Distributing your video game in China

Thu, 26 Mar 2026 11:39:28 +0000

Dive into the business-side of video game development! In this episode of PiD Talks, Francis Ingrand, founder and CEO of Plug In Digital, welcomes Gao Zheren, manager of Plug In Digital's business in China, for a rich exchange about the specificities of the Chinese market and how to break through as a foreign video game company there.

Plug in Digital is an award-winning game distribution and publishing expert based in France and operating globally since 2012. We have an office in China, own 2 studios in France and Spain, and publish games under the label Dear Villagers. We work with hundreds of business partners to bring games on any platform they can be played. With PiD Talks, we wish not only to share our knowledge gained from years of experience, but also to learn from other industry peers. If you'd like to participate in the podcast, please write at contact.pid.talks@plugindigital.com and let us know about the subject you'd want to discuss!

Credits

Recording, Mixing and Video Editing: Evan Rastovac

Project Director: Mahdi Attemane

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Game Dev: Codevelopment, Console & Mobile Ports (with Juan from PixelRatio)

Mon, 01 Dec 2025 13:00:00 +0000

Dive into the business side of video game development!

In this first episode of PiD Talks, Francis Ingrand, founder and CEO of Plug In Digital, and Stanislas Jun Peyrat, Senior Business Developer, welcome Juan Ramon, the co-founder of PixelRatio, for a rich exchange on the evolution of a studio that started in 2011 with 3 persons making serious games into a full-fledged codev & porting partner in 2025, with plans of creating original IPs.

Juan shares with us the beginnings of PixelRatio, when they created mobile games before expanding to porting and optimization projects on different platforms, including consoles. Throughout his journey, he highlights the daily challenges faced by his team, notably game optimization on mobile and console, and the crucial importance of communication with developers. Listeners will also discover how the acquisition of PixelRatio by Plug In Digital opened new doors for the team, fostering its development and the exploration of new opportunities.

In this episode, we also address current trends in the video game market, emphasizing the rise of independent games on consoles. Juan explains why this evolution is essential for the future of the industry and how studios like PixelRatio can benefit from this dynamic.

Whether you are a video game enthusiast, an aspiring developer, or simply curious to discover the secrets of the industry, this episode of PID Talks by Plug In Digital is for you. We hope it will help you learn more about the inner workings of a rapidly expanding video game studio and the challenges that accompany it.

If you are an industry professionnal and interested in participating in PiD Talks, please reach out to contact.pid.talks@plugindigital.com!