esm² - The Podcast for Experienced Social Media Marketers

B2B2C strategy on Social Media: Bringing Wellbeing to the Workplace - with Valerie Boldrin from Gympass

Wed, 05 Apr 2023 16:02:29 +0000

Starting off season 2 with a bang 💥

For this first episode of the new season of esm², I was honored to interview Valerie Boldrin, Senior Director of Communications at the one and only Gympass.

An absolute well of knowledge, Valerie tells all about Gympass' social media strategy and how they are able to connect and engage both with businesses and prospective consumers through their social channels.

If you love social media and wellbeing at work, this episode will not disappoint!

Check out @gympass on Instagram once you're done listening!

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"You Know Everything You Need to Know!" - Bella Foxwell

Wed, 08 Jun 2022 15:00:00 +0000

Here it is: my interview with the amazing Bella Foxwell, freelance Instgram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back.

Bella is a total guru when it comes to Instagram, from strategy building to quality Reels - and this episode is jam packed with juicy tips which you can (and should) apply to your own accounts.

Find Bella on Instagram via @thedoorsofldn or @bellafoxwell.

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Teaser: "You Know Everything You Need to Know!" - Bella Foxwell

Tue, 07 Jun 2022 15:00:00 +0000

Tomorrow I’ll be releasing a brand new episode of esm² - an interview with the amazing Bella Foxwell, freelance Instgram Strategist with an impressive background in agency work, who decided to go it alone 7 years ago and has never looked back!

Bella is also the human behind @thedoorsofldn, which I urge you to check out while awaiting tomorrow’s episode! You can also search for Bella via her business account on Instagram which is @bellafoxwell.

The content you’ll find there should put you in the mood to be inspired.

So switch on your alerts for esm² on your favourite listening platform, and/or subscribe to our newsletter to get notified of new episodes and relevant, expert blog posts, directly in your inbox, every single week.

Stay tuned and I’ll catch you tomorrow on esm²!

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"Selling Cars on Instagram" - Rob Van Loock from MyGuest

Wed, 20 Apr 2022 14:17:09 +0000

Ever wished you could shop for your new car on Instagram or Facebook?

Well, the truth is you can!

But not without the help of some expert marketing and a passion for the automotive industry, in the shape of MyGuest - the digital agency based in Brussels, specializing in automotive. These guys are real experts in their game!

I had the opportunity to talk to Rob Van Loock, Sales and Account Manager for MyGuest, and wasn't disappointed with the tips and stories he had to share. Listen up 🎧

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Tutorial: How to Make Money on TikTok

Mon, 21 Feb 2022 17:02:40 +0000

With TikTok increasing in popularity, a lot of people are wondering if the platform can be monetized. Creators on the platform are asking if they can make money from their videos.

The simple answer is yes.

Similar to other platforms like Instagram and YouTube, TikTok can be monetized. While TikTok doesn't have an established system for making money from your videos, there are still several strategies you can use to make money on the platform.

In this episode, I tell you 6 ways to make money on TikTok. So what are you waiting for?

This episode was adapted from our blog post (credit: Marvellous Aham-Adi)

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"Smarter, Stronger, Kinder Social Media" - Aaron Bisman from Sesame Street

Mon, 21 Feb 2022 15:24:46 +0000

In this episode, I'm chatting with Aaron Bisman, Vice President of the Sesame Workshop at Sesame Street, in charge of audience development.

Aaron is extremely articulate when it comes to the values and mission behind the global non-profit organisation that is Sesame Street.

Walk away from this episode with some incredible inspiration on communicating efficiently and considerately with a loyal community of fans and followers on social media.

If you're interested in being interviewed for the esm² podcast, get in touch with me directly via emily@iconosquare.com.

Enjoy!

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9 Must-Have Instagram Stats

Thu, 03 Feb 2022 16:30:00 +0000

If you use filters on Instagram Stories or Reels, or if you're thinking about it, this short episode will convince you that it's definitely a good idea!

Find the infographic linked to this episode right here.

In collaboration with Filter Maker 🤩

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"Using LinkedIn Like a Boss" - Stéphane Couleaud from Webmecanik

Tue, 11 Jan 2022 15:52:00 +0000

LinkedIn is just like an online CV - right?

Er... wrong! There are many uses for LinkedIn, and Stéphane Couleaud, CEO of Webmecanik knows them all. A real LinkedIn growth hacker, Stéphane walks me through his personal uses for the platform, and shares his secret tips along the way!

Think you know all there is to know about this 20 year-old platform? Don't speak too soon...!

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"Trust at the Heart of Successful Influencer Marketing" - Joël Gaudeul from Hivency

Thu, 28 Oct 2021 15:30:00 +0000

Any idea how to select the right influencers to help market your brand effectively? Thinking a little nudge in the right direction wouldn't go amiss? Joël Gaudeul is CRO at Hivency and I was lucky enough to be able to ask him all the questions you'd probably have asked him yourself... I hope! If you're considering taking the plunge into the sea of social media influencers, listen to this episode first.

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Tutorial: How to Get More Customer Testimonials on Instagram

Wed, 06 Oct 2021 08:00:00 +0000

No matter what products or services you offer to your clients, it’s likely that you have competitors in the market who also hope for the attention of the same audience. Modern customers have too many choices, so they always buy from brands they trust. As a result, it’s no wonder that 87% of people check out customer testimonials when choosing a business.

Customer testimonials can truly affect the purchase decision.

Find out how to collect them efficiently in a fun way in this episode!

Check out the original blog post by Val Razo just here.

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"The Perfect Referral Marketing Recipe" - Raúl Galera from ReferralCandy

Tue, 28 Sep 2021 13:40:00 +0000

New trends, best practices, what not to do... Raúl Galera from ReferralCandy really knows his stuff when it comes to influencer marketing and referral strategies.
Learn from the best in this episode as I ask Raúl about his best customer use cases, his hot tips for influencer marketing and so much more!

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"Top of the Podium for UGC Strategy" - Andy Griffiths from Asics

Wed, 08 Sep 2021 14:00:00 +0000

We've all heard about the advantages of using UGC (User-Generated Content) on social media.

Authentic content, created by real, satisfied customers... what more could you ask for!?

Andy Griffiths from Asics saw this opportunity and he took it. The Europe-based sidekick account, @asicsfrontrunner is literally a community composed of runners who adore Asics products. They post top-quality content on Instagram, and that content helps the brand to make sales. So simple and yet so clever!

Listen to find out more about Andy's strategy.

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Tutorial: 3 Tips on How to Stop Feeling Exhausted When Marketing on Social Media

Thu, 02 Sep 2021 13:00:00 +0000

Keeping up with changing algorithm standards, posting at the right times, and ensuring your audience remains engaged are all reasons why social media marketing can be overwhelming. It seems like the trends and best practices change on a daily basis and it is exhausting to keep up.

Since social media marketing is a mainstay for advertising, exhausted entrepreneurs need a new strategy to streamline social media marketing campaigns. There are three main keys that every marketer should adhere to in order to achieve consistent results and boost engagement without depleting all their time and energy. You'll hear them in this tutorial episode!

Check out the original content submitted by Nahla Davies over on the blog.

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"Challenging Stereotypes on Social" - Yaron Jacobs from Sloggi

Fri, 27 Aug 2021 14:25:00 +0000

Sloggi is one of those household brand names that everyone is familiar with.

So it may surprise you to know the intricacies of what happens behind the scenes of the brand's social media channels.

Yaron is a true expert in social media strategy building, and has a lot to teach us about storytelling and marketing versus simple advertising on Instagram in particular.

Check out this episode without hesitation. And go follow @sloggi on Instagram now!

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Tutorial: Tips to Promote Your Freelance Skills on Social Media

Thu, 29 Jul 2021 09:00:00 +0000

Social media is one of the best mediums to promote your freelance skills online. It has a vast community and active users that you can benefit from.

Using social media to market your business is nothing new in the freelancing world. In fact, many have attempted this strategy, yet only a few succeed.

Freelancers are often too naive when promoting themselves through social platforms. Posting beautiful content won’t attract clients to work with you, let alone a post that blatantly asks for a job.

There are some tricks to make yourself stand out as a freelancer and get yourself found by clients.

This episode is an audio version of a blog post. You can find the original format here: https://blog.iconosquare.com/5-tips-to-promote-your-freelance-skills-on-social-media/

Content contributed to Iconosquare, written by Andre Oentoro from Bread'n'Beyond (https://breadnbeyond.com)

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"Teaching Science Through Social Media" - Loïc Bommersbach from CERN

Thu, 15 Jul 2021 15:50:00 +0000

The European Center for Nuclear Research is incredibly active on social media. And that's mainly thanks to Loïc Bommersbach and his attention to detail when building the ever-improving communication strategy.

Want to learn about science while scrolling Insta?

Loïc has made that possible.

When you're done listening, head on over to @CERN to check out the mind-boggling content it has to offer!

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Tutorial: Instagram trends to apply to influencer marketing in 2021

Thu, 24 Jun 2021 09:00:00 +0000

Instagram’s recurring novelties result in regular surprises from the app. The app is constantly innovating to build the loyalty of its users and keep its place among the 10 most used social media apps.

This short tutorial will walk you through Instagram Shopping, Instagram Guides, Reels and Stories, Live Shopping and the brand new Instagram Dashboard.

That's a lot of research condensed into 10 minutes' listening time! Enjoy!

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"Successfully Engaging with Gen Z" - Louis Marty from Merci Handy

Wed, 19 May 2021 08:40:00 +0000

Ever wonder about the techniques used to engage with Generation Z on social media?

Or even just how to capture that engagement during the unique window of opportunity on Instagram for example?

Louis Marty, CEO and co-founder of Merci Handy is one of my most inspiring interviewees yet. Growing his company over the past six years and targeting his content at Gen Z, Louis has become something of a social media guru - and believe me, he really knows what he's talking about!

Don't miss this episode!!

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Tutorial: Hottest Instagram tips for 2021

Thu, 06 May 2021 12:41:00 +0000

If you’ve visited the Iconosquare blog before, you’ll know we’re no stranger to sharing the latest and greatest Instagram tips and tricks.

We love nothing more than helping you apply the most effective tactics to grow your community and successfully market your business through Instagram.

So to stay ahead of these changes and ensure you’re focusing on the right things, we’ve compiled a handy list of priorities for 2021.

Don't forget to bookmark the transcript of this episode for future reference - you can find it here on the blog!

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"Engaging Football Fans with Bespoke Content" - Christian Millar from 9024 Media

Wed, 28 Apr 2021 13:00:00 +0000

Whether you do social media for celebrities, as a freelance SMM or from within an agency, or you're just a big sports fan, this episode of esm² ought to leave you begging for more!

Christian Millar works at 9024 Media, a digital agency specialising in football players' social media presence. As Head of Player Services, Christian's job is to ensure that everything runs smoothly for the players signed up, to meet their nearest and dearest, listen to their social media needs and alongside his team, produce content for each individual player's social media accounts.

I mean, if you're a fan of football and social media, this job is like a dream!

Christian has a lot to offer and some cool stories to tell. Hope you find this episode as insightful as I did!

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Tutorial: How to grow your Instagram organically

Wed, 07 Apr 2021 09:51:00 +0000

Right now, it seems like it’s harder than ever to grow your Instagram organically. So many of us have been experiencing a drop in engagement and follower numbers, which can be extremely frustrating when you’re sure you’re doing everything right.

In fact, it can be so frustrating that lots of people are turning to third-party apps that promise to grow your Instagram account through automatic engagement. It can be quite tempting – after all, you just want your engagement to get back to normal! But tempting though it might be, it really is too good to be true 😞

Don't forget to bookmark the transcript of this episode for future reference - you can find it here on the blog!

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"The Importance of Brand Storytelling on Social Media" - Meg Coffey from Coffey & Tea

Thu, 01 Apr 2021 10:00:00 +0000

If you manage the social media accounts of multiple brands, within an agency or freelance, for example, this episode will motivate you and give you some great tips to keep a level head and shoot for the stars ⭐

The interview covers topics such as:

How to tell the perfect story to sell your product or service on social media (and how to tailor it to the audience you're targeting!)
Social media and mental health - how to be happy and have a happy team
Letting go of unhelpful metrics to focus on the money-makers 💵

Hope you love this episode and find Meg as insightful as I did!

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Tutorial: How to Improve your Instagram Engagement Rate

Thu, 26 Nov 2020 16:30:00 +0000

Even as recently as three years ago, brands and creators could achieve great engagement with high quality content and strategic hashtagging. That was enough.

Today, the rules have changed. High quality imagery and hashtags are still super important. But to maintain a good Instagram engagement rate, there’s some other things social media marketers should be aware of.

For a closer look at the examples mentioned in this episode, check out the article on the blog!

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"Observing the new social media trends of college students" - Andrea Estey from UVM (Part 2 of 2)

Mon, 23 Nov 2020 16:10:00 +0000

If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea.

If you missed part one, go and check it out! We talked about:

TikTok content, and the ever growing popularity of the platform amongst younger generations
The key figures Andrea pays attention to for performance tracking on Instagram
Where Andrea's inspiration for the great content she sources and creates for the University's account

In part 2 we chat about:

A successful UGC campaign Andrea ran on Instagram and how she set it up A-Z
Some new social media behavior she's noticed working alongside college students
The role social media plays in the decision-making process of prospective students when they choose to apply to UVM

Enjoy!

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"Managing a university's social media presence" - Andrea Estey from UVM (Part 1 of 2)

Mon, 23 Nov 2020 16:00:00 +0000

If you're managing the social media accounts of an institute of higher education, look no further than this insightful episode with Andrea.

We talk about:

TikTok content, and the ever growing popularity of the platform amongst younger generations
The key figures Andrea pays attention to for performance tracking on Instagram
Where Andrea's inspiration for the great content she sources and creates for the University's account

Happy listening!

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Best Time to post on TikTok

Thu, 19 Nov 2020 14:20:00 +0000

Every creator, influencer, and brand on TikTok has followers located in different time zones. It is important that you find the best time to post on the platform based on your audience.

There is no one size fits all.

In this episode of ESM², you will learn how to use TikTok analytics to find out the best time to post on TikTok.

Check out the article on the blog!

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"What not to post as a brand on social media" - Geoff Faber from Syatt Media (Part 2 of 2)

Tue, 10 Nov 2020 16:00:00 +0000

Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media.

If you missed part 1, go check it out first for Geoff's tips on where to be (and where not to be) on social media, how to adapt content to each social channel, strategies to try out on TikTok for businesses, social media reporting for different clients depending on their business objectives and not forgetting some of the key metrics he turns to for performance tracking on Instagram!

In part 2, we chat about:

A great Facebook ads project Geoff worked on with some surprising results

A social media flop that he dealt with

What not to post as a brand on social media

An educated theory on how the Instagram algorithm works

Where he gets all of his content inspiration for his clients' Instagram feeds

Enjoy!

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"Where to be (and where not to be) on social media" - Geoff Faber from Syatt Media (Part 1 of 2)

Sun, 18 Oct 2020 09:30:00 +0000

Lots of valuable tips in this interview with Geoff, who works as a Digital Marketing Specialist at digital agency, Syatt Media.

If you're interested in getting some top-notch insights from a social media professional who works alongside brands daily, to create social content and build engagement, this episode will be just your cup of tea.

In part 1, we chat about:

Strategies to try out on TikTok for businesses
Some of the key metrics he turns to for performance tracking on Instagram
Social media reporting for different clients depending on their business objectives
Where to be (and where not to be) on social media
How to adapt content to each social channel

Part 2 promises to be just as inspiring and informative as part 1, so make sure you check it out when you're done with this episode!

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"Extreme social media management" - Jessica Horn from Horn Media

Wed, 14 Oct 2020 10:00:00 +0000

Managing the social media presence of her father, the extreme explorer... This is what Jessica Horn, along with her sister, Annika, has dedicated herself to.

Chatting with Jessica was so inspiring! If you're interested in what happens behind the scenes at the family business that is Horn Media, like:

building the brand image
working with sponsors
creating and distributing the content
managing climate disturbances and other hazards that come with being out in the wild...!

Just knowing that her business relies on her father's survival while on his expeditions makes Jessica's job kind of unique, meaning our first episode of ESM² is a well of knowledge and inspiration from a passionate SMM - don't miss it.

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