Notre animatrice :

Anne Burchett – spécialiste du marketing et de la communication dans le vin

Notre invité :

Stephen Cronk – cofondateur et président de Maison Mirabeau ; président et fondateur de la Regenerative Viticulture Foundation

À propos de l’épisode
Cet épisode explore la viticulture régénérative à la fois comme engagement environnemental et comme stratégie économique de long terme. De la pression climatique à la santé des sols, en passant par la certification, le packaging et la rentabilité, il décrypte les choix concrets qui dessinent un modèle viticole plus résilient. Il pose aussi une question centrale pour la filière : comment transformer une production responsable en véritable moteur de changement, sans perdre de vue les réalités commerciales ?

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Our host :

Anne Burchett : Wine marketing and communication specialist

Our guest :

Stephen Cronk : Co-founder & President of Maison Mirabeau - Chair & Founder of the Regenerative Viticulture Foundation

About the episode :

This episode explores regenerative viticulture as both an environmental commitment and a long-term business strategy.
From climate pressure and soil health to certification, packaging and profitability, it unpacks the concrete choices shaping a more resilient model for wine.
It also raises a central question for the sector: how do you turn responsible production into real momentum for change, without losing sight of commercial realities?

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Pour la première fois, nous proposons une transcription en français de nos podcasts par IA, afin de rendre la série plus accessible, de permettre à un public plus large de s’approprier les analyses de nos experts et de rejoindre la communauté VOICE, en plein essor.

Notre animatrice :

Anne Burchett – spécialiste du marketing et de la communication dans le vin

Nos invités :

Marzia Varvaglione – propriétaire de Barvali-Leone 1921 et présidente du Comité Européen des Entreprises Vins

Olivier Legrand – directeur général du Conseil Interprofessionnel des Vins du Languedoc

À propos de l’épisode :

Cet épisode analyse l’effondrement de la consommation domestique, les limites de l’export comme soupape de sécurité, ainsi que les mutations structurelles plus profondes qui déstabilisent l’une des plus anciennes cultures viticoles au monde. De l’évolution des modes de vie à la modération portée par les enjeux de santé, en passant par la fragilité des marchés traditionnels, il montre pourquoi ce recul dépasse largement le cadre d’un simple ajustement conjoncturel. La discussion explore également ce que la résilience exige désormais : une lecture plus fine des marchés, des relations commerciales plus solides, des propositions consommateurs plus claires et une approche plus pragmatique de la croissance.

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SEASON 3 – Episode 4 - Understanding the Wine Crisis: Insights from Italy and France

Our host :

Anne Burchett : Wine marketing and communication specialist

Our guests :

Marzia Varvaglione: Owner at Barvali-Leone 1921 and President of the Comité Européen des Entreprises Vin

Olivier Legrand: Managing Director of Conseil Interprofessional des Vins du Languedoc

About the episode :

This episode examines the collapse in domestic consumption, the limits of export as a safety valve, and the deeper structural shifts unsettling one of the world’s oldest wine cultures.
From changing lifestyles and health-driven moderation to the fragility of traditional markets, it lays out why this downturn is more than a passing correction.
The discussion also explores what resilience may now require: sharper market intelligence, stronger commercial relationships, clearer consumer propositions and a more pragmatic approach to growth.

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Pour la première fois, nous proposons une transcription en français de nos podcasts par IA, afin de rendre la série plus accessible, de permettre à un public plus large de s’approprier les analyses de nos experts et de rejoindre la communauté VOICE, en plein essor.

Notre animatrice :

Anne Burchett – spécialiste du marketing et de la communication dans le vin

Notre invité :

Ulf Sjödin MW – directeur du category management chez Systembolaget

À propos de l’épisode :

Cet épisode analyse la manière dont le système de monopole suédois façonne l’accès au marché, les prix, la concurrence et les comportements de consommation, tout en montrant concrètement ce que cela implique pour les producteurs souhaitant y entrer. Au-delà du fonctionnement du système, la conversation met en lumière la façon dont la transparence, les dégustations à l’aveugle et des standards rigoureux peuvent redéfinir l’équité et la qualité dans la distribution du vin. Elle examine également pourquoi les monopoles peuvent disposer d’un pouvoir singulier pour accélérer la durabilité, des bouteilles allégées au reporting sur l’empreinte carbone.

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Our host :

Anne Burchett : Wine marketing and communication specialist

Our guest :

Ulf Sjödin MW : Head of Category Management at Systembolaget

About the episode :

This episode explores how the Swedish monopoly system shapes market access, pricing, competition and consumer behaviour, while also revealing what it means in practical terms for producers looking to enter the market.
Beyond the mechanics, the conversation highlights how transparency, blind tasting and strict standards can redefine fairness and quality in wine retail.
It also examines why monopolies may hold a unique power to accelerate sustainability, from lighter bottles to carbon footprint reporting.

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Pour la première fois, nous proposons une transcription en français de nos podcasts par IA, afin de rendre la série plus accessible, de permettre à un public plus large de s’approprier les analyses de nos experts et de rejoindre la communauté VOICE, en plein essor.

Notre animatrice :

Anne Burchett – spécialiste du marketing et de la communication dans le vin

Nos invités :

Irem Eren – consultante internationale ; Head of Sales and Markets chez Born Rosé, Barcelone

Ananda Roy – Senior Vice President, Global Thought Leadership & Strategic Insights chez Circana

À propos de l’épisode :

Cet épisode analyse l’essor du no & low alcohol à travers les prismes du retail, du pricing, de l’innovation et de l’évolution des occasions de consommation. Il montre comment la modération dépasse désormais la seule logique d’abstinence pour s’imposer comme une nouvelle forme de choix, portée moins par l’âge que par les styles de vie, les mentalités et l’évolution des attentes. La conversation explore également le rôle stratégique des distributeurs, le positionnement premium du segment, ainsi que l’influence croissante du bien-être, des codes sociaux et de nouveaux rituels de consommation. Un échange incisif et prospectif sur les raisons pour lesquelles le no & low ne sont plus des sujets périphériques, mais une opportunité majeure pour l’avenir des boissons.

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Our host :

Anne Burchett : Wine marketing and communication specialist

Guest :

Irem Eren: International Consultant and Head of Sales and Markets at Born Rosé, Barcelona

Ananda Roy: Senior VP of global thought leadership & strategic insights at CIRCANA

About the episode :

This episode examines the rise of no & low alcohol through the lenses of retail, pricing, innovation and changing drinking occasions.
It shows how moderation is moving beyond abstinence to become a new form of choice, driven less by age than by mindset, lifestyle and evolving expectations.
The conversation also explores the strategic role of retailers, the premium positioning of the segment, and the growing influence of wellness, social codes and new consumption rituals.A sharp and forward-looking exchange on why no & low is no longer a side story, but a serious opportunity for the future of beverage.

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Au-delà des titres : ce que les données révèlent vraiment sur les boissons

Pour la première fois, nous proposons une transcription en français de nos podcasts par IA, afin de rendre la série plus accessible, de permettre à un public plus large de s’approprier les analyses de nos experts et de rejoindre la communauté VOICE, en plein essor.

Notre animatrice :

Anne Burchett : spécialiste du marketing et de la communication dans le vin

Nos invités :

Luke Tegner : Head of Consulting chez IWSR

Richard Siddle : rédacteur en chef de The Buyer

À propos de l’épisode :

Dans une industrie saturée de chiffres, de prévisions et de conclusions hâtives, cet épisode prend du recul pour poser une question plus fondamentale : que faisons-nous réellement des données ?
À travers un échange franc et stimulant, il explore l’écart entre l’information et son interprétation, ainsi que la manière dont les chiffres peuvent éclairer, déformer, voire contraindre la réflexion stratégique.
Au-delà des études consommateurs et du suivi des marchés, la conversation interroge les récits qui façonnent les perceptions dans le secteur des vins et spiritueux et cette tendance à confondre visibilité et compréhension…

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Our host :

Anne Burchett : Wine marketing and communication specialist

Our guests :

Luke Tegner: Head of Consulting at IWSR

Richard Siddle: Editor in chief at The Buyer

About the episode :

In an industry saturated with figures, forecasts and fast conclusions, this episode takes a step back to ask a more fundamental question: what do we really do with data?
Through a frank and thought-provoking exchange, it explores the gap between information and interpretation, and the extent to which numbers can illuminate, distort or even constrain strategic thinking.
Beyond consumer research and market tracking, the conversation challenges the narratives that shape perception across the wine and spirits sector — and the tendency to confuse visibility with understanding…

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Our Host :

⁠Nimmi Malhotra ⁠– Wine and Spirits Communicator

Our Guests:

⁠Diego Lanza⁠ – Head of Spirits, CLUB BATARD

Diego Lanza is the Head of Whisky at Club Bâtard in Hong Kong, where he oversees OBE, the club's exclusive whisky bar. With a background that includes serving as the Head of Whisky Asia at Bonhams, Lanza brings extensive expertise in rare and vintage whiskies. At OBE—short for "Old Bottle Effect"—he curates a selection that emphasizes the natural aging process of whiskies in the bottle, offering members a unique tasting experience. His role at Club Bâtard aligns with the establishment's commitment to providing exceptional spirits to its discerning clientele.

Matthew Ferguson-Stewart – Managing Director, SPUN Spirits

Matthew Fergusson-Stewart is the Managing Director of SPUN Spirits, a Singapore-based consultancy and distribution company specializing in fine spirits. An Australian native, Fergusson-Stewart has over 15 years of experience in the whisky industry across the Asia-Pacific region. His career includes roles such as State Manager for The Scotch Malt Whisky Society in Western Australia, management of the renowned whisky bar 'The Auld Alliance,' and serving as a brand ambassador for Glenfiddich. In 2020, he co-founded SPUN Spirits, focusing on connecting premium spirits with Asian markets. He is also known for creating the 'Dram Full' whisky community and authoring 'Whisky Molecules,' contributing significantly to whisky education and appreciation in the region.

About the episode :

Premium spirits remain among the most resilient segments in the beverage industry, and here’s why:

1. Affluent Consumer Behaviour – For high-net-worth individuals, premium spirits are lifestyle statements, not luxury indulgences.

2. Collectibility & Investment – Rare whiskies, vintage Armagnacs, and limited editions are seen as appreciating assets.

3. Brand Prestige & Craftsmanship – Heritage and artisanal quality foster loyalty and reduce price sensitivity.

4. Global Demand & Scarcity – Limited supply and strong demand in luxury markets (Asia, Middle East, LATAM) fuel growth.

5. Digital & DTC Expansion – E-commerce strengthens brand-consumer relationships through curated and exclusive experiences.

6. Resilient Hospitality Sector – Premium spirits remain essential in luxury venues due to strong margins and experience-driven consumption.

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Our Host :

Nimmi Malhotra – Wine and Spirits Communicator

Our Guests:

Jim Barbeau – Director, Thailand Wine Connections

Jim Barbeau serves as the Director for Thailand (Retail) and Group Wine Buyer at Wine Connection, a leading wine retailer and bistro chain in Southeast Asia. With over three years in this role, he oversees retail operations and curates wine selections across Thailand.

Morten Fillipsen – Global Head of Commerce, VIVINO

Morten Fillipsen is the Global Head of Commerce at Vivino, the world's largest online wine marketplace and most downloaded wine app. He joined Vivino in 2018 and is responsible for leading the company's commercial strategies globally. Prior to Vivino, Morten held positions such as Partner and Head of Asia at MediaGroup Worldwide and was a Co-Founder of Juno Markets.

Benjamin Hasko – MW & MS, Beverage Director, Cloudstreet Group

Benjamin Hasko holds both the Master of Wine (MW) and Master Sommelier (MS) titles, a rare dual achievement in the wine industry. Based in Singapore since 2019, he serves as the Beverage Director for the Cloudstreet Group, overseeing wine programs for their Michelin-starred establishments. Benjamin's approach emphasizes biodynamic and organic wines, focusing on quality and the stories behind each bottle.

About the episode :

On-Trade (bars, restaurants, hotels): Consumers seek premium experiences, curated selections, and social connection. High-end cocktails, wine pairings, and exclusive spirits are thriving. Key post-pandemic trends include experiential drinking, mixology, and sustainability. Off-Trade (retail, supermarkets, e-commerce): Growth is driven by convenience, price-consciousness, and at-home consumption, especially via e-commerce and DTC models. RTDs, craft spirits, and private-label wines are popular, with digital platforms playing a growing role in consumer choice.

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Our Host :

Nimmi Malhotra – Wine and Spirits Communicator

Our Guests:

Rob Temple – Managing Director, SINOWINE

Rob Temple is the Managing Director of SINOWINE, a Hong Kong-based consultancy specialising in wine distribution and brand strategy across Greater China and Southeast Asia. With over three decades of experience, he has held senior positions in major wine companies, including ASC Fine Wines (Suntory), where he managed a portfolio exceeding RMB 1 billion in sales. Temple has worked with renowned global brands such as Domaines Baron Rothschild (Lafite), Treasury Wine Estates, and Constellation Brands. His expertise lies in developing multi-channel strategies and understanding the evolving wine markets in Asia.

Natalie Wang – Founder, Vino Joy News

Natalie Wang is a Hong Kong-based Chinese wine journalist and the founder of Vino Joy News, the only English-language platform dedicated to covering China's wine market. Born in Chongqing, she earned her Master's degree in Journalism from the University of Hong Kong. Wang has worked with international media outlets such as the International Herald Tribune and Thomson Reuters, and held editorial roles with James Suckling and The Drinks Business Hong Kong. Recognised for her insightful reporting, she was named one of the Top 50 Most Influential Women in Wine and Spirits by WINWSA in 2021 and was nominated for the IWSC Wine Communicator of the Year in 2023.

Richard Hemming MW – Head of Wine, Asia, 67 Pall Mall

Richard Hemming is a Master of Wine and serves as the Head of Wine for Asia at 67 Pall Mall, a private members' club for wine enthusiasts. With a career spanning over two decades, he began in UK retail with Majestic Wine and later became a freelance wine writer and educator. Hemming has contributed extensively to JancisRobinson.com and other esteemed publications. In 2019, he relocated to Singapore to lead 67 Pall Mall's expansion in Asia, overseeing a team of sommeliers and curating an extensive wine list for members.

About the episode :
The Southeast Asian wine market is expandingthanks to rising disposable incomes, a growing middle class, and increasingappreciation for wine. Markets such as Singapore, Thailand, and Vietnam aredriving demand for premium and imported wines. However, the region faceschallenges including high import duties, strict regulations, and a preferencefor beer and spirits. E-commerce and wine education initiatives are improvingaccess and awareness, positioning Southeast Asia as a key growth market forglobal wine producers.

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Our Host :

Nimmi Malhotra – Wine and Spirits Communicator

Our Guests:

Bella Jaenkaew – Head Sommelier, JAAN

Bella Sudarat Jankaew is the Head Sommelier at JAAN by Kirk Westaway, a two-Michelin-starred restaurant located in Singapore. She has been recognised as Thailand's Best Sommelier in 2024 and was a finalist in Asia's Best Young Sommelier competition in 2025. Bella holds a Diplôme de Conseiller en Sommellerie and is known for her expertise and passion in the field

Gerald Lu – Wine Bar Owner, PRAELUM

Gerald Lu is the General Manager and Head Sommelier at Praelum Wine Bistro, a renowned wine bar located in Singapore's Duxton Hill. With over 15 years of experience in the wine industry, he began his career as a bartender at the age of 17 and transitioned to a sommelier by 23. Gerald is a two-time National Sommelier Champion and has served as the President of the Sommelier Association of Singapore

Chris Yorke – CEO, Wine Marketing Board of Wine of Austria

Chris Yorke is the Chief Executive Officer of the Austrian Wine Marketing Board (AWMB), a position he has held since January 2020. Born in the United Kingdom in 1965, he earned a BSc in Business and German from Aston University in 1989. Yorke's career spans various industries, including pharmaceuticals, chemicals, and credit cards, with professional experiences in the UK, Germany, and Switzerland.

About the episode :

Gen Z is reshaping the beverage industry with a focus on mindful drinking, premium experiences, and health-conscious choices. While overall consumption is lower, this generation favours low- or no-alcohol drinks, craft products, and sustainable brands. Digital engagement and wellness-driven lifestyles influence purchasing behaviour. Key innovations include alcohol-free spirits, functional drinks (with adaptogens or CBD), and AI-personalised experiences. Authenticity, sustainability, and inclusivity are key drivers of brand loyalty.

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Our host :

Anne Burchett - wine marketing and communications specialist

Our guests :

Pauline Vicard : Co-Founder of Areni Global

Clément Desbois : Sales Director at Hillebrand Gori France

Christian Wylie : Managing Director at Bodega Garzon Wineries

About the episode :

Sustainability is a fairly recent concept, first defined in 1987 by the United Nations as, “meeting the needs of the present without compromising the ability of future generations to meet their own needs.” Sustainability in wine is even more recent and progress was quick in most developed countries. Yet, in 2022, consumers worldwide began pulling back on sustainable choices. Recently, the United States withdrew from the Paris Agreement. Is sustainability threatened?

 Explore our media platform VOICE : https://www.vinexposium.com/voice/ 

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Our host :

Anne Burchett - wine marketing and communications specialist

Our guests :

Romané Basset - Co-Founding Trustee & Head of Operations at The Gérard Basset Foundation

Mikk Parre - Best Sommelier of Europe, Africa & The Middle East 2024

Michael Tischler-Zimmermann : Managing Director of the Österreichische Traditionsweingüter /Austrian Traditional Wineries (ÖTW)

About the episode : 

Sommelier…A difficult job requiring arduous training, long and antisocial working hours, a prestigious job title, a vocation, an exclusive club? What exactly does a sommelier do? Who are the sommeliers of the future and how can the industry best support them? These are the topics we’re going to address today.

 Explore our media platform VOICE : ⁠https://www.vinexposium.com/voice/⁠ 

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Host:
Anne Burchett – Wine marketing & communications specialist

Guests:

• Frederico Falcão – President, Wines of Portugal
• Laurent d’Harcourt – Chairman of the Board, Champagne Pol Roger
• Natalie Wang – Founder & Editor-in-Chief, Vino Joy News

About this episode:
For years, wine exports seemed to grow steadily, until 2016 changed the game. From the US tariffs under President Trump to Brexit and the China–Australia trade dispute, the wine industry has been navigating increasingly complex global dynamics.

Now, with potential new American tariffs on the horizon and international sales more essential than ever, how are producers adapting?In this first episode, our expert guests discuss the state of wine exports in 2025:

• •  How Champagne houses are responding to current geopolitical challenges
  • The biggest commercial hurdles for Portuguese wines
  • The evolution of the Chinese market
  • And insights into the broader picture for French wine exports
  • ...

Watch the full episode onYouTube 
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Read the latest edition of our Magazine 

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Our host :

Anne Burchett : wine marketing and communications specialist

Our guests :

Julian Braithwaite : President of International Alliance for Responsible Drinking (IARD)

Felicity Carter : Founder of the Drinks Insider Podcast

Nadia Fritella : Secretary General of Wine in Moderation Association

About the episode :

In the 1950s, France was the first country to introduce guidelines on alcohol consumption - no more than a litre a day—a ludicrous amount by today’s standards. By 2019, it was a maximum of two glasses per day—not every day. In the UK, the BMA stated in 2016 that no level of alcohol consumption is entirely safe. Last month and following in the footsteps of the WHO in 2023, the U.S. Surgeon General stated that consuming even one drink per week over a lifetime could significantly increase cancer risk. Can we protect our industry and how?

Watch the full episode on⁠YouTube ⁠

Explore our media platform ⁠VOICE ⁠

Read the latest edition of our ⁠Magazine 

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Hello and welcome to VOICE by Vinexposium.

VOICE by Vinexposium deals with the topics that matter in the wine and spirits world.

At Vinexposium, we bring the global wine and spirits community together through six major events each year. Our mission is to connect, create opportunities, share knowledge, inspire, and celebrate our industry.

VOICE, our new media platform, fills a gap in the wine and spirits media landscape. It’s a collaborative space where industry leaders share stories and insights from their expertise and experience.

VOICE is your platform, your stories, your voice.

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