Immortal Capital

Felicitas Morhart on luxury, value, and the human desire behind it

Wed, 01 Apr 2026 23:00:00 +0000

Meet Felicitas Morhart, founder of the Swiss Center for Luxury Research and a leading voice on behavioral science, branding, and luxury. She decodes why humans crave status and how authenticity, scarcity, and identity shape value.

In this conversation, Felicitas reveals the hidden drivers of luxury consumption, including evolutionary signaling, social stratification, self-identity, and belief systems. We explore how luxury evolves in the digital age, why experiences now trump goods, and how brands manage scarcity in a mainstream world. She also shares insights on generational shifts, streetwear, collaborations, and the future of luxury in an era of AI, body augmentation, and societal change.

Discover how psychology, culture, and power shape not just what we buy, but what we value, signal, and become.

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→ Share this episode with friends and family interested in luxury, psychology, behavioral economics, or the hidden forces behind status and value.

TIMESTAMPS:

0:00 – Introduction & Felicitas Morhart’s Background

3:49 – Brand Authenticity, Research & the Swiss Center for Luxury Research

8:53 – Why We Desire Luxury: Psychology, Status & Proof of Work

14:56 – The Evolution of Luxury: Digital, Mainstream & Experiential Trends

21:53 – Scarcity, Generations & New Forms of Luxury (From Hermès to Sneakers)

29:38 – The Future of Luxury: Collaborations, AI & Societal Transformation

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Understanding the real worth of luxury watches and jewelry - With Victoria Gomelsky

Thu, 19 Mar 2026 00:00:00 +0000

Meet Victoria Gomelsky, editor-in-chief of JCK and a veteran luxury journalist with decades covering watches, jewelry, and the rarified world of high-end collecting. From evaluating rare gemstones to tracing the provenance of collectible timepieces, Victoria shares her insights on investing in luxury objects, the artistry behind every creation, and the emotional resonance that makes these pieces truly timeless. Discover how expertise, intuition, and passion come together to create not just valuable collections, but unforgettable stories in the world of craftsmanship and luxury.

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→ Share this episode with friends and family who love luxury, collecting, or stories where passion meets mastery.

TIMESTAMPS:

0:00 – Watches, Jewelry & a Life in Luxury: Victoria Gomelsky’s Journey

2:30 – Mechanical Mastery: Why Some Watches Last Centuries

9:30 – The Big Four, Independent Artisans & Scarcity in the Market

18:00 – Pandemic Surges & the Secondary Market: Rolex, Patek, Audemars Piguet

32:00 – Diamonds, Colored Gems & the Emotional Value of Jewelry

45:00 – Collecting with Insight: Provenance, Blue-Chip Brands & Lasting Value

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Bram Kanstein and the promise money no longer keeps

Thu, 05 Mar 2026 00:00:00 +0000

Meet Bram Kanstein, founder of Bitcoin for Millennials, and a thinker exploring why, in an age of extraordinary technological progress, life still feels constrained. From money and incentives to culture and long-term thinking, Bram shares his insights on how systems shape behavior, reward some traits and punish others, and influence the way we live, work, and plan for the future. Discover how reflection, first principles, and careful observation come together to reveal not just economic truths, but deeper stories about human behavior and society.

SUPPORT THE SHOW:

→ Share this episode with friends and family who are curious about money, technology, culture, or the systems that shape our world.

TIMESTAMPS:

0:00 – What Is the Goal of Money? Inflation & Introducing Bram Kanstein

1:17 – The Price of Tomorrow, Technological Deflation & Why Bitcoin Matters

13:57 – Launching Bitcoin for Millennials & Reaching the Next Generation

25:58 – “Money Today Is Worth the Most Today” – Incentives, Consumption & Long-Term Thinking

31:12 – “Everything Is Downstream from the Quality of Money” – Corrupted Systems & Bitcoin as a Peaceful Revolution

42:26 – Fiat vs. Bitcoin: Regulations, Financial Hurdles & The Future of Money

WHERE TO FIND THE SHOW:

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Will Douglass on where value lives: the art of elite bloodstock

Wed, 18 Feb 2026 18:00:00 +0000

Meet Will Douglass, an international bloodstock agent with over 15 years at the top tier of thoroughbred racing. From analyzing pedigrees to buying yearlings and building elite stables, Will shares his insights on investing in horses, the thrill of racing, and the emotional highs and lows that come with it. Discover how passion, strategy, and experience come together to create not just winners on the track, but unforgettable stories and experiences in the world of horse racing.

SUPPORT THE SHOW:

→ Share this episode with friends and family who love racing, investing, or stories of passion meeting strategy.

TIMESTAMPS:

0:00 – Things Can Change in a Second: The Thrill of Horse Racing

0:30 – Will Douglas’ Background & His Two Meaningful Objects

4:00 – From Passion to Profession: Getting Started in Horse Racing

9:30 – Buying Horses: Pedigree, Yearlings & Investment Strategies

21:00 – Emotion, Syndicates & the Highs and Lows of Racing

39:00 – Market Trends, Beginner Tips & Closing Thoughts

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Kari Voutilainen and the quiet mechanics of lasting value

Wed, 04 Feb 2026 10:23:17 +0000

In this first episode of Immortal Capital, our host Jad Comair sits down with Kari Voutilainen, Finnish master watchmaker based in Switzerland, for a refined and thought-provoking conversation on how mechanical watches preserve value in a digital age.

Together, they explore the principles guiding Voutilainen’s craft: patience, human precision, and the enduring allure of scarcity.

This episode goes beyond mechanics; it delves into the philosophy of time, the meaning of craftsmanship, and the emotional resonance that elevates a watch from tool to legacy.

TIMESTAMPS:

0:00 – Introduction & the Future of Mechanical Watches

2:15 – Kari’s Watchmaking Tool & the Art of Polishing

6:00 – Why Handcrafting Matters More Than Machines

12:00 – Customization, Craftsmanship & Emotional Value

23:00 – Wearing Watches vs Collecting as Art

30:00 – Mechanical Craft in a Digital World

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