→ Learn more about Santa Cruz Software: https://santacruzsoftware.com

→ Learn more about DAM NEWS: https://digitalassetmanagementnews.org

→ Learn more about Activo®: https://www.activo-consulting.com Activo® is an independent digital strategy and transformation consultancy specialising in DAM, PIM and CMS.

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Panel discussion held by CI HUB Andreas Michalski, CEO and Founder at CI HUB along with Elliot Sedegah, Director, Strategy & Product Marketing at Adobe, Frédéric Sanuy, CEO & Founder at Activo, Josh Van Dyk, VP North America Sales, Censhare, Peter Krogh, Photographer, Author & Chief Product Officer at MediaGraph had a round table discussion about the significance of a Digital Supply Chain in an organization, how it can help you improve your insights into digital content and many more related topics.

If you are: • Thinking of digitalizing your supply chain • Wondering if it is actually worth the hype • Interested in learning all about the value that brings a Digital Supply Chain into your business right from the DAM and digital content experts Then you should definitely watch this recording of the webinar!

With CI HUB you can access Images, Graphics, Templates and all digital media directly from the creative applications where you need to use them. It connects tools like Adobe Creative Suite, Microsoft Office, SharePoint, Google Workspace, Sketch, Figma, and WordPress directly to the brand assets that are held within your DAMs, PIMs, and other media repositories.

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• AI integration in DAM systems and its real-world impact

• The rise of concept-based search

• The future of generative AI in DAM

• Global content localization challenges

• 
  

Featured Speakers: Ralph Windsor - Publisher, DAM News Olivier Grenet - CTO & Co-founder, Wedia

→ Learn more about DAM News: https://digitalassetmanagementnews.org

→ Learn more about Wedia: https://www.wedia-group.com

Activo® is an independent digital strategy and transformation consultancy specialising in DAM, PIM and CMS. → Learn more: https://www.activo-consulting.com

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• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

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Join Frédéric Sanuy of Activo® as he interviews Brett from DJI at NAB Show 2025, revealing how this powerhouse brand is strategically highlighting their diverse product lineup beyond their well-known drones.

Brett explains DJI's initiative to showcase their OSMO and Ronin product lines at NAB, demonstrating the company's extensive range of imaging solutions. The interview reveals how DJI has been working to prevent their popular drone technology from "stealing the thunder" from their equally impressive non-drone offerings like the OM7P mobile gimbal (used to film this very interview), Action 5 Pro, Action 4, microphone series, and the Pocket 3.

Learn about DJI's integration with Hasselblad following their acquisition, which has enhanced their devices with superior lenses and video quality. Brett also discusses how DJI's Active Track technology, originally developed for drones, has been implemented across virtually all their products, including the Ronin series for the first time.

This integration brings powerful automatic tracking capabilities to content creators, live streamers, and filmmakers working solo, allowing for dynamic, professional-quality motion shots without additional crew.

The interview provides a fascinating look at DJI's evolution from a small booth ten years ago to one of the industry's major players, now standing alongside traditional camera giants like Nikon and Canon at NAB.

For more information on DJI: https://www.dji.com #digitalassetmanagement #nabshow #dji

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• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

• 
  

In this exclusive NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with Geoffrey from Nikon about the company's exciting developments in the video space and their powerful collaborations with RED and MRMC.

The interview reveals how Nikon has transformed their NAB presence by joining forces with RED Digital Cinema and MRMC (Mark Roberts Motion Control) to create a comprehensive ecosystem for video professionals.

Geoff explains how each company brings unique strengths: Nikon with their mirrorless cameras and lenses, RED with their cinema solutions, and MRMC with robotic broadcast technology. This collaboration is yielding tangible results just one year after Nikon's acquisition of RED. Engineers from both companies are now working together on color science, with Nikon cameras featuring LUTs designed with RED to match their color spaces, enabling seamless multi-camera production environments.

Additionally, RED's Komodo X and new Raptor X cameras now support Nikon's Z mount, providing improved autofocus, better control, and expanded lens options. The interview also showcases Nikon's new dedicated video lens, the 28-135mm f/4 PZ (Power Zoom) lens, designed as a versatile one-lens solution for video creators.

Geoff notes that NAB 2025 has been extremely successful for Nikon, with visitors recognizing the company as a serious player in the video space with impressive hardware, optics, and strategic partnerships that position them for continued growth in this sector.

For more information on Nikon: https://www.nikon.com #digitalassetmanagement #nabshow #nikon

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Discover Insta360's expanding product line that extends far beyond their flagship 360° cameras, including their latest X4, mobile gimbals, traditional action cameras, and the innovative Go3S tiny wearable cameras.

The representative highlights how Insta360 develops products targeted at specific niche market demands, continuously collecting customer feedback to create solutions that address real user needs. Learn how this customer-focused approach has positioned them as a challenger in the highly competitive action camera market.

The interview also explores Insta360's recent expansion into cloud services, launched just three months prior to NAB 2025, which allows users to not only store footage but also edit video online, with plans to enable collaborative editing of 360° footage through shareable links. For anyone interested in content creation, action cameras, or innovative video technology solutions, this interview provides valuable insights into one of the industry's most dynamic companies.

For more information on Insta360: https://www.insta360.com If you want to learn even more about Digital Asset Management (DAM), we recommend:

• https://www.ondamparis.com

• https://digitalassetmanagementnews.org

#digitalassetmanagement #nabshow #insta360

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• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

• 
  

In this interview, Frédéric Sanuy of Activo® speaks with Mark from Archiware about their comprehensive data management software for backup, archive, and replication of production data.

Mark explains how Archiware's storage-agnostic and operating system-agnostic approach allows for maximum flexibility, working with a wide range of partners and supporting disk-based, tape-based, and cloud-based storage solutions.

The interview highlights the continuing relevance and advantages of LTO tape technology in 2025, which offers not only the best price point per terabyte but also enhanced cyber security features. Learn about Archiware's web-based interface that allows users to manage their archives from any workstation, even from outside the company, providing flexibility for modern workflows. Mark also details how LTO technology continues to evolve, with LTO 10 expected in 2025, offering more than 30 terabytes of capacity per cartridge and impressive throughput speeds of up to 400 megabytes per second.

The conversation explores Archiware's latest features, including their graphical dashboard for monitoring statistics, the ability to archive to three storage pools with a single job, and their enhanced P5 Archive DLM (Data Lifecycle Management) that enables policy-based verification of archives. For media organizations seeking secure, cost-effective, and flexible archiving solutions, this interview provides valuable insights into how Archiware's technology can help protect valuable media assets while maintaining accessibility.

For more information on Archiware: https://www.archiware.com #digitalassetmanagement #nabshow

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• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

• 
  

In this NAB Show 2025 interview, Frédéric Sanuy of Activo® speaks with Elliot from Suite Studios about their award-winning cloud storage solution that's transforming how creative teams collaborate.

Suite Studios offers an innovative cloud storage platform that mounts like a local drive, allowing editors and creative teams to edit files directly from the cloud without downloading them first. This groundbreaking approach eliminates the traditional pain points of cloud storage workflows – no more uploading to Dropbox, downloading locally to edit, then reuploading again.

The interview highlights Suite's unique file streaming technology that enables direct editing from the cloud regardless of team members' locations. Elliot also showcases their external file transfer tool, which allows people outside your Suite drive to upload files directly into your cloud space and specific folders – a feature not commonly found in other solutions.

Suite Studios stands out for its exceptional customer support, promising responses within two minutes during American business hours. The platform seamlessly integrates with popular Media Asset Management (MAM) systems and is designed to work within complex creative workflows.

As a cloud-native file system, Suite works with virtually any creative application, making it an ideal solution for remote collaboration in a world where AI tools and technologies continue to evolve rapidly. For those interested in transforming their collaborative workflows, Suite Studios offers a two-week free trial with unlimited storage and users.

For more information on Suite Studios: https://suitestudios.io #digitalassetmanagement #nabshow

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• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

• 
  

In this NAB Show 2025 interview, Frédéric Sanuy of Activo® speaks with Gergana from LucidLink about their innovative remote collaboration solution that's transforming how media professionals work with large files.

Gergana, who has been with LucidLink for four years, explains how their technology enables seamless collaboration with large media files across remote and hybrid work environments.

The company primarily serves media agencies, production companies, and post-production houses – anyone who needs to collaborate with large media assets. LucidLink's solution provides a truly hybrid storage approach that adapts to clients' specific workflow needs.

At NAB 2025, they're showcasing their latest innovations, including enhanced admin controls for IT administrators that enable teams to scale with more users across multiple offices, and their new dynamic tiering feature that helps reduce costs for media companies with less frequently accessed projects.

The interview also highlights LucidLink's new iOS support for on-the-go work and review capabilities, with plans to expand with SDK and other integrations later in the year. This will allow partners to plug into their ecosystem, creating a more interconnected experience for common customers.

Gergana also addresses LucidLink's approach to security and AI, explaining their zero-knowledge security policy that prevents both LucidLink and cloud storage providers from seeing any customer data, prioritizing security while still enabling customers to leverage AI through their own workflows.

For media professionals looking to enhance their remote collaboration capabilities with large files, LucidLink offers a secure, flexible solution designed specifically for the challenges of media production.

For more information on LucidLink: https://www.lucidlink.com #digitalassetmanagement #nabshow

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• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

• 
  

In this NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with Misti from Orange Logic about their comprehensive digital asset and media asset management platform.

Misti shares Orange Logic's impressive 26-year journey, starting in Montpellier, France, and growing from their roots in stock photo licensing to become a major player in the digital asset management space.

With DevOps teams still based in France and offices in Los Angeles, Orange Logic now serves clients worldwide with a remarkable 98% customer retention rate over its history.

The interview explores how Orange Logic distinguishes itself as an "engineering first" company rather than a "marketing first" company, focusing on product excellence before marketing efforts.

Misti explains their powerful digital rights management capabilities, which have become increasingly crucial in the new era of AI, where content protection and proper licensing are essential. Orange Logic views AI as a new revenue opportunity and distribution channel for content, comparable to social media or print. Their platform ensures rights holders can protect their content by clearly indicating which assets AI engines can learn from and when.

The conversation also covers Orange Logic's diverse clientele, including healthcare organizations, financial institutions, and media and entertainment companies. Misti highlights how the media and entertainment space is ripe for digital transformation, with many companies looking to replace homegrown platforms that limit their ability to leverage new technologies.

For organizations seeking robust DAM solutions with strong rights management capabilities to navigate the AI landscape, this interview provides valuable insights into one of the industry's most established and innovative platforms.

For more information on Orange Logic: https://www.orangelogic.com

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• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

  
  

In this NAB Show 2025 interview, Frédéric Sanuy of Activo® speaks with Mark Milstein, Director of Partnerships at OpenOrigins, about addressing one of today's most critical media challenges: verifying content authenticity in the age of AI.

Mark explains how OpenOrigins doesn't focus on identifying fake content (which is increasingly difficult with the proliferation of AI-generated material) but instead provides solutions that guarantee authentic content.

Their technology ensures that audiences and rights holders can verify what's real through proper documentation and information exchange.

The interview explores how 2025 is proving to be a pivotal year for the industry, as AI, data monetization, and content verification technologies converge. Mark shares how OpenOrigins has experienced a "tsunami of inbound interest" in their solutions, reflecting the market's urgent need for trust mechanisms in a world where distinguishing real from AI-generated content is increasingly challenging. A particularly interesting insight is Mark's view on AI as a new revenue channel for content creators, comparable to social media, print, or web distribution.

OpenOrigins helps protect content while enabling monetization opportunities in this emerging space. For media organizations, content creators, and rights holders navigating the complex landscape of AI and content authenticity, this interview provides valuable perspective on building trust while creating new revenue streams in the rapidly evolving digital media ecosystem.

Mark also mentions the upcoming CEPIC Congress in Juan-les-Pins, France, as a key event for anyone in the media licensing space looking to connect with industry leaders and explore partnership opportunities.

For more information on OpenOrigins: https://www.openorigins.com

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• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

• 
  

In this NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with James from Moments Lab about their revolutionary content discovery platform that's changing how media professionals find and use their assets.

James introduces Moments Lab's unique approach to media asset management, which focuses on identifying the specific moments that matter within media files. At the core of their technology is MXT-2, their newly released model trained on 1.5 billion datasets, which combines 15 different features across computer vision, speech processing, and generative AI.

What sets Moments Lab apart is their multimodal approach, compressing all these features into human-like descriptions that reduce search noise and provide context to what's being said and heard in videos. This enables users to search in natural language format and quickly find exactly what they're looking for within vast media libraries.

The interview highlights Moments Lab's deep integration capabilities with popular editing platforms like Lightroom, Capture One, Final Cut Pro, and soon DaVinci Resolve and Premiere. James explains how they can read RAW video formats from Blackmagic, with support for Nikon, RED, ARRI, and Canon coming soon, all with native proxy generation and playback.

For media organizations dealing with growing content demands and diminishing resources, Moments Lab offers powerful solutions for repurposing existing content. As James notes, their technology helps clients unlock "golden nuggets" hidden like "needles in a haystack" within archives of varying sizes, allowing for more effective content monetization and audience engagement.

The conversation explores how Moments Lab serves diverse clients across news, sports, media and entertainment production, as well as brands and corporate sectors. Their "Custom Moments" feature curates metadata into visual presentations that meet specific business needs, like finding all golden buzzers on talent shows or all eliminations on cooking competitions, making content organization intuitive and efficient.

With semantic search becoming increasingly sophisticated, Moments Lab is helping media companies maximize their content investments while adapting to the industry's evolving demands for more content with fewer resources.

For more information on Moments Lab: https://momentslab.ai #digitalassetmanagement #nabshow

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• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

• 
  

In this NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with Danny Peters, Business Development Vice President for the Americas at Elements, about their comprehensive media ecosystem solution.

Danny explains how Elements delivers a versatile media ecosystem built upon a range of storage technologies, designed to handle the increasingly challenging demands of modern media production. Their on-premise storage appliances support multiple users working with extremely high frame rates and large file sizes, a crucial capability as media resolution continues to grow beyond 4K to 8K and even 12K.

The interview highlights Elements' flexibility in creating proxy workflows that allow creative applications like editing and color grading to function efficiently, while also providing secure remote access to proxies.

This hybrid approach solves the challenge of working with massive media files that are impractical to upload to the cloud, without compromising on creative collaboration. Viewers will appreciate Elements' impressive web-based user interface built on AngularJS that offers powerful metadata, sharing, and asset management capabilities.

The system handles various file types beyond video, including audio, photographs, scripts, budgets, Excel spreadsheets, and PDFs, creating a true end-to-end solution for media organizations. The conversation also covers Elements' integration with AI technologies for metadata extraction and their browser-based viewer that allows for easy scrubbing, playback at different speeds, marking in/out points, and even multi-layer timeline editing, all accessible from any device with an HTML5 browser.

For studios, post-production companies, production houses, advertising agencies, and corporate media teams looking for efficient media management solutions, this interview provides valuable insights into a system that balances performance and accessibility.

For more information on Elements: https://elements.tv #digitalassetmanagement #nabshow

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• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

In this NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with a representative from Mimir about their innovative cloud-native media asset management platform and their sister product, Saga.

The interview begins with an overview of both solutions: Saga, a newsroom story-centric system designed for today's multi-platform publishing environment, and Mimir, a comprehensive media asset management system with DAM, PAM, and MAM functionalities.

Both products are fully cloud-native and serverless, requiring no on-premises infrastructure. What makes Mimir particularly powerful is its approach to media assets. The system creates cloud-based proxies of all content while maintaining high-resolution files on any storage solution - whether NAS, SAN, or cloud storage. Mimir then leverages third-party AI tools to analyze this content, extracting valuable metadata through transcription, translation, image analysis, and face detection, making everything searchable within a unified interface. The representative shares how Mimir has experienced impressive growth, doubling in size almost yearly since its launch around 2020.

This success stems partly from the broadcast industry's growing trust in cloud technology, recognizing its cost transparency and enhanced security compared to traditional solutions.

The conversation highlights Mimir's diverse customer base beyond traditional media organizations. From major hotel chains managing hundreds of thousands of room images to subsea companies using AI to inspect underwater cables,Mimir serves anyone working with large volumes of visual content.

The interview concludes with insights on semantic search advancements, with Mimir developing ways to combine metadata filtering with vectorized content searching for more efficient retrieval. The company maintains an AI-agnostic approach, allowing customers to use the best AI tools for specific tasks without being locked into a single vendor's capabilities.

For more information on Mimir: https://www.onemimir.com

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• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

In this NAB Show 2025 interview, Frédéric Sanuy of Activo® speaks with Louis Matignon, VP Sales at Perfect Memory, about their groundbreaking approach to media asset management.

Louis introduces Perfect Memory's media ecosystem platform, built over recent years, which delivers a revolutionary asset management system for both media and digital assets. What sets their approach apart is their focus on structuring data to make it truly usable for their clients, addressing the challenge of siloed information across organizations.

The interview explores how Perfect Memory bridges the gap between various production systems, rights management tools, playout systems, and more, creating an effective supply chain for data movement throughout the organization.

Their solution maps all this data into a specific business model relevant to each customer, enabling intuitive navigation and access. Louis emphasizes the importance of developing a comprehensive data strategy before diving into AI implementation - a philosophy that resonates increasingly with the market after many failed AI projects.

Perfect Memory's platform allows users to access, find, and explore all their digital assets effectively, making operations leaner, more efficient, and adaptable to business changes.

The company serves clients across various sectors including broadcasters, sports organizations like NASCAR in the US, and intelligence companies throughout Europe and the Middle East. Their vision is to bring their data expertise to the US market, helping organizations prioritize robust data strategies as the foundation for their digital transformation journeys.

For more information on Perfect Memory: https://www.perfect-memory.com

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• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

• 
  

In this NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with Matthieu from CYME about their media management software Peakto, which has just won the prestigious "Product of the Year" award at NAB 2025.

Matthieu introduces CYME as a French startup based in Montpellier that has developed a Media Asset Management (MAM) system designed specifically for macOS. What sets Peakto apart is its on-premise operation with local AI processing, an intuitive interface, and sharing functionality that doesn't rely on cloud services.

The interview highlights Peakto's unique ability to integrate with multiple creative applications including Lightroom, Capture One, Final Cut Pro, and soon DaVinci Resolve and Premiere. This integration allows users to instantly access media from various sources through a single interface, without creating duplicates or moving files - a significant advantage for creative professionals managing diverse assets.

Matthieu explains how CYME's software offers powerful semantic search, dialogue-based search capabilities, and newly introduced sharing features. He shares the company's excitement about the partnerships they've developed at NAB 2025, including discussions with industry leaders like Adobe and Blackmagic Design, which will help shape future collaborations and integrations.

For photographers, videographers, and creative professionals looking for a unified way to organize and search their ever-growing media libraries without relying on cloud services, this interview showcases an award-winning solution that continues to evolve with the industry's needs.

For more information on CYME: https://www.cyme.io #digitalassetmanagement #nabshow

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• The essential foundations of DAM

• Updated mapping of DAM 2025 solutions

• An overview of Activo® services

  
  

Activo® is an independent digital strategy and transformation consultancy specializing in DAM, PIM and CMS support. 🔗 Find out more about Activo: https://www.activo-consulting.com

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• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

• 
  

Join Frédéric Sanuy from Activo® as he interviews Paul Melcher, renowned contributor to DAM News, about the revolutionary C2PA (Coalition for Content Provenance and Authenticity) standard that's transforming how we track and authenticate digital content.

Discover how C2PA creates a "nutrition label" for digital assets, tracking their complete lifecycle from creation to distribution. Paul explains the three critical milestones of content authentication: creation, retouching, and distribution, and how this technology addresses growing concerns about AI-generated content and copyright protection.

Learn about the latest developments in C2PA adoption across the industry:

• Professional camera manufacturers like Nikon, Canon, and Sony implementing C2PA compatibility

• Samsung's integration in S25 smartphones with Apple discussions underway

• Adobe's leadership role through Photoshop, Lightroom, and Firefly AI tools

• DAM vendors like Primo and Orange Logic pioneering C2PA support

• Social platforms including LinkedIn already supporting C2PA visibility

  
  

Paul also discusses how IMATAG's invisible watermarking technology works alongside C2PA metadata to ensure content authenticity even when traditional metadata is stripped away, providing crucial protection for news agencies and professional photographers.

This interview provides essential insights for digital asset managers, photographers, and brands looking to implement robust content authentication systems in an era where distinguishing real from AI-generated content has become critical.

Whether you're managing a DAM system, working in photography, or developing content strategy, understanding C2PA standards is essential for protecting intellectual property and maintaining content credibility in today's digital landscape. #C2PA #DigitalAssetManagement

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We had a talk with Alan Porter from Nuxeo about Content management and the place of DAM entreprise in the organisation.

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At trend-driven companies, new product development determines success or failure, but scaling and accelerating product development has proven difficult for many of the world’s largest companies. The biggest problem holding back these efforts is the tangled web of process and workflows. This session explores strategies to turbocharge your product creative process, enabling your organisation to:

• Accelerate product introduction to grow market share
• Identify and create opportunities in design, development, and go-to-market processes
• Streamline and accelerate product development to deliver real results
• 
  

https://blog.activo-consulting.com/blog/stay-at-home-lets-rock-online-web-marketing

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2. Use cases: how brands, agencies, and individuals can use DAM. Tips and tricks to speed up the photography workflow.

3. Demo: how to quickly select, index, and publish photos in FotoStation.

4. Q&A: answering questions from the webinar participants.

https://blog.activo-consulting.com/blog/webinar-replay-speeding-up-photography-workflows

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 https://www.iqequity.co.uk

4th August 2020: Entreprise Transformation

https://blog.activo-consulting.com/blog/webinar-6-enterprise-transformation

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https://www.iqequity.co.uk

21st July 2020: Use case Scenarios & Vendor Analysis

https://blog.activo-consulting.com/blog/webinar-4-use-case-scenarios-vendor-analysis

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 https://www.iqequity.co.uk

7th July 2020 : Governance Data Models, Rights and Permissions

https://blog.activo-consulting.com/blog/replay-webinar-3-digital-asset-management-deep-dive-requirements-gathering

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 https://www.iqequity.co.uk

23rd June 2020: Understanding DAM Complexity: Requirements Gathering

https://blog.activo-consulting.com/blog/digital-asset-management-deep-dive-webinar-3-requirements-gathering

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 https://www.iqequity.co.uk

June 9th 2020: Getting DAM Right: Gap Analysis - Resource Audits

https://blog.activo-consulting.com/blog/digital-asset-management-deep-dive-webinar-series

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26th May 2020: Overview Webinar 1 : Solving DAM Complexity in Six Steps

Analysis & Resource Audits

Survey Data behind the firewall

Requirements Gathering Governance

Use Case Scenarios

Vendor Analysis

10 Core Characteristics

Functional Requirements

Integrations 

https://blog.activo-consulting.com/blog/digital-asset-management-deep-dive-webinar-series

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