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Summer is the perfect time to take time for yourself and recharge your batteries. ☀️🍹

But when you have a podcast, it's not always easy... Is taking a break a good idea or a bad one? When you know that regularity is one of the keys to success (and that taking a break is the exact opposite of regularity), the question really arises.

There are several good answers to this question, otherwise it would be too easy:

✔️ You can use the summer period to get your podcast off the ground by taking advantage of the reduced activity of other podcasters!

✔️ YES, you have the right to take a break if you feel the need.

Taking a break doesn't mean you're going to disappear. In this episode we give you 3 techniques for staying active on your podcast, even on vacation:

1️⃣ You can schedule your episodes and social media posts

2️⃣ You can set up a cross-promotional strategy with other podcasters to introduce your audience to new shows and keep your listenership up.

3️⃣ You can repackage your old episodes so that your audience can listen again to your best episodes (or the episodes you consider most important).

We give you all the details in this episode of TIPS, enjoy 🎧

************************************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Before launching a podcast we ask ourselves a lot of questions about the budget it represents... So I have great news for you: you don't need to be as rich as good old Scrooge to launch your podcast and make your voice heard! 🦆

In this episode, we'll look at how to get started with 3 different types of budgets:

1️⃣ Small budgets: maximum 13$ per month and then that's it! 💰

✔️ Your smartphone with an integrated recording application

✔️ A quiet furnished room, or a large closet

✔️ An Ausha "Launch" subscription at 13$/month

2️⃣ Average budgets: 50$ to 70$ to start then 29$ per month! 💸

✔️ A basic microphone: lapel mic, a Bird UM-1 mic at about 60$.

✔️ A pop filter for 10$.

✔️ A free recording software: Audacity or GarageBand

✔️ An Ausha "Boost" subscription for 29$/month

3️⃣ Big budgets: about 500$ to start and 69$ per month! 💶

✔️ An attractive cover made by a pro

✔️ A quality microphone like the Blue Yeti or even better: the Shure SM7b

✔️ An external mixer / soundcard like the rodecaster pro

✔️ An Ausha "Supersonic" subscription for 69$/month

We give you all the details and examples in this episode of TIPS, enjoy your listening! 🎧

************************************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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How to choose the right format for your podcast? It's trickier than you might think considering the possibilities when you start a podcast! 🤓

There isn't just one possible format... Depending on the animation of your podcast, your guests, and the topics that you will address, your podcast format might be unique! 🧐

1️⃣ The way the podcast is hosted will have a decisive impact on the type of show:

✔️ One can do a solo podcast

✔️ Or can make a co-hosted podcast

2️⃣ The notion of guests can have an impact on the type of a show:

✔️ There are podcasts without guests

✔️ Podcasts with a guest per episode: interviews

✔️ Podcasts with several guests: round tables

3️⃣ The topics you cover have an important impact on the format:

✔️ There are educational podcasts

✔️ Investigative podcasts

✔️ Narrative podcasts

✔️ Music podcasts 

✔️ Audio fictions

...

We give you all the details and examples in this episode of TIPS, enjoy your listening! 🎧

************************************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Creating a podcast is complicated enough... it represents so much work and energy... It would be a shame to have to delete your episodes because you didn't respect the copyrights in your productions right? 

In this new episode of TIPS we give you the keys to master the copyrights on your podcast from the introduction to the conclusion!

1️⃣ If you have the possibility, broadcast only 100% original content! 

✔️ If you compose and record your own introduction music / jingles / sound effects ... and that you never put extracts of other creations in your podcast: you will have no copyright problem to manage! 😉

2️⃣ When you call on someone to help you in your creations make them sign a small paper to give up their copyrights by specifying well that it is for the creation of your podcast. Even if it's just a guest for an episode!

3️⃣ Borrowing works or pieces of works for your podcast is relatively simple to manage:

✔️ You can borrow the work of a third person but be careful to ask all stakeholders (for a music for example there is the artist, the producer ...)

✔️ You can look in the banks of sounds free of rights

✔️ You can use paying sound banks like Epidemic Sound or Artlist

There are 2 cases in which it is not a problem to use a content for which you don't have the rights:

✅ The short quote exception: the use of a short extract to illustrate a point

✅ 70 years after an author's death, his or her work falls into the public domain, so you can use it freely

All the details are in this episode of TIPS, enjoy 🎧

Find out more about Ausha 👉  https://bit.ly/Ausha-co-tips 

************************************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

************************************************

Do you want to know how to monetize your podcast? 

To make money with your podcast there are no magic recipes! 🪄

In this new episode of TIPS we give you 5 techniques that work :

1️⃣ Sponsorship and advertising agencies 📣

You have 3 options for this:

✔️ The pre-roll: the broadcast of an ad before the beginning of your episode

✔️ Post-roll: the broadcast of an ad at the end of your episode

✔️ Host Read: this is the equivalent of product placement where you, as the host, quote the brand during your show.

At Ausha, we have an advertising agency that you can activate from 5000 listenings per month. Automatic monetization: you don't have to go looking for your own sponsors, we take care of everything! 💸

Discover more about Ausha 👉 https://bit.ly/Ausha-co-tips 

2️⃣ Affiliate marketing 🔗

With this technique, you get a commission when your listeners buy products or services that you highlight in your show with a link or promo code.

3️⃣ Crowdfunding 🙌

The concept of crowdfunding is to allow anyone to make a one-time or recurring donation to you. Several platforms exist to implement this technique such as Tipee, Ulule or Patreon.

4️⃣ A store 🤝

You can make T-shirts, Tote Bag, Caps, Mugs or even socks with your podcast logo!

5️⃣ Training 🧑‍🏫

With your podcast, you show the world that you have an expertise in a particular field ... You are therefore the best placed to offer online courses related to this subject in the form of moocs, ebooks, webinars ... Go for it!

We give you all the details in just 5 minutes! Have a good listen! 🎧

Find out more about Ausha 👉  https://bit.ly/Ausha-co-tips 

************************************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Between the main categories and the subcategories there are more than a hundred possible options when you want to reference your podcast!

So... How to choose the right category?

⚠️ Be careful: if you list your podcast in a category that does not correspond to it at all, the platforms may totally exclude it from their catalog ⚠️

1️⃣ If possible, choose a sub-category that corresponds to the theme of your podcast. This has a double advantage:

✔️ It is more precise and your future audience will find you more easily according to their interests 

✔️ You will not only be referenced in this sub-category but also in the main category! 

2️⃣ Category rankings are a great opportunity for your podcast. If your show corresponds to several categories, focus on the one that is the least competitive: you will have much more chance to appear in the top of this category, to gain places in the rankings of the platforms and therefore to gain listeners and visibility! 📈

3️⃣ Take the time to think about the category when you launch your show: it will save you long weeks of waiting with the different listening platforms if you want to change it later!

We give you all the details in this new episode of TIPS!

Enjoy 🥰

 Find out more about Ausha 👉  https://bit.ly/Ausha-co-tips 

************************************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Metadata... It's a word that can be scary 👻

Yet metadata is an indispensable element when creating a podcast or even when publishing an episode. 

Today in TIPS 🎺 we're going to see how to properly master all the elements that accompany your show: image, description, tags, category of your podcast... In short, everything your listeners see when they listen to your episodes. 🎧

You'll see, your metadata are a real weapon to boost the visibility of your podcast and recruit new listeners:

1️⃣ By properly optimizing the SEO of your metadatas, you can capture potential listeners who may not have had the primary goal of listening to a podcast. With the right referencing your podcast can quickly fall into Google searches!

2️⃣ A good show and episode description can be the final push to convince a listener to press play:

✔️ Start with a catchphrase reminding them of something your target already believes or agrees with

✔️ Then add the necessary information to describe the main topics covered in your podcast

✔️ Finish convincing your audience by sprinkling in key elements about the frequency of your show, the format of your podcast and, why not, examples of prestigious guests

⚠️ On the other hand, there are some rules to follow so that your metadatas are optimized to the maximum:

❌ Do not repeat the title and the author's name in your description.

❌ Don't write your keywords one after the other, without logical order.

❌ Don't include the numbers of each episode in their title.

One last tip for optimizing your metadata: use Tags＃

Tags, are considered a bit like labels that help your audience discover the episodes of your podcast.

On Ausha, when you upload a new episode to the platform, you can fill in up to 20 tags. Find out more about Ausha 👉  https://bit.ly/Ausha-co-tips 

************************************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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There are so many podcasts today that getting noticed on Spotify becomes almost mission impossible! 🕵️

Today we're revealing our best tips for being able to get properly referenced and featured on the world's most used listening platform! It's not easy, but remember that Spotify's podcast curator teams are above all human beings and they say it, they are particularly attentive to 10 criteria! 

We reveal them to you in this new episode (the 6th will surprise you) 👀

The advantage is that your podcast can find itself referenced in different types of rankings:

✔️ A category close to its theme

✔️ An independent category such as "Best episodes of the week"

So here are the top 10 criteria:

1️⃣ The hook: from the first few seconds, the podcast host should have given a good reason to continue listening 🪝

2️⃣ The form: the podcast should be informative but also entertaining 🧑🏫

3️⃣ Authenticity and inclusiveness 🤝

4️⃣ Conversations: they love programs that provoke exciting discussions and enlighten listeners 💬

5️⃣ Consistency on the quality of content ⏱

6️⃣ The surprises in the episodes 🤯

7️⃣ The personality of the hosts and the energy they give off ⚡️

8️⃣ Themes: if the themes diversify and allow to reach different audiences it is tip top 📖

9️⃣ Confidence: listening should not be disturbed by technical problems, of course you don't need a pro studio to record but audio quality should not be a hindrance to listening. 🎙

🔟 Experimental formats, like audio fiction for example! 🦸

All the details are in this new episode of TIPS 🎧

************************************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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A few years ago, being invited behind a microphone to swap on a podcast was exceptional! So inevitably the content was automatically shared and re-shared by the guests 🥳

Ah... the good old days...

Today the podcast has grown so much that it's no longer a given for your guests to share their talk... So in this episode of TIPS we give you tips to convince them ! 👀

First, the choice of guests is crucial: A guest who knows, loves your show or feels particularly close to your topic will share your episode more easily.

Then there are still some good habits to encourage your guests to share the episode:

1️⃣ Send your guests a handwritten note. It's a bit old-fashioned, but these days it's so rare that it can really make people happy ✍️

2️⃣ Make it as easy as possible for your guests, by delivering all your communication assets on a platter. Cover of your episode, audio or video excerpt, unique listening link...

3️⃣ Use the tagging features of social networks: by mentioning your guest directly in your story, you prematurely make their work easier since they only have to re-share it in one click 😉

If your guests don't share your episode, you can try to re-share them... But be careful not to fall into stalking ❌

You can follow our 3-step plan:

✔️ A few days after the recording, send a message or email to your guests to sincerely thank them for their time.

✔️ The day before your episode is released, send them your media kit so they can prepare their communication on their end.

✔️ About ten days later, you can let your guests know how many downloads you have for that episode! Maybe that will make them want to share it again?

Then and only then is your job of re-sharing done 👊

************************************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Your podcast deserves a trailer that will make listeners want to discover your podcast 🍿

If you're in the process of launching your podcast, you're in the right place! 👈

If you've already launched your podcast, you're in the right place! 👈

In this episode, we give you all the elements you need to master to make your tape your best ally and convince your future fans to launch their first listen! 

1️⃣ Don't file your trailer in the same category as your classic episodes: select the Trailer category directly on your web host to pin it to the top of your show on all listening platforms. 📌

2️⃣ Your trailer must be less than 1 minute long! ⏱

3️⃣ Write a script for your trailer... no room for improvisation!

By posting a trailer before you launch your show, you'll be able to set up your accounts on the various listening platforms and make sure everything is in place for your launch! 😎

You can then use it to tease your future show on social networks: feel free to create a video clip with audiwaves directly on Ausha 👉 https://www.ausha.co 

Tips is a show brought to you by Ausha. 🚀 

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What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Finding guests for your podcast is a lot more complicated than finding a job... you can't just walk across the street! 🚶

1️⃣ Make a list of guests you'd like to have behind your mic 🎙

2️⃣ Go out and find their contact on social networks... 🕵️

3️⃣ ... Complete this search by looking for email addresses if needed 📩

4️⃣ Search for podcasts similar to yours to cross-promote 🤝

5️⃣ Ask your guests or previous guests 🤔

6️⃣ Ask your community 🙋

You can find all the details in this episode of TIPS! Happy listening 🎧

Find out more about Ausha 👉 https://bit.ly/Ausha-co-tips

Tips is a show brought to you by Ausha. 🚀 

************************************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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To transform an unknown listener into a loyal listener, we have a technique: The Listener Journey.

Here are the 3 steps:

1️⃣ Notoriety 👉 How do you get your podcast noticed by your audience?

2️⃣ Activation 👉 How can you convince your potential listener to press play?

3️⃣ Retention 👉 How can you make your listeners come back to your podcast (or to stay in the first place)?

We’ll give you all the details in this episode, so enjoy listening, you adventurers! ⚔️

 ******************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

Hosted on Ausha. See ausha.co/privacy-policy for more information.

***********************

Here’s a small overview of all the messages that we get every day at Ausha:

How long should my podcast episode be?

Is it best to do a podcast episode that is 5 minutes, 30 minutes, or 2 hours long?

What is the average length of a podcast episode?

If I have shorter episodes will I have more downloads?

…

Basically the question about the ideal length of a podcast episode comes up VERY often, so it was time to dedicate an episode of TIPS to it! ⏱️

I’m going to save you some time, the perfect length for your episodes, which will help you get several million downloads per day is… 🤫

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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If Youtube is a video platform, it’s also extremely used by listeners to discover new podcasts. 🕵

Not surprising, because it seems like everyone is on Youtube!

In this episode of TIPS, we’ll give you all the good reasons for why you should broadcast your podcast on Youtube and we’ll reveal the best practices to follow to distribute it effectively on this platform!

Enjoy listening! 🎧

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Here is our YouTube video on how to record your podcast remotely for free :

https://www.youtube.com/watch?v=lGGob6K5pf8

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

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Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Constructing the brand identity of your podcast is an essential step for its proper development and for growing your audience. So, we have some good news and some bad news to share…

❌ The bad news: Constructing your brand identity is not something that can be improvised. (Otherwise it would be way too easy)

✅ The good news: Sarah will give you all the key steps to create the brand identity of your podcast in this episode!

Enjoy listening! 🎧

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

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Hosted on Ausha. See ausha.co/privacy-policy for more information.

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Your podcast is a real gold mine. ⛏️

You can extract a myriad of content and develop a snackable content strategy to reach and grow your audience. 🍿

The direct result? Increasing your downloads! 📈

In this new episode of TIPS we’ll present to you the key steps that compose a good snackable content strategy. And we leave nothing to chance, so we rely on podcaster Gary Vaynerchuk’s favorite diagram, the inverted pyramid. 🔻

Enjoy listening! 🎧

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

Hosted on Ausha. See ausha.co/privacy-policy for more information.

It’s still the platform that lists the most podcasts… and so it’s still difficult to stand out and be highlighted by Apple Podcasts. In this second part, we’ll give you more tips to improve your referencing on the platform. 

Here is the link to our complete article :

https://www.ausha.co/blog/ranking-apple-podcasts/

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

Hosted on Ausha. See ausha.co/privacy-policy for more information.

But it’s also the platform that lists the most podcasts… so it’s difficult to stand out and be highlighted there. Fortunately, there are some tips and tricks to do in order to maximize your chances of being spotted by its algorithm. The objective of this first episode: increase your position in the Apple Podcasts ranking!

PS: I really had a lot to tell you about this so I’ve separated this episode into 2 parts. This is the first!

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

Hosted on Ausha. See ausha.co/privacy-policy for more information.

*************************

There’s no doubt: social media is THE most powerful tool for finding new listeners. 🕵

It’s also the perfect channel to get to know your audience and turn them into loyal listeners. 🤝 

In this new episode of TIPS 🎺, we’re giving you all the winning strategies for your podcast on Instagram, Twitter, Facebook, and LinkedIn!

We’ll also talk about the new tool from Ausha: the Social Media Manager! A tool dedicated to social media that allows you to manage all your communication super easily.

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

Hosted on Ausha. See ausha.co/privacy-policy for more information.

—---------

The podcast is booming, and the media is particularly interested in this new format. So why not profit from this new passion?

In this twelfth episode of TIPS, we’re giving you the 4 key steps to create an amazing press release and a well-developed approach strategy: the headlines are yours! 📰

Here are the 4 steps: 

1. List out the types of media that would be interested in your podcast. 

2. Respect a precise structure, the format is important so that the media can use your press release effectively. 

3. The content is just as important, focus on the 5Ws rule (Who, What, When, Where, Why). 

4. Accompany your press release with key images.
   

We’ll give you all the details in this episode, enjoy listening!

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

Hosted on Ausha. See ausha.co/privacy-policy for more information.

—--------- 

Image, cover, thumbnail… choose the word that you like, because all of them mean the same thing!

The challenge here is to bring together the whole graphic identity of your show in just a few pixels… and in this episode we’ll give you all our advice so that you don’t make mistakes on the format or the style (because both are super important here). 😉

👉 The link to know more about the theory of colors (https://en.99designs.fr/blog/tips/the-7-step-guide-to-understanding-color-theory/) 

👉 The link to our article with examples of podcast covers (https://www.ausha.co/blog/podcast-cover-art/) 

👉 The Instagram account PODCASTOPOLIS (https://www.instagram.com/podcastopolis/)

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

Hosted on Ausha. See ausha.co/privacy-policy for more information.

—---------

To be a good interviewer is not something that can be improvised! 🎭

So today we’re going to give you our tips to prepare your interviews well, and how to conduct them like a real orchestra conductor… 🪄🎶

The 3 key steps? 

• A few days/weeks before the interview 

• A few hours/minutes before the interview 

• During the interview
  

You’re going to become a real pro! 💪🤓

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

Hosted on Ausha. See ausha.co/privacy-policy for more information.

TIPS #8 was dedicated to writing your introduction… 👋

We’ll see you this week for a TIPS dedicated to (brrrrrrrrr 🥁) the conclusion of your podcast!

⚠️ Spoiler alert ⚠️

It’s exactly like your essays in Philosophy or English in high school. It needs to be thought out well! So we’re counting on you to take notes in your favorite college-ruled notebook for this one. ✍️

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

Hosted on Ausha. See ausha.co/privacy-policy for more information.

A nice little jingle, a quick and effective presentation of yourself, a good hook… We’ll give you all the keys to a successful intro in this episode in less than 6 minutes! 🤓

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

Hosted on Ausha. See ausha.co/privacy-policy for more information.

But how can you structure it well? What are the elements that you absolutely need to prepare before your recording and which parts need special attention? 🔍👀

We’ll give you all our tips in this episode in just 5 steps (very clear and precise steps thanks to a concrete script of course). 💪

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

This show is brought to you by Ausha, the all-in-one podcast hosting and marketing platform to help you grow your podcast. 🔥 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Today we are therefore going to look at subjects such as the preparation of your show in the long term, the format and frequency of your episodes, your vision, your objectives and even your sub-objectives! 📝

After this episode you’re going to have all the cards at hand to organize yourself well and you will see that maintaining the regularity of your podcast becomes a rather addictive game. 😉

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

This show is brought to you by Ausha, the all-in-one podcast hosting and marketing platform to help you grow your podcast. 🔥

Hosted on Ausha. See ausha.co/privacy-policy for more information.

And for a podcast, it’s the same! 🎙️

By putting yourself in the shoes of your listeners, and imagining their typical day, what they like and what they do, their listening habits, etc: you’re defining your listener-persona. 👩

And by knowing your target audience (or your core target) like the back of your hand, you can offer them more relevant audio content that they will like 100% of the time. 💪

To help you construct your listener-persona, you can download our template (https://www.ausha.co/resources/defining-a-listener-persona/) and complete it for yourself!

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

This show is brought to you by Ausha, the all-in-one podcast hosting and marketing platform to help you grow your podcast. 🔥 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

The number of downloads (of course), unique listeners, completion rate, demographic data, and even quantitative data: no data is left off our list! 🤓

************************
What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

This show is brought to you by Ausha, the all-in-one podcast hosting and marketing platform to help you grow your podcast. 🔥

Hosted on Ausha. See ausha.co/privacy-policy for more information.

You may already know, but 2 podcasts are released every minute in the world, so it’s only normal that you might need some tips to ensure that your show has a good position in Google’s search results. 💪

Because when you have a good position, you have better visibility. And with better visibility, you’ll have more downloads! 🎧

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

This show is brought to you by Ausha, the all-in-one podcast hosting and marketing platform to help you grow your podcast. 🔥 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Cross-promotion is making your podcast known, through another podcaster.

There are many ways to do cross-promotion, but each time it’s a real collaboration, and a true example of a win-win situation. 🚀

In this new episode of TIPS (and in less than 5 minutes), Sarah explains how to put in place an effective cross-promotion strategy for your podcast in order to increase your number of downloads and boost your show to the stars! ✨

P.S. Here’s the link to discover the Audience Graph tool: https://rephonic.com/graph 🤓

P.P.S. A special thanks to Clémentine Roux for her amazing article about cross-promotion on the Ausha blog. It really inspired us when writing this episode! 💪

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

This show is brought to you by Ausha, the all-in-one podcast hosting and marketing platform to help you grow your podcast. 🔥 

Hosted on Ausha. See ausha.co/privacy-policy for more information.

1- If you don’t distribute it on all the listening platforms, 🪐 

2- If you don’t make it visible on social media, 📱 

3- If you don’t highlight it on Google… 💻

… then you can only hope for a small handful of downloads… including your mother and her neighbor Steve. 😂

In this first episode of TIPS, we will explain to you how you can make your podcast visible EVERYWHERE in order to boost your number of downloads. 🚀

In 5 minutes, go even further with your podcast, thanks to Sarah’s advice!

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips  

************************

This show is brought to you by Ausha, the all-in-one podcast hosting and marketing platform to help you grow your podcast. 🔥

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Each week, listen to our top tips for taking your podcast to the next level and growing your audience. 🚀

Communication, analysis, recording, editing, writing: in just a few minutes each week, we will give you all the key tips so that you can boost your podcast to the stars! ✨

************************

What's Ausha? 💜

Ausha is the first French podcasting platform for hosting AND marketing your podcast.

On one platform you'll have:

✅ Unlimited hosting of your podcast

✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks

✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your  Smartplayer), with your newsletter, with a unique listening link and customized video clips

✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)

✅ Earn money thanks to 2 different monetization methods (manual and automatic)

Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips

************************

This show is brought to you by Ausha, the all-in-one podcast hosting and marketing platform to help you grow your podcast. 🔥 

Hosted on Ausha. See ausha.co/privacy-policy for more information.