Pest in Class: Expert Voices in Pest Management

The Opportunity Engine: How to Transform Strengths Into Spinoff Businesse

Tue, 10 Feb 2026 06:00:00 +0000

What if the systems inside your business could become the spark for entirely new companies? In this episode, Chase Hazelwood, Owner of Go-Forth Home Services and Leah Hazelwood, CEO at Go Forth Marketing, share how they transformed the internal strengths of a home services business into a growing ecosystem of ventures spanning marketing, HR, wellness, and even high-volume printing. They break down the mindset shift that helped them see opportunity where most leaders see limitations, why systems are the real foundation for scale, and how culture becomes a competitive advantage when you design workplaces people don’t want to leave.

Join us as we discuss:

[6:19] The potential sparks for spinoff businesses and their benefits
[13:40] Advice for owners who are thinking about expanding services outside their niche
[22:46] Sustainable systems and navigating shared success and failure

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Reputation Gap: Fixing the Customer Alignment Disconnect

Tue, 03 Feb 2026 06:00:00 +0000

Director of Technical Operations Zachariah Boardman returns to share HomeShield Pest Control's strategy for achieving total customer alignment across their teams. Zach shares how he identified a crucial gap between sales, service, and support efforts after reviewing his company’s online feedback. He introduces his "Three S's" framework to bridge this divide, emphasizing that selling should feel like an extension of support and education, not a transaction. Zach dives into best practices for follow-through (not just follow-up), the importance of active listening and mirroring the customer's communication style, and how intentional micro-trainings can sharpen staff skills, ultimately improving retention and reputation.

Join us as we discuss:

[3:37] The customer service and sales gap in dealing with online reviews
[12:19] The critical difference between customer “follow up” and “follow through”
[17:46] Best practices for handling a public negative customer review

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Baking Experience Into SOPs: Setting Your Business Foundation

Tue, 27 Jan 2026 06:00:00 +0000

J.D. Jaramillo, owner of and general manager at Friendly Pest Solutions in Tampa, FL, joins the podcast to share his journey from starting small to scaling to over 2,200 customers. J.D. explains the critical importance of creating a solid business foundation by developing Standard Operating Procedures (SOPs) for everything from treatment processes to sales proposals. He advises new owners on how to translate knowledge into documented procedures and emphasizes involving team members in the process. J.D. also discusses how FieldRoutes technology brought structure, automation, and critical transparency to his operations, highlighting the essential role of technology in supporting a growing team and maintaining high-quality customer service.

Join us as we discuss:

[5:28] Why an early focus on SOPs and training is essential to early growth
[11:10] The importance of Google reviews and an excellent online presence
[16:48] How FieldRoutes’ Route Summary Report boosts tech engagement

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Technician Performance Trifecta: Recognition, Rewards, and Retention

Tue, 20 Jan 2026 06:00:00 +0000

Taylor Olson, CEO and co-founder of Applause, shares how his personal and professional journey into the service industry led him to create a powerful technician performance management tool — Applause. Taylor explains how they help pest control businesses drive customer satisfaction and employee engagement through automated recognition and instant rewards. He also discusses core features like automated Google reviews, NPS scoring, and how tipping directly impacts customer retention and technician motivation. Discover how their new Scorecards feature integrates data from FieldRoutes and telematics to give managers and technicians real-time transparency, leading to measurable gains in retention and significant cost savings by reducing issues like accidents and reservices.

Join us as we discuss:

[2:53] Important lessons learned from early door-to-door sales experience
[10:53] Boosting performance management and customer engagement through an intuitive mobile app
[19:02] Giving owner-operators direct control over their techs’ goals and rewards

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Why Owners Need Other Owners: The Real Benefit of Networking

Tue, 13 Jan 2026 06:00:00 +0000

What if your next big business breakthrough isn’t in a spreadsheet but in a conversation? In this episode, Thomas Harris, CEO at Uinta Pest Solutions, joins us to talk about how networking and conferences changed everything for his business. He shares how connecting with other owners helped him grow from a one-person operation to a thriving company built on relationships and referrals. Thomas breaks down his simple three-part strategy for every event, explains how he’s turned local meetups and Facebook groups into consistent lead sources, and talks about why getting out of your routine is just as important as refining it.

Join us as we discuss:

[5:51] How networking supports both business growth and mental health
[13:17] How networking had directly shaped Thomas’s business growth
[19:48] Where to find your local business community

Check out these resources we mentioned during the podcast:

Baton

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Put Your Numbers in Timeout: Building a Call Center People Want to Be Part Of

Tue, 06 Jan 2026 06:00:00 +0000

What does it take to build a call center where people actually want to show up? In this episode, Steve Short, VP of Sales and Marketing at Fox Pest Control, shares how his team creates a culture rooted in motivation, mentorship, and accountability. Rather than focusing on numbers alone, Steve explains why Fox’s call center thrives on leadership development and shared values. He dives into the company’s philosophy of calling managers mentors, the power of leading from the front, and how growth-minded hiring creates stronger teams. From putting “numbers in timeout” to teaching new reps that every call matters, Steve reveals the mindset that turns a grind into a mission.

Join us as we discuss:

[4:45] What a healthy call center really looks like
[18:48] How to turn around a call center with bad vibes
[28:32] Why authenticity beats a perfect script every time

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Pest Control and Parenthood: How the Goins Built Grace Into Their Business

Tue, 16 Sep 2025 05:00:00 +0000

When you’re building a business and a family at the same time, every system you put in place matters. Noelle and Rian Goins, owners of Get Goins Pest Control in Los Angeles, return to Pest in Class with their newest team member: baby Grace. In this heartfelt conversation, the Goins share how they “baby-proofed” their business: from paying down debt and moving into their first home, to charging for inspections and adjusting their pricing to keep pace with inflation. They talk candidly about the challenges of postpartum, the surprises of slower summers, and how they redefined success around being present as a family.

Join us as we discuss:

[10:39] Why Get Goins started charging for inspections
[15:17] The most important system: revisiting pricing with confidence
[25:57] Advice for entrepreneurs expecting their first child

Check out these resources we mentioned during the podcast:

PestWorld

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Protect Your People and Profits: Seven Big Payroll Mistakes to Avoid

Tue, 09 Sep 2025 05:00:00 +0000

Your trucks might run on gas, but your business runs on people, and payroll mistakes can grind everything to a halt. This episode, we’re joined by Inova leaders Mary Leveridge, Executive VP, and Kathey Palmer, Chief Growth Officer. They unpack the seven most common payroll and HR traps that field service companies face. From worker misclassification and time-tracking pitfalls to prevailing wage compliance and the risks of manual payroll entry, they show how to avoid costly mistakes and build a business that is stronger, more resilient, and more profitable.

Join us as we discuss:

[8:04] Employee vs. contractor: misclassification explained
[23:06] Why onboarding defines employee retention
[31:49] Manual data entry: small errors, big consequences

Check out these resources we mentioned during the podcast:

ServiceTitan

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Pest Control's Future: A Deep Dive into the 2025 Pest Industry Report

Tue, 02 Sep 2025 05:00:00 +0000

FieldRoutes’ Senior Product Marketing Manager Anders Fredericksen returns to Pest in Class to unpack the 2025 Pest Industry Report. Anders discusses the key findings from the survey of over a thousand US pest control companies, revealing cautious optimism balanced with growing concerns over recession and rising material costs. He highlights opportunities to counter margin pressures through technology adoption, despite existing gaps in areas like scheduling and routing software. Discover impactful areas for automation, learn why a digital-first approach is crucial, and explore the current state and future impact of AI in the pest control industry.

Join us as we discuss:

[3:39] The 4 major takeaways from the 2025 Pest Industry Report
[10:49] Gaps in technology adoption, including scheduling and routing tools
[15:52] The AI outlook and comparing this year’s insights to the 2024 report

Check out these resources we mentioned during the podcast:

2025 Pest Industry Report

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Sniffing Out Success: How to Build a Canine Pest Control Team

Tue, 26 Aug 2025 05:00:00 +0000

Training a bed bug detection dog isn’t just about teaching it to sniff out pests. It’s a massive commitment of time, money, and mindset. In this episode, we sit down with Diego Rodriguez, Tech Specialist and K-9 Team Supervisor at Preventive Pest Control in Las Vegas, to explore what it really takes to build and maintain a top-tier canine detection team. From the biology of bed bugs to the psychology of a good handler, Diego pulls back the curtain on the reality of this niche pest control approach. He shares what makes a great canine-handler duo, how to know if a detection dog fits your business model, and why training the human is just as important as training the dog.

Join us as we discuss:

[6:37] How to determine if a detection dog is right for your company
[13:30] What to look for in a pest detection dog and a handler
[20:24] The biggest challenges and rewards of working with detection dogs

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Business Case for Empathy: Leadership That Drives Ownership

Tue, 19 Aug 2025 05:00:00 +0000

In this episode, we talk with Kevin McKee, President and CEO ofRoss Pest & Lawn in Aledo, Texas, about how empathy, transparency, and strong communication have fueled both employee satisfaction and impressive business growth. Kevin shares how simple habits like answering the phone and showing up on time drive customer trust, but more importantly, how investing in employees as people builds long-term loyalty. From open-book financials and profit-sharing to teaching strategic thinking and soft skills, Kevin explains how he’s intentionally built a culture where employees feel true ownership in the business.

Join us as we discuss:

[5:16] The simple habits behind Ross Pest & Lawn’s 30+% growth
[14:44] Why sharing P&L with the entire team builds trust
[20:51] How to talk to your team about soft skills without micromanaging

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Pro Tips for Getting the Most Out of Ignite 2025

Tue, 12 Aug 2025 05:00:00 +0000

Ignite 2025 isn’t your average FieldRoutes’ user conference, and that’s exactly the point. In this episode, Ray Honey, Director of Customer Success at FieldRoutes, gives us a behind-the-scenes look at what attendees can expect in Anaheim this September. From hands-on product training to community panels, peer-led sessions, and networking events like the “Birds of a Feather” luncheon, Ignite is designed to help pest and lawn pros grow their businesses in real, actionable ways. Ray also shares what’s new this year, including updates on Pro products and more.

If you’re heading to Ignite or still deciding, this episode will help you make the most of it.

Join us as we discuss:

[5:27] What sets Ignite 2025 apart from other tech conferences
[9:03] Special events like the Community Garden and Birds of a Feather luncheon
[17:04] How first-time Ignite visitors can make the most out of their experience

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Route Optimization: How Field Data and Tech Can Reduce Fuel Use by 20%

Tue, 27 May 2025 05:00:00 +0000

Route optimization isn’t just about saving miles. It’s about empowering technicians and improving operational cohesion. Markus Konietzka, Director of Integrations at AXN Growth Partners, joins the show to share how his experience in logistics and as a technician shaped his people-first approach to route management. From reducing gas consumption by 20% to slashing technician windshield time, Markus explains how implementing rigid scheduling, auditing practices, and route data analysis paid off big for his team.

Join us as we discuss:

[5:10] Why empathy for technicians is a routing manager’s greatest soft skill
[8:17] How routing efficiencies helped slash overall fuel consumption by 20%
[14:18] The benefits of quarterly vs. monthly service agreements

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Get Inspired: Motivational Moments From Pest Control Leaders

Tue, 20 May 2025 05:00:00 +0000

Mindset in pest control plays a crucial role in navigating the challenges of daily operations and long-term growth. In this special compilation episode of Pest in Class, we revisit three powerful conversations with industry leaders who’ve tackled discomfort, burnout, and bold career moves. Hear inspirational highlights from:

Kyle Selbach, Director of Operations at All U Need Pest Control
Sam Taggart, Founder and CEO of D2D Experts
And Rachel Mendes, Owner of Last Call Pest Control

This is your mid-season reminder to keep pushing, keep growing, and keep your mindset sharp.

Join us as we discuss:

[1:02] Why getting uncomfortable is key to success
[4:36] How to help a struggling team member rediscover their “why”
[7:06] The value of building a supportive entrepreneurial community

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Power the Nation: Stories That Shine a Light on the Trades

Tue, 13 May 2025 05:00:00 +0000

What happens when tradespeople go beyond the job and become pillars of their communities? Jen Roberts, Senior Director of Integrated Marketing at ServiceTitan, joins us to discuss Power the Nation, a movement dedicated to amplifying the incredible ways trades professionals give back. From friendly rivalries and food drives to local scholarships and surprise community makeovers, Jen shares how these unsung heroes power more than just homes and businesses.

Join us as we discuss:

[5:08] The mission of sharing tradespeople’s community impact
[8:38] How competitors unite to feed a community
[12:18] Why celebrating philanthropy in the trades matters

Check out these resources we mentioned during the podcast:

Power the Nation

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Growing a Pest Control Company During Tough Financial Times

Tue, 06 May 2025 05:00:00 +0000

When Jeff Simmons first stepped into pest control, he was just a college student looking for a summer sales job. Now, as the Owner of Malang Pest Control, he has built a thriving business from scratch — even launching during the Great Recession in 2009.

Jeff shares how he bootstrapped his business with no loans, leveraged door-to-door sales, and navigated industry shifts to create a sustainable and successful pest control company. He also reveals how COVID unexpectedly boosted his business and why embracing technology, like FieldRoutes software, is crucial for growth.

Tune in to learn Jeff’s grassroots strategies for scaling a pest control business the smart way.

Join us as we discuss:

[2:34] Building a business from scratch during tough times
[9:13] How technology has helped Jeff scale his business
[12:53] Training a thriving door-to-door sales team through partnerships

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Road to the PCT Top 100: Optimize Your Operations at Scale

Tue, 29 Apr 2025 05:00:00 +0000

Scaling a pest control business is no small feat, but RIDD Home Services has done it with remarkable efficiency. In this episode, we sit down with Dan Farah, Chief Administrative Officer at RIDD, to discuss how the company has grown exponentially since its founding in 2020 — landing a coveted spot on the PCT Top 100 list.

Dan shares how his background in corporate finance and software development equipped him with the skills to streamline operations, optimize FieldRoutes, and create a scalable staffing strategy. From automating tasks to refining scheduling, his insights offer valuable takeaways for any pest control business looking to improve efficiency.

Join us as we discuss:

[4:47] Key contributors to RIDD’s exponential scaling since 2020
[10:22] Software tools to help streamline operations and marketing
[17:01] How the pest control community provides support for growth

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

People Make the Difference: The Human Impact on Pest Control Innovation

Tue, 22 Apr 2025 05:00:00 +0000

What truly sets a pest control business apart? According to Denise Trad-Wartan, it’s all about company culture and leveraging the right technology to streamline operations.

The CEO of Trad’s Pest Control in Jacksonville, FL, shares how she transitioned into the industry, the critical changes she made to improve safety and efficiency, and why FieldRoutes became a game-changer for her company. She also unpacks why strong leadership and team empowerment are the secret ingredients to standing out in a competitive market.

Tune in for an insightful discussion on how culture and technology drive pest control success.

Join us as we discuss:

[6:55] How an intuitive CRM can accelerate business growth
[12:07] The benefits of customizable tools and digital automation
[17:50] Why company culture is your biggest competitive advantage

Check out these resources we mentioned during the podcast:

FieldRoutes
Accountability: The Key to Driving a High-Performance Culture by Greg Bustin

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Digital Marketing: What Every Pest Pro Should Know

Tue, 15 Apr 2025 05:00:00 +0000

Many pest control companies rely on outdated digital marketing tactics — often handing the job to a family member who “knows Instagram.” But there’s a smarter way to market, one that drives real growth and measurable results.

In this episode, Amanda talks with Kirby Oscar, SVP and General Manager at Scorpion. Kirby shares practical digital marketing strategies that help pest control businesses scale, attract more customers, and maximize ROI. From social ads and email campaigns to leveraging your customer data, this conversation is packed with tools to help you market like a pro.

Join us as we discuss:

[5:18] Why trusting experts matters (and what not to do)
[12:04] Social media marketing — posting versus paid strategy
[18:55] Leads, lifetime value, and metrics that matter

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

People First, Numbers Second: How Family Businesses Thrive in Pest Control

Tue, 08 Apr 2025 05:00:00 +0000

Running a family business isn’t always easy, but Tom Myers, President, and Kristin Fore, CEO, of All-Rite Pest Control, have spent decades turning challenges into triumphs.

The father-daughter duo shares how trust, innovation, and problem-solving have fueled All-Rite’s success for over 50 years in Lexington, KY. Tom discusses his passion for entomology and empowering his team, while Kristin highlights her journey into the family business and her focus on modernizing operations.

From building a legacy to navigating family dynamics, this episode is packed with insights for pest control professionals looking to scale their small businesses.

Join us as we discuss:

[12:09] Navigating family dynamics and empowering your team
[18:16] Key growth strategies that have helped All-Rite thrive
[26:05] The importance of a healthy work-life balance as an owner
[32:36] Advice for aspiring pest control business owners

Check out these resources we mentioned during the podcast:

FieldRoutes

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

From Gym Routines to Boardrooms: Lessons in Leadership and Discipline

Tue, 01 Apr 2025 05:00:00 +0000

Kendra Snyder, co-owner of Quest Termite & Pest Control in Hellertown, PA, returns to the show to share insights on leadership and growth in the pest control industry.

Kendra draws on her unique background in fitness and her years of business ownership to discuss the importance of proactive leadership, fostering a strong company culture, and balancing family dynamics in a professional setting. She also highlights how her approach to mentoring and role-playing helps empower employees to excel in their roles.

Tune in for actionable advice from one of the industry’s most inspiring leaders on taking the initiative in team management.

Join us as we discuss:

[6:09] Starting a business with a spouse and setting clear boundaries
[11:50] How a leader’s positive attitude influences company culture
[20:21] Proactive leadership and finding your employees’ superpowers
[28:47] Evolving your business model and the importance of transparency

Check out these resources we mentioned during the podcast:

FieldRoutes
Register now for Ignite 2025 in Anaheim, CA here!

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Mergers & Acquisitions: What Pest Control Owners Need to Know

Tue, 25 Mar 2025 05:00:00 +0000

Mergers and acquisitions (M&A) have become a hot topic in the pest control industry. But how can owners navigate this complex process?

Dan Gordon, Founder and Managing Director at PCO Bookkeepers and co-host of the PMP Industry Insiders podcast, shares a practical guide for business owners looking to buy or sell a pest control company. Dan walks through the essential steps, from identifying potential buyers to conducting due diligence and negotiating a successful deal. He also highlights the emotional challenges that come with selling a business and offers insights into current M&A trends in the industry.

Whether you're preparing for an exit or looking to expand, this episode is packed with valuable advice from one of the industry's top financial experts.

Join us as we discuss:

[8:06] What to look for when considering a pest control company purchase
[20:24] Dealing with emotions during the M&A process
[29:00] Common acquisition mistakes and gauging company culture

Check out these resources we mentioned during the podcast:

PMP Industry Insiders with Dan Gordon and Donnie Shelton

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Manufacture Money: The 5 Steps to Financial Mastery in Your Business

Tue, 21 Jan 2025 06:00:00 +0000

Ellen Rohr, Brand and Industry Marketing Lead at ServiceTitan, shares her inspiring journey from financial struggles to business success.

Ellen discusses the five key steps to becoming a first-class financial manager, offering actionable insights tailored for pest control professionals. She emphasizes the importance of confidence, stewardship, and financial literacy in building a thriving business.

Whether you're just starting out or looking to scale, this episode will leave you motivated to master your finances and grow your enterprise.

Join us as we discuss:

[5:04] The dangers of burnout and financial stress
[13:14] Overcoming the reluctance to face money problems head-on
[23:46] The 5 steps to mastering financial literacy in your business

Check out these resources we mentioned during the podcast:

Where Did the Money Go? By Ellen Rohr
How Much Should I Charge? By Ellen Rohr
The Business of Contracting By Frank Blau
The Great Game of Business By Jack Stack
Tricks of the Trade to Success: The Magic of Creating Your Ta-daaah! In Business and in Life By Paul Kelly

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The 2024 State of the Pest Industry Report

Tue, 14 Jan 2025 06:00:00 +0000

The 2024 State of the Pest Industry Report is here — and it’s packed with insights to help pest control business owners strategize for growth.

Anders Fredericksen, Senior Product Marketing Manager at FieldRoutes, joins us to break down the key findings, from revenue growth strategies and marketing automation investments to technology adoption challenges.

We dive into how companies are optimizing cash flow, balancing headcount with automation, and navigating barriers to software adoption. Plus, Anders highlights emerging trends like AI, property intelligence, and the growing demand for end-to-end management platforms.

Discover how the pest control industry is planning for a more efficient, customer-focused, and tech-driven future.

Join us as we discuss:

[3:44] General highlights from the 2024 State of the Pest Industry Report
[9:49] Marketing automation, AI tools, and other tech trends
[21:07] Top goals, priorities, and concerns heading into 2025
[29:56] The biggest surprise takeaways from the annual report

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Active Listening and the Apprenticeship Advantage in Pest Control

Tue, 07 Jan 2025 06:00:00 +0000

In this episode, we sit down with Zach Boardman, Director of Technical Operations at HomeShield Pest Control in Orange County, California.

Zach talks about the art of active listening and why understanding the customer’s perspective is key to exceptional service. He also reveals how FieldRoutes reporting tools have become a game-changer in streamlining business operations and driving growth.

Zach also takes us behind the scenes of HomeShield's innovative apprenticeship program, sharing how it’s shaping the next generation of pest control professionals.

Join us as we discuss:

[9:41] Why the customer’s experience is always right
[11:39] HomeShield's apprenticeship program
[17:26] The impact of FieldRoutes on customer relationships

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Giving Back: Human-Centric Stories from the Pest Control Field

Tue, 17 Dec 2024 06:00:00 +0000

In this special holiday episode of Pest in Class, host Amanda Salvatore highlights extraordinary acts of compassion and community support within the pest management industry.

Discover how Suzy Rayner of Valkyrie Pest Solutions transforms customer experiences with her trauma-informed care approach, reshaping treatment processes with empathy.

Hear about Eric and Kurt Scherzinger’s inspiring efforts at Scherzinger Pest Control to foster employee well-being and adapt company culture during the challenges of COVID-19.

Finally, learn about the impactful work of Ryan and Noel Goins of Get Goins Pest Control in providing crucial aid to families facing severe infestations.

These powerful stories underline the profound role of empathy, community outreach, and creative solutions in elevating pest control beyond its traditional scope.

Join us as we discuss:

[00:52] A trauma-informed approach to customer service
[8:32] Shouting your employee appreciation from the rooftops
[16:34] Helping struggling families with their pest control needs

Check out these resources we mentioned during the podcast:

The Keep It Goins Foundation

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Get Them Home Faster: Leading Efficiency in a Family-First Culture

Tue, 10 Dec 2024 06:00:00 +0000

Ashley Morrison, President at City Wide Exterminating Inc. in Charlotte, NC, is a proud champion of her family business’ family-first culture.

By implementing new routing efficiencies and other leadership lessons, she’s helping ensure that her frontline staff can get home sooner and spend time with their loved ones.

Tune in to hear how Ashley is leaning on FieldRoutes and her industry contacts to empower her team and support a healthy work-life balance in their organization.

Join us as we discuss:

[9:17] Setting healthy boundaries in a family-run business
[16:57] Transitioning from index cards to a company-wide CRM
[20:37] The importance of efficiencies in a family-first culture

Check out these resources we mentioned during the podcast:

National Pest Management Association (NPMA) Executive Leadership Program

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Give Them a Voice: The Role of a CXO in Customer Retention

Tue, 03 Dec 2024 06:00:00 +0000

Aaron Curtis, CXO of Alta Pest Control, has helped propel the company to remarkable growth by centering on customer experience (CX) and fostering a strong, unified company culture.

Aaron discusses Alta’s mission to create a “better experience by becoming better people” and explains how customer retention is directly influenced by employee engagement.

Whether you're looking to improve customer service or inspire company-wide accountability, Aaron shares actionable steps to make CX a driving force in your business.

Join us as we discuss:

[8:00] Creating value by elevating the customer experience
[15:08] Why customer satisfaction is everyone’s job
[20:53] The symbiotic relationship between customer and employee retention
[31:21] Relieving customer friction through notification updates

Check out these resources we mentioned during the podcast:

Top 6 Automation Hacks to Get Your Time Back

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Personalized Pest Control: Merging Tech With the Human Connection

Tue, 26 Nov 2024 06:00:00 +0000

In this episode, we chat with Daniel Shropshire, Director of Operations at Official Pest Prevention.

We explore how technology is driving innovation, from FieldRoutes' automation solutions to the use of SMART technology in schools, and how these advancements are reshaping the way pest control companies operate.

Daniel shares valuable insights on maintaining a personal, small-business feel while scaling operations, the advantages of bundling services, and the power of transparency and honesty in building lasting customer relationships.

Join us as we discuss:

[15:22] Maintaining a small business feel during expansion
[22:12] Automation and the human touch in customer service
[32:03] Implementing SMART technology in schools
[37:01] Advice for leadership during organizational change

Check out these resources we mentioned during the podcast:

SMART - Digital Pest Control

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Lead with Trust: The Keys to Team Success Post-Acquisition

Tue, 19 Nov 2024 06:00:00 +0000

In this episode, Ryan Miklus, General Manager of Budget Brothers Termite and Pest in Phoenix, Arizona, opens up about his baseball-inspired leadership style and the vital role of a thriving work environment in a family business.

Ryan takes us on his unexpected journey into the world of pest control, revealing the pivotal moment when his father chose to sell the family business to a local permanent capital firm — passing on private equity for a more values-driven path.

Ryan delivers powerful insights on how he fosters success within his team, emphasizing the unstoppable force of teamwork. This episode is packed with inspiration and leadership wisdom you won’t want to miss.

Join us as we discuss:

[07:44] Weighing a post-high school career versus college
[17:39] A team leadership philosophy and key success factors
[21:17] How to create wins for employees and customers

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Pest-Free Parenting: Entrepreneurship and the Work-Family Balance

Tue, 12 Nov 2024 06:00:00 +0000

In this episode, we sit down with Rachel Mendez, the fascinating owner and operator of Last Call Pest Control in Ontario, Canada.

Rachel shares how her distinctive journey shaped her compassionate approach to pest management. We also dive into how her bold personal aesthetic infuses her business branding, making her business as unique as she is.

As a new mother, Rachel opens up about the delicate balancing act between parenting and entrepreneurship, the power of community support, and her inspiring mission to uplift other women in the industry.

Join us as we discuss:

[09:23] A compassionate pest control approach
[20:45] Rachel’s unique branding success
[37:32] How to delegate and build trust in your team
[45:52] Advice for new business owners

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

ServiceTitan Network Takeover -- Toolbox for the Trades -- Happy Calls: Let Your Customers Hear Your Smile

Tue, 05 Nov 2024 06:00:00 +0000

Did you know the ServiceTitan Podcast network has other shows that can really help you not only grow your business but learn more about and use ServiceTitan even better?

We've come out with additional shows to help folks all over your organization get the most out of your time working with us and our platforms.

Today we have a guest episode from our sister show "Toolbox for the Trades", with a great concept to help keep your customers in your circle and coach your techs on the little things that matter most.

Originally Aired 8/20/2024

ServiceTitan is a powerful tool, but just like any major piece of equipment in your shop, you have to know how to use it to get the most out of it.

Customer satisfaction is typically a top priority for inbound service calls, but what about after the technician has left the premises?

Chelle Allen, the owner of iconnectu, joins us to discuss the concept of “happy calls” — customer experience follow-ups made after a service is performed. Chelle explains how these calls not only offer gratitude but also collect valuable feedback to improve services.

Tune in to hear how happy calls help identify minor issues like technician behavior, create opportunities for additional sales, and strengthen customer loyalty.

Join us as we discuss:

[3:33] The importance of following up on the little things
[10:50] Following miscommunication crumbs
[19:17] Eliminating in-house bias by outsourcing calls
[29:21] Using “happy calls” for cross-promotional sales

Check out these resources we mentioned during the podcast:

ServiceTitan Thank You Report Guide

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Innovative Incentive Strategies for a High-Performance Culture

Tue, 29 Oct 2024 05:00:00 +0000

In this episode, we discuss cutting-edge reward systems that can boost your employees’ performance.

Chris Anderson, co-founder and VP of Sales at Applause, and Kevin Burton, Business Development Representative Manager at Enzy, join us to discuss their approaches to employee engagement, incentivization, and gamification in the pest control industry.

Chris shares how Applause has turned technician incentives into a performance-boosting powerhouse. Meanwhile, Kevin reveals how Enzy’s fun and competitive gamification tools light a fire under employees, sparking friendly competition and keeping motivation high.

Join us as we discuss:

[2:24] How Applause creates incentives for technicians, leading to better service
[6:34] A real-life Applause success story
[15:59] How Enzy gamifies the workplace and creates healthy competition

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Creating Better Professional Proposals with Smarter Launch

Tue, 22 Oct 2024 05:00:00 +0000

In this episode, we sit down with two key leaders from Smarter Launch — Cody Smith, Director of Operations, and Bryson McCutcheon, Director of Customer Success.

Cody and Bryson share insights into how Smarter Launch’s innovative proposal software is designed to address common challenges in the pest control industry.

They discuss the software’s standout features, its impact on streamlining business processes, and the importance of building a strong community within the field.

Join us as we discuss:

[06:19] The appeal of the pest control industry
[12:51] How Smarter Launch can help your business
[18:57] A mindset of continuous product improvement

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Memberships and Associations Drive the Pest Control Industry

Tue, 15 Oct 2024 05:00:00 +0000

Many professional associations across the country provide resources and opportunities for companies to network, connect, learn, and ultimately help each other scale their businesses.

These groups have opened the doors for underrepresented groups to join the pest control industry and to pursue a professional career where they feel supported and included.

These incredible changes motivated Allie Allen to join the National Pest Management Association, where she focuses on memberships and certifications.

She joins us at our Ignite 2024 booth to share the story of her professional journey, her passion for memberships, and why she thinks more women should enter the pest control industry.

Join us as we discuss:

[3:39] How networking makes the industry better
[05:54] Why association memberships are important
[09:48] Why more women need to enter the pest control industry

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Optimizing Routes and Operations: Improve Efficiency in Your Business

Tue, 08 Oct 2024 05:00:00 +0000

In this episode, we chat with Brianna Neerland, Operations Manager at Kwik Kill Pest Control in Wisconsin. Brianna shares her journey from biotechnology to pest control, along with her passion for making operations run smoothly.

Brianna highlights the importance of efficient routing, automation, and clear communication with clients to keep a pest control business running strong. She also tells some great, relatable stories, including a memorable DIY pest control mishap.

Join us as we discuss:

04:43 Pivoting from biotech to pest control
08:11 The importance of routing optimization for efficiency
15:19 DIY pest control horror stories

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Attract, Hire, and Retain: Recruiting Generational Talent

Tue, 01 Oct 2024 05:00:00 +0000

Ryan Englin truly understands how challenging it can be to recruit qualified people. He knows that if business owners want someone to look at them as their next potential employer, they need to make sure that the company appeals to them and meets them where they’re at.

They also need to understand what resonates with the different generations out there in the market who are actively looking for a career and adjust their approach and messaging accordingly.

As the CEO of Core Matters, Ryan and his team are on a mission to help companies in the trades hire the right talent faster and in a way that’s mutually beneficial. He stops by to share his experiences with us, discuss what business owners should be mindful of when recruiting, and talk about how to appeal to candidates from different generations.

Join us as we discuss:

[04:19] The different generations of talent and what resonates with them
[12:35] How to appeal to the younger generation
[21:11] The importance of being seen and heard within the company

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Project Management: Grow an Effective Pest Control Business

Tue, 24 Sep 2024 05:00:00 +0000

Scaling a small business is always challenging. Sometimes, “winging it” feels like the best tactic that a growing team can do. But what about when a party like private equity enters the picture?

Those investors want to see more concrete processes that can be scaled and don’t rely on knowledge that only resides in various minds across the company.

Laura Gergle, VP of Project Management at Pest & Termite Consultants in Raleigh, NC, tells us how effective project management and documentation of processes and initiatives isn’t just healthy for your business. Effective planning will make your company more attractive to outsiders looking to invest.

Join us as we discuss:

[10:14] Why project management makes a difference to private equity
[23:50] How project management factors into culture
[37:19] Areas that require a different project management approach

Check out these resources we mentioned during the podcast:

Professional Women In Pest Management

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Redefining Sales: How AI Can Significantly Improve Team Performance

Tue, 17 Sep 2024 05:00:00 +0000

Anyone in sales will tell you that managing a large team spread across different locations and time zones is no small feat. You need to lead and guide them so that they meet and exceed quotas and improve continuously.

With the rapid advancement of artificial intelligence (AI) and other technology, sales teams are now able to improve how they work in ways that were previously unthinkable.

This positive disruption motivated Gavin Janis to make the transition from being a user to a trainer of high-performing sales teams at Siro.

He joins us to share the incredible story of his professional journey and how Siro helps record and transcribe face-to-face conversations to unlock missing revenue for sales teams in the pest control industry.

Join us as we discuss:

[07:35] An introduction to Siro and the platform’s mission
[11:12] How Siro is used to train sales teams and help them to improve
[27:46] Success stories from companies that are using the platform

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Ignite 2024: Quick Tips from Industry Leaders

Tue, 10 Sep 2024 05:00:00 +0000

Get ready for an electrifying episode as we bring you the best insights straight from the floor of Ignite 2024, the must-attend event for pest control professionals in Orlando, Florida.

We’re diving deep into the future of business operations with cutting-edge AI integrations, game-changing software strategies, and powerful automation techniques that can elevate any pest control business.

Whether you’re looking to optimize your team’s efficiency, leverage AI for smarter decision-making, or streamline your daily operations, this episode is packed with actionable tips.

Don’t miss out on these rapid-fire interviews that will ignite your passion and spark innovation in your pest control operations!

Join us as we discuss:

[00:27] Fun feedback from a first-time Ignite visitor
[9:58] Exciting AI-powered phone system solutions
[20:56] Practical advice from a 10-year FieldRoutes user
[30:07] Best business practices from a FieldRoutes coach

Connect with our guests:

Kendra Snyder, General Manager at Quest Termite and Pest Control
Raymond Kidwell, Director Of Business Development at Voice for Pest
Cliff Killingsworth, Owner of ENSEC Pest & Lawn
Bill Goins, Customer Service Specialist & Operations Manager at Pest SOS Sales & Office Solutions

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Effective Succession and Leadership in Multigenerational Businesses

Tue, 03 Sep 2024 05:00:00 +0000

Eric Scherzinger and Kurt Scherzinger know that taking over a multigenerational business comes with its own set of challenges.

They knew that in order to scale sustainably, it had to start with a shift in mindset and the way that the business operated.

As members of the senior management of Scherzinger Pest Control, Eric and Kurt are on a mission to help homeowners get rid of their bug problems. They stop by to share their professional journey with us and highlight the challenges of working in a family business.

They also provide advice for those planning to join a multigenerational business, how to create a good work culture, and how to ensure a smooth transition to another software.

Join us as we discuss:

[11:16] The challenges of taking over a family business
[21:05] Key elements that contribute to a great work culture
[28:26] Advice for those going into a multigenerational business

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Breaking Barriers: The Importance of Gender Diversity in Pest Control

Tue, 27 Aug 2024 05:00:00 +0000

In a male-dominated industry like pest control, engagements with customers tend to be very impersonal and transactional.

These circumstances motivated Suzy Rayner to lead with empathy when she interacts with customers so that she can meet them where they are.

She joins us on this episode of Pest in Class to share her story of incredible resilience and how she turned the adversities she faced in her personal life into a strength. Suzy also talks about how she started her company, Valkyrie Pest Solutions, and why she uses a trauma-informed lens when engaging with customers.

Join us as we discuss:

[06:00] How Suzy improved the customer experience
[21:57] Why it’s crucial to use a “trauma-informed lens” with customers
[34:35] The importance of gender diversity in pest control

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Pest Control Sales: Perseverance, Accountability, and Mindset

Tue, 20 Aug 2024 05:00:00 +0000

As an avid outdoorsman, Sam Taggart, Founder and CEO of D2D Experts, compares door-to-door sales to his love for snowboarding.

That’s because Sam believes that while most people will certainly fail in the beginning, it’s those who overcome their fear of rejection and persevere who will become master salespeople.

He highlights the importance of perseverance through adversity, a reasonable recruitment model, and robust training programs for sales success.

Join us as we discuss:

[8:02] Why you need to have faith in your product
[16:49] Recruiting tips for door-to-door salespeople
[28:30] How to help struggling employees
[37:55] Healthy ways of dealing with success

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for FieldFamous in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Authentic Relationships: Building Trust in Pest Control

Tue, 23 Jul 2024 05:00:00 +0000

Meet Rian and Noelle Goins, the dynamic husband-and-wife team behind Los Angeles-based Get Goins Pest Control.

Ryan and Noelle's passion extends beyond their business; they are actively involved in industry organizations and are the driving force behind the Keep It Goins Foundation, a nonprofit that provides essential pest care services to those in need.

The Goins emphasize the importance of authenticity, creativity, and community-focused values in their business and social media presence, making pest control both approachable and engaging.

Join us as we discuss:

[06:49] Being a married couple in pest control
[22:03] The importance of building trust with clients
[27:49] Lessons from the first year
[46:14] Giving back with The Keep It Goin Foundation

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Profitable Partnerships: The Perks of Pest Control Franchising

Tue, 09 Jul 2024 05:00:00 +0000

Michael Moorhouse, President of Mosquito Shield, has been helping start small businesses since 1991, when he and a partner opened an ice cream shop in a small Massachusetts town. Since joining Mosquito Shield in 2008, he’s facilitated 120 new franchisees operating in over 400 territories.

Michael will be the first to tell you that the first leg of the journey wasn’t easy — he realized pretty early that he had a lot to learn about franchising. But today, he recommends it to any aspiring entrepreneur who’s considering entry into small business ownership.

Michael joined us to talk about the importance of understanding customer demographics, identifying unique selling points, and maintaining clear communication when starting a franchise.

Join us as we discuss:

[7:11] Identifying and massaging the pros and cons of franchise ownership
[16:48] Overcoming early franchisee challenges in a seasonal business
[24:58] Dealing with exponential growth and reassessing expectations
[37:12] Common franchising misconceptions and success stories

You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for FieldFamous in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Advantages of Using Consumer Financing in Pest Control

Tue, 25 Jun 2024 05:00:00 +0000

In service-based industries such as pest control, improving the customer experience while creating more sales opportunities is paramount to growing sustainability. Delivering flexible financing options as a sales tool for companies enables them to provide better solutions to help customers make informed decisions quickly.

That motivated Josh Brill to proactively create relationships with pest control companies and educate their teams on providing consumer financing as an extension of their businesses.

He joins us on this episode of Pest in Class to share how his company, Wisetack, helps pest control companies close sales faster big-ticket jobs by providing flexible payment options to customers.

Join us as we discuss:

[04:58] How financing helps pest control businesses
[12:04] Why financing is a better option for customers
[19:53] How to talk to customers who need help right away

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How to Recruit and Retain Good People in Pest Control

Tue, 11 Jun 2024 05:00:00 +0000

Hiring the right people for your pest control business is a marketing activity, not an HR one. You need to be intentional about attracting the right talent to your company.

You also have to create the right message to put in front of the right people when they’re most apt to receive it. Retaining that talent is just as crucial as onboarding and training them.

That motivated Ryan Englin to start his company in Nashville. He’s on a mission to help businesses in the pest control industry hire the right people with a process that gets repeatable results.

He joins us on this episode of Pest in Class to talk about what his company, Core Matters, specializes in, how to hire the right people, and some best practices for employee retention.

Join us as we discuss:

[04:35] Why recruitment is a marketing activity
[09:06] How to hire the right people
[19:00] How to ask for what you need and showcase what you can offer
[39:54] Best practices for employee retention

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Growing Pains and Mistakes that Lead to Big Success in Pest Control

Tue, 28 May 2024 05:00:00 +0000

From the outset, a pest control business might appear like an easy undertaking. What many don’t know or realize is that there’s more to it than meets the eye. It involves understanding the types of challenges and issues that each individual customer faces, introducing systems and processes to help the operation run seamlessly, and training staff regularly.

In many cases, employees are also juggling multiple roles and responsibilities while organizing the expansion of their operations as well as coverage areas.

Kyle Selbach personally believes that the more uncomfortable you get, the more successful you will be. He’s on a mission to drive his team to excel and provide customers with the best solutions in the business.

He joins us on this episode of Pest in Class to talk about what his company, All U Need Pest Control, excels in and shares some of the growing pains and mistakes they made along the way that have led to their success.

Join us as we discuss:

[05:43] How to address some of the growing pains of companies
[13:36] The challenges of expanding to different locations
[18:15] Advice to owners looking to expand and make a transition
[22:10] Why getting uncomfortable is key to success

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Field Research Impacts the Pest Control Industry

Tue, 14 May 2024 05:00:00 +0000

Dr. Dini Miller has had a burning passion for pest control field research since she picked up a copy of The Flight of the Iguana, a commentary on evolutionary biology.

Today, as a professor of Entomology at Virginia Tech, she spends considerable time studying the patterns behind agricultural and habitat infestations.

In this insightful episode, Dini shares what she’s learned throughout 30 years of field research, including pest control techniques for cockroaches and bedbugs, as well as training tips for technicians.

Join us as we discuss:

[16:45] A day in the life of an entomologist doing field research
[22:50] Debunking social stigmas around bug infestations
[27:45] The latest control techniques for cockroaches and bedbugs
[45:22] Training tips for leaders in the pest control industry

Check out these resources we mentioned during the podcast:

The Flight of the Iguana by David Quammen

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for FieldFamous in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How to Scale Your Pest Control Business with Door-to-Door Sales

Tue, 30 Apr 2024 05:00:00 +0000

On the surface, door-to-door sales can look like an easy job. Everyone in the pest control business will tell you that it’s harder than it looks. You need to be able to handle rejection, grab the listener’s attention, and be quick to adapt to changing circumstances. It’s about building relationships, caring for customers, and ultimately helping them to solve their problems.

That motivated John Ely to start his own pest control business in Atlanta. He knows from experience that the key to success with door-to-door sales lies in building trust with customers who initially had no intention to buy from you.

He joins us on this episode of Pest in Class to share how he helped his company ProCare Pest Control to scale by providing professional services, good sales training, and systems that work for his business.

Join us as we discuss:

[08:16]: The importance of developing your own sales style
[19:28]: John’s struggles and how he overcame them
[25:31]: Why a good sales and training process is paramount
[33:41]: John’s advice to business owners facing adversity

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

How Transitioning to Software Can Change the Trajectory of Your Business

Tue, 16 Apr 2024 05:00:00 +0000

While change can be viewed with some trepidation, it’s also necessary for a company to scale effectively. Many in the pest control industry have started to realize how important it is to transition their operations to software that can make their work faster, more accurate, and more efficient.

That’s what inspired Melanie Espinola to help get her company to the next level. She understood that to make the transition, the team would have to train, learn, unlearn, and relearn several aspects of their daily work.

She joins us on this episode of Pest in Class to share how she helped General Environmental Services make the transition to software that changed the trajectory of the business and made it more successful.

Join us as we discuss:

[09:27]: Opportunity for growth in pest control
[18:33]: What the transition to software was like
[30:49]: How to prepare your team for a transition
[44:47]: Advice for those thinking of transitioning to a new software

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Pest Control Marketing: Get Customers to Remember You in a Good Way

Tue, 02 Apr 2024 05:00:00 +0000

Pest control marketing and branding can be very generic, bland, and forgettable for the most part. Many in the business don’t consider how important it is to visually communicate what your brand stands for and how you serve the wider community. Building your brand not only involves creating awareness but also rolling out marketing initiatives that are relevant, useful, entertaining, and memorable.

That’s what motivated Crystal Williams to get into marketing for pest control businesses in the first place - to inject some “zestiness” into the brands of her customers and help them stand out in a crowded market.

Crystal joins us on this episode of Pest in Class to share how Lemon Seed Marketing helps service-based businesses flourish and generate great results through differentiated marketing.

Join us as we discuss:

[13:48]: Tips for rebranding and how business owners can tell their stories
[20:59]: Logo vs. mascot: Which one should companies use and the benefits of each
[28:57]: How pest control businesses should leverage social media
[37:13]: Advice on how business owners can start creating content

Check out these resources we mentioned during the podcast:

Save $150 On Your “Early Bird” Ignite Admission

You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for FieldFamous in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Environmental Stewards: How Pest Control Operations Secure Healthy Homes

Tue, 19 Mar 2024 05:00:00 +0000

Pest control operations can be a sticky business without the proper tools in place. Critical elements like routing, tech training, and customer data management can turn into critical issues if leaders don’t have processes in place to keep track of it all.

That’s why the first thing Zeus Martinez did after becoming the COO of Newtown Termite & Pest Control was to get away from pen and paper and implement software that would help scale the business.

Zeus joins us for our first episode of Pest in Class to share how Newtown has grown nearly 400% in three years by integrating new systems around a customer-centric culture.

Join us as we discuss:

[6:23] How problems scale with your company when left unaddressed
[12:35] Why data is one of your most important customer assets
[17:31] Leaving a lasting positive impact on customers
[27:12] Marketing and practical examples of community outreach

Check out these resources we mentioned during the podcast:

FieldRoutes

You can find this interview and many more by subscribing to Pest in Class on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Pest in Class in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Future of Field Famous: Looking Ahead to the New Year

Tue, 19 Dec 2023 06:00:00 +0000

Pop the champagne and call it a wrap, season one of Field Famous has come to an end!

Over the past 21 episodes, we’ve heard from some of the best in the industry – their stories of how they grew their businesses, how they manage their teams, and how they face the challenges of doing their best to make our food, homes, and workplaces stay pest free.

Join us for a quick look back at this past season of episodes and some incredibly heartfelt words from your fearless host, Dr. Chris Fasano">Dr. Chris Fasano as to what the future of this show looks like and how you can continue to be Field Famous.

Join us as we celebrate:

- [0:22] Chris’s encouragement to you the listener and the industry

- [1:48] How you can be Field Famous by joining the show

- [3:09] A few of the best moments from some of season one’s guests - Phil Cooper">Phil Cooper, Chelle Hartzer">Chelle Hartzer , and Brad Pitts">Brad Pitts

You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts">Apple Podcasts, on Spotify">Spotify, or subscribe on YouTube to watch episodes.

Listening on a desktop and can’t see the links? Just search for FieldFamous in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The Bug Whisperer: Spreading Pest Knowledge Via Social Media

Tue, 05 Dec 2023 06:00:00 +0000

When you reach for a can of bug spray, you want it to work fast and wipe out that pest.

But have you ever given thought to what went into making that can of Raid or Sevin, or what formulas go into professional pest control applications?

Cassie Krejci">Cassie Krejci, known on social media as “Cassie the Bug Doc," is here to answer that and more as we dive into her work as an entomologist for Rentokil Initial">Rentokil Initial.

Cassie takes us through her journey to stepping out of the labs of academia and moving into an industry where she could make a larger impact on making the world a healthier place.

Join us as we discuss:

- [4:26] The public health side of being an entomologist

- [22:10] How gatekeeping pest control information hurts us all

- [29:12] Why winning on social media is easier if your company has a face

Check out these resources we mentioned during the podcast:

- Rollins Urban and Structural Entomology Facility">Rollins Urban and Structural Entomology Facility

You can find this interview and many more by subscribing to FieldFamous on Apple Podcasts">Apple Podcasts, on Spotify">Spotify, or here">here.

Listening on a desktop & can’t see the links? Just search for FieldFamous in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Change Vs. Chance: Digital Transformation With Mark Stewart

Tue, 31 Oct 2023 05:00:00 +0000

Different software systems can offer similar looks.

"It bills. It schedules. It has mobile apps," says Mark Stewart, a strategic account executive for FieldRoutes. "But the key is efficiency. That's what is changing the game.

"It's all about, 'How do I make my employees' lives easier?'"

Stewart is a seven-year veteran with FieldRoutes who previously played roles in digital transformation processes for major media companies.

"I really want to help people in general understand what's going on today, what's different, and why change is important," Stewart says.

Listen or watch in this episode of FieldFamous with host Dr. Christopher Fasano in which Stewart talks about:

2:29 His experience in guiding companies, whether they’re large or operated by one person, through digital transformation.

3:48 A lesson businesses can learn from baseball great Cy Young.

7:01 Choosing a software provider the same way you’d choose to hire a new employee.

12:19 The importance of making life easier for your team.

15:45 How to lead change within an organization.

23:59 Advice for shopping for software.

29:50 The need to embrace AI.

At the 33:36 mark, Stewart and Fasano end this episode with the Field Famous Rapid Fire Finish.

Useful links from this week's show:

- mark.stewart@fieldroutes.com">mark.stewart@fieldroutes.com, 214.232.5533
- BeFieldFamous.com">BeFieldFamous.com

- FieldRoutes.com">FieldRoutes.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

From Info To Insight: Tactics For Pest Control With Seth Gerber

Wed, 18 Oct 2023 18:17:04 +0000

The customer comes to your pest control business with a problem. Their stress is up.

Bringing that stress down should be a key part of the sales process and customer retention.

"The faster that we can take control of the discussion, the faster that we can create comfort in our organization, the faster that we can give them a description that makes logical sense, and the faster that we can get a credit card on file, the longer they're going to stay," says Seth Garber, CEO of Pest Daily and co-founder of FRAXN.

"The second their stress elevates, they become a commodity,” he adds.

“When they become a commodity, then the customer may or may not stay as soon as a problem is solved."

Garber is a former pest control company owner who has gained experience in consulting and high tech. He’s the CEO of Pest Daily, which offers course learning on topics such as sales and marketing, human resources, and finance, and he’s co-founder of FRAXN, which helps turn information into insights.

Listen or watch in this fast-paced, 33-minute episode of FieldFamous with host Dr. Christopher Fasano in which Garber talks about:

0:56 His career path and how he initially chose the pest control industry.
5:27 The three phases of learning during his professional career, beginning in the pest control industry, evolving in high tech and consulting, and returning to pest control.
11:23 Marketing strategies that have worked in pest control and how those have evolved over time.
17:55 How the way he ran a pest control business changed when he realized he wanted to sell.
20:45 Tactics for building recurring revenue and retaining customers.
25:48 How Pest Daily and FRAXN help their customers.
29:16 Preparing for a slower season; reviewing subscription-based models, technology, and data; and taking care of people.

At the 31:20 mark, Garber and Fasano end the episode with the Field Famous Rapid Fire Finish.

Useful links from this week's show:
PestDaily.com
FRAXN.com
BeFieldFamous.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Winning Strategies: Leadership, Culture, And Customers With Brad Pitts

Tue, 03 Oct 2023 07:00:00 +0000

Brad Pitts has built his new role as a consumer services consultant off years of experience and examples accumulated in the pest control industry.

Chief among his teachings today is how to value team members: Not just in hiring good ones, but in retaining them.

"If employees view it as a career, they're going to stay with you, if you treat them the right way," says Pitts, whose resume includes stops at HomeTeam Pest Defense, Orkin Pest Control, Arrow Environmental Services, Fox Pest Control, and Hawx Pest Control.

Listen or watch in this episode of FieldFamous with host Dr. Christopher Fasano in which Pitts discusses:

1:19 His eyebrow-raising name.
1:48 Being a consultant in an industry that he says found him early in his work life.
10:11 Creating collaborative environments as a leader.
13:34 Strategies for developing customer loyalty and maintaining a high level of service while growing a business.
20:28 The changes he has navigated in the industry.
24:00 Insights for ways that leaders can retain employees.
26:48 His optimism about the future of the pest control industry.
28:20 His love for coaching businesses to find even greater success.
At the 30-minute mark, Pitts and Fasano conclude with the Field Famous Rapid Fire Finish.

Useful links from this week's show:
Brad Pitts on LinkedIn
BeFieldFamous.com
FieldRoutes.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

His Best Pitch: Focusing On Culture And Finances With Pete Schopen

Tue, 19 Sep 2023 09:00:00 +0000

Pete Schopen isn't necessarily taking the road less traveled.

But he's taking a road. Lots of them.

Schopen, who founded his own pest control company after leaving sports broadcasting, sold Schopen Pest Solutions in 2023. Now he travels the country, with his wife, Tami, in their RV, meeting with pest control companies and sharing his lessons learned, some of them the hard way, about business finances and office culture.

Listen or watch this Field Famous episode, hosted by Dr. Christopher Fasano of FieldRoutes, as Schopen talks about:

1:10 His interests in writing and baseball – and how those are relevant to pest control.
10:57 The roles, tragic and supportive, that family played as he re-evaluated his career in sports broadcasting.
16:42 The growing pains encountered and growth strategies employed for a new owner of a pest control company.
21:15 The ways he failed – and learned.
26:10 The emotional day he announced he had sold Schopen Pest Solutions and the process that led to it.
33:33 How his new venture helps businesses address their finances and their office cultures.
At 36:24, Schopen and Fasano wind things up with the Field Famous Rapid Fire Finish.

Useful links from this week's show:

RV There Yet Pest Consulting on Facebook
The Great Game of Business
BeFieldFamous.com
FieldRoutes.com
Contact Schopen: rvthereyetpest@gmail.com or 847.529.2848

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Coach ’Em Up: Controlling The Chaos With Sheri Spencer Bachman

Wed, 06 Sep 2023 09:00:00 +0000

Sports teams and athletes benefit from the guidance of a knowledgeable coach.

Can pest control teams?

Absolutely.

Sheri Spencer Bachman, the owner of Pest Control Business Coach, is patrolling the sideline for them, converting her knowledge gathered as owner of Spencer Pest Services into strategies and techniques that can help a pest control business thrive.

"I help pest control business owners remove the chaos out of their business and allow themselves to function as business owners instead of having the business own them,” Bachman says.

In this Field Famous episode with the host, Dr. Christopher Fasano of FieldRoutes, listen or watch as Bachman discusses:

1:30 Her family landing in the pest control business and why she fell in love with it.
4:52 The importance of culture, people, and training in a pest control business.
10:44 Learning the lessons that helped Spencer Pest Services grow.
12:45 Strategies for making changes to systems and processes work for a pest control business team.
20:35 How to maximize recurring revenue.
24:56 Driving retention with not just customers but team members.
28:00 The changes in pest control strategies – and the terminology.
33:26 Tailoring her work with pest control companies.
At 36:18, Bachman plays the Field Famous Rapid Round to close the episode.

Useful links from this week's show:
PestControlBusinessCoach.com
Kolbe.com
BeFieldFamous.com
FieldRoutes.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Books Smarts: I Do What I Do With Andrew de la Chapelle

Tue, 22 Aug 2023 08:00:00 +0000

Andrew de la Chapelle, a senior consultant with PCO Bookkeepers, sees common pains in accounting and the pest control industry.

Some accountants lack industry experience but still get hired to work with pest control companies. And some companies will use their own staff for accounting but can fall short of having enough experience.

And that’s where PCO Bookkeepers and de la Chapelle can bridge gaps, as they do for about 400 pest control and lawn companies.

"They don't bring that expertise that we bring," de la Chapelle says of some accountants. "If someone asked us to do an auto repair shop, we'd probably turn them away, because that's not our niche."

De la Chapelle discusses accounting, growth, and merger-and-acquisition consulting in this Field Famous episode with host Dr. Christopher Fasano of FieldRoutes. Listen or watch as de la Chapelle discusses:

1:40 His background in printing, warehousing, and distributing documents for Fortune 500 companies. And why he found such appeal with one company’s name.
7:48 The days of GPS getting you … close.
10:03 Finding a home in the pest control industry.
15:58 Connecting with Dan Gordon to advise pest control and lawn companies.
25:44 Preparing companies for possible acquisition by ensuring not only growth but profitability.
34:33 How prospective customers can learn more.

Then de la Chapelle, at 36:51, and Fasano wind up this episode with the Rapid Fire Finish.

Useful links from this week's show:

PCOBookkeepers.com
Andrew de la Chapelle at PCOBookkeepers.com
BeFieldFamous.com
FieldRoutes.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Making Something Magical Happen: Do It And Don’t Quit with Allan Draper

Tue, 08 Aug 2023 16:02:55 +0000

Getting a business off the ground and making growth happen is not for everybody. Allan Draper, CEO of proof. Pest Control, entrepreneur, investor, and podcast host explains why it’s the only option for him to FieldFamous podcast host Dr. Christopher Fasano.

Draper discusses why an early attempt at starting a pest control business didn’t quite work out and his journey to where he is now. He shares his experience and advice for listeners thinking about starting a business.

“I don’t believe in living a balanced life,” he says, “I don’t think there’s such a thing.” He discusses how dividing his focus between family life and business allows him to be successful. “You don’t know till you know what it takes to start a business.”

Listen in for Draper’s tips on making good business decisions and his journey so far:

3:02 How it all started in the Buckeye State.
4:45 Business is crazy. Right and wrong turns he and his brother took when getting started.
8:49 Keep the boat afloat. Draper talks about priorities for getting business through the first five years.
12:27 Why embracing the focused imbalance is part of having what it takes.
17:51 Finding the barometer for success and the pivotal role of discomfort.
23:09 Draper shares his maxim: The best way to grow a company to sell is to grow it not to sell.
27:30 How podcasting is all about giving back to the pest control community.

Useful links from this week's show:

AllanDraper.com
Allan Draper Instagram
proof. Pest Control
The Business Growth Pod
FieldRoutes.com
BeFieldFamous.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

From Drilling To Fulfilling: A Second Career For Former Dentist Carl Braun

Tue, 25 Jul 2023 09:00:00 +0000

Most of us couldn’t do this. But a former practicing dentist who is now a pest control company owner can find an easy parallel between the two careers.

"How it's the same thing is we help our clients, just as we helped our patients, solve problems that are painful," Carl Braun, the owner of Quality Pest Control in Omaha, NE, tells FieldFamous podcast host Dr. Christopher Fasano.

"It's just a different kind of a pain. And they can't do it themselves. You have to be in the people business to practice dentistry, and you have to be in the people business to be successful in pest management."

Braun's journey from his first people business to his second is certainly unique. In this episode of FieldFamous with Fasano, listen or watch as Braun discusses:

1:30 His background, his life in Nebraska, his education, and his take on Cornhuskers football.
6:32 How changes in the dental profession prompted a break – and created a new opportunity.
10:45 Reshaping the business that he and his wife bought and finding his place in the pest control industry.
16:55 Hiring and retaining employees and developing the culture inside the business.
22:40 Learning from missteps along the way.
24:20 The future for Quality Pest Control.
26:28 Building service plans for and retaining customers and developing recurring revenue.
34:40 His advice for those in pest control and other field services who are just starting out.

And at the 36:28 mark, Braun responds to Fasano's questions in the Field Famous Rapid-Fire Finish.

Useful links from this week's show:
Quality Pest Control
FieldRoutes.com
BeFieldFamous.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Year-Round Growth: Building Revenue During The Slow Season With Scott Young

Tue, 11 Jul 2023 08:00:00 +0000

How does a pest control business keep the cash flowing and employees paid and retained during the slow winter months? Host Dr. Christopher Fasano sits down with Scott Young, president of Certified Lights, to discuss how he successfully added holiday lighting services to his pest control business and eventually evolved from Certified Pest to Certified Lights. The two discuss the original company’s expansion into new branches, their sale to a larger pest control company, and evolution over the years into Certified Lights.

You’ll learn how Young added holiday lighting services to his pest control business after getting tired of laying people off during slow times only to struggle with hiring later. You’ll also see how that change led to unprecedented growth, and how it eventually led to the creation of a new business focused on training others to do the same.

In this Field Famous episode, Scott Young and host Dr. Christopher Fasano discuss:

6:28 From $400K to $2 million in five years and the evolution of Certified Pest
11:13 The next phase and pivoting to include holiday lighting services
15:03 How to expand into holiday lighting: training, margins, expenses, and more
17:06 Labor retention and growth during slow times, including the great recession
20:53 The Certified training opportunity
24:25 Lease vs. sell model by the numbers
29:20 The Certified Lights process and support model
35:10 Growing to sell and what buyers look for

Useful links from this week’s show:

Certified Lights training
Certified Lights website
Certified Lights Facebook community
Previous episodes at BeFieldFamous.com
FieldRoutes.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Navigating Gatekeepers: Tech Strategies for Commercial Triumph With Keith Robinson

Tue, 27 Jun 2023 07:00:00 +0000

Dr. Christopher Fasano talks to Keith Robinson, board-certified entomologist and vice president of pest control services at Fine Tune, about his 30-year career and what he has learned along the way. From veteran to industry veteran, Robinson has learned a thing or two about building relationships that get you places. “These people are on LinkedIn,” he says. “If you can find them on LinkedIn and connect with them, you’ve got an opportunity.”

Robinson shares what he’s learned about signing commercial accounts and retaining them, including technology's critical role and understanding the difference between residential and commercial services.

2:20 The route from U.S. Army veteran to bug slayer, how Robinson got to where he is now.
6:00 The conversation takes a deep dive into the importance of auditing for commercial accounts.
12:50 It’s all about data and how technology facilitates better services, more efficient operations, and better reporting.
19:00 The key to understanding what the client really wants and making moves based on that.
25:11 Why bringing old-school sales tactics is still best practice to sign commercial accounts.
32:50 From binders to iPads, real-life experience of how technology has evolved technicians’ lives and work.
33:50 Robinson explains why the right software is the first step in being successful in the commercial sphere and let research and expertise do the rest.

Useful links from this week's show:
FineTuneUS.com
BeFieldFamous.com
FieldRoutes.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Keeping Connections: 'That Is What People Want To Buy' With Brian Starnes

Tue, 13 Jun 2023 08:00:00 +0000

Brian Starnes embraces automation. But the co-founder and CEO of Pest SOS isn't all-automation, all-the-time. "Where connection is necessary, that's where you've got to be able to hone in on your people and keep that there," he tells Field Famous host Dr. Christopher Fasano. "That is what people want to buy."

Starnes, whose company provides phone sales, customer service, scheduling, and billings and collections support for pest control businesses, joins Fasano to discuss:

1:17 His journey that includes work in construction management and banking and his
leadership of seven pest control companies in different states.
11:17 Finding his "swim lane" in pest control.
18:35 The evolution of Pest SOS to "yes" after more than two years of "no."
22:27 How to best serve customers and find employees to carry out the mission.
30:17 How Pest SOS works.
33:50 The Field Famous Rapid-Fire Finish.

Useful links from this week's show:
Pest-SOS.com
BeFieldFamous.com
FieldFamous.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Blaze Your Own Trail: Building A Healthy Company And Creating Opportunities With Andy Deering

Tue, 30 May 2023 08:00:00 +0000

What began as a way to improve their service business, slowly evolved into one of the leading providers of software to the field service industry. Andy Deering, general manager of ServSuite by FieldRoutes and co-founder of ServicePro sits down with host, Dr. Christopher Fasano to share his perspective on running a good business, the dynamics of working with family, the evolution of software and service industries, hiring and retaining employees, and more.

1:45 From service provider to software company: The ServicePro origin story
7:30 How running a good business can open new opportunities to serve your customers
11:40 Building a healthy company and creating value within your organization
13:20 Working with family in and out of the office
15:18 The evolution of the service industry and the rise of predictable revenue
25:47 Evaluating your business and assessing opportunities for improvement
29:36 Advice and perspective on hiring and retaining employees

Useful links from this week’s show:
PestVets
BeFieldFamous.com
FieldRoutes.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

No Train, No Reign: Staying a Step Ahead Of The Pest With Chelle Hartzer

Tue, 16 May 2023 07:00:00 +0000

Having a board-certified entomologist on the staff of your pest control business isn't as far-fetched of an idea as you might think. Most certainly, the training that one can provide is something no business should go without.

In this episode, Chelle Hartzer of 360 Pest Consulting gives us an inside look at how pests think and act to infiltrate homes and food storage areas and how to stay a step ahead of them. And a bonus: You'll learn why Grandma had to sift her flour.

In this Field Famous episode, Hartzer and Field Famous host Dr. Christopher Fasano discuss:

1:30 The "series of happy accidents" that led Hartzer to becoming an entomologist
5:05 How she works with pest control companies
7:25 Trends in treatment, including the impact COVID-19 and climate change have made on pests
11:02 The reasons that pest control businesses demonstrate such greater value over do-it-yourself efforts
17:14 Cockroaches: "What's with those little things?" And what bedbugs really want (Hint: It's not the bed)
24:45 Technology advancements that can aid pest control businesses
26:57 How a board-certified entomologist can assist pest control technicians
32:20 Strategies that your pest control business can implement

Useful links from this week's show:

ChelleHartzer.com
Chelle Hartzer on LinkedIn
Previous episodes at BeFieldFamous.com
FieldRoutes.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

It All Adds Up: Turning Challenges Into Opportunities With Christopher Harkins

Tue, 02 May 2023 07:00:00 +0000

Oftentimes it’s the little things that lead to big wins or major setbacks. That’s a lesson that’s served Christopher Harkins of Pitbull Pest Control well over his five years and counting in the industry. Setting the right expectations – and re-leveling them if necessary – learning from successes and missteps, providing employees with autonomy and accountability, and more are discussed in this episode of the Field Famous podcast.

4:36 Evolution from retail to “utility” technician to Regional Operations Manager
9:09 Pitbull’s recent expansion into new territories and the challenges of serving multiple states
12:27 Reducing call-backs to save time and trim expenses
18:45 Customer acquisition strategy and related challenges in the COVID era
22:15 Turning daily challenges into new opportunities – lessons learned on the job
28:48 The importance of autonomy, self-accountability, and empowerment
32:25 Home inspections … yay or nay
38:23 Rapid fire Q&A

Useful links from this week’s show:

Pitbull Pest Control
Previous Episodes
FieldRoutes

Hosted on Ausha. See ausha.co/privacy-policy for more information.

United To Protect Public Health And Tackle Malaria With Jonathan Kidwell

Tue, 25 Apr 2023 07:00:00 +0000

Did you know that malaria kills a child every minute? In this episode, Jonathan Kidwell, senior officer for partnerships and development of United to Beat Malaria, and Dr. Christopher Fasano discuss the dangers posed by mosquitoes, the challenges of fundraising, and the crucial role partnerships play in the fight against this lethal and preventable vector-borne disease.

3:45 Malaria causes, deaths, and the scale of the problem
5:30 Insecticide resistance and other challenges to beating malaria
8:00 How can you participate in World Malaria Day on April 25th
14:05 How the pest control industry and United to Beat Malaria came together at PestWorld
16:15 What partnership with the organization looks like, and the benefits for Pest Control Operators (PCOs)
20:00 Making a difference as pest control and lawn care businesses

Useful links from this week’s show:

United To Beat Malaria
Malaria Fact Sheet | World Health Organization
Working Towards A Malaria-Free World | UN News
World Malaria Day | CDC
Malaria In Africa - UNICEF DATA
BeFieldFamous.com
FieldRoutes.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Essential Work: Protecting Public Health And The Environment With Dan Baldwin

Tue, 18 Apr 2023 07:00:00 +0000

In this episode, Field Famous host Dr. Christopher Fasano discusses the vital role of science in pest control with Dan Baldwin, vice president of technical services for Hawx Pest Control. Together they examine the role of technical expertise and confidence in ensuring pest management businesses can live up to their promises to their clients. They also touch on making pest management more than a job and inspiring staff to give their career their all, improving the customer experience.

Listen as Baldwin and Fasano explore:

2:19 The importance of creating processes and protocols to support the organization’s needs
10:27 How bringing confidence to every service enhances the quality of services by understanding the big picture
21:26 The benefits of experimenting with different techniques to improve employee retention
28:30 The art of delivering client satisfaction while respecting ethical and legal boundaries
39:59 Finding the sweet spot between the needs of the business and the client's needs

Useful links from this week’s show:
Pest Control Services | Hawx Pest Control
Pest Management Professional
FieldRoutes

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Don’t Be A Hero: Hire To Fill Your Knowledge Gaps

Tue, 04 Apr 2023 08:00:00 +0000

Trent and Amanda Ragar didn’t initially choose to get into pest control service. But in making the transition to a new industry after years in the green with northwest Arkansas lawn care customers, Amanda Ragar knew right away what had to happen: “We needed to hire people that were smarter than us,” she says. Closing the knowledge gap has opened Natural State Pest Control for growth.

In this Field Famous episode, Ragar and host Dr. Christopher Fasano discuss:

2:56 From Scott’s Lawn Service to Natural State Pest Control
12:57 Keeping the bottom line merry and bright
15:28 ‘Wow, that’s a lot spent on marketing’
22:36 Pest control service: Need, not luxury
28:07 Ways to take the step from mom-and-pop
34:24 Building culture for your team and giving back to the community

Useful links from this week's show:

NaturalStatePestControl.com
BeFieldFamous.com
FieldRoutes.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Breaking The Mold: Bringing Tech To Pest Control with Breanna Neerland

Tue, 21 Mar 2023 07:00:00 +0000

People don’t like change, but change comes anyway. In this episode, Dr. Christopher Fasano, with Breanna Neerland of Kwik Kill Pest Control, digs deep into the benefits of working with family, advocating for technology, and the many benefits of efficiency. They discuss the role of education in providing excellent customer service and how the organization, Professional Women In Pest Management (PWIPM), is bringing women to the forefront of the pest control industry.

13:19 Overcoming the resistance to change and making technology work for your business
17:30 The role of software in facilitating a business to scale and grow
22:14 Why educating clients about the importance of pest management builds relationships
25:04 Ensuring all staff feel like they’re part of the family
27:58 The growing number of women in the industry

Useful links from this week’s show:
Kwik Kill Pest Control
FieldRoutes
Professional Women In Pest Management

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Deliver the Goods: Start With Your Service Manager With Phil Cooper

Mon, 06 Mar 2023 20:14:58 +0000

Is your business doing enough to ensure service managers are making their technicians and other direct reports great? Phil Cooper, who has moved from second-generation pest control company owner to become the chief executive officer and chief transformation officer of TRNZ4m, shares his insights and advice on the topic in this episode of the Field Famous podcast.

Listen as Cooper and Field Famous host Dr. Christopher Fasano discuss:

3:10 Cooper's business background and what he observes in this generation of owners
5:17 Whether businesses have maximized the ability to deliver the best service
11:30 The 10-5-3 plan and how to build trust
18:45 How to identify candidates who can be the best service managers
24:30 What prompts businesses to seek assistance from Cooper
29:24 Whether the approach to running a business differs if your intent is to sell it
34:09 A recommended focus for your business in 2023

Useful links from this week's show:

TRNZ4m.com
EvolveYT.com
CooperPest.com
“Accelerated Gross Profit” by Phil Cooper
"Contented Cows STILL Give Better Milk"
Phil Cooper on LinkedIn
BeFieldFamous.com
FieldRoutes.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Recruitment 101: Finding The Best People For Your Business With Adam Creed

Mon, 06 Mar 2023 20:12:04 +0000

Does anybody ever wake up and say, “I want to be in pest control”? In this episode, Adam Creed joins Dr. Christopher Fasano to talk about how he got into the industry and how his sales background informs his storytelling approach to recruiting the right people. He also touches on the critical role efficiency plays in boosting profitability, staff retention, and, ultimately, growth.

Learn how ABC Home & Commercial Services grew exponentially through building relationships and showing up for customers.

4:20 How adding services builds growth
22:16 Overcoming the challenges of the “slow season”
25:40 Tips for reducing windshield time and enhancing productivity
27:42 When your whole field team is a potential sales representative
33:50 The value veterans bring to field work

Useful links from this week’s show:
ABC Home & Commercial Services (abchomeandcommercial.com)
#1 Pest Control Software for Businesses of all Sizes | FieldRoutes
PestVets Council - NPMA Pestworld

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Introduction

Fri, 17 Feb 2023 20:06:09 +0000

Welcome to the Field Famous podcast brought to you by FieldRoutes. On this podcast, we will hear from a diverse group of individuals who have all found success in the field service industry. From technicians and crew members to business owners to specialists and consultants, we'll learn about the unique paths they took to get to where they are today. Through the stories of our guests, we hope not only to entertain and educate our listeners but also to inspire them to take what they've learned and apply it to their own lives and businesses. Join us every two weeks as we delve into the world of the field service industry, and hear from those who have achieved fame on their own terms, their own way … because remember, we all have a story to tell, so come tell yours. Be field famous.

Hosted on Ausha. See ausha.co/privacy-policy for more information.