B2B Business Class https://podcast.ausha.co/b2b-business-class-with-robb-conlon Welcome aboard B2B Business Class, the podcast that takes you on a captivating journey through the world of B2B success.  Join host Robb Conlon as he sits down with first-class B2B leaders, who generously share their upward journeys and equip you with the tools to accelerate your own B2B achievements. Whether you're a newbie just earning your wings or a seasoned frequent flyer, B2B Business Class has a seat reserved for you.  Every week, we explore new horizons in the B2B space, uncovering valuable insights that can elevate your company's bottom line.  No matter your experience level, there's always something to learn and new techniques to discover. So fasten your seatbelt, grab your favorite notebook, and get ready for thought-provoking conversations and strategic advice that will revolutionize your B2B strategy.   Hosted on Ausha. See ausha.co/privacy-policy for more information. en Robb Conlon Thu, 30 Apr 2026 15:10:39 +0000 Thu, 30 Apr 2026 15:10:39 +0000 feeds@ausha.co (Ausha) Ausha (https://www.ausha.co) us Westport Studios Robb Conlon westportstudiosllc@gmail.com Welcome aboard B2B Business Class, the podcast that takes you on a captivating journey through the world of B2B success.  Join host Robb Conlon as he sits down with first-class B2B leaders, who generously share their upward journeys and equip you with the tools to accelerate your own B2B achievements. Whether you're a newbie just earning your wings or a seasoned frequent flyer, B2B Business Class has a seat reserved for you.  Every week, we explore new horizons in the B2B space, uncovering valuable insights that can elevate your company's bottom line.  No matter your experience level, there's always something to learn and new techniques to discover. So fasten your seatbelt, grab your favorite notebook, and get ready for thought-provoking conversations and strategic advice that will revolutionize your B2B strategy.   Hosted on Ausha. See ausha.co/privacy-policy for more information. false no no yes episodic Westport Studios westportstudiosllc@gmail.com Welcome aboard B2B Business Class, the podcast that takes you on a captivating journey through the world of B2B success.  Join host Robb Conlon as he sits down with first-class B2B leaders, who generously share their upward journeys and equip you with the tools to accelerate your own B2B achievements. Whether you're a newbie just earning your wings or a seasoned frequent flyer, B2B Business Class has a seat reserved for you.  Every week, we explore new horizons in the B2B space, uncovering valuable insights that can elevate your company's bottom line.  No matter your experience level, there's always something to learn and new techniques to discover. So fasten your seatbelt, grab your favorite notebook, and get ready for thought-provoking conversations and strategic advice that will revolutionize your B2B strategy.   Hosted on Ausha. See ausha.co/privacy-policy for more information. false Support us! Business https://image.ausha.co/OD356PpxdmtdjlFWlJUF3w79KBbADvXDPYRJDCM9_1400x1400.jpeg?t=1683669137 B2B Business Class https://podcast.ausha.co/b2b-business-class-with-robb-conlon Stop Reheating the Meatloaf: Strategic Content That Speaks to Your Audience f6abfdf54b9842ad5aa6589b6b4c53ad1a197887 In this episode, we talk with Erin Fields, Marketing Director at Ologie, about finding your voice in marketing and growing from a behind-the-scenes contributor into a strategic leader. Erin shares how years of producing podcast conversations helped shape her perspective on marketing strategy, why participation matters more than waiting for confidence, and how marketers can build visibility by sharing what they’re learning.


Join us as we discuss: 

  • [2:10] What it’s like to shift from content contributor to marketing leader

  • [10:47] The “reheated meatloaf” problem in content marketing

  • [17:20] How marketers can start building brand visibility now

Check out these resources we mentioned during the podcast:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode, we talk with Erin Fields, Marketing Director at Ologie, about finding your voice in marketing and growing from a behind-the-scenes contributor into a strategic leader. Erin shares how years of producing podcast conversations helped shape her perspective on marketing strategy, why participation matters more than waiting for confidence, and how marketers can build visibility by sharing what they’re learning.


Join us as we discuss: 

  • [2:10] What it’s like to shift from content contributor to marketing leader

  • [10:47] The “reheated meatloaf” problem in content marketing

  • [17:20] How marketers can start building brand visibility now

Check out these resources we mentioned during the podcast:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 31 Mar 2026 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/stop-reheating-the-meatloaf-strategic-content-that-speaks-to-your-audience Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 28:05 full In this episode, we talk with Erin Fields (https://www.linkedin.com/in/erin-fields-ms/), Marketing Director at Ologie (https://ologie.com/), about finding your voice in marketing and growing from a behind-the-scenes contributor into a strategic leader... Westport Studios false Answer Engine Optimization: How AI Is Changing Search for B2B Brands bd5899c3856acd91db1fbf0b9922e99d310be758 Search is changing fast, and businesses are already feeling the shift. In this episode, Patty Dominguez, Founder of More Leverage Solutions, explains the next evolution of search: Answer Engine Optimization (AEO), and why it matters now. Patty breaks down how people are increasingly using tools like ChatGPT to decide who to trust, who to call, and who to ignore. The conversation explores what makes brands “chosen” by AI systems and the foundational steps businesses can take to stay visible as search behavior continues to evolve.


Join us as we discuss: 

  • [2:17] What is Answer Engine Optimization (AEO)?

  • [14:39] Why voice optimization needs to be a focus of your website 

  • [20:34] Community signals and why online conversations matter

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Search is changing fast, and businesses are already feeling the shift. In this episode, Patty Dominguez, Founder of More Leverage Solutions, explains the next evolution of search: Answer Engine Optimization (AEO), and why it matters now. Patty breaks down how people are increasingly using tools like ChatGPT to decide who to trust, who to call, and who to ignore. The conversation explores what makes brands “chosen” by AI systems and the foundational steps businesses can take to stay visible as search behavior continues to evolve.


Join us as we discuss: 

  • [2:17] What is Answer Engine Optimization (AEO)?

  • [14:39] Why voice optimization needs to be a focus of your website 

  • [20:34] Community signals and why online conversations matter

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 10 Feb 2026 06:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/answer-engine-optimization-how-ai-is-changing-search-for-b2b-brands Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 31:56 full Search is changing fast, and businesses are already feeling the shift. In this episode, Patty Dominguez (https://www.linkedin.com/in/pattydominguez/), Founder of More Leverage Solutions (https://pattydominguez.com/), explains the next evolution of sea... Westport Studios false The Rule of 26: How Three Small Numbers Can Double Your Revenue 74940c862a3de67301a028aea48064dca14d4b87 When platforms like Google and HubSpot offer hundreds of different metrics to track, many business owners find themselves “bamboozled” by statistics that don't actually hit the bottom line. In this episode of B2B Business Class, Mike Buzinski, CEO at Buzzworthy Strategies, drops by to discuss a simplified framework for scaling. Mike breaks down “The Rule of 26,” a system designed for service-based businesses to double their revenue by focusing on just three key performance indicators (KPIs).


Join us as we discuss:

  • [1:27] Adopting a scaling mindset by whittling down the KPIs that matter

  • [10:27] How to ensure clients connect with the company and not you (the founder)

  • [19:29] Turning web traffic into conversions and breaking through the founder-led bottleneck

Check out these resources we mentioned during the podcast:

  • The Rule of 26by Mike Buzinksi

  • Keep an eye out for Mike’s new book,  How to Build a Founder Free Revenue Engine, here!


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> When platforms like Google and HubSpot offer hundreds of different metrics to track, many business owners find themselves “bamboozled” by statistics that don't actually hit the bottom line. In this episode of B2B Business Class, Mike Buzinski, CEO at Buzzworthy Strategies, drops by to discuss a simplified framework for scaling. Mike breaks down “The Rule of 26,” a system designed for service-based businesses to double their revenue by focusing on just three key performance indicators (KPIs).


Join us as we discuss:

  • [1:27] Adopting a scaling mindset by whittling down the KPIs that matter

  • [10:27] How to ensure clients connect with the company and not you (the founder)

  • [19:29] Turning web traffic into conversions and breaking through the founder-led bottleneck

Check out these resources we mentioned during the podcast:

  • The Rule of 26by Mike Buzinksi

  • Keep an eye out for Mike’s new book,  How to Build a Founder Free Revenue Engine, here!


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 27 Jan 2026 06:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/the-rule-of-26-how-three-small-numbers-can-double-your-revenue Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 27:49 full When platforms like Google and HubSpot offer hundreds of different metrics to track, many business owners find themselves “bamboozled” by statistics that don't actually hit the bottom line. In this episode of B2B Business Class, Mike Buzinski (https:/... Westport Studios false You Don’t Start at Carnegie Hall: The Truth About Entrepreneurial Reinvention a93e766fcc3e83fc210a7ee17a34330f18fbf25c What happens when the career you built no longer fits your life? In this episode, we talk with entrepreneur and strategist Wendy Shore, President of Business Acceleration & Transformation at SOMM Media, about the reality of entrepreneurial reinvention and what it takes to pivot careers, rebuild offers, and grow sustainably without burning out. Wendy shares her journey from running restaurants for over 25 years to consulting and coaching business owners through their own transitions. She argues why overnight success is a myth, how too many offers can stall growth, and why refining your message, audience, and expectations matters more than chasing viral posts.


Join us as we discuss: 

  • [5:06] Why most businesses try to do too much at once

  • [10:10] How cohort models support sustainable growth

  • [18:07] Virality versus meaningful engagement

  • [23:27] Cleaning AI slop out of your LinkedIn strategy

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> What happens when the career you built no longer fits your life? In this episode, we talk with entrepreneur and strategist Wendy Shore, President of Business Acceleration & Transformation at SOMM Media, about the reality of entrepreneurial reinvention and what it takes to pivot careers, rebuild offers, and grow sustainably without burning out. Wendy shares her journey from running restaurants for over 25 years to consulting and coaching business owners through their own transitions. She argues why overnight success is a myth, how too many offers can stall growth, and why refining your message, audience, and expectations matters more than chasing viral posts.


Join us as we discuss: 

  • [5:06] Why most businesses try to do too much at once

  • [10:10] How cohort models support sustainable growth

  • [18:07] Virality versus meaningful engagement

  • [23:27] Cleaning AI slop out of your LinkedIn strategy

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 13 Jan 2026 06:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/you-don-t-start-at-carnegie-hall-the-truth-about-entrepreneurial-reinvention Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 31:11 full What happens when the career you built no longer fits your life? In this episode, we talk with entrepreneur and strategist Wendy Shore (https://www.linkedin.com/in/wendyshore/), President of Business Acceleration & Transformation at SOMM Media, ab... Westport Studios false The Subscription Revolution: Why Renting Custom Software Beats Buying f51c08938e6ad8055723e90094efa0e5c578d71b Most business wisdom warns against building your company on “rented land.” But when it comes to the software that runs your operations, what if renting provided the ultimate flexibility and financial advantage? In this episode, Chad King, VP at Ayoka Systems joins us to talk about how their model bucks convention. Ayoka builds full-custom software, but instead of selling the code outright, they offer it as a service, or rental. Chad explains how this type of model, born out of a pivot during the COVID pandemic, saves clients time and money by using common software “components” while still custom-building the unique parts.


Join us as we discuss:

  • [6:44] Identifying the need before trying to solve it and commander’s intent

  • [12:55] Tips for addressing change management when new pain points arise

  • [17:29] Custom QOL software and why you should audit before automating 


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Most business wisdom warns against building your company on “rented land.” But when it comes to the software that runs your operations, what if renting provided the ultimate flexibility and financial advantage? In this episode, Chad King, VP at Ayoka Systems joins us to talk about how their model bucks convention. Ayoka builds full-custom software, but instead of selling the code outright, they offer it as a service, or rental. Chad explains how this type of model, born out of a pivot during the COVID pandemic, saves clients time and money by using common software “components” while still custom-building the unique parts.


Join us as we discuss:

  • [6:44] Identifying the need before trying to solve it and commander’s intent

  • [12:55] Tips for addressing change management when new pain points arise

  • [17:29] Custom QOL software and why you should audit before automating 


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 18 Nov 2025 06:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/the-subscription-revolution-why-renting-custom-software-beats-buying Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 22:08 full Most business wisdom warns against building your company on “rented land.” But when it comes to the software that runs your operations, what if renting provided the ultimate flexibility and financial advantage? In this episode, Chad King, VP at Ayoka... Westport Studios false How to Co-create Culture: Why the Best Companies Listen at Every Level 6c49bcf99ac959bab81c767136c4548f8a2f14c5 Are you leading a company that’s growing faster than its culture can keep up? In this episode, Fractional COO Tim Peterson flips the script on leadership, arguing that culture doesn’t necessarily start at the top. He shares how successful organizations evolve by listening to their people, embracing change, and keeping curiosity alive even through chaos. From 130-year-old global brands to the unpredictable energy of LinkedIn debates, Tim explores how openness and authenticity fuel growth that lasts. He reminds us that the best leaders aren’t afraid to challenge bad ideas, spark real conversations, and let culture rise from every level of the business.


Join us as we discuss: 


  • [6:46] Lessons from Hobart on staying adaptable after 130 years

  • [11:54] How to overcome fear of change while preserving company identity

  • [21:16] Tim’s philosophy behind fighting idiots on LinkedIn

Check out these resources we mentioned during the podcast:


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Are you leading a company that’s growing faster than its culture can keep up? In this episode, Fractional COO Tim Peterson flips the script on leadership, arguing that culture doesn’t necessarily start at the top. He shares how successful organizations evolve by listening to their people, embracing change, and keeping curiosity alive even through chaos. From 130-year-old global brands to the unpredictable energy of LinkedIn debates, Tim explores how openness and authenticity fuel growth that lasts. He reminds us that the best leaders aren’t afraid to challenge bad ideas, spark real conversations, and let culture rise from every level of the business.


Join us as we discuss: 


  • [6:46] Lessons from Hobart on staying adaptable after 130 years

  • [11:54] How to overcome fear of change while preserving company identity

  • [21:16] Tim’s philosophy behind fighting idiots on LinkedIn

Check out these resources we mentioned during the podcast:


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 28 Oct 2025 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/how-to-co-create-culture-why-the-best-companies-listen-at-every-level Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 29:31 full Are you leading a company that’s growing faster than its culture can keep up? In this episode, Fractional COO Tim Peterson flips the script on leadership, arguing that culture doesn’t necessarily start at the top. He shares how successful organization... Westport Studios false The First Red Flags of a Broken Sales Pipeline df694be6a6cf6ca8f770930bee0926099a413919 In this episode, we dive into the murky world of sales pipeline health with fractional executive and founder coach Lindsay Rios. Lindsay reveals how a "poopy pipeline" of misaligned sales data and bad habits can tank company growth and sabotage accurate forecasting. From exposing the first red flags to dispelling common founder myths, she provides a masterclass on how to create intentional strategies for your go-to-market team. Learn why it’s a cultural issue, not just a sales problem, and discover the practical steps needed to build a robust, people-first B2B business.


Join us as we discuss:

  • [1:34] How the poopy sales pipeline and misalignment tanks company growth

  • [9:01] Sorting qualified leads across your pipeline’s appropriate buckets

  • [16:52] Why fixing your company’s sales pipeline starts with a culture shift


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode, we dive into the murky world of sales pipeline health with fractional executive and founder coach Lindsay Rios. Lindsay reveals how a "poopy pipeline" of misaligned sales data and bad habits can tank company growth and sabotage accurate forecasting. From exposing the first red flags to dispelling common founder myths, she provides a masterclass on how to create intentional strategies for your go-to-market team. Learn why it’s a cultural issue, not just a sales problem, and discover the practical steps needed to build a robust, people-first B2B business.


Join us as we discuss:

  • [1:34] How the poopy sales pipeline and misalignment tanks company growth

  • [9:01] Sorting qualified leads across your pipeline’s appropriate buckets

  • [16:52] Why fixing your company’s sales pipeline starts with a culture shift


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 23 Sep 2025 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/the-first-red-flags-of-a-broken-sales-pipeline Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 36:22 full In this episode, we dive into the murky world of sales pipeline health with fractional executive and founder coach Lindsay Rios (https://www.linkedin.com/in/lindsay-rios-61875336/). Lindsay reveals how a "poopy pipeline" of misaligned sales data and b... Westport Studios false Long Sales Cycles: How to Build Marketing That Lasts 67a9981a0b260a0a0b597a6c81220c2e2783501b Long sales cycles can be a tough climb. But if you know how to navigate them, they can become your company’s biggest wins. In this episode, Sarah Willis, Founder and CEO at ESI Partners, shares practical strategies for marketing into complex B2B environments, like where deals move slowly, buyer groups are huge, and decision makers span departments (or continents). She explains how to keep messaging aligned across stakeholders, why understanding the full buyer journey matters more than ever, and how a well-timed campaign can actually speed things up. If you're selling into industries that don’t change fast, this episode will give you tools to market smarter, close faster, and win more often.


Join us as we discuss:

  • [4:53] Using data to justify the ROI of your long-term sales cycles

  • [8:54] Audience segmentation and marketing to large legacy businesses

  • [14:27] Ensuring that all of your departments are aligned throughout the sales process

  • [21:06] How to ask for permission to deepen client engagement


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Long sales cycles can be a tough climb. But if you know how to navigate them, they can become your company’s biggest wins. In this episode, Sarah Willis, Founder and CEO at ESI Partners, shares practical strategies for marketing into complex B2B environments, like where deals move slowly, buyer groups are huge, and decision makers span departments (or continents). She explains how to keep messaging aligned across stakeholders, why understanding the full buyer journey matters more than ever, and how a well-timed campaign can actually speed things up. If you're selling into industries that don’t change fast, this episode will give you tools to market smarter, close faster, and win more often.


Join us as we discuss:

  • [4:53] Using data to justify the ROI of your long-term sales cycles

  • [8:54] Audience segmentation and marketing to large legacy businesses

  • [14:27] Ensuring that all of your departments are aligned throughout the sales process

  • [21:06] How to ask for permission to deepen client engagement


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 22 Jul 2025 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/long-sales-cycles-how-to-build-marketing-that-lasts Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 25:40 full Long sales cycles can be a tough climb. But if you know how to navigate them, they can become your company’s biggest wins. In this episode, Sarah Willis (https://www.linkedin.com/in/sarahawillis/), Founder and CEO at ESI Partners, shares practical str... Westport Studios false Leader Mentality: Stress Management That Will Help You Lead with Clarity 368222633999b3dc5340f08fa0d9040323b80e95 A lot of stress comes with making decisions as a leader, but stress shouldn’t be making decisions for you. Dave Gieselman, Founder of Limitless Flow Breathwork, coaches business leaders on recognizing when they are overcome by fear, regaining their composure, and cultivating the right mentality for their company. In this episode, Dave shares his process for mastering stress and describes how changing your mentality can allow your business to reach the next step. 

Join us as we discuss:

 

  • [7:36] How business owners can change their mentality to match their goals

  • [11:30] The largest mental mistake new business owners make

  • [16:42] Breaking the illusions that stress creates around problems

Check out these resources we mentioned during the podcast:

Listener, please allow Dave to invite you to be his guest for a Limitless Flow Breathwork session. It’s a powerful way to reset, quiet the noise, release stress, and tap into clarity and flow.


  • Free for you—use code B2BBIZCLASS


Register here:https://www.ConnectToFlow.com/breathwork


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> A lot of stress comes with making decisions as a leader, but stress shouldn’t be making decisions for you. Dave Gieselman, Founder of Limitless Flow Breathwork, coaches business leaders on recognizing when they are overcome by fear, regaining their composure, and cultivating the right mentality for their company. In this episode, Dave shares his process for mastering stress and describes how changing your mentality can allow your business to reach the next step. 

Join us as we discuss:

 

  • [7:36] How business owners can change their mentality to match their goals

  • [11:30] The largest mental mistake new business owners make

  • [16:42] Breaking the illusions that stress creates around problems

Check out these resources we mentioned during the podcast:

Listener, please allow Dave to invite you to be his guest for a Limitless Flow Breathwork session. It’s a powerful way to reset, quiet the noise, release stress, and tap into clarity and flow.


  • Free for you—use code B2BBIZCLASS


Register here:https://www.ConnectToFlow.com/breathwork


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 24 Jun 2025 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/leader-mentality-stress-management-that-will-help-you-lead-with-clarity Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 33:01 full A lot of stress comes with making decisions as a leader, but stress shouldn’t be making decisions for you. Dave Gieselman (https://www.linkedin.com/in/dave-g-limitless/), Founder of Limitless Flow Breathwork (https://connecttoflow.com/), coaches busin... Westport Studios false B2B Content That Works: Kevin Turner’s LinkedIn Playbook c4ccabd469abf876ca454f0c9ae8d1f62e7c5e4e In this episode of B2B Business Class, Kevin Turner, Managing Partner at TNT Brand Strategist, breaks down why LinkedIn positioning is more than just a content strategy and how to show up consistently and credibly in your market. He explains how to create a profile and post strategy that builds affinity with decision-makers, even before the first meeting. From navigating the latest algorithm changes to crafting a page that resonates beyond the pitch, this episode is packed with actionable insight for anyone looking to turn LinkedIn into a pipeline engine.


Join us as we discuss:

  • [6:44] The Uberfication of social media platforms and digital relationships

  • [14:37] LinkedIn’s constant evolution and debunking update rollout myths

  • [31:28] How the algorithm pushes preferred content and the rise of video 

Check out these resources we mentioned during the podcast:


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of B2B Business Class, Kevin Turner, Managing Partner at TNT Brand Strategist, breaks down why LinkedIn positioning is more than just a content strategy and how to show up consistently and credibly in your market. He explains how to create a profile and post strategy that builds affinity with decision-makers, even before the first meeting. From navigating the latest algorithm changes to crafting a page that resonates beyond the pitch, this episode is packed with actionable insight for anyone looking to turn LinkedIn into a pipeline engine.


Join us as we discuss:

  • [6:44] The Uberfication of social media platforms and digital relationships

  • [14:37] LinkedIn’s constant evolution and debunking update rollout myths

  • [31:28] How the algorithm pushes preferred content and the rise of video 

Check out these resources we mentioned during the podcast:


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 10 Jun 2025 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/b2b-content-that-works-kevin-turner-s-linkedin-playbook Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 40:45 full In this episode of B2B Business Class, Kevin Turner (https://www.linkedin.com/in/president/), Managing Partner at TNT Brand Strategist (https://www.linkedin.com/company/tnt-brand-strategist/), breaks down why LinkedIn positioning is more than just a c... Westport Studios false Beyond ChatGPT: Building a Soulful Business AI Strategy 7530b2d7c041fa513783ae79273db19478295987 In this episode, we fly into the future of AI with tech pioneer and marketing strategist Zeev Wexler, Founder of Wexler Marketing and CEO of Viacry. Zeev shares the turning points that made him realize AI wasn’t just a flashy tool, but a seismic shift in how we work and live. He explains why AI is like a digital asteroid hitting Earth, and what it means to be one of the dinosaurs or one of the survivors.


Join us as we discuss:


  • [5:12] Why “mediocre is free” today and how to rise above the AI noise

  • [10:46] Agentic AI and using it to scale your voice and persona

  • [19:37] AI hallucinations and why they can be creative gold or dangerous fiction


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode, we fly into the future of AI with tech pioneer and marketing strategist Zeev Wexler, Founder of Wexler Marketing and CEO of Viacry. Zeev shares the turning points that made him realize AI wasn’t just a flashy tool, but a seismic shift in how we work and live. He explains why AI is like a digital asteroid hitting Earth, and what it means to be one of the dinosaurs or one of the survivors.


Join us as we discuss:


  • [5:12] Why “mediocre is free” today and how to rise above the AI noise

  • [10:46] Agentic AI and using it to scale your voice and persona

  • [19:37] AI hallucinations and why they can be creative gold or dangerous fiction


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 06 May 2025 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/beyond-chatgpt-building-a-soulful-business-ai-strategy Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 24:09 full In this episode, we fly into the future of AI with tech pioneer and marketing strategist Zeev Wexler (https://www.linkedin.com/in/zeevwexler/), Founder of Wexler Marketing and CEO of Viacry (https://viacry.com/). Zeev shares the turning points that ma... Westport Studios false Remote Teams: What to Watch for When Outsourcing 9d99dc9e1efd3d30db6df6aeeb0fec3d62eaa19a Great talent can be found nearly anywhere in the world, but making sure that talent fits your business and is able to function and benefit the organization can sometimes be a tall order.

In this episode, I sit down with Clarisse Viduya, CEO & Principal Strategist at Essiralc Marketing, as we discuss the finer points of working with remote talent from overseas and reframe my own experiences with outsourcing, by arming both myself, and you — the listener — with the tools to understand how to work better across national and cultural boundaries.

 Join us as we discuss:


  • [2:26] Cultural factors that hinder communication when outsourcing remote work

  • [10:53] Outsourcing payscales and how to engage with local economies

  • [15:50] How to decide between hiring a “learner” versus hiring an expert

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Great talent can be found nearly anywhere in the world, but making sure that talent fits your business and is able to function and benefit the organization can sometimes be a tall order.

In this episode, I sit down with Clarisse Viduya, CEO & Principal Strategist at Essiralc Marketing, as we discuss the finer points of working with remote talent from overseas and reframe my own experiences with outsourcing, by arming both myself, and you — the listener — with the tools to understand how to work better across national and cultural boundaries.

 Join us as we discuss:


  • [2:26] Cultural factors that hinder communication when outsourcing remote work

  • [10:53] Outsourcing payscales and how to engage with local economies

  • [15:50] How to decide between hiring a “learner” versus hiring an expert

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 01 Apr 2025 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/remote-teams-what-to-watch-for-when-outsourcing Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 30:55 full Great talent can be found nearly anywhere in the world, but making sure that talent fits your business and is able to function and benefit the organization can sometimes be a tall order. In this episode, I sit down with Clarisse Viduya (https://www.l... Westport Studios false Betting on Yourself: Navigating the Leap from Sales Leader to Business Owner 70f3675182c6fbaa73444df15c841902df796a66 What happens when a top sales leader realizes their next big entrepreneurial opportunity isn’t outside their current company — but within it?

In this episode, Robb sits down with Steve Wallace, President of MaverickApp, to discuss his journey from employee to business owner. Steve shares what made him take the leap, how he reshaped his career without walking away from a great company, and why sales professionals struggle with consistency more than prospecting. 


If you’re thinking about betting on yourself and stepping into leadership, this episode is packed with insights you don’t want to miss.


Join us as we discuss:

  • [1:29] Career pivots and entrepreneurial moves within your current company

  • [9:58] Respecting a legacy company’s vision while building a roadmap for change

  • [14:20] The challenges and rewards of taking on a new leadership role


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> What happens when a top sales leader realizes their next big entrepreneurial opportunity isn’t outside their current company — but within it?

In this episode, Robb sits down with Steve Wallace, President of MaverickApp, to discuss his journey from employee to business owner. Steve shares what made him take the leap, how he reshaped his career without walking away from a great company, and why sales professionals struggle with consistency more than prospecting. 


If you’re thinking about betting on yourself and stepping into leadership, this episode is packed with insights you don’t want to miss.


Join us as we discuss:

  • [1:29] Career pivots and entrepreneurial moves within your current company

  • [9:58] Respecting a legacy company’s vision while building a roadmap for change

  • [14:20] The challenges and rewards of taking on a new leadership role


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 18 Mar 2025 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/betting-on-yourself-navigating-the-leap-from-sales-leader-to-business-owner Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 22:25 full What happens when a top sales leader realizes their next big entrepreneurial opportunity isn’t outside their current company — but within it? In this episode, Robb sits down with Steve Wallace (https://www.linkedin.com/in/stevewallace-sellmore/), Pr... Westport Studios false Break Free from LinkedIn’s Algorithm: A Networking Game-Changer 4781712d628bfb43d4b232138ebebeebba8409a9 LinkedIn is more than just a digital resume — it’s a powerful tool for networking, sales, and business development. But are you really using it to its full potential? 


I sat down with LinkedIn wiz Liam Darmody, Founder of Liam's Brand Stand, to uncover the hidden advantages of Sales Navigator, how to escape LinkedIn’s algorithm-driven echo chamber, and why strategic commenting can be more valuable than cold outreach. Plus, we discuss how to tell when it’s time to invest in LinkedIn’s premium features and how to use them efficiently.


Tune in to hear more about how to maximize LinkedIn for real business results. 


Join us as we discuss:

  • [1:35] How LinkedIn’s Sales Navigator can amplify your network

  • [3:56] The wizardry behind LinkedIn’s algorithm and how to beat it

  • [9:03] Signs that you should consider signing up for Sales Navigator

Check out these resources we mentioned during the podcast:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> LinkedIn is more than just a digital resume — it’s a powerful tool for networking, sales, and business development. But are you really using it to its full potential? 


I sat down with LinkedIn wiz Liam Darmody, Founder of Liam's Brand Stand, to uncover the hidden advantages of Sales Navigator, how to escape LinkedIn’s algorithm-driven echo chamber, and why strategic commenting can be more valuable than cold outreach. Plus, we discuss how to tell when it’s time to invest in LinkedIn’s premium features and how to use them efficiently.


Tune in to hear more about how to maximize LinkedIn for real business results. 


Join us as we discuss:

  • [1:35] How LinkedIn’s Sales Navigator can amplify your network

  • [3:56] The wizardry behind LinkedIn’s algorithm and how to beat it

  • [9:03] Signs that you should consider signing up for Sales Navigator

Check out these resources we mentioned during the podcast:

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 04 Mar 2025 06:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/break-free-from-linkedin-s-algorithm-a-networking-game-changer Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 14:49 full LinkedIn is more than just a digital resume — it’s a powerful tool for networking, sales, and business development. But are you really using it to its full potential?  I sat down with LinkedIn wiz Liam Darmody (https://www.linkedin.com/in/liamdarmod... Westport Studios false Inspire Your Teams: Dream Management for Business Growth dd9851e1c70554ed8f91d1d2617d9a1b19b2279a In this episode, we sit down with Kate Volman, bestselling author and CEO of Floyd Consulting, to explore the innovative concept of “dream managers.” 

Kate explains how supporting employees’ personal and professional dreams doesn’t just enhance company culture — it also drives employee engagement and improves the bottom line. 


With real-world examples from industries like trucking and the trades, Kate unpacks how dream management fosters higher productivity, job satisfaction, and a resilient workplace. 

Join us as we discuss: 

  • [08:45] How to add dream management to your business culture

  • [17:27] A success story and how dream management improves the bottom line

  • [30:25] The quadrant approach to employee evaluation


Check out these resources we mentioned during the podcast:


Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode, we sit down with Kate Volman, bestselling author and CEO of Floyd Consulting, to explore the innovative concept of “dream managers.” 

Kate explains how supporting employees’ personal and professional dreams doesn’t just enhance company culture — it also drives employee engagement and improves the bottom line. 


With real-world examples from industries like trucking and the trades, Kate unpacks how dream management fosters higher productivity, job satisfaction, and a resilient workplace. 

Join us as we discuss: 

  • [08:45] How to add dream management to your business culture

  • [17:27] A success story and how dream management improves the bottom line

  • [30:25] The quadrant approach to employee evaluation


Check out these resources we mentioned during the podcast:


Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 12 Nov 2024 06:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/inspire-your-teams-dream-management-for-business-growth-2 Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 37:20 full In this episode, we sit down with Kate Volman (https://www.linkedin.com/in/katevolman/), bestselling author and CEO of Floyd Consulting (https://www.floydconsulting.com/), to explore the innovative concept of “dream managers.”  Kate explains how supp... Westport Studios false Strategic Partnerships: Elevate Your Customer Ecosystems 355295edafb07e3ce4d8e2032911fae2a8652fac In this episode, we welcome Alexander Shyshko, CRO at Outbound Funnel, to discuss the importance of creating customer ecosystems in B2B sales. Alex emphasizes the importance of genuine outreach, understanding customer needs, and building strategic partnerships.

Our conversation covers key strategies for building and maintaining partnerships, the role of customer ecosystems in modern sales, and the balance between marketing and sales efforts. This episode offers valuable advice for anyone looking to enhance their sales and partnership strategies in the B2B space.

Join us as we discuss:


  • [7:39] The evolution of B2B partnerships

  • [18:55] Building a partner ecosystem

  • [26:00] Advice on joining rocket ship or unicorn companies


Check out these resources we mentioned during the podcast:



Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode, we welcome Alexander Shyshko, CRO at Outbound Funnel, to discuss the importance of creating customer ecosystems in B2B sales. Alex emphasizes the importance of genuine outreach, understanding customer needs, and building strategic partnerships.

Our conversation covers key strategies for building and maintaining partnerships, the role of customer ecosystems in modern sales, and the balance between marketing and sales efforts. This episode offers valuable advice for anyone looking to enhance their sales and partnership strategies in the B2B space.

Join us as we discuss:


  • [7:39] The evolution of B2B partnerships

  • [18:55] Building a partner ecosystem

  • [26:00] Advice on joining rocket ship or unicorn companies


Check out these resources we mentioned during the podcast:



Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 06 Aug 2024 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/strategic-partnerships-elevate-your-customer-ecosystems Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 35:15 full In this episode, we welcome Alexander Shyshko (https://www.linkedin.com/in/alexandershyshko/), CRO at Outbound Funnel (https://outboundfunnel.com/), to discuss the importance of creating customer ecosystems in B2B sales. Alex emphasizes the importance... Westport Studios false How to Productize Your Services as a B2B Agency 42f1bd158dd258a1f069b42eb687af40c670c8df In this episode, we’re talking with Max Traylor with Max Traylor LLC.

He’s the “consultant’s consultant,” and he’s here to drop some wisdom about your value in the B2B business space.

We explore your most valuable contribution as a consultant, why you should charge for it, and why your services are like bumpers in a bowling alley. And this might surprise you, but he also tells us why not all money is good money.

Learn about opportunity costs and why you should be niching down in this episode of B2B Business Class.

Join us as we discuss:

  • [8:46] Why giving away the plan is the wrong thing to do 

  • [17:46] Why holding back from your client is good 

  • [24:42] Being intentional with your sales pipeline 

  • [36:06] PLUS — the unexpected power of beer

Check out these resources we mentioned during the podcast:


Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode, we’re talking with Max Traylor with Max Traylor LLC.

He’s the “consultant’s consultant,” and he’s here to drop some wisdom about your value in the B2B business space.

We explore your most valuable contribution as a consultant, why you should charge for it, and why your services are like bumpers in a bowling alley. And this might surprise you, but he also tells us why not all money is good money.

Learn about opportunity costs and why you should be niching down in this episode of B2B Business Class.

Join us as we discuss:

  • [8:46] Why giving away the plan is the wrong thing to do 

  • [17:46] Why holding back from your client is good 

  • [24:42] Being intentional with your sales pipeline 

  • [36:06] PLUS — the unexpected power of beer

Check out these resources we mentioned during the podcast:


Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 07 May 2024 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/how-to-productize-your-services-as-a-b2b-agency Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 37:36 full In this episode, we’re talking with Max Traylor (https://www.linkedin.com/in/maxtraylor/) with Max Traylor LLC (https://www.maxtraylor.com/).He’s the “consultant’s consultant,” and he’s here to drop some wisdom about your value in the B2B business spac... Westport Studios false How the SaaS Bros Killed Sales: Destroying the Myth of the Silver Bullet 902e0b84d5deddb01f5eb6c5d6d8e62ebf489e02 AI is here to stay, and it can help your organization thrive. 


In a world full of SaaS Bros, figuring out effective sales tactics can be confusing. Today, we’re talking with Candyce Edelen, President and CEO of Propel Growth. She’s here to tell us about sales tactics that work — and those that don’t. 


Learn about how to connect with prospects, build trust, and create profitable sales relationships. And we promise it doesn’t have anything to do with sending out thousands of “pitch slappy” emails. 


In this episode, we explore the human side of sales. 


Join us as we discuss: 

  • If the SaaS Bros kill sales [8:22]

  • Why plug-and-play tactics don’t work [16:18]

  • What DOES work in sales [22:30]


Check out these resources we mentioned during the podcast:


Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> AI is here to stay, and it can help your organization thrive. 


In a world full of SaaS Bros, figuring out effective sales tactics can be confusing. Today, we’re talking with Candyce Edelen, President and CEO of Propel Growth. She’s here to tell us about sales tactics that work — and those that don’t. 


Learn about how to connect with prospects, build trust, and create profitable sales relationships. And we promise it doesn’t have anything to do with sending out thousands of “pitch slappy” emails. 


In this episode, we explore the human side of sales. 


Join us as we discuss: 

  • If the SaaS Bros kill sales [8:22]

  • Why plug-and-play tactics don’t work [16:18]

  • What DOES work in sales [22:30]


Check out these resources we mentioned during the podcast:


Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 16 Apr 2024 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/how-the-saas-bros-killed-sales-destroying-the-myth-of-the-silver-bullet Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 32:54 full AI is here to stay, and it can help your organization thrive. In a world full of SaaS Bros, figuring out effective sales tactics can be confusing. Today, we’re talking with Candyce Edelen (https://www.linkedin.com/in/candyceedelen/), President and CEO... Westport Studios false Customer Experience: Engagement Maintenance in a Multi-Screen World 55d8cab15de8afa18a62e8e12e9d3cff7f2065c6 How many times have you attended a virtual meeting, seminar, or training session and found yourself checking other tabs before the speaker even got to their main point?

As a presenter, you want to ensure your audience is engaged, entertained, and interested in what you have to say next.

It’s all about facilitating a smooth learning experience that is not only stimulating but leaves individuals with a desire to find out more.

That’s why we’re getting our conversation started with Bernie Desantis III, the President and CEO of Insignia Training Partners. After leaving corporate, America Bernie set out on a mission to help the world present better in the virtual space.

In this episode, we explore the human side of virtual presentations.

Join us as we discuss: 


  • [4:50] Fighting for attention in a multi-screen environment

  • [9:22] Making onboarding and continuing education engaging

  • [19:43] Why a presentation is about more than speaking ability

Check out these resources we mentioned during the podcast:



Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> How many times have you attended a virtual meeting, seminar, or training session and found yourself checking other tabs before the speaker even got to their main point?

As a presenter, you want to ensure your audience is engaged, entertained, and interested in what you have to say next.

It’s all about facilitating a smooth learning experience that is not only stimulating but leaves individuals with a desire to find out more.

That’s why we’re getting our conversation started with Bernie Desantis III, the President and CEO of Insignia Training Partners. After leaving corporate, America Bernie set out on a mission to help the world present better in the virtual space.

In this episode, we explore the human side of virtual presentations.

Join us as we discuss: 


  • [4:50] Fighting for attention in a multi-screen environment

  • [9:22] Making onboarding and continuing education engaging

  • [19:43] Why a presentation is about more than speaking ability

Check out these resources we mentioned during the podcast:



Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 02 Apr 2024 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/customer-experience-engagement-maintenance-in-a-multi-screen-world Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 39:54 full How many times have you attended a virtual meeting, seminar, or training session and found yourself checking other tabs before the speaker even got to their main point?As a presenter, you want to ensure your audience is engaged, entertained, and intere... Westport Studios false Breaking the Digital Barrier: Human Connections in B2B Business 1f91c5f1640e8601a6ca0dd8479a5b5e5512ec20 We’re unblurring the Zoom background on this week's episode of B2B business class. 


In a digital-first environment, how can you  get the most engagement and authenticity out of your product?



Cut through the noise of AI personalization and actually make things personal for your consumers.


We’re talking to Josh Fedie, the Founder & CEO of SalesReach. Originally crafting websites using self-taught coding knowledge, Josh has rolled with the ebbs and flows of the sales industry, eventually creating his own platform to sell in a more personalized way. 


Join us as we discuss: 

  • [13:50] Putting a platform together

  • [24:23] Personalization vs Personal

  • [41:10] Why your friends aren’t your customers


Check out these resources we mentioned during the podcast:

  • SalesReach Hired


Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> We’re unblurring the Zoom background on this week's episode of B2B business class. 


In a digital-first environment, how can you  get the most engagement and authenticity out of your product?



Cut through the noise of AI personalization and actually make things personal for your consumers.


We’re talking to Josh Fedie, the Founder & CEO of SalesReach. Originally crafting websites using self-taught coding knowledge, Josh has rolled with the ebbs and flows of the sales industry, eventually creating his own platform to sell in a more personalized way. 


Join us as we discuss: 

  • [13:50] Putting a platform together

  • [24:23] Personalization vs Personal

  • [41:10] Why your friends aren’t your customers


Check out these resources we mentioned during the podcast:

  • SalesReach Hired


Help your B2B career take off. Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 26 Mar 2024 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/breaking-the-digital-barrier-human-connections-in-b2b-business Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 48:05 full We’re unblurring the Zoom background on this week's episode of B2B business class. In a digital-first environment, how can you  get the most engagement and authenticity out of your product?Cut through the noise of AI personalization and actually make t... Westport Studios false Culture Cultivation: Crafting Company Values From the Top Down b3e74b7054c9a8a214e9016fe0fb2bebe373ada6 Crafting a positive company culture is not something that just happens overnight.

If you take away money and you’re left scratching your head to define your business culture, then was there any in the first place?

It’s time to take care of planning your company’s culture playbook.

And it starts from the top down.

That’s why we’re thrilled to be joined by Gaby Grinberg, CEO (Chief Experience Officer) of Proofpoint Marketing. After taking a terrible life experience and channeling it into the positive culture at Proofpoint, Gaby shares how others can do the same.

In this episode, we delve into the essentials of a healthy B2B culture.

Join us as we discuss:

  • [11:34] Proofpoint’s culture guidebook

  • [17:19] When life throws you a curveball

  • [33:05] Protecting your company culture from a-holes

Check out these resources we mentioned during the podcast:


Help your B2B career take off.  Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Crafting a positive company culture is not something that just happens overnight.

If you take away money and you’re left scratching your head to define your business culture, then was there any in the first place?

It’s time to take care of planning your company’s culture playbook.

And it starts from the top down.

That’s why we’re thrilled to be joined by Gaby Grinberg, CEO (Chief Experience Officer) of Proofpoint Marketing. After taking a terrible life experience and channeling it into the positive culture at Proofpoint, Gaby shares how others can do the same.

In this episode, we delve into the essentials of a healthy B2B culture.

Join us as we discuss:

  • [11:34] Proofpoint’s culture guidebook

  • [17:19] When life throws you a curveball

  • [33:05] Protecting your company culture from a-holes

Check out these resources we mentioned during the podcast:


Help your B2B career take off.  Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 05 Mar 2024 06:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/culture-cultivation-crafting-company-values-from-the-top-down Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 58:46 full Crafting a positive company culture is not something that just happens overnight.If you take away money and you’re left scratching your head to define your business culture, then was there any in the first place?It’s time to take care of planning your... Westport Studios false Leveraging LinkedIn for Successful B2B Marketing 1fbb8b560a41558ff5f4f5516ea139562e4cd1da If people in the B2B space want to create a presence and own a space, they should consider being active on LinkedIn.

Now more than ever, the social media platform has evolved into an ecosystem that enables content creators to not only create insightful content but also actively build a community.

For Walter Gainer II, LinkedIn has been much more than just a social media platform: It has helped him to amplify his message about creating better content and advocating for diversity and inclusion to a global audience.

How can people get started on LinkedIn? How can they keep the broader global audience in mind when producing content?

Join us on this latest flight as Walter shares his experience with us and leaves you with actionable tips as well as incredible anecdotes.

Join us as we discuss:


- What the LinkedIn Creator Accelerator Program is about [05:30]

- Why Walter looks at social media and marketing like a video game [14:18]

- How LinkedIn and businesses can be more inclusive [25:00]

Check out these resources we mentioned during the podcast:


- Urban One, Inc.

- Boss Locks Podcast

Help your B2B Career Take off.  Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts. 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> If people in the B2B space want to create a presence and own a space, they should consider being active on LinkedIn.

Now more than ever, the social media platform has evolved into an ecosystem that enables content creators to not only create insightful content but also actively build a community.

For Walter Gainer II, LinkedIn has been much more than just a social media platform: It has helped him to amplify his message about creating better content and advocating for diversity and inclusion to a global audience.

How can people get started on LinkedIn? How can they keep the broader global audience in mind when producing content?

Join us on this latest flight as Walter shares his experience with us and leaves you with actionable tips as well as incredible anecdotes.

Join us as we discuss:


- What the LinkedIn Creator Accelerator Program is about [05:30]

- Why Walter looks at social media and marketing like a video game [14:18]

- How LinkedIn and businesses can be more inclusive [25:00]

Check out these resources we mentioned during the podcast:


- Urban One, Inc.

- Boss Locks Podcast

Help your B2B Career Take off.  Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts. 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 12 Dec 2023 06:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/leveraging-linkedin-for-successful-b2b-marketing Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 35:42 full If people in the B2B space want to create a presence and own a space, they should consider being active on LinkedIn. Now more than ever, the social media platform has evolved into an ecosystem that enables content creators to not only create insightfu... Westport Studios false The Power of Storytelling in B2B Marketing 23afbf675ce9a3bd32727ad9922ebabe51b14f76 Many in the B2B marketing space tend to overlook the strategic importance of telling a good story.

As tempting as it can be, it’s best to avoid focusing too much on product features or services.

It should be more about connecting with companies, addressing some important questions or challenges that your target audience has, and bringing a logical approach to the story.

How can B2B marketers tell better stories? How can they find those crucial insights and make the customer the hero of the story?

Join us as we take flight with Chris Rapozo to discuss how B2B marketers can leverage storytelling to build trust and relationships. During our flight, Chris talks about the different types of storytelling and gives us some actionable tips to help bridge the trust gap.

Join us as we discuss:


- How B2B marketers can tell better stories [01:18]

- How to successfully navigate storytelling for B2B [04:42]

- The difference between B2B and enterprise storytelling [07:13]

- How a good content management system can help a B2B business [12:21]

Check out these resources we mentioned during the podcast:


- Hannon Hill

- Education Marketing Leader Podcast

Help your B2B Career Take off.  Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.
 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Many in the B2B marketing space tend to overlook the strategic importance of telling a good story.

As tempting as it can be, it’s best to avoid focusing too much on product features or services.

It should be more about connecting with companies, addressing some important questions or challenges that your target audience has, and bringing a logical approach to the story.

How can B2B marketers tell better stories? How can they find those crucial insights and make the customer the hero of the story?

Join us as we take flight with Chris Rapozo to discuss how B2B marketers can leverage storytelling to build trust and relationships. During our flight, Chris talks about the different types of storytelling and gives us some actionable tips to help bridge the trust gap.

Join us as we discuss:


- How B2B marketers can tell better stories [01:18]

- How to successfully navigate storytelling for B2B [04:42]

- The difference between B2B and enterprise storytelling [07:13]

- How a good content management system can help a B2B business [12:21]

Check out these resources we mentioned during the podcast:


- Hannon Hill

- Education Marketing Leader Podcast

Help your B2B Career Take off.  Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts.
 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 05 Dec 2023 06:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/the-power-of-storytelling-in-b2b-marketing Westport Studios false Storytelling,branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,higher education,BusinessClass,B2BMarketing,Higher Ed,higher ed marketing,B2BSales,B2Bstorytelling,Content Management System 29:37 full Many in the B2B marketing space tend to overlook the strategic importance of telling a good story. As tempting as it can be, it’s best to avoid focusing too much on product features or services. It should be more about connecting with companies, addr... Westport Studios false Niching Down for Greater Success in B2B Marketing 1b7d3be60d35e395e7fa251e4be5a1020c3e9782 Trying to be everything and selling to everyone is a path that any business should avoid at all costs.

In fact, the more you are able to niche down and be an authority in your space, the more successful you will be.

It’s also about being vulnerable, practicing empathy, and creating trust with your expertise so that you can build relationships effectively.

How can B2B marketers do this?

How can they nail that niche?

How can AI enable them to do their work more efficiently with the same resources?

Join us as we take off with Bart Caylor to talk about how B2B marketers can scale better by identifying that niche to focus on. During our flight, Bart provides some actionable B2B marketing advice, shares his predictions for LinkedIn, and talks to us about how to get it right in B2B content marketing.

Join us as we discuss:


- Actionable B2B marketing advice [02:51]

- How to become an authority in your space [10:15]

- Predictions for the LinkedIn creator economy in 2024 [14:39]

- What B2B content techniques work and don’t work [21:02]

Check out these resources we mentioned during the podcast:


- Caylor Solutions

- The Higher Ed Marketer Podcast
 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player. 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Trying to be everything and selling to everyone is a path that any business should avoid at all costs.

In fact, the more you are able to niche down and be an authority in your space, the more successful you will be.

It’s also about being vulnerable, practicing empathy, and creating trust with your expertise so that you can build relationships effectively.

How can B2B marketers do this?

How can they nail that niche?

How can AI enable them to do their work more efficiently with the same resources?

Join us as we take off with Bart Caylor to talk about how B2B marketers can scale better by identifying that niche to focus on. During our flight, Bart provides some actionable B2B marketing advice, shares his predictions for LinkedIn, and talks to us about how to get it right in B2B content marketing.

Join us as we discuss:


- Actionable B2B marketing advice [02:51]

- How to become an authority in your space [10:15]

- Predictions for the LinkedIn creator economy in 2024 [14:39]

- What B2B content techniques work and don’t work [21:02]

Check out these resources we mentioned during the podcast:


- Caylor Solutions

- The Higher Ed Marketer Podcast
 

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player. 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 24 Oct 2023 22:39:06 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/niching-down-for-greater-success-in-b2b-marketing Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 31:07 full Trying to be everything and selling to everyone is a path that any business should avoid at all costs. In fact, the more you are able to niche down and be an authority in your space, the more successful you will be. It’s also about being vulnerable,... Westport Studios false Why You Need to Run From Marketing Agencies That Promise You Everything bd3c46b45a17616f19f35a5157cd156a09cd2409 “Integrated marketing communications” has become a big buzzphrase among B2B agencies.

They tout themselves as jacks of every marketing channel and masters of all. But my guest Christian Klepp, Owner of EINBLICK Consulting, has one word of advice for anyone considering their services — run.  

Christian explains why IMC agencies tend to overpromise and underdeliver and how his international experiences taught him that linguistics is just the first step to hurdling cultural business barriers.

Join us as we discuss:


- How a passion for linguistics opens business doors (4:53)

- The “integrated marketing communications” dilemma (19:39)

- Avoiding the AI-generated content marketing pitfall (25:53)

Check out these resources we mentioned during the podcast:


B2B Marketers on a Mission

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.
 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> “Integrated marketing communications” has become a big buzzphrase among B2B agencies.

They tout themselves as jacks of every marketing channel and masters of all. But my guest Christian Klepp, Owner of EINBLICK Consulting, has one word of advice for anyone considering their services — run.  

Christian explains why IMC agencies tend to overpromise and underdeliver and how his international experiences taught him that linguistics is just the first step to hurdling cultural business barriers.

Join us as we discuss:


- How a passion for linguistics opens business doors (4:53)

- The “integrated marketing communications” dilemma (19:39)

- Avoiding the AI-generated content marketing pitfall (25:53)

Check out these resources we mentioned during the podcast:


B2B Marketers on a Mission

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.
 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 17 Oct 2023 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/why-you-need-to-run-from-marketing-agencies-that-promise-you-everything Westport Studios false AI,branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,Marcom,BusinessClass,B2BMarketing,B2BSales,foreign language,einblick,AI Content,AI Generated Content,Integrated Marketing 37:08 full “Integrated marketing communications” has become a big buzzphrase among B2B agencies. They tout themselves as jacks of every marketing channel and masters of all. But my guest Christian Klepp (https://www.linkedin.com/in/christian-klepp-einblickconsu... Westport Studios false Why Relationships Are B2B Marketing’s Most Valuable Commodity 6265d1018f884c6f563e90b90906508eb191e8dc B2B marketing is an entirely different beast compared to closing a sale with your average consumer. Sure, brand storytelling and awareness matter, but when it comes right down to it, B2B mediums like podcasting are about building relationships.

And when it comes to relationships, Jackie Aubel, Senior Content Marketing Manager at ServiceTitan, knows a thing or two. Not only has she hosted over 200 podcast episodes, including ServiceTitan’s Toolbox for the Trades, but she’s also a mental health advocate with a Master’s in Marriage and Family Therapy.

If you’re questioning how behavioral science ties into business relationships, the answer might surprise you…

Join us as we discuss:


- How Covid helped fuel ServiceTitan’s content machine (7:24)

- Pros and cons of audio versus visual B2B marketing mediums (15:47)

- The keys to success in B2B marketing and sales (27:10)

Check out these resources we mentioned during the podcast:

- Toolbox for the Trades Podcast
- Dare to Lead by Brene Brown
- Nicole Lepera (The Holistic Psychologist)

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> B2B marketing is an entirely different beast compared to closing a sale with your average consumer. Sure, brand storytelling and awareness matter, but when it comes right down to it, B2B mediums like podcasting are about building relationships.

And when it comes to relationships, Jackie Aubel, Senior Content Marketing Manager at ServiceTitan, knows a thing or two. Not only has she hosted over 200 podcast episodes, including ServiceTitan’s Toolbox for the Trades, but she’s also a mental health advocate with a Master’s in Marriage and Family Therapy.

If you’re questioning how behavioral science ties into business relationships, the answer might surprise you…

Join us as we discuss:


- How Covid helped fuel ServiceTitan’s content machine (7:24)

- Pros and cons of audio versus visual B2B marketing mediums (15:47)

- The keys to success in B2B marketing and sales (27:10)

Check out these resources we mentioned during the podcast:

- Toolbox for the Trades Podcast
- Dare to Lead by Brene Brown
- Nicole Lepera (The Holistic Psychologist)

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 10 Oct 2023 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/why-relationships-are-b2b-marketing-s-most-valuable-commodity Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 38:10 full B2B marketing is an entirely different beast compared to closing a sale with your average consumer. Sure, brand storytelling and awareness matter, but when it comes right down to it, B2B mediums like podcasting are about building relationships. And wh... Westport Studios false Worry About Creating Value First: Why Trust Is the Greatest Money Printer 3492a7991f344583cac3e790950cf804bd097507 This episode was not brought to you by ChatGPT.

Everybody’s buzzing about how generative AI will impact the workforce. But James Robert Lay, CEO of the Digital Growth Institute, thinks the absence of human experience is what gives AI content its artificial flavor.

It’s passing on our experience that creates real value for people. And as James Robert said, if you focus on creating value for others first, the cash will start flowing.

Tune in to our premiere episode to hear the best-selling author’s takes on mastering the business mindset and guiding the entrepreneurs of tomorrow.

Join us as we discuss:


- (4:30) Entrepreneurial lessons learned as a former punk rock frontman 

- (14:28) Why creating value for others is about more than feel-good stories 

- (25:11) If AI technology is the gateway to commoditized knowledge

Check out these resources we mentioned during the podcast:

- Banking on Digital Growth Podcast

- Banking on Digital Growth by James Robert Lay
- The Millionaire Next Door by Thomas J. Stanley and William D. Danko

- Rich Dad Poor Dad by Robert T. Kiyosaki

- Strategic Coach with Dan Sullivan

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player. 




Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> This episode was not brought to you by ChatGPT.

Everybody’s buzzing about how generative AI will impact the workforce. But James Robert Lay, CEO of the Digital Growth Institute, thinks the absence of human experience is what gives AI content its artificial flavor.

It’s passing on our experience that creates real value for people. And as James Robert said, if you focus on creating value for others first, the cash will start flowing.

Tune in to our premiere episode to hear the best-selling author’s takes on mastering the business mindset and guiding the entrepreneurs of tomorrow.

Join us as we discuss:


- (4:30) Entrepreneurial lessons learned as a former punk rock frontman 

- (14:28) Why creating value for others is about more than feel-good stories 

- (25:11) If AI technology is the gateway to commoditized knowledge

Check out these resources we mentioned during the podcast:

- Banking on Digital Growth Podcast

- Banking on Digital Growth by James Robert Lay
- The Millionaire Next Door by Thomas J. Stanley and William D. Danko

- Rich Dad Poor Dad by Robert T. Kiyosaki

- Strategic Coach with Dan Sullivan

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player. 




Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 03 Oct 2023 05:00:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/worry-about-creating-value-first-why-trust-is-the-greatest-money-printer Westport Studios false branding,marketing,sales,contentmarketing,b2b,B2B marketing,B2B sales,BusinessClass,B2BMarketing,B2BSales 35:21 full This episode was not brought to you by ChatGPT. Everybody’s buzzing about how generative AI will impact the workforce. But James Robert Lay (https://www.linkedin.com/in/jrwlay/), CEO of the Digital Growth Institute (https://www.digitalgrowth.com/), th... Westport Studios false Teaser - B2B Business Class ba2c105144a19e252480e1d4e4a760125000c9de Coming this Summer.  Join us for not only the takeoff of your B2B journey, but an experience that will elevate your success and career.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Coming this Summer.  Join us for not only the takeoff of your B2B journey, but an experience that will elevate your success and career.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Tue, 16 May 2023 14:51:00 +0000 https://podcast.ausha.co/b2b-business-class-with-robb-conlon/teaser-b2b-business-class Westport Studios false b2b,BusinesstoBusiness,B2BBusinessClass,BusinessClass 49 trailer Coming this Summer.  Join us for not only the takeoff of your B2B journey, but an experience that will elevate your success and career. Westport Studios false