Marketing Made Me Do It

#10: Marketing Made Me Do It: The Fashion Edition!

Thu, 23 Nov 2023 15:48:18 +0000

In this episode of Marketing Made Me Do It, we dive into the fashion world and compare marketing in fashion to marketing in other industries. Topics we touch on include:

Kleider Machen Leute (Clothes Make People)
Cialdini’s principles of influence (social proof & scarcity)
Fast Fashion

Learn more about us, Sydney & Silvia, as we unpack some personal stories about trends we followed (ones that we maybe shouldn't have?) and reflect on factors that influence(d) our decision-making and purchasing behavior.

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

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Hosted on Ausha. See ausha.co/privacy-policy for more information.

#9: The Brand Disaster Episode

Thu, 19 Oct 2023 15:20:40 +0000

On today's episode, we're talking about brand disasters, and by "brand disasters," we mean those huge fails that have people asking, "Is there any way out of this for them?" We're covering brand disasters like:

The Jack In the Box E-Coli Outbreak
Volkswagon's Defeat Device Fraud

What's the best thing for a brand to do when disaster strikes? What is PR and how is that used to a brand's advantage? As consumers, how should we respond when brands fail?

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

#8: Influencers Made Me Do It

Thu, 28 Sep 2023 12:05:00 +0000

Today's episode is all about the world of influence and influencer marketing. Join us as we dive into how social media influencers sway our decision making to benefit themselves, other brands, and brand identities (and potentially to the dismay of our wallets). Learn how to distinguish between:

Affiliate Marketing
Sponsored Posts
Brand Collaborations
Brand Sponsorships
Brand Ambassadors

Don't miss out as we review a couple of ethically questionable influencer campaigns as well!

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

#7: Marketing Made Me Do It in the 1950s

Thu, 14 Sep 2023 12:14:00 +0000

Welcome to the 1950s! For today's episode, we're jumping into our time machines to explore the golden age of JELLO, luxury cigarettes, and low-resolution television sets. Join us as we dive deep into the post-World War II era to uncover the social norms that shaped the marketing of this decade.

We're exploring the ads found in vintage "True Story" magazines and discussing how marketing's changed over the last 70 years... and the ways it's stayed the same.

Join us as we chat about:

Vintage advertisements
Social norms & how they impact advertising
How gender roles are perpetuated within marketing
The importance of diversity in marketing
& more...

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Marketing Minisode: Special Unboxing & Dumpster Fyre

Thu, 07 Sep 2023 12:00:00 +0000

On this week's marketing minisode, Silvia is unboxing a surprise package from Sydney. We're also covering the news about the return of the Fyre Festival.

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

#6: When Brands Rebrand - The Rebrand Award Show

Thu, 31 Aug 2023 20:46:44 +0000

This week's topic is on the more fun side where we're discussing questionable rebrands. The good, the bad, and the ones where you're just scratching your head, asking why? Rebrands often influence our purchasing behavior and loyalty toward brands that we may have been following and supporting for a long time. But, why do brands rebrand? What are the consequences for the brand and the consumer? Join us as we hand out our best and worst rebranding awards and listen in as we discuss brands like:

Kia (or KN cars?!)
Boxycharm and Ipsy
Lego
Netflix and Qwikster
Guinness
Dunkin' Donuts

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review!

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#5: This Episode is Going Viral

Thu, 17 Aug 2023 12:06:00 +0000

Watch out, this episode is going viral!

We're all exposed to new viral trends every day, but what causes something to "go viral?" Is it the beefy marketing budget? Or maybe it's because everybody's talking about it? While experts don't agree on what causes something to "go viral," we've identified several different ways that something could explode in popularity. In today's episode, we're exploring:

Word of Mouth trends (the cronut... yum!)
Sponsored trends (Fyre Festival, count me out)
Incentivized trends (Dropbox... friends give friends more storage)
User-generated trends (McDonald's Grimace shake trend... McDonald's dark side)
Cause-based trends (TOMs gives back, and we help!)

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Marketing Minisode: X or Twitter? & the Twitch Streamer Giveaway Disaster

Thu, 10 Aug 2023 12:09:00 +0000

On this week's marketing minisode, your hosts Silvia Dieter and Sydney Bingham are talking about Elon Musk's messy rebrand from Twitter to .... X(?). We're also covering the Twitch streamer giveaway that became viral and turned violent in New York.

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

#4: Scarcity Marketing Made Me Do It

Thu, 03 Aug 2023 12:00:00 +0000

Have you fallen victim to messaging like one-time-offer, last chance, don’t miss out, when it’s gone, it’s gone, only on sale for 24 hours? If so, this episode is for you!

In this episode of Marketing Made Me Do It, we're diving into the way scarcity marketing impacts our purchasing behavior and plays into the psychological phenomenon of FOMO (the fear of missing out). Tune in as we discuss and give real-life examples of the four types of scarcity marketing:

Exclusivity
Rarity
Urgency
Excess Demand

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Marketing Minisode: Barbenheimer & Back To School

Thu, 27 Jul 2023 12:00:00 +0000

On this week's marketing minisode, your hosts Silvia Dieter and Sydney Bingham are talking about Barbenheimer, the Barbie vs. Oppenheimer movie release and marketing overlap, as well as how Amazon is staying relevant with their back-to-school campaign.

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

#3: Marketing Made Me Do It: The Foodie Episode!

Thu, 20 Jul 2023 14:26:53 +0000

Foodies, this one's for you! On this episode of Marketing Made Me Do It, we're diving into the way marketing impacts our food, and answering some important foodie questions like:

Why is lobster a luxury food? And has it always been that way?
Why do we eat so many potatoes every year?
Why are there so many Thai food restaurants in my city?

The answers to these questions can be found in marketing! We can't wait to explore the foodie world with you.

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Marketing Minisode: Threads Launch & Barbie Movie

Thu, 13 Jul 2023 12:00:00 +0000

On this week's marketing minisode, your hosts Silvia Dieter and Sydney Bingham are talking about the launch of Threads and following up on Elon Musk's & Mark Zuckerberg's potential cage match. Also, have you noticed that Barbies seem to be everywhere??? Silvia & Sydney explore the marketing hype around the movie and its potential impact on Mattel's Barbie brand.

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

#2: Is Google Listening to Me?

Thu, 06 Jul 2023 12:00:00 +0000

Have you ever wondered if Google or our smart devices are listening to us? It's a question that has piqued the curiosity of many. Are our conversations being monitored? Are targeted ads a result of eavesdropping?

In this week's episode, hosts Sydney Bingham and Silvia Dieter dive into the world of data privacy and share their take on Google's eavesdropping rumors. Topics of discussion include targeted digital ads, Cookies, Virtual Assistants, GPS Location sharing, a Black Mirror episode, and frequency illusion (the Baader-Meinhof Phenomenon).

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Marketing Minisode: Your Bi-Weekly Marketing Mashup

Thu, 29 Jun 2023 12:18:00 +0000

On this first-ever marketing minisode, your hosts Silvia Dieter and Sydney Bingham are going over the latest in marketing news and discussing topics like:

Why did the submersible get so much attention?
Who would win in a cage fight? Elon Musk or Mark Zuckerberg?
What is the Big Yellow Boot everybody's talking about?
How do you market lab-made meat products?

Thanks for listening! Be a part of the conversation by following us @marketingmademedoit on Instagram.

And, if you liked this episode, subscribe and leave a review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

#1: My Personal Brand Made Me Do It

Thu, 22 Jun 2023 12:00:00 +0000

Welcome to the very first episode of Marketing Made Me Do It! In this debut episode, marketing experts Silvia Dieter and Sydney Bingham explore the vast world of personal branding and discuss how it impacts the way we interact with the social world around us.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Marketing Made Me Do It: The Trailer

Wed, 14 Jun 2023 04:07:28 +0000

A Google search will tell you that we see up to 10,000 ads per day, that’s 625 ads per hour and 10 ads per minute.

For those of you who are wondering if this is just another marketing podcast, the answer is no. We’re not here to tell you how to market your business or yourself. We're not here to tell you how to launch a marketing campaign or start your own marketing company/make a million dollars overnight.

Marketing Made Me Do It is a new podcast where we explore the marketing world as it connects to life and our everyday decision-making. Hi, we're your hosts, Silvia Dieter and I’m Sydney Bingham. We live and breathe marketing every day - and so do you even if you don’t realize it - and yet we feel there is so much more to the impact of marketing than the simple messaging and technical execution. Join us as we peel back the layers of the latest marketing trends and discuss what it’s like to be a marketer and consumer in an era of information overload.

Catch new episodes every other Thursday and join the conversation on Facebook, Instagram, and TikTok @marketingmademedoit

Hosted on Ausha. See ausha.co/privacy-policy for more information.