faculty member at Digital Marketer.

In this episode, find out what not to do with your organic content, the future of TikTok, and how to get the best engagement on social media.

Timestamps

0:00 Welcome to the Misfits

3:00 This Week’s Guest

6:28 Lauren Petrullo

9:45 Who is Lauren Petrullo

12:50 Working at Disney

15:14 Outside of the Box

19:50 Drill Down on Localization

24:10 Facebook Group Hack

26:14 AI Language Prompting

29:10 Reddit Link Building

33:33 Is Meta Still Worth it?

43:00 The Future of TikTok

48:03 Don’t Do Boost Everything

49:58 Commenting on Ads

52:53 Best Engagement

57:58 YouTube Ad Tips

59:45 Lauren’s Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all.

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The Marketing Rocket Ship - Innovation, Marketing & Keeping Up With AI | Steve Simonson | MMP #10

Wed, 10 Jul 2024 18:42:16 +0000

Kevin King and Norm Farrar, AKA the Marketing Misfits are here with Steve Simonson, a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. We talk about the misconceptions about doing business China, the innovation and marketing needed to succeed in 2024, and keeping up with AI and the latest technology.

Learn more about Steve here - https://stevensimonson.com/

Timestamps

0:00 Marketing Rocket Ship

0:26 Norm and Kevin

2:24 Wedding Day Horrors

3:00 Introducing Steve

5:10 Entrepreneurs Don't Fit In

8:25 Steve's First Business

14:50 Back In The Day

17:03 Buying First Order

21:03 Diet Coke is A Life Saver

26:19 China Misconceptions

36:28 Chinese Marketing

46:50 Poorly Made in China

55:00 Innovation & Marketing

1:02:00 Talking AI

Check out collectivemindssociety.com for networking events with Norm and Kevin.

Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

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35 Years of Branding Knowledge & Secrets - Branding Case Studies | Marketing Misfits | MMP #09

Tue, 02 Jul 2024 17:51:50 +0000

Kevin King and Norm Farrar, AKA the Marketing Misfits, talk about their very real stories and experiences of branding and marketing over the last 35 years. In this episode, Norm and Kevin discuss the customer experience of opening your product, the perceived value of a product and how it can positively affect your margins, and standing out from your competition.

Timestamps
0:00 Truth About Money
0:22 Norm and Kevin
0:50 Brands That Impress Beard Oil
11:11 The Sphere
14:52 Norm's USP Idea
18:41 Branding Case Study
25:12 Going the Extra Mile
28:41 Tiered Perceived Value
31:10 Differentiating Your Product
49:93 Cigar, Luis Vuitton, and Tiffany
55:49 Packaging Matters
105:25 Pattern Interruption

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

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The Digital Marketer Trailblazer - Marketing in the New Era of AI | Mark De Grasse | MMP #08

Tue, 25 Jun 2024 19:51:09 +0000

Join Kevin King, Norm Farrar, and special guest Mark De Grasse, former President of Digital Marketer, on this exciting episode of Marketing Misfits. In this episode, Mark shares his incredible digital marketing journey. Hear how his early love of content and passion for branding propelled him into the digital marketing world. Now, find out how he is adapting to this new world of AI using lessons from the past.

Mark de Grasse is a quintessential Knowledge Entrepreneur, whose career epitomizes the fusion of consultancy, content creation, and education, all driven by his passion for sharing knowledge and fostering growth.

With an unwavering commitment to innovation, Mark expertly navigates the digital landscape to produce, curate, and disseminate impactful content that resonates with a diverse audience. As the former President of DigitalMarketer.com, one of the original online education companies focused on marketing strategy and execution, Mark enjoys teaching and sharing information whenever and however possible.

Timestamps

0:00 Intro

0:25 Norm and Kevin

1:50 Tackling a Policeman

4:59 Meeting Mark

10:44 Teaching Digital Marketer

14:55 Loving Content

19:49 Wasting Impressions

27:24 Building a Strong Brand

34:55 Being Consistent

43:30 Donating Free Content

50:01 Using AI For Marketers

55:07 AI Bootcamp

1:05:04 NFTs

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

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The Art of Pissing People Off - Hypnosis, Masterminds & Finding Passion | Michael Lovitch | Marketing Misfits Podcast #07

Wed, 19 Jun 2024 19:41:19 +0000

Join Kevin King and Norm Farrar and special guest Michael Lovitch on this exciting episode of Marketing Misfits. Find out how Michael was able to find his path as an entrepreneur by staying true to himself and his morals. Michael shares his stories of how being true to your character will inevitably lead to enemies.

Michael Lovitch, MA is a former special education professional, over-educated grad student, and floundering tech sales guy who decided at the age of 34 to take the entrepreneurial path because nothing else was working. He started a publishing company in the psychology space that ended up being a 7-figure endeavor, then parlayed that into a physician-based nutritional supplement company (RealDose Nutrition) that ended up with annual revenues of $50 million dollars before he sold out his stake. Now, he is the co-founder of the Baby Bathwater Institute, a community that helps bootstrapped entrepreneurs navigate the crazy world of business ownership while having good times and making lifelong friendships.

Timestamps

0:00 Intro

0:30 Kevin & Norm Updates

8:56 Welcome Michael

12:47 Starting Fresh

16:49 Making 50 Million a Year

21:50 Making A Unique Mastermind

26:43 Finding Misfits

32:40 Sleazy Marketers

35:22 Hypnosis

45:19 Pissing People Off

49:13 Taking a Stance

54:40 Decision Making Course

1:00:09 Knowing Your Strengths

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

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Model Attacked By Tiger! Disrupting The Photography Industry | Mark Daughn | #006

Wed, 12 Jun 2024 17:20:27 +0000

Norm Farrar and Kevin King are back with another episode of The Marketing Misfits Podcast with special guest, photographer, Mark Daughn. Mark shares his stories of how he entered the competitive photography industry by using unique and creative marketing strategies that allowed him to stand out in a crowded industry.

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

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Be The Misfit - Old School Marketing, Building Excitement, and Deportation | Marketing Misfits #05

Mon, 03 Jun 2024 16:57:29 +0000

Norm Farrar and Kevin King are back with another episode of The Marketing Misfits Podcast, where they dive into the importance of knowing your audience, Norm and Kevin's door to door marketing days, and how to build excitement with your audience. Enjoy the many personal anecdotes and unique insights of today's episode of Marketing Misfits.

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

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Beard Marketing - A Unique Marketing Story, Mistranslations & Life in Japan | Marketing Misfits #04

Tue, 21 May 2024 12:53:04 +0000

Join Norm Farrar and Kevin King in the first solo episode of The Marketing Misfits Podcast, where they dive into the story behind Norm's iconic beard, as well, the duo explores the global perception of English around the world and the many mistranslations they've encountered. Enjoy personal anecdotes and unique insights from today's episode of Marketing Misfits.

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Franchise at 7 Years Old!? - Cold Calls, Me vs You, and Worms | Kat Parker Merritt | Episode 3

Tue, 14 May 2024 12:29:50 +0000

Norm Farrar and Kevin King are back with another misfit! The Marketing Misfits dive into understanding the difference between Me vs You marketing, the art of the cold call, and email marketing tips and strategies with special guest, Kat Parker Merritt. Kat is a lifetime entrepreneur, who started her first franchise when she was 7 years old.

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Build a Business That Can Scale - Networking, Pitfalls, And Clarity w/ David Gonzalez - Marketing Misfits - Ep. 2

Tue, 07 May 2024 15:06:17 +0000

Tune in as Norm Farrar and Kevin King, hosts of 'The Marketing Misfits,' delve into the realms of unconventional marketing strategies and lifelong learning with their special guest, David Gonzalez. David is the Founder of Simply the Coolest, The David Gonzalez Agency, & Internet Marketing Party. He is a central figure in his industry, overseeing multimillion-dollar online product launches.

Check out collectivemindssociety.com for networking events with Norm and Kevin.

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Profitable Business at 12 Years Old w/ Katie Wells - The Marketing Misfits - Ep. 1

Mon, 29 Apr 2024 14:06:17 +0000

Join Norm Farrar and Kevin King on 'The Marketing Misfits' as they discuss unconventional marketing and lifelong learning with Katie Wells, serial entrepreneur and host of the Wellness Mama podcast. Explore out-of-the-box parenting, learning techniques, and stories of perseverance. Visit marketingmisfits.co for more and check out collectivemindssociety.com for networking events. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

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The Marketing Misfits

Amazon's Secret Algorithm Shift (Don't Get Left Behind) | Jaimin Patel

The Amazon Habit Killing Your Shopify Store.... | Kurt Elster

Is Selling on Amazon Dead? | Mike McClary

The Shocking Truth Every Local Business Should Know... | Chris Gray

The $140 Billion Scam That's Stealing Your Ad Spend... | Rich Khan

The $9 Billion Secret Behind TikTok Shop | Ron Lynch

The Secret to a Business That Runs Itself | Jhana Li

Nobody Realizes How Much Money is on LinkedIn (The B2B Lead Gen Playbook) | Joshua B. Lee

The Dark Psychology of Gen Z Buyers... | Sarah Levinger

Why Nobody Trusts Your Brand Anymore (And How To Fix It) | Rachel B. Lee

The Webinar GOAT: The Secret to $100M Webinars | Jason Fladien

The Reason Your Marketing Funnel Sucks (And How to Fix it) | Steve Larsen

Direct Mail Isn't Dead (It's Thriving) | Dr. Wilson Zehr

The New AI-SEO Playbook: Dominate AI Search Results in 2026 | Tracy Graziani

How a Joke Turned Into a Cigar Empire... | Brandon Wells

Why You Feel Stuck as an Entrepreneur | James Friel

The Shopify Mistake That Costs Amazon Sellers Thousands... | Scott Cunningham

Why Most Paid Communities Suck... | Jordan DiPietro

Secret AI Shortcuts Your Competitors Use Daily... | Rachel Woods

Why Landing Pages Are Failing in 2025 | Luca Borreani

How Agentic AI Will 10x Your Business in 2025... | Dan Ashburn

How I Made $1,000,000 By 18... | Makenna Riley

She Lost Everything... Then Built a Fitness Empire | Ingrid Macher

Why Your Newsletter Strategy is FAILING | Matt McGarry

Every Brand Needs a Podcast in 2025 [AI-Proof] | Eric Ryan

15 Years of Sourcing Secrets in 60 Minutes... | Kian Golzari

$997 Per Ticket!? The Bride Who SOLD OUT Her Wedding (Literally)

ChatGPT is Killing Your Strategy... | AI Expert Lutz Finger

He Sold His Brand to Start Gambling?! | Michael Jackness

Only 1% of Brands Are Ready for AI Search... Are You? | Peter Kostandenou

Storytelling Is the Last Skill AI Can’t Replace... | Rain Bennett

Why These Shark Tank Founders Went ALL IN on Retail...

She Turned Facebook's Big Problem Into FREE Leads... And Made Millions | Kim Dang

Stop Being a Boring Brand... | Jesse Wroblewski

$70M on TikTok Shop?! The Halo Effect on Amazon Revealed | Jay Hunter

Amazon’s AI Doesn’t Care About Keywords Anymore | Ritu Java

Forbes Riley’s Pitch Formula That Made $2.5 Billion in Sales

AI will Replace You: How Brands Are Being Left Behind | Amara Omoregie

My Wife Quit Her Job So We Built a $1,000,000 Brand | Steve Chou

What Brands Get Wrong About Influencers | Gracey Ryback

She Built a Fortune 500 Skincare Brand From $0 | Denice Duff

The Dark Truth About The Amazon Supplement Industry | Adam Ackerman

Neil Patel’s SEO Strategy for 2025 (Rank on Every Platform)

I Built a $21M TikTok Shop Empire (Steal My Strategy) | Tiffany Ivanovsky

The Rise of AI Answer Engines (AEO): Why SEO Is in Trouble...

How to Make $70K in a Day Sending Emails | Nate Kennedy

How a $2,500/hr Google Ads Expert Scales Real Businesses | John Moran

How AI Will Reshape Digital Marketing in the Next 24 Months | Jordan Hall

How DTC Brands Conquer Retail | Michael Esposito

The Art of Branding: Design, Packaging and Strategy for Impactful Brands | Kitty Lai

The Future of Shoe Design: How AI Is Redefining the Sneaker Industry

Marketing in an AI-First World: How to Sell Smarter | Adam Gilad

The ICE Method: A Framework for Nine-Figure Business Growth | Josh Hadley

This Secret Newsletter Strategy Will BLOW UP Your Business

How Quitting Your Business Can Make You A Millionaire | Mary Harcourt

How to Achieve Long-Term Success For Founders and CEOs | Mayur Sethi

How Smart Businesses Are Using AI to 10x Their Income (AI-Powered Video Content Strategies)

The "Billion View Formula" That Will Help Your Videos Go Viral

YouTube Masterclass: Everything You NEED to Know About YouTube Marketing | Brett Curry

U.S. Manufacturing Is Back - Tariffs, Vertical Integration, and AI...

AI Just Changed Sourcing FOREVER... Don't Get Left Behind

Why Big Brands Spend MILLIONS on Domains... And How You Can Profit Too!

You’re Using LinkedIn Wrong - Turn LinkedIn into a Lead Machine! | Judi Fox MMP #043

Your AI Content Strategy is COMPLETELY Wrong | Dan Kurtz | MMP #042

Why No One Cares About Your Content (And How to Fix It) | Molly Mahoney

Simple Fixes to Skyrocket Website Conversions [CRO Tips] | Marty Greif | MMP #040

Most Entrepreneurs Fail - How to Succeed When Others Quit | Shamori Battle | MMP #039

$100,000 Water Bottle?! Insane Luxury Branding Strategies That Work! | MMP #038

Redefine Your Brand with the Creator Economy! [Influencer Marketing 2025] | Ian Sells | MMP #037

I Made $5 Million as a Creator - Now It's Your Turn! | Justin Moore | MMP #036

The Art of Funny Sales Videos (Use This Today) | Joseph Wilkins MMP #035

Amazon vs. Retail: The Hard Truth Every Seller Needs to Know | Doug Pick | MMP #034

You’re Losing Money Without These Affiliate Strategies | Amber Spears | MMP #033

Direct Mail... The Untapped Marketing Secret | Maxximillian Seijo | MMP #031

Why Your Brand is Failing - Avoid These Branding Mistakes... | Kevin King & Norm Farrar | MMP #030

Why Most Agencies Fail... (And How to Fix Yours) | Joshua Johnston | MMP #029

How Melisa Vong Built Million-Dollar Brands (And How You Can Too) | Marketing Misfits | MMP #028

How to Win Big on TikTok Shop - TikTok Shop Made Simple | Michelle Barnum Smith | MMP #027

Customer Service That Sells - Turning Customers into Raging Fans | MMP #026

Only 1% of Brands Are Ready for AI Search... Are You? | Peter Kostandenou