Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally.

In this episode, Areej AbuAli breaks down why community has become a critical lever for growth today.

She shares how trust, belonging, and shared experiences create value far beyond traditional marketing channels, and why it’s relevant worldwide.

Expect a fresh perspective on why the strongest global brands don’t just acquire users, they build communities around them.

About Areej:

Areej is the founder of Women in Tech SEO, a global community at the intersection of marketing and technology.

She started out as a computer engineer before moving into SEO, going on to lead technical and in-house teams at Verve Search, Zoopla, and Papier.

In 2019, Areej launched Women in Tech SEO from a single tweet – it now has more than 12,000 members and 60,000 followers, with a mentorship program and conferences across the UK, Europe, and the US.

As well as being an international speaker, Areej is a Google Women Techmaker ambassador, a UN Women UK delegate and author of Community Building for Marketers.

What you’ll learn in this episode of Next Market Live:

• Why building your own community should be a last resort

• How a clear code of conduct protects both your members and your decisions

• Why 100 engaged members are worth more than 5,000 inactive ones

• How community demand should dictate where you expand internationally

• Where AI helps community building and where it quietly breaks it

• Why translation and multilingual content are about accessibility, not just growth

Connect with Areej: LinkedIn

Mentioned in the episode: Community Building for Marketers, Women in Tech SEO

► Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes. Try it for free 

► Questions? Reach us at support@weglot.com

► Check out Weglot Academy and join our multilingual SEO training: https://academy.weglot.com/

► Let’s keep in touch! 

• LinkedIn: /weglot

• Blog: https://blog.weglot.com/

Co-Prod: Monkeybird

Studio: The Pod

MUA: Livia Delacroix

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally.

In this episode, Sandrine Puichaffret shares what European B2B teams consistently get wrong when entering the U.S. market.

From ICP definition to pricing, speed, and legal setup, she breaks down how to adapt your go-to-market to American expectations. A tactical guide to why focus, execution, and cultural understanding make (or break) your U.S. expansion.

About Sandrine:

Sandrine is a U.S. go-to-market expert who helps European B2B tech companies scale into America. 

After 13 years at Disney – where she worked across European and U.S. reporting lines – she founded Eagle Eyes Consulting and has spent the last 13 years guiding brands like Talentsoft and Tetra Pak through U.S. market entry.

Her approach combines strategic insight with hands-on tactical execution, informed by decades of moving between French, American, and Middle Eastern business cultures.

What you’ll learn in this episode:

• Why going to the U.S. without segmentation is the fastest way to burn your budget (and a more reliable, three-layer model)

• Why American trust works like an avocado and French trust works like a coconut

• Why pricing too low signals weakness, and the 20-30% premium European companies should plan for

• How to budget for legal protection on day one

• Why speed is a trust signal American buyers rely on

• What “spray and pray” really means in the first 90 days of U.S. market entry

Connect with Sandrine: LinkedIn

Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes. Try it for free

Questions? Reach us at support@weglot.com

Check out Weglot Academy and join our multilingual SEO training: https://academy.weglot.com/

Let’s keep in touch! : LinkedIn: /weglot - Blog: https://blog.weglot.com/

Co-Production: MonkeyBird Production

Studio: The Pod

MUA: Livia Delacroix

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally.

In this episode, Yann Alexandre Petretti shares how Notion built demand before entering new markets.

From community-led growth to ecosystem building, he breaks down how early traction can happen organically without a traditional go-to-market push. It’s a sharp look at why the best growth strategies start long before you officially launch.

About Yann: 

Yann is the Ecosystem Lead for EMEA at Notion, having joined when the company was five people in a Dublin co-working space and just starting to build in Europe.

He began in sales before moving into ecosystem and community building, and now runs Notion’s startup, community, and partner programs across Europe, the Middle East, and Africa – the work behind how Notion warms up a market long before it sells into it.

What you’ll learn:

• Why community-led growth has to start with what you can give, not what you can get

• How to warm up a market so sales conversations land with people who already know you

• Why going broad with partners backfires, and why a small, well-served set wins

• How to enable power users instead of managing them (swag, venues, content, client referrals)

• Why the right channel beats the right person when telling a local story

• How to enter a new market assuming nothing – listen first, then build the strategy

Connect with Yann: LinkedIn

Mentioned in the episode: Notion · Spendesk’s CFO Connect community

► Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes. Try it for free 

► Questions? Reach us at support@weglot.com

► Join our multilingual SEO training: https://academy.weglot.com/

► Let’s keep in touch! 

• Facebook: /weglot

• LinkedIn: /weglot

• X: /weglot

• Blog: https://blog.weglot.com/

Co-Production: MonkeyBird Production

Studio: The Pod

Make-up artist: Livia Delacroix

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally.

In this episode, Alix de Sagazan shares what it really takes to build traction in the U.S., from early hires to go-to-market pivots.

She breaks down how AB Tasty adapted its strategy, balanced global ambition with local execution, and found its edge in a hyper-competitive market. It’s a candid look at why hiring, patience, and embracing your identity matter more than trying to “act local.”

About Alix:

Alix co-founded AB Tasty in 2009 with her childhood friend Rémi Aubert. Today, the company has more than 1,000 customers, 300 employees, and offices across three continents – and recently merged with VWO to form a global experience platform. 

In 2018, after AB Tasty’s Series B, Alix uprooted her family from Paris to New York to personally lead the company’s U.S. expansion. Her focus across AB Tasty’s journey has been go-to-market: building the teams, channels, and positioning that turn European SaaS products into international ones.

What you’ll learn in this episode of Next Market Live:

• Why Alix hired a VP of Marketing before a VP of Sales in the U.S., and how that reshaped the pipeline strategy

• Why trying to “act more American” backfired, and what embracing French culture did for U.S. hiring

• How sponsoring big partners’ events outperformed AB Tasty’s own big-booth plays (and how to pick the right partners)

• What three years of complexity in the UK taught Alix about patience and market timing

• Why moving the founder – not just a country manager – to a new market matters more for the team than the customers

• What Alix would do differently today if she were starting expansion from scratch

Connect with Alix: LinkedIn

Mentioned in the episode: AB Tasty · VWO · Business France Impact USA program

Co-production: MonkeyBird

Studio: The Pod, Paris

Make-up Artist: Livia Delacroix

► Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes. Try it for free

► Questions? Reach us at support@weglot.com

► Let’s keep in touch! 

• LinkedIn: /weglot

• Blog:https://blog.weglot.com/

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally.

In this episode, Quentin Debavelaere shares the hard-earned lessons behind scaling Malt across Europe. 

From early missteps in Spain to structuring teams across markets, he breaks down what actually slows (or unlocks) expansion. It’s a practical playbook on why being on the ground, setting the right targets, and adapting locally makes all the difference.

About Quentin:

Quentin joined Malt (then called Hopwork) as COO and one of its first employees in 2015. Over nearly 11 years at the company, he led its expansion across Spain, Germany, Benelux, the Middle East, and the UK – relocating his family to London to personally run the UK launch. 

Before Malt, Quentin spent five years at McKinsey after training as an engineer, giving him a mix of strategic and operational experience that shaped how he approaches market entry.

What you'll learn in this episode of Next Market Live:

• Why a “no competition” market is often harder, not easier, than one with established players

• What localization really means beyond translation, and the legal, payment, and UX gaps that trip up most first-time market entries

• Why early-market targets often demotivate teams and how to structure incentives instead

• Why pricing in new markets should start higher than you think (Malt almost tripled its corporate fees in Spain without pushback)

• What changed when Quentin moved to the UK versus managing Spain remotely, and why “you don't build trust on Zoom”

• The cultural decoding guide for selling across Europe: transactional Dutch, detail-driven Germans, top-down Spanish, and polite-but-opaque Brits

Connect with Quentin: LinkedIn

Mentioned in the episode: Malt · Aircall · Spendesk · Qonto · Comatch (acquired by Malt)

► Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes. Try it for free 

► Questions? Reach us at support@weglot.com 

Co-Production: MonkeyBird Production

Studio: Studio The Pod, Paris

Make-up artist: Livia Delacroix

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators, all sharing their strategies for scaling internationally.

We go beyond theory to unpack how teams approach international expansion in practice: how they structure their go-to-market, adapt their positioning, build early traction, and scale through real, experience-driven insights.

From content localization to hiring, partnerships, and channels, we cover the full picture and realities of what international growth really looks like.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Each episode is a conversation with the people behind that expansion: marketing leaders, partnership managers, founders, and operators sharing their strategies for scaling internationally.

In this episode, Kim Reyes shares how Qonto rebuilt its content model and uses AI-driven localization to stay consistent across markets.

From tone of voice onboarding to agentic workflows, she explains how teams can scale content without losing clarity, nuance, or trust. It’s a practical look at turning localization into a true growth lever.

About Kim:

Kim has an international background and started her career in journalism and editorial strategy before moving into fast-growing tech companies.

She’s spent the past years building brand voice and content systems that scale across markets, across marketing, product, and the organization.

At Qonto, she’s been tackling a key challenge: maintaining brand coherence across languages and cultures while expanding quickly across Europe.

More recently, Kim has been using AI as a productivity lever – not to replace local marketers but to empower them and rethink how content teams operate at scale.

What you’ll learn in this episode:

• How words on a web page translate to trust and emotional connection

• Why consistency isn’t the same as uniformity across markets

• How Qonto approached formal vs informal tone by country

• The differences between translation, localization, and transcreation

• Why AI adoption often starts with internal champions

• How to position AI as a growth opportunity, not a threat

Connect with Kim: LinkedIn

Learn more about AI at Qonto: Medium

Mentioned in the episode: Qonto · Getaround · Dust

Co-Production: MonkeyBird

Studio: Studio The Pod, Paris

Make-up artist: Livia Delacroix

Ready to scale your brand across languages? Weglot uses AI to translate your website into any language in under 10 minutes. Try it for free 

Questions? Reach us at support@weglot.com

Let’s keep in touch! 

• LinkedIn

• Blog

Hosted on Ausha. See ausha.co/privacy-policy for more information.