The Edge Effect: A Marketing Podcast https://cultiveightcommunications.com/podcast In a world dominated by technology, content, and limited attention, it's an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the transformative power of storytelling and embrace the human aspect of your brand in your marketing efforts. We believe that your story is the edge effect to unlocking genuine connection, engagement, and success. Join us each week for powerful conversations, inspiring interviews, storytelling, and business insights. Together, we can reshape the way you view marketing for good! About Your Host: Caroline Crawford helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical marketing gimmicks. About Cultiveight Communications Cultiveight Communications is a marketing catalyst for growing businesses. We provide integrated marketing solutions designed to revolutionize the traditional agency model for businesses at critical growth phases without the resources for an in-house marketing team. Our approach is nimble and client-centric, operating as an integral extension of our clients' teams, tailored to accelerate growth and achieve specific milestones. Learn more at www.cultiveightcommunications.com (http://www.cultiveightcommunications.com)  Hosted on Ausha. See ausha.co/privacy-policy for more information. en Caroline Crawford Sat, 30 May 2026 09:45:17 +0000 Sat, 30 May 2026 09:45:17 +0000 feeds@ausha.co (Ausha) Ausha (https://www.ausha.co) us Caroline Crawford Caroline Crawford hello@cultiveightcommunications.com In a world dominated by technology, content, and limited attention, it's an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the transformative power of storytelling and embrace the human aspect of your brand in your marketing efforts. We believe that your story is the edge effect to unlocking genuine connection, engagement, and success. Join us each week for powerful conversations, inspiring interviews, storytelling, and business insights. Together, we can reshape the way you view marketing for good! About Your Host: Caroline Crawford helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical marketing gimmicks. About Cultiveight Communications Cultiveight Communications is a marketing catalyst for growing businesses. We provide integrated marketing solutions designed to revolutionize the traditional agency model for businesses at critical growth phases without the resources for an in-house marketing team. Our approach is nimble and client-centric, operating as an integral extension of our clients' teams, tailored to accelerate growth and achieve specific milestones. Learn more at www.cultiveightcommunications.com (http://www.cultiveightcommunications.com)  Hosted on Ausha. See ausha.co/privacy-policy for more information. false no no yes episodic Caroline Crawford hello@cultiveightcommunications.com In a world dominated by technology, content, and limited attention, it's an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the transformative power of storytelling and embrace the human aspect of your brand in your marketing efforts. We believe that your story is the edge effect to unlocking genuine connection, engagement, and success. Join us each week for powerful conversations, inspiring interviews, storytelling, and business insights. Together, we can reshape the way you view marketing for good! About Your Host: Caroline Crawford helps business leaders with aligning marketing initiatives effectively to achieve overarching business goals. She is a seasoned marketing and communications expert with a 13-year successful track record of blending the visionary with the integrator. After seeing first hand how the marketing industry fuels shiny object syndrome, Caroline founded Cultiveight to address challenges faced by businesses such as limited resources and market pressures. Caroline is on a mission of supporting more business leaders to secure an integrated marketing approach that goes beyond typical marketing gimmicks. About Cultiveight Communications Cultiveight Communications is a marketing catalyst for growing businesses. We provide integrated marketing solutions designed to revolutionize the traditional agency model for businesses at critical growth phases without the resources for an in-house marketing team. Our approach is nimble and client-centric, operating as an integral extension of our clients' teams, tailored to accelerate growth and achieve specific milestones. Learn more at www.cultiveightcommunications.com (http://www.cultiveightcommunications.com)  Hosted on Ausha. See ausha.co/privacy-policy for more information. false Support us! Business https://image.ausha.co/ZfmTLw9jag6zNSHRS308hX8PxxyXe3y3wMnAJkSI_1400x1400.jpeg?t=1707318557 The Edge Effect: A Marketing Podcast https://cultiveightcommunications.com/podcast Overcoming Marketing Challenges: Insights from Jacqueline Green 54b6d3e68cc8e8e03fd43658dccce9d23e7fd2f6 In this episode of The Edge Effect, host Caroline Crawford interviews Jacqueline Green, founder of Behind the Design. They discuss Jacqueline's journey from corporate marketing to becoming an entrepreneur in the design industry. Topics include overcoming burnout, the importance of mindset, and building robust systems and processes for business success. Jacqueline shares valuable insights into ethical marketing practices, the necessity of asking the right questions when hiring marketing professionals, and the significance of having a multifaceted marketing strategy. The episode also delves into the misconceptions around marketing channels like email and social media and outlines the core pillars of Jacqueline’s masterclass, Hobby to Profitability.


Key Takeaways:

  • 5:19 - Mindset and Overcoming Entrepreneurial Hurdles

  • 8:27 - The Importance of Visibility in Business

  • 14:18 - Marketing Strategies and Misconceptions

  • 27:51 - Setting Clear Strategies and Expectations

  • 29:21 - The Role of Gut Instinct in Business

  • 37:58 - Core Principles for Building a Strong Brand

  • 42:30 - Recognizing When to Reevaluate Your Business

  • 47:23 - Introduction to the Hobby to Profitability Masterclass


More from Jaqueline:


Other Helpful Resources:


BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:




Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, host Caroline Crawford interviews Jacqueline Green, founder of Behind the Design. They discuss Jacqueline's journey from corporate marketing to becoming an entrepreneur in the design industry. Topics include overcoming burnout, the importance of mindset, and building robust systems and processes for business success. Jacqueline shares valuable insights into ethical marketing practices, the necessity of asking the right questions when hiring marketing professionals, and the significance of having a multifaceted marketing strategy. The episode also delves into the misconceptions around marketing channels like email and social media and outlines the core pillars of Jacqueline’s masterclass, Hobby to Profitability.


Key Takeaways:

  • 5:19 - Mindset and Overcoming Entrepreneurial Hurdles

  • 8:27 - The Importance of Visibility in Business

  • 14:18 - Marketing Strategies and Misconceptions

  • 27:51 - Setting Clear Strategies and Expectations

  • 29:21 - The Role of Gut Instinct in Business

  • 37:58 - Core Principles for Building a Strong Brand

  • 42:30 - Recognizing When to Reevaluate Your Business

  • 47:23 - Introduction to the Hobby to Profitability Masterclass


More from Jaqueline:


Other Helpful Resources:


BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:




Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 20 Nov 2024 14:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/overcoming-marketing-challenges-insights-from-jacqueline-green Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 51:55 full In this episode of The Edge Effect, host Caroline Crawford interviews Jacqueline Green, founder of Behind the Design. They discuss Jacqueline's journey from corporate marketing to becoming an entrepreneur in the design industry. Topics include overcom... Caroline Crawford false The Art and Science of Effective Copywriting with Katie Lantukh 3e54ded0911052364865c95880afd20127fc5d01 In this episode of The Edge Effect, host Caroline Crawford sits down with Katie Lantukh, the founder of Murphy Marketing, to delve into the nuances of copywriting and its pivotal role in building brand trust. Katie shares her journey from aspiring writer to marketing expert, emphasizing the importance of storytelling, simplicity, and context in effective copywriting. The conversation also explores practical strategies for businesses, particularly those in technical fields, to enhance their messaging and connect with the right audience. Tune in to discover the core principles of copy that converts and actionable tips on refining your brand's narrative.


Key Takeaways:

  • 2:27 - The Creative Process in Marketing

  • 5:19 - Guiding Businesses in Marketing

  • 9:52 - The Importance of Trust in Marketing

  • 16:21 - Understanding Copywriting

  • 22:08 - Effective Copywriting Strategies

  • 35:24 - Core Principles of Good Copy


More from Katie:


Other Helpful Resources:


BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, host Caroline Crawford sits down with Katie Lantukh, the founder of Murphy Marketing, to delve into the nuances of copywriting and its pivotal role in building brand trust. Katie shares her journey from aspiring writer to marketing expert, emphasizing the importance of storytelling, simplicity, and context in effective copywriting. The conversation also explores practical strategies for businesses, particularly those in technical fields, to enhance their messaging and connect with the right audience. Tune in to discover the core principles of copy that converts and actionable tips on refining your brand's narrative.


Key Takeaways:

  • 2:27 - The Creative Process in Marketing

  • 5:19 - Guiding Businesses in Marketing

  • 9:52 - The Importance of Trust in Marketing

  • 16:21 - Understanding Copywriting

  • 22:08 - Effective Copywriting Strategies

  • 35:24 - Core Principles of Good Copy


More from Katie:


Other Helpful Resources:


BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 13 Nov 2024 14:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/the-art-and-science-of-effective-copywriting-with-katie-lantukh Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 41:24 full In this episode of The Edge Effect, host Caroline Crawford sits down with Katie Lantukh, the founder of Murphy Marketing, to delve into the nuances of copywriting and its pivotal role in building brand trust. Katie shares her journey from aspiring wri... Caroline Crawford false Authenticity in Marketing, Business, and Self with Sydney Ryker 072ac9c66c462abe8b1f6391ddb0f4e6834037d9 In this episode of The Edge Effect, host Caroline Crawford engages with Sydney Ryker, a renowned entrepreneur, transformational speaker, and business leader behind multiple eight-figure global sales organizations. They explore the transformative journey of entrepreneurship, the importance of blending personal authenticity with business strategies, and how understanding oneself can significantly impact marketing efforts. Sydney shares her unique experiences, from starting out in network marketing to becoming a public speaker and mentor, emphasizing the power of conviction, spirituality, and overcoming self-doubt. Tune in to gain valuable insights on aligning your true self with your business vision.


Key Takeaways:


  • 02:31 Building a Global Sales Organization

  • 04:28 Incorporating Spirituality into Business

  • 09:45 Handling Objections and Building Stronger Connections

  • 16:30 Understanding Clients and Effective Marketing

  • 19:40 The Struggle with Self-Belief

  • 23:54 Practical Steps to Cultivate Self-Belief

  • 34:39 The Importance of Self-Discovery


More from Sydney:



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BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:




Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, host Caroline Crawford engages with Sydney Ryker, a renowned entrepreneur, transformational speaker, and business leader behind multiple eight-figure global sales organizations. They explore the transformative journey of entrepreneurship, the importance of blending personal authenticity with business strategies, and how understanding oneself can significantly impact marketing efforts. Sydney shares her unique experiences, from starting out in network marketing to becoming a public speaker and mentor, emphasizing the power of conviction, spirituality, and overcoming self-doubt. Tune in to gain valuable insights on aligning your true self with your business vision.


Key Takeaways:


  • 02:31 Building a Global Sales Organization

  • 04:28 Incorporating Spirituality into Business

  • 09:45 Handling Objections and Building Stronger Connections

  • 16:30 Understanding Clients and Effective Marketing

  • 19:40 The Struggle with Self-Belief

  • 23:54 Practical Steps to Cultivate Self-Belief

  • 34:39 The Importance of Self-Discovery


More from Sydney:



Other Helpful Resources:


BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:




Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 02 Oct 2024 13:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/authenticity-in-marketing-business-and-self-with-sydney-riker Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 37:58 full In this episode of The Edge Effect, host Caroline Crawford engages with Sydney Ryker, a renowned entrepreneur, transformational speaker, and business leader behind multiple eight-figure global sales organizations. They explore the transformative journ... Caroline Crawford false Streamlining Business Operations Through AI and Automation with Elaine Boyd e99bd0c0f52c2ac059667f0e9ee42762de4d3be3 In this episode of The Edge Effect, host Caroline Crawford delves into the power of integrating human stories with business success. Caroline is joined by Alane Boyd, co-founder of Workday Ninja, and an expert in operations and growth strategy. They discuss how Alane transformed her business by leveraging AI and automation, and scaling her social media and reputation management agency into a streamlined operation. She shares insights on automating social media content, managing client reviews and efficiently using project management systems to enhance team productivity. Tune in to uncover how to improve your business operations and grow your social media presence effectively.


Key Takeaways:


  • 3:47 - Innovative Strategies for Social Media and Reviews

  • 16:49 - The Birth of Workday Ninja

  • 26:53 - Choosing the Right Project Management System

  • 29:10 - The Importance of Process Mapping

  • 36:00 - Training and Adoption of New Systems

  • 38:17 - Leveraging AI for Efficiency

  • 40:58 - Automating Social Media Management


More from Alane:



Other Helpful Resources:


BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, host Caroline Crawford delves into the power of integrating human stories with business success. Caroline is joined by Alane Boyd, co-founder of Workday Ninja, and an expert in operations and growth strategy. They discuss how Alane transformed her business by leveraging AI and automation, and scaling her social media and reputation management agency into a streamlined operation. She shares insights on automating social media content, managing client reviews and efficiently using project management systems to enhance team productivity. Tune in to uncover how to improve your business operations and grow your social media presence effectively.


Key Takeaways:


  • 3:47 - Innovative Strategies for Social Media and Reviews

  • 16:49 - The Birth of Workday Ninja

  • 26:53 - Choosing the Right Project Management System

  • 29:10 - The Importance of Process Mapping

  • 36:00 - Training and Adoption of New Systems

  • 38:17 - Leveraging AI for Efficiency

  • 40:58 - Automating Social Media Management


More from Alane:



Other Helpful Resources:


BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 25 Sep 2024 13:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/streamlining-business-operations-through-ai-and-automation-with-elaine-boyd Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 51:27 full In this episode of The Edge Effect, host Caroline Crawford delves into the power of integrating human stories with business success. Caroline is joined by Alane Boyd, co-founder of Workday Ninja, and an expert in operations and growth strategy. They d... Caroline Crawford false Unveiling Authentic Business Stories: Insights from Skyblue Creative's Pat Taggart f1479ef47cee1749a143da8d2c22da7c3ac20a1c In this episode of The Edge Effect, host Caroline Crawford sits down with Pat Taggart, founder and chief creative of Skyblue Creative, delve into Pat's unique journey from aspiring sports broadcaster to video production entrepreneur. They discuss the evolution of video content, the importance of unscripted, authentic storytelling, and practical tips for businesses considering video production. Pat shares insights on how to make individuals comfortable on camera, the value of establishing a personal connection, and why understanding your unique story is vital. He also offers practical advice on starting video content with minimal resources and emphasizes the significance of blending creation with strategic marketing.


Key Takeaways:



  • 02:34 - Challenges and Breakthroughs in Video Production

  • 04:18 - The Art of Authentic Storytelling

  • 06:50 - Creating Engaging and Genuine Content

  • 16:11 - The Power of Unscripted Conversations

  • 21:29 - The Importance of Authenticity in Marketing

  • 29:43 - Determining Video Content Outcomes

  • 45:37 - The Importance of Storytelling in Video Content



More from Pat:






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Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, host Caroline Crawford sits down with Pat Taggart, founder and chief creative of Skyblue Creative, delve into Pat's unique journey from aspiring sports broadcaster to video production entrepreneur. They discuss the evolution of video content, the importance of unscripted, authentic storytelling, and practical tips for businesses considering video production. Pat shares insights on how to make individuals comfortable on camera, the value of establishing a personal connection, and why understanding your unique story is vital. He also offers practical advice on starting video content with minimal resources and emphasizes the significance of blending creation with strategic marketing.


Key Takeaways:



  • 02:34 - Challenges and Breakthroughs in Video Production

  • 04:18 - The Art of Authentic Storytelling

  • 06:50 - Creating Engaging and Genuine Content

  • 16:11 - The Power of Unscripted Conversations

  • 21:29 - The Importance of Authenticity in Marketing

  • 29:43 - Determining Video Content Outcomes

  • 45:37 - The Importance of Storytelling in Video Content



More from Pat:






Other Helpful Resources:





Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 18 Sep 2024 09:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/unveiling-authentic-business-stories-insights-from-skyblue-creative-s-pat-taggart Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 53:24 full In this episode of The Edge Effect, host Caroline Crawford sits down with Pat Taggart, founder and chief creative of Skyblue Creative, delve into Pat's unique journey from aspiring sports broadcaster to video production entrepreneur. They discuss the... Caroline Crawford false From Burnout to Brilliance: Shifting Mindsets in Entrepreneurship with Liz Svatek 7f97a9de9c94d7a9d0a8e652ba630a9dfbf8ee1f In this week's episode of The Edge Effect, host Caroline Crawford speaks with transformational coach and podcast host, Liz Svatek, about her journey from various career paths to finding her true passion in empowering women entrepreneurs. Liz shares insights on overcoming fears, embracing authenticity, and the importance of self-care in business. This is an incredible episode for all career-driven women finding their own way forward.


EXCLUSIVE INVITE: Join Liz's Workshop SOUL BLAZER September 9th-14 - Live on Zoom. Sign up here: https://www.lizsvatek.com/soulblazer


Key Takeaways

  • Embracing failure as a learning opportunity (06:21-06:31)

  • The role of fear and the need for a flexible nervous system in your career (10:04-10:55)

  • Separating personal worth from business success (15:05-15:55)

  • Shifting your mindset and approach to marketing (20:55-21:55)

  • Infusing passion and authenticity into marketing efforts (34:28-35:42)


More from Liz:


Other Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this week's episode of The Edge Effect, host Caroline Crawford speaks with transformational coach and podcast host, Liz Svatek, about her journey from various career paths to finding her true passion in empowering women entrepreneurs. Liz shares insights on overcoming fears, embracing authenticity, and the importance of self-care in business. This is an incredible episode for all career-driven women finding their own way forward.


EXCLUSIVE INVITE: Join Liz's Workshop SOUL BLAZER September 9th-14 - Live on Zoom. Sign up here: https://www.lizsvatek.com/soulblazer


Key Takeaways

  • Embracing failure as a learning opportunity (06:21-06:31)

  • The role of fear and the need for a flexible nervous system in your career (10:04-10:55)

  • Separating personal worth from business success (15:05-15:55)

  • Shifting your mindset and approach to marketing (20:55-21:55)

  • Infusing passion and authenticity into marketing efforts (34:28-35:42)


More from Liz:


Other Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 04 Sep 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/from-burnout-to-brilliance-shifting-mindsets-in-entrepreneurship-with-liz-svatek Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 50:02 full In this week's episode of The Edge Effect, host Caroline Crawford speaks with transformational coach and podcast host, Liz Svatek, about her journey from various career paths to finding her true passion in empowering women entrepreneurs. Liz shares in... Caroline Crawford false Unlocking Brand Strategy: Navigating Business Growth and Marketing Insights c7f34dbbcd7fda97e6a3bd08b3a346c53c7a0446 In this episode, host Caroline Crawford of The Edge Effect interviews Kim Jursa of Kim Jursa Brand Strategy, diving deep into the realm of brand strategy and development. Kim shares her career journey, from marketing at Fortune 500 companies to consulting for high-growth tech firms. They discuss, in detail, the difference in marketing approaches between tech startups and established corporations, the importance of brand differentiation, internal alignment, and understanding customer insights. They also explore the evolving role of CEOs in personal and company branding. This episode is packed with insights for business owners looking to refine their brand strategies for sustainable growth.


Key Takeaways


  • 01:26 - Kim's Career Journey: From Fortune 500 to Brand Consultant

  • 03:52 - Differences in Marketing: High Growth Tech vs. Fortune 500

  • 06:11 - Defining Brand Strategy and Opportunity

  • 09:34 - The Importance of Customer Insights

  • 18:40 - Brand Archetypes: Connecting with Human Stories

  • 21:32 - Investing in Brand Strategy for Business Success

  • 26:10 - Understanding Brand Archetypes

  • 28:49 - Customer Validation and Values

  • 35:36 - Balancing Personal and Company Brands

  • 42:24 - Recognizing the Need for Brand Strategy



More from Kim:



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Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode, host Caroline Crawford of The Edge Effect interviews Kim Jursa of Kim Jursa Brand Strategy, diving deep into the realm of brand strategy and development. Kim shares her career journey, from marketing at Fortune 500 companies to consulting for high-growth tech firms. They discuss, in detail, the difference in marketing approaches between tech startups and established corporations, the importance of brand differentiation, internal alignment, and understanding customer insights. They also explore the evolving role of CEOs in personal and company branding. This episode is packed with insights for business owners looking to refine their brand strategies for sustainable growth.


Key Takeaways


  • 01:26 - Kim's Career Journey: From Fortune 500 to Brand Consultant

  • 03:52 - Differences in Marketing: High Growth Tech vs. Fortune 500

  • 06:11 - Defining Brand Strategy and Opportunity

  • 09:34 - The Importance of Customer Insights

  • 18:40 - Brand Archetypes: Connecting with Human Stories

  • 21:32 - Investing in Brand Strategy for Business Success

  • 26:10 - Understanding Brand Archetypes

  • 28:49 - Customer Validation and Values

  • 35:36 - Balancing Personal and Company Brands

  • 42:24 - Recognizing the Need for Brand Strategy



More from Kim:



Other Helpful Resources:




Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 21 Aug 2024 15:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/unlocking-brand-strategy-navigating-business-growth-and-marketing-insights Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 46:39 full In this episode, host Caroline Crawford of The Edge Effect interviews Kim Jursa of Kim Jursa Brand Strategy, diving deep into the realm of brand strategy and development. Kim shares her career journey, from marketing at Fortune 500 companies to consul... Caroline Crawford false Exploring the World of PR with Ellie Malone: Strategies, Stories, and Success 5738fbfa7106f290392b32e9c5fb327007f282ae In this episode of The Edge Effect, host Caroline Crawford welcomes public relations expert Ellie Malone to discuss the crucial role of PR in business success. Ellie shares her journey from traditional agency work to founding Stories by PR, a consultancy that helps brands globally. They cover how startups can leverage PR, the importance of third-party validation, and the strategic considerations for effective storytelling. Tune in to gain insights on integrating PR into your business, enhancing brand visibility, and navigating the complexities of global communications.


Key Takeaways:


  • 00:46 - Meet Ellie Malone: PR Expert

  • 01:16 - Ellie's Journey into PR

  • 03:58 - Global PR Insights

  • 08:56 - Crafting Effective PR Strategies

  • 16:55 - The Value of Earned Media

  • 26:46 - When to Invest in PR

  • 43:26 - Advice for Startups and New Businesses

  • 46:42 - Conclusion and Final Thoughts


More from Ellie:



Other Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, host Caroline Crawford welcomes public relations expert Ellie Malone to discuss the crucial role of PR in business success. Ellie shares her journey from traditional agency work to founding Stories by PR, a consultancy that helps brands globally. They cover how startups can leverage PR, the importance of third-party validation, and the strategic considerations for effective storytelling. Tune in to gain insights on integrating PR into your business, enhancing brand visibility, and navigating the complexities of global communications.


Key Takeaways:


  • 00:46 - Meet Ellie Malone: PR Expert

  • 01:16 - Ellie's Journey into PR

  • 03:58 - Global PR Insights

  • 08:56 - Crafting Effective PR Strategies

  • 16:55 - The Value of Earned Media

  • 26:46 - When to Invest in PR

  • 43:26 - Advice for Startups and New Businesses

  • 46:42 - Conclusion and Final Thoughts


More from Ellie:



Other Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 14 Aug 2024 21:34:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/exploring-the-world-of-pr-with-ellie-malone-strategies-stories-and-success Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 47:30 full In this episode of The Edge Effect, host Caroline Crawford welcomes public relations expert Ellie Malone to discuss the crucial role of PR in business success. Ellie shares her journey from traditional agency work to founding Stories by PR, a consulta... Caroline Crawford false Mastering Strategic Thought Leadership for Business Growth with Chris McNeil 8280b897b1cd6becc4ff88fa74b9b138d84e1dc5 In this week's episode of The Edge Effect, Caroline Crawford speaks with Chris McNeil, founder and CEO of Thought Inc. Together, they explore the concept of strategic thought leadership in marketing and business success. Strategic thought leadership goes beyond being an expert in a field; it involves intentionally guiding audiences to see things in a new light, empowering them with innovative ideas and perspectives.


Key Takeaways:

  • The Concept of Thought Leadership in Marketing (15:14 - 19:59)

  • Leveraging AI to organize unique ideas and generate impactful content. (39:20-39:31)

  • The importance of challenging conventional thinking to embrace strategic thought leadership. (40:03-40:46)

  • Creating content that serves and empowers the audience, leading to organic growth. (00:47:08-00:47:18)


More From Chris:



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Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this week's episode of The Edge Effect, Caroline Crawford speaks with Chris McNeil, founder and CEO of Thought Inc. Together, they explore the concept of strategic thought leadership in marketing and business success. Strategic thought leadership goes beyond being an expert in a field; it involves intentionally guiding audiences to see things in a new light, empowering them with innovative ideas and perspectives.


Key Takeaways:

  • The Concept of Thought Leadership in Marketing (15:14 - 19:59)

  • Leveraging AI to organize unique ideas and generate impactful content. (39:20-39:31)

  • The importance of challenging conventional thinking to embrace strategic thought leadership. (40:03-40:46)

  • Creating content that serves and empowers the audience, leading to organic growth. (00:47:08-00:47:18)


More From Chris:



Other Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 07 Aug 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/mastering-strategic-thought-leadership-for-business-growth-with-chris-mcneil Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,Thought Leadership,brand marketing,marketing insights 50:23 full In this week's episode of The Edge Effect, Caroline Crawford speaks with Chris McNeil, founder and CEO of Thought Inc. Together, they explore the concept of strategic thought leadership in marketing and business success. Strategic thought leadership g... Caroline Crawford false The Art of Relationship Marketing: Insights from Janice Porter 78d5b4685b9513b9bc5ba6c4220f6d0c73207ef7 In this episode of The Edge Effect, your host Caroline Crawford interviews Janice Porter, a relationship marketing consultant, on leveraging LinkedIn for business success. Janice shares insights on building genuine connections and nurturing relationships online.


Key Takeaways:

  • Importance of Relationship Marketing (00:01:00-00:03:10): Janice discusses the shift from network marketing to relationship marketing, emphasizing the value of building authentic connections.

  • LinkedIn Strategies (00:11:07-00:12:21): Janice highlights the strategic use of LinkedIn for networking, emphasizing the importance of starting conversations and taking relationships offline.

  • Content Creation on LinkedIn (00:34:39-00:35:53): Janice advises on creating engaging content on LinkedIn, focusing on consistency, authenticity, and audience engagement.

  • Engagement and Analytics (00:36:03-00:36:25): Janice stresses the importance of engaging with comments on posts and analyzing post analytics to improve engagement and build relationships.

  • Personalized Approach (00:43:08-00:44:11): Janice encourages new business owners to focus on their target audience, optimize their LinkedIn profile, and engage authentically to build meaningful connections.


Tune in to gain valuable insights on relationship marketing, LinkedIn strategies, and effective content creation for business success.


More from Janice:


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Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, your host Caroline Crawford interviews Janice Porter, a relationship marketing consultant, on leveraging LinkedIn for business success. Janice shares insights on building genuine connections and nurturing relationships online.


Key Takeaways:

  • Importance of Relationship Marketing (00:01:00-00:03:10): Janice discusses the shift from network marketing to relationship marketing, emphasizing the value of building authentic connections.

  • LinkedIn Strategies (00:11:07-00:12:21): Janice highlights the strategic use of LinkedIn for networking, emphasizing the importance of starting conversations and taking relationships offline.

  • Content Creation on LinkedIn (00:34:39-00:35:53): Janice advises on creating engaging content on LinkedIn, focusing on consistency, authenticity, and audience engagement.

  • Engagement and Analytics (00:36:03-00:36:25): Janice stresses the importance of engaging with comments on posts and analyzing post analytics to improve engagement and build relationships.

  • Personalized Approach (00:43:08-00:44:11): Janice encourages new business owners to focus on their target audience, optimize their LinkedIn profile, and engage authentically to build meaningful connections.


Tune in to gain valuable insights on relationship marketing, LinkedIn strategies, and effective content creation for business success.


More from Janice:


Other Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 31 Jul 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/the-art-of-relationship-marketing-insights-from-janice-porter Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 45:40 full In this episode of The Edge Effect, your host Caroline Crawford interviews Janice Porter, a relationship marketing consultant, on leveraging LinkedIn for business success. Janice shares insights on building genuine connections and nurturing relationshi... Caroline Crawford false From Followers to Conversion How to Shift Results to Go Bigger ce8ab5c7d2375fbfa14fea38c6f86b84847af3d0 In this week's episode of The Edge Effect, your host Caroline Crawford shares how you can convert followers into sales. This episode provides valuable insights on effective marketing strategies aimed to accomplish your specific goals, increase sales conversions, and understanding marketing channels through the conversion lens.


Key Takeaways:

  1. Exploring Growth Strategies (05:30-12:33)

  2. Marketing Goals and Prioritization (00:12:33-20:01)

  3. Conversion Strategies with Email Marketing (20:01-22:08)

  4. Optimizing Website for Conversions (22:08-23:54)

  5. Leveraging Social Media for Sales 00:23:54-00:26:26

  6. Building Brand Awareness through Press 00:26:26-00:27:08

  7. Using Advertising for Sales Conversion (27:08-29:06)


Listen to this episode to learn how to prioritize your business goals in a way that connects marketing and sales, leverage marketing channels based on your goals, and optimize your content for conversions.


Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this week's episode of The Edge Effect, your host Caroline Crawford shares how you can convert followers into sales. This episode provides valuable insights on effective marketing strategies aimed to accomplish your specific goals, increase sales conversions, and understanding marketing channels through the conversion lens.


Key Takeaways:

  1. Exploring Growth Strategies (05:30-12:33)

  2. Marketing Goals and Prioritization (00:12:33-20:01)

  3. Conversion Strategies with Email Marketing (20:01-22:08)

  4. Optimizing Website for Conversions (22:08-23:54)

  5. Leveraging Social Media for Sales 00:23:54-00:26:26

  6. Building Brand Awareness through Press 00:26:26-00:27:08

  7. Using Advertising for Sales Conversion (27:08-29:06)


Listen to this episode to learn how to prioritize your business goals in a way that connects marketing and sales, leverage marketing channels based on your goals, and optimize your content for conversions.


Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 24 Jul 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/from-followers-to-conversion-how-to-shift-results-to-go-bigger Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 30:55 full In this week's episode of The Edge Effect, your host Caroline Crawford shares how you can convert followers into sales. This episode provides valuable insights on effective marketing strategies aimed to accomplish your specific goals, increase sales co... Caroline Crawford false Trends and Insights into Modern Marketing Strategies with Mike Maynard 64109bfe63db1ebc0252e803c7fe916fa859204a In this week's episode of The Edge Effect, your host Caroline Crawford is joined by Mike Maynard, CEO and Managing Director of he Napier Group, a PR and marketing agency specializing in B2B technology companies. Mike shares insights on marketing strategies, the role of AI in marketing, and trends in the industry. Tune in to gain valuable insights into B2B marketing strategies in today's evolving landscape.


Key Takeaways:

  • Understanding the Value of Time in Marketing (04:39-05:01): Transitioning perspectives requires a shift in mindset regarding the value of time in marketing.

  • Importance of Brand Familiarity in B2B Marketing (06:05-06:26): Brand reputation and awareness play a significant role in B2B buying decisions beyond just product features.

  • Effective Marketing Framework (20:58-21:30): Start with planning stages, determine the situation, focus on the audience, and let tactics naturally evolve from there.

  • AI in Marketing (35:28-36:00): AI has peaked in terms of capabilities, and marketers should use it judiciously to enhance, not replace human creativity.

  • Appealing to Other Demographics (41:06-41:37): Brands often target younger audiences to appeal to the demographic their customers aspire to be, creating a sense of excitement and relevance.


More from Mike:


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]]> In this week's episode of The Edge Effect, your host Caroline Crawford is joined by Mike Maynard, CEO and Managing Director of he Napier Group, a PR and marketing agency specializing in B2B technology companies. Mike shares insights on marketing strategies, the role of AI in marketing, and trends in the industry. Tune in to gain valuable insights into B2B marketing strategies in today's evolving landscape.


Key Takeaways:

  • Understanding the Value of Time in Marketing (04:39-05:01): Transitioning perspectives requires a shift in mindset regarding the value of time in marketing.

  • Importance of Brand Familiarity in B2B Marketing (06:05-06:26): Brand reputation and awareness play a significant role in B2B buying decisions beyond just product features.

  • Effective Marketing Framework (20:58-21:30): Start with planning stages, determine the situation, focus on the audience, and let tactics naturally evolve from there.

  • AI in Marketing (35:28-36:00): AI has peaked in terms of capabilities, and marketers should use it judiciously to enhance, not replace human creativity.

  • Appealing to Other Demographics (41:06-41:37): Brands often target younger audiences to appeal to the demographic their customers aspire to be, creating a sense of excitement and relevance.


More from Mike:


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]]> Wed, 17 Jul 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/trends-and-insights-into-modern-marketing-strategies-with-mike-maynard Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 47:10 full In this week's episode of The Edge Effect, your host Caroline Crawford is joined by Mike Maynard, CEO and Managing Director of he Napier Group, a PR and marketing agency specializing in B2B technology companies. Mike shares insights on marketing strate... Caroline Crawford false Unveiling the Secrets to Successful Marketing Campaigns with Anthony LoFrisco 2ec87931691fa935d775195abf6dddcc21369862 In this week's episode of The Edge Effect, your host, Caroline Crawford, is joined by Anthony LoFrisco, Managing Director of AdEdge Digital Marketing, an award winning SEM, SEO, and Digital Advertising company that offers customized, high ROI internet marketing. Anthony and Caroline explore the world of digital marketing, the evolution of the industry, and key insights on maximizing marketing efforts. Tune in to gain valuable insights on digital marketing strategies, the importance of collaboration, and managing expectations for successful marketing campaigns.


Key Takeaways:

  • Understanding the evolution of digital marketing and the importance of data-driven decision-making (00:00-02:03)

  • Differentiating between paid and organic marketing channels and the significance of optimizing campaign attributes (04:19-06:26)

  • Managing expectations in marketing and the need for collaboration between business leaders and marketing agencies (40:09-40:36)

  • Balancing brand-building efforts with direct response campaigns to maximize impact and results (45:10-45:21)


More from Anthony:


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Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this week's episode of The Edge Effect, your host, Caroline Crawford, is joined by Anthony LoFrisco, Managing Director of AdEdge Digital Marketing, an award winning SEM, SEO, and Digital Advertising company that offers customized, high ROI internet marketing. Anthony and Caroline explore the world of digital marketing, the evolution of the industry, and key insights on maximizing marketing efforts. Tune in to gain valuable insights on digital marketing strategies, the importance of collaboration, and managing expectations for successful marketing campaigns.


Key Takeaways:

  • Understanding the evolution of digital marketing and the importance of data-driven decision-making (00:00-02:03)

  • Differentiating between paid and organic marketing channels and the significance of optimizing campaign attributes (04:19-06:26)

  • Managing expectations in marketing and the need for collaboration between business leaders and marketing agencies (40:09-40:36)

  • Balancing brand-building efforts with direct response campaigns to maximize impact and results (45:10-45:21)


More from Anthony:


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Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 10 Jul 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/unveiling-the-secrets-to-successful-marketing-campaigns Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 55:27 full In this week's episode of The Edge Effect, your host, Caroline Crawford, is joined by Anthony LoFrisco, Managing Director of AdEdge Digital Marketing, an award winning SEM, SEO, and Digital Advertising company that offers customized, high ROI internet... Caroline Crawford false Building a Strong Marketing Strategy: From Vision to Action 13e3f7469c12c01b6d5405ecb610ecedaef5a821 In this episode, host Caroline Crawford explores the importance and need of a marketing strategy. She breaks down the difference between a strategy and a plan, emphasizing the need for alignment with brand vision, target audience, and business objectives. Caroline highlights the flexibility required in both strategy and planning and provides practical guidance for developing a successful marketing strategy.


Tune in to gain insights on crafting a strategic marketing approach that aligns with your brand vision and drives business success.


Key Takeaways:

  • Understanding Strategy vs. Plan (00:44-01:57): Learn the difference between a strategy and a plan and why both are essential for effective marketing.

  • Components of a Strategy (02:28-04:47): Discover what should be included in a marketing strategy, including brand positioning, audience understanding, and channel selection.

  • Building a Plan (09:03-10:58): Understand the importance of a flexible marketing plan that aligns with resources, budget, and business goals.

  • Flexibility and Adaptability (15:13-16:46): Embrace flexibility in strategy and planning to adjust to evolving circumstances and ensure effectiveness.

  • Practical Guidance and Resources (20:17-20:59): Access free guidebooks and expert advice to help navigate the complexities of marketing strategy and implementation.


BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.


Helpful Resources:



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode, host Caroline Crawford explores the importance and need of a marketing strategy. She breaks down the difference between a strategy and a plan, emphasizing the need for alignment with brand vision, target audience, and business objectives. Caroline highlights the flexibility required in both strategy and planning and provides practical guidance for developing a successful marketing strategy.


Tune in to gain insights on crafting a strategic marketing approach that aligns with your brand vision and drives business success.


Key Takeaways:

  • Understanding Strategy vs. Plan (00:44-01:57): Learn the difference between a strategy and a plan and why both are essential for effective marketing.

  • Components of a Strategy (02:28-04:47): Discover what should be included in a marketing strategy, including brand positioning, audience understanding, and channel selection.

  • Building a Plan (09:03-10:58): Understand the importance of a flexible marketing plan that aligns with resources, budget, and business goals.

  • Flexibility and Adaptability (15:13-16:46): Embrace flexibility in strategy and planning to adjust to evolving circumstances and ensure effectiveness.

  • Practical Guidance and Resources (20:17-20:59): Access free guidebooks and expert advice to help navigate the complexities of marketing strategy and implementation.


BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.


Helpful Resources:



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 03 Jul 2024 19:19:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/building-a-strong-marketing-strategy-from-vision-to-action Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 21:42 full In this episode, host Caroline Crawford explores the importance and need of a marketing strategy. She breaks down the difference between a strategy and a plan, emphasizing the need for alignment with brand vision, target audience, and business objectiv... Caroline Crawford false Mastering Your Marketing Operations with Michelle Puccinelli 0321fcd93b77dbbde89cca79602d735d66a37603 In this week's episode of The Edge Effect, host Caroline Crawford delves into the intricacies of marketing operations and leadership with guest Michelle Puccinelli, Fractional VP at Team Johnson. Together, they explore the challenges and triumphs of navigating the marketing landscape, emphasizing the importance of effective leadership in dynamic teams. This episode gives insight on understanding the hiring landscape for marketers and businesses, navigating challenges in marketing operations and leadership with dynamic teams, and strategies for streamlining processes to enhance efficiencies.


Key Takeaways:

  • Strategies for prioritizing tasks and setting clear expectations (39:09-39:20)

  • Creating a culture of trust and innovation through authentic leadership (46:56-47:06)

  • Utilizing project management tools to enhance efficiency and productivity (35:47-35:57)

  • Encouraging open communication and feedback to drive success in marketing operations (47:59-48:09)


More from Michelle:

  • Instagram.com/michellepuccinelli


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Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this week's episode of The Edge Effect, host Caroline Crawford delves into the intricacies of marketing operations and leadership with guest Michelle Puccinelli, Fractional VP at Team Johnson. Together, they explore the challenges and triumphs of navigating the marketing landscape, emphasizing the importance of effective leadership in dynamic teams. This episode gives insight on understanding the hiring landscape for marketers and businesses, navigating challenges in marketing operations and leadership with dynamic teams, and strategies for streamlining processes to enhance efficiencies.


Key Takeaways:

  • Strategies for prioritizing tasks and setting clear expectations (39:09-39:20)

  • Creating a culture of trust and innovation through authentic leadership (46:56-47:06)

  • Utilizing project management tools to enhance efficiency and productivity (35:47-35:57)

  • Encouraging open communication and feedback to drive success in marketing operations (47:59-48:09)


More from Michelle:

  • Instagram.com/michellepuccinelli


Other Helpful Resources


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 26 Jun 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/mastering-your-marketing-operations-with-michelle-puccinelli Caroline Crawford false business,marketing,opérations,hiring`,brand strategy,Project Management,business strategy,marketing expert,brand marketing,marketing insights,marketing operations 54:09 full In this week's episode of The Edge Effect, host Caroline Crawford delves into the intricacies of marketing operations and leadership with guest Michelle Puccinelli, Fractional VP at Team Johnson. Together, they explore the challenges and triumphs of na... Caroline Crawford false The Essential Foundations For a Successful 
E-Commerce Business with Lindsay Bell d3a8c4a82519a621eaf0b54a1bb3955e263237c5 Join your host, Caroline Crawford, on this week's episode of The Edge Effect as she explores the world of e-commerce marketing with guest Lindsay Bell, founder of LC Creative Agency. Discover the essential elements of successful e-commerce businesses and learn how to balance data and creativity in marketing strategies. This episode will give you valuable insights and practical tips for building a successful e-commerce business through effective branding and marketing strategies.


Key Takeaways:

  • The importance of marrying data and creative in marketing strategies. (04:24-05:18)

  • Insights into the competitive landscape of e-commerce and the significance of lifestyle content in product-based businesses. (09:16-11:16)

  • Tips on understanding the ideal customer profile and implementing effective marketing strategies. (16:31-17:41)

  • The importance of visualizing products through high-quality photos and lifestyle content on e-commerce websites. (33:30-34:48)

  • Setting up foundational marketing systems and utilizing tools for e-commerce success. (38:50-44:40)


More from Lindsay


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Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Join your host, Caroline Crawford, on this week's episode of The Edge Effect as she explores the world of e-commerce marketing with guest Lindsay Bell, founder of LC Creative Agency. Discover the essential elements of successful e-commerce businesses and learn how to balance data and creativity in marketing strategies. This episode will give you valuable insights and practical tips for building a successful e-commerce business through effective branding and marketing strategies.


Key Takeaways:

  • The importance of marrying data and creative in marketing strategies. (04:24-05:18)

  • Insights into the competitive landscape of e-commerce and the significance of lifestyle content in product-based businesses. (09:16-11:16)

  • Tips on understanding the ideal customer profile and implementing effective marketing strategies. (16:31-17:41)

  • The importance of visualizing products through high-quality photos and lifestyle content on e-commerce websites. (33:30-34:48)

  • Setting up foundational marketing systems and utilizing tools for e-commerce success. (38:50-44:40)


More from Lindsay


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]]> Wed, 19 Jun 2024 18:44:20 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/the-essential-foundations-for-a-successful-e-commerce-business-with-lindsay-bell Caroline Crawford false business,marketing,ecommerce,e-commerce,UGC,social media,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 46:12 full Join your host, Caroline Crawford, on this week's episode of The Edge Effect as she explores the world of e-commerce marketing with guest Lindsay Bell, founder of LC Creative Agency. Discover the essential elements of successful e-commerce businesses a... Caroline Crawford false Unveiling the Secrets of LinkedIn Success with Molly Godfrey 60078262c81eb57385e5ab3cac9fde03d23fd9ea In this week's episode of The Edge Effect, host Caroline Crawford delves into the world of LinkedIn marketing with the dynamic Molly Godfrey, co-founder of Build, Impact, Convert. Molly shares her journey from the tech industry to becoming a LinkedIn growth expert, emphasizing the power of personal stories and authenticity in building trust with the audience. This episode provides valuable insights and practical strategies for leveraging LinkedIn to accelerate business growth, especially for female founders and consultants. Tune in to this episode to discover the secrets of LinkedIn success and learn how to make a lasting impact on the platform.


Key Takeaways:

  1. The importance of consistency to see results. (14:30-15:16)

  2. Types of LinkedIn posts that drive growth. (20:49-21:36)

  3. How to engage with your LinkedIn community to attract new clients. (25:57-26:47)

  4. The power of personal stories on LinkedIn. (42:55-43:58)


More from Molly:


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Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this week's episode of The Edge Effect, host Caroline Crawford delves into the world of LinkedIn marketing with the dynamic Molly Godfrey, co-founder of Build, Impact, Convert. Molly shares her journey from the tech industry to becoming a LinkedIn growth expert, emphasizing the power of personal stories and authenticity in building trust with the audience. This episode provides valuable insights and practical strategies for leveraging LinkedIn to accelerate business growth, especially for female founders and consultants. Tune in to this episode to discover the secrets of LinkedIn success and learn how to make a lasting impact on the platform.


Key Takeaways:

  1. The importance of consistency to see results. (14:30-15:16)

  2. Types of LinkedIn posts that drive growth. (20:49-21:36)

  3. How to engage with your LinkedIn community to attract new clients. (25:57-26:47)

  4. The power of personal stories on LinkedIn. (42:55-43:58)


More from Molly:


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]]> Wed, 12 Jun 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/unveiling-the-secrets-of-linkedin-success-with-molly-godfrey Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 54:54 full In this week's episode of The Edge Effect, host Caroline Crawford delves into the world of LinkedIn marketing with the dynamic Molly Godfrey, co-founder of Build, Impact, Convert. Molly shares her journey from the tech industry to becoming a LinkedIn g... Caroline Crawford false Empowering Your Marketing Team for Success 7ed0285d560b46cbfc4c1258ced8064ac7591ea8 On this week's episode of The Edge Effect, your host, Caroline Crawford, focuses on the critical topic of accountability in marketing, highlighting the importance of having clear accountability structures in place to ensure the success of marketing efforts within a business. By implementing the strategies discussed in this episode, businesses can enhance accountability, improve communication, and drive marketing success.


Tune in to gain insights into how to manage accountability within marketing teams, especially when working with a mix of internal and external resources. Understanding the role of accountability in marketing can help businesses streamline operations, improve communication, and drive marketing success. We encourage you to reflect on your own marketing practices and consider how you can empower your teams to take ownership and accountability for their roles.


Key Takeaways:

  • 00:00-00:44: The importance of accountability in marketing and the need for cross-team collaboration.

  • 01:58-03:22: Importance of setting clear expectations, empowering team members, and fostering a culture of accountability.

  • 03:22-07:59: Addressing the challenges of leveraging external resources and the need for internal leadership to ensure accountability.

  • 08:10-29:56: Strategies for improving accountability, including documentation, communication, and flexible systems.


Other Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> On this week's episode of The Edge Effect, your host, Caroline Crawford, focuses on the critical topic of accountability in marketing, highlighting the importance of having clear accountability structures in place to ensure the success of marketing efforts within a business. By implementing the strategies discussed in this episode, businesses can enhance accountability, improve communication, and drive marketing success.


Tune in to gain insights into how to manage accountability within marketing teams, especially when working with a mix of internal and external resources. Understanding the role of accountability in marketing can help businesses streamline operations, improve communication, and drive marketing success. We encourage you to reflect on your own marketing practices and consider how you can empower your teams to take ownership and accountability for their roles.


Key Takeaways:

  • 00:00-00:44: The importance of accountability in marketing and the need for cross-team collaboration.

  • 01:58-03:22: Importance of setting clear expectations, empowering team members, and fostering a culture of accountability.

  • 03:22-07:59: Addressing the challenges of leveraging external resources and the need for internal leadership to ensure accountability.

  • 08:10-29:56: Strategies for improving accountability, including documentation, communication, and flexible systems.


Other Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 05 Jun 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/new-episode-of-06-03-4-54-pm-2 Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 30:49 full On this week's episode of The Edge Effect, your host, Caroline Crawford, focuses on the critical topic of accountability in marketing, highlighting the importance of having clear accountability structures in place to ensure the success of marketing eff... Caroline Crawford false Building a Brand Through Podcasting: Strategies for Long-Term Growth with Travis Albritton 6a571af7e3e384977721af05e0d7d2aec6574325 In this episode of The Edge Effect, your host Caroline Crawford explores the power of podcasting for business growth with guest Travis Albritton, founder of Honest Podcasts.


Travis shares his journey from aerospace engineer to podcasting expert, emphasizing the importance of aligning personal values with business practices. Listen to this episode to gain insights into leveraging podcasting as a long-term brand-building strategy and creating authentic connections with your audience.


Key Takeaways:

  • Importance of honesty and ethics in podcasting and aligning values with business practices. (05:22-05:33)

  • Differentiating between monetizing a podcast for fame versus using it as a sales accelerator. (09:13-09:23)

  • Evaluating the long-term growth potential of podcasting as a brand-building tool. (21:48-21:59)

  • Significance of personal storytelling and unique perspective in standing out in the podcasting space. (36:34-36:44)


More from Travis:


Other Helpful Resources:

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Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, your host Caroline Crawford explores the power of podcasting for business growth with guest Travis Albritton, founder of Honest Podcasts.


Travis shares his journey from aerospace engineer to podcasting expert, emphasizing the importance of aligning personal values with business practices. Listen to this episode to gain insights into leveraging podcasting as a long-term brand-building strategy and creating authentic connections with your audience.


Key Takeaways:

  • Importance of honesty and ethics in podcasting and aligning values with business practices. (05:22-05:33)

  • Differentiating between monetizing a podcast for fame versus using it as a sales accelerator. (09:13-09:23)

  • Evaluating the long-term growth potential of podcasting as a brand-building tool. (21:48-21:59)

  • Significance of personal storytelling and unique perspective in standing out in the podcasting space. (36:34-36:44)


More from Travis:


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]]> Wed, 29 May 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/building-a-brand-through-podcasting-strategies-for-long-term-growth-with-travis-albritton Caroline Crawford false business,podcasting,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights,podcast strategy,podcasting marketing 55:00 full In this episode of The Edge Effect, your host Caroline Crawford explores the power of podcasting for business growth with guest Travis Albritton, founder of Honest Podcasts. Travis shares his journey from aerospace engineer to podcasting expert, emphas... Caroline Crawford false Stand Out in Business with Authenticity and Emotional Connection with Chantal Cornelius fe93a79f5da6ef4ad02dbe3a82e2392fba7b7c79 In this episode of The Edge Effect, your host Caroline Crawford explores the power of emotional connections in marketing with guest Chantal Cornelius, founder of Appletree Marketing.


This episode focuses on the importance of building relationships with clients to stand out in the business world. Listeners will gain insights into the core principles of marketing, the impact of authenticity, and practical strategies for creating emotional connections with customers.


Key Takeaways:

  • Building Relationships in Marketing (00:03:45-00:03:57): Understand the importance of prioritizing relationships with clients to drive business success.

  • Authenticity vs. Manipulation (00:07:35-00:08:49): Learn how authenticity in marketing can build trust with customers and differentiate your brand.

  • Navigating Service Provider Marketing (00:17:22-00:17:33): Overcome the challenges of marketing intangible services by focusing on emotional connections and trust.

  • Implementing Emotional Connections (00:23:49-00:24:00): Discover practical strategies for infusing emotional connections into marketing messages and customer interactions.


More from Chantal Cornelius


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Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, your host Caroline Crawford explores the power of emotional connections in marketing with guest Chantal Cornelius, founder of Appletree Marketing.


This episode focuses on the importance of building relationships with clients to stand out in the business world. Listeners will gain insights into the core principles of marketing, the impact of authenticity, and practical strategies for creating emotional connections with customers.


Key Takeaways:

  • Building Relationships in Marketing (00:03:45-00:03:57): Understand the importance of prioritizing relationships with clients to drive business success.

  • Authenticity vs. Manipulation (00:07:35-00:08:49): Learn how authenticity in marketing can build trust with customers and differentiate your brand.

  • Navigating Service Provider Marketing (00:17:22-00:17:33): Overcome the challenges of marketing intangible services by focusing on emotional connections and trust.

  • Implementing Emotional Connections (00:23:49-00:24:00): Discover practical strategies for infusing emotional connections into marketing messages and customer interactions.


More from Chantal Cornelius


Other Helpful Resources


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 22 May 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/stand-out-in-business-with-authenticity-and-emotional-connection-with-chantal-cornelius Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 49:33 full In this episode of The Edge Effect, your host Caroline Crawford explores the power of emotional connections in marketing with guest Chantal Cornelius, founder of Appletree Marketing. This episode focuses on the importance of building relationships with... Caroline Crawford false Master Your Marketing Strategy: How to Simplify Your Marketing Channels 85d1e573906db50e566bae3ffa5db00db5c41b73 In this week's episode of The Edge Effect, your host, Caroline Crawford dives into how you can master your marketing strategy by simplifying how you view your marketing channels.


Caroline Crawford talks about how to distinguish communication outlets from brand experience channels that simplifies the overwhelming landscape of marketing channels to help business owners make strategic decisions about where to focus their time, money, and energy.


By listening to this episode, you will gain valuable insights into how to navigate the complex world of marketing channels, make intentional decisions about their brand's communication strategy, and build a strong foundation for connecting with their audience effectively.


This episode has a free resource. Click here to download.


Key Takeaways:

  • Brand Experience Channels vs. Communication Outlets (00:44-01:58): Learn the difference between brand experience channels, which convey your brand's mission in a deeper way, and communication outlets, which build connections with your audience on a daily basis.

  • Determining Your Marketing Channels (10:51-11:56): Understand how to choose between brand experience channels and communication outlets based on your natural way of operating and how your audience interacts with content.

  • Building a Marketing Strategy (19:28-21:05): Leverage brand experience channels to dictate marketable moments and use communication outlets to amplify those moments, creating a cohesive marketing strategy.

  • Establishing a Baseline and Refining Approach (21:05-23:11): Focus on consistency and authenticity in your brand experience channels and communication outlets to connect with your audience effectively and drive results.

  • Continuous Refinement and Understanding Audience (25:38-26:00): Embrace the ongoing journey of marketing by continuously refining your approach, understanding your audience, and staying true to your brand's story.


Other Helpful Resources:



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this week's episode of The Edge Effect, your host, Caroline Crawford dives into how you can master your marketing strategy by simplifying how you view your marketing channels.


Caroline Crawford talks about how to distinguish communication outlets from brand experience channels that simplifies the overwhelming landscape of marketing channels to help business owners make strategic decisions about where to focus their time, money, and energy.


By listening to this episode, you will gain valuable insights into how to navigate the complex world of marketing channels, make intentional decisions about their brand's communication strategy, and build a strong foundation for connecting with their audience effectively.


This episode has a free resource. Click here to download.


Key Takeaways:

  • Brand Experience Channels vs. Communication Outlets (00:44-01:58): Learn the difference between brand experience channels, which convey your brand's mission in a deeper way, and communication outlets, which build connections with your audience on a daily basis.

  • Determining Your Marketing Channels (10:51-11:56): Understand how to choose between brand experience channels and communication outlets based on your natural way of operating and how your audience interacts with content.

  • Building a Marketing Strategy (19:28-21:05): Leverage brand experience channels to dictate marketable moments and use communication outlets to amplify those moments, creating a cohesive marketing strategy.

  • Establishing a Baseline and Refining Approach (21:05-23:11): Focus on consistency and authenticity in your brand experience channels and communication outlets to connect with your audience effectively and drive results.

  • Continuous Refinement and Understanding Audience (25:38-26:00): Embrace the ongoing journey of marketing by continuously refining your approach, understanding your audience, and staying true to your brand's story.


Other Helpful Resources:



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 15 May 2024 13:25:09 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/master-your-marketing-strategy-how-to-simplify-your-marketing-channels Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 26:11 full In this week's episode of The Edge Effect, your host, Caroline Crawford dives into how you can master your marketing strategy by simplifying how you view your marketing channels. Caroline Crawford talks about how to distinguish communication outlets fr... Caroline Crawford false Leverage the Power of Influencer Marketing for Brand Growth with Laura Vogel e552fd915cbd5193d92659e25fc4fcec838f11b6 Join us this week on The Edge Effect as your host, Caroline Crawford, dives into the inspiring journey of Laura Vogel, the founder of Vogelle, an international handbag brand that she started at the age of 21 handbags.


In this episode, Laura shares her entrepreneurial story of starting a successful brand at 21, blending her modeling background with a finance and marketing education. Discover how Laura navigated the challenges of building a brand, her approach to influencer marketing and how it contributed to her brand growth, and how she prioritized customer engagement to create a loyal following.


Don't miss out on valuable insights and inspiration from Laura's entrepreneurial experience on this episode of The Edge Effect.


Key Takeaways:

  • 00:00-00:44 - The importance of taking risks and seizing opportunities in entrepreneurship.

  • 10:13-10:24 - The significance of storytelling in branding and how it can create a personal connection with customers.

  • 19:02-19:12 - The value of influencer marketing in building brand awareness and trust, even with a limited budget.

  • 26:23-26:33 - The impact of customer service and personalized interactions in nurturing customer loyalty and word-of-mouth marketing.

  • 35:19-35:29 - The importance of slow and consistent growth in building a loyal customer base and brand reputation.

  • 42:05-42:15 - Engaging customers in the product development process to create a sense of community and involvement.


More from Laura Vogel


Other Helpful Resources


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Join us this week on The Edge Effect as your host, Caroline Crawford, dives into the inspiring journey of Laura Vogel, the founder of Vogelle, an international handbag brand that she started at the age of 21 handbags.


In this episode, Laura shares her entrepreneurial story of starting a successful brand at 21, blending her modeling background with a finance and marketing education. Discover how Laura navigated the challenges of building a brand, her approach to influencer marketing and how it contributed to her brand growth, and how she prioritized customer engagement to create a loyal following.


Don't miss out on valuable insights and inspiration from Laura's entrepreneurial experience on this episode of The Edge Effect.


Key Takeaways:

  • 00:00-00:44 - The importance of taking risks and seizing opportunities in entrepreneurship.

  • 10:13-10:24 - The significance of storytelling in branding and how it can create a personal connection with customers.

  • 19:02-19:12 - The value of influencer marketing in building brand awareness and trust, even with a limited budget.

  • 26:23-26:33 - The impact of customer service and personalized interactions in nurturing customer loyalty and word-of-mouth marketing.

  • 35:19-35:29 - The importance of slow and consistent growth in building a loyal customer base and brand reputation.

  • 42:05-42:15 - Engaging customers in the product development process to create a sense of community and involvement.


More from Laura Vogel


Other Helpful Resources


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 08 May 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/leverage-the-power-of-influencer-marketing-for-brand-growth Caroline Crawford false business,marketing,brand strategy,business strategy,influencer marketing,marketing expert,brand marketing,marketing insights 52:43 full Join us this week on The Edge Effect as your host, Caroline Crawford, dives into the inspiring journey of Laura Vogel, the founder of Vogelle, an international handbag brand that she started at the age of 21 handbags.In this episode, Laura shares her e... Caroline Crawford false Navigating the Intersection of Business and Impact with Kalyanna Willaims 2c642c7b40c5095108a6fddf750f58fa037f0a43 In this episode of The Edge Effect, your host Caroline Crawford welcomes Kalyana "Yanna" Williams, a visionary founder and She-E-O of three innovative companies, including Dear Diary, Spill It Beans, and the Group Chat Social Club. Yanna shares her inspiring journey from a background in animal science to entrepreneurship, driven by her passion for making a difference and empowering Black girls and women.


This episode explores Yana's approach to business success, emphasizing personal agency, resilience, and the importance of impact-focused endeavors. Yana's commitment to authenticity and mission alignment shines through in her branding and marketing strategies, showcasing the balance between professionalism and personal authenticity.


Key Takeaways:

  • The importance of personal agency in shaping one's life and overcoming barriers, regardless of external circumstances (00:17:11-00:21:54)

  • How businesses and nonprofits can develop sustainable programs, clarify their mission, and ensure financial viability (00:24:02-00:29:11)

  • The importance of authenticity and mission-driven work to prioritize impact over profit (00:29:11-00:31:39).

  • Marketing strategies that revolves around authenticity and aligning a personal brand that caters to different target audiences (00:42:55-00:45:02)


More from Yanna

Dear Diary:

The Group Chat Social Club:


Other Helpful Resources


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, your host Caroline Crawford welcomes Kalyana "Yanna" Williams, a visionary founder and She-E-O of three innovative companies, including Dear Diary, Spill It Beans, and the Group Chat Social Club. Yanna shares her inspiring journey from a background in animal science to entrepreneurship, driven by her passion for making a difference and empowering Black girls and women.


This episode explores Yana's approach to business success, emphasizing personal agency, resilience, and the importance of impact-focused endeavors. Yana's commitment to authenticity and mission alignment shines through in her branding and marketing strategies, showcasing the balance between professionalism and personal authenticity.


Key Takeaways:

  • The importance of personal agency in shaping one's life and overcoming barriers, regardless of external circumstances (00:17:11-00:21:54)

  • How businesses and nonprofits can develop sustainable programs, clarify their mission, and ensure financial viability (00:24:02-00:29:11)

  • The importance of authenticity and mission-driven work to prioritize impact over profit (00:29:11-00:31:39).

  • Marketing strategies that revolves around authenticity and aligning a personal brand that caters to different target audiences (00:42:55-00:45:02)


More from Yanna

Dear Diary:

The Group Chat Social Club:


Other Helpful Resources


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 01 May 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/navigating-the-intersection-of-business-and-impact-with-kalyanna-willaims Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 1:10:14 full In this episode of The Edge Effect, your host Caroline Crawford welcomes Kalyana "Yanna" Williams, a visionary founder and She-E-O of three innovative companies, including Dear Diary, Spill It Beans, and the Group Chat Social Club. Yanna shares her ins... Caroline Crawford false Leveraging Marketing as a Partner in Business Development ef3d6112bc3429b07d038b52bddfbe31edb5b1bc In this week's episode of The Edge Effect, your host Caroline Crawford emphasizes the importance of involving marketing early in business development discussions. By treating marketing as a partner and advisor, businesses can leverage its ability to distill complex ideas, enhance products, and create strong emotional connections with customers.


Join Caroline on The Edge Effect as she continues to unravel the challenges of branding and marketing through the lens of human stories. Embrace the edge, stay true to your story, and make a difference in your business endeavors.


Key Takeaways:

  • 00:00-00:00:44: Introduction to the importance of involving marketing early in business discussions.

  • 00:44-00:09:41: Exploring how marketing can serve as a gut check for new product development and business strategy.

  • 09:41-00:19:48: Discussing the misconception of blaming marketing for all problems and the need to involve marketing in deeper business strategy discussions.

  • 19:48-00:26:58: Encouraging businesses to give marketing a seat at the table, involve them in strategic conversations, and view them as a true partner in business development.


Other Helpful Resources:



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this week's episode of The Edge Effect, your host Caroline Crawford emphasizes the importance of involving marketing early in business development discussions. By treating marketing as a partner and advisor, businesses can leverage its ability to distill complex ideas, enhance products, and create strong emotional connections with customers.


Join Caroline on The Edge Effect as she continues to unravel the challenges of branding and marketing through the lens of human stories. Embrace the edge, stay true to your story, and make a difference in your business endeavors.


Key Takeaways:

  • 00:00-00:00:44: Introduction to the importance of involving marketing early in business discussions.

  • 00:44-00:09:41: Exploring how marketing can serve as a gut check for new product development and business strategy.

  • 09:41-00:19:48: Discussing the misconception of blaming marketing for all problems and the need to involve marketing in deeper business strategy discussions.

  • 19:48-00:26:58: Encouraging businesses to give marketing a seat at the table, involve them in strategic conversations, and view them as a true partner in business development.


Other Helpful Resources:



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 24 Apr 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/leveraging-marketing-as-a-partner-in-business-development Caroline Crawford false business,marketing,business development,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 27:59 full In this week's episode of The Edge Effect, your host Caroline Crawford emphasizes the importance of involving marketing early in business development discussions. By treating marketing as a partner and advisor, businesses can leverage its ability to di... Caroline Crawford false The Power of Hyper-Personalization in Marketing Strategies with Hugo Gomez e835585dea4274fecd2abe9a8cd8dd9cc2135829 In this episode of The Edge Effect, join your host Caroline Crawford as she speaks with Hugo Gomez, the founder of Gente NOW, a bilingual digital marketing agency specializing in helping businesses tap into new markets. Hugo shares his expertise in lead generation and marketing, particularly in the legal vertical, emphasizing the importance of authenticity and cultural sensitivity when targeting diverse audiences.


This episode highlights the importance of authenticity, niche marketing, and hyper-personalization in reaching diverse audiences effectively. Hugo's insights provide valuable lessons for businesses looking to expand into new markets while emphasizing the need for cultural sensitivity and tailored messaging to build trust and credibility with target audiences.


Hugo Gomez has a background in lead generation in consumer and commercial finance, with a focus on content marketing, paid advertising, and lead generation strategies. He founded Hentai Now, a bilingual digital marketing agency, to bridge the gap between businesses and the Hispanic market.


Key Takeaways:

  • 01:08-01:19: Hugo's career background in lead generation and his transition into the legal vertical.

  • 02:22-02:33: The challenges of marketing in the legal vertical due to high competition and limited clientele.

  • 04:48-04:58: The importance of niche marketing and hyper-personalization in reaching specific audience segments.

  • 08:33-08:44: Hugo's approach to maintaining brand consistency while targeting different markets.

  • 13:31-13:41: The significance of authenticity in Hispanic marketing and the need for cultural sensitivity.

  • 19:48-19:58: Hugo's advice on seeking multicultural expertise before tapping into new markets.

  • 23:02-23:13: The impact of false advertising and the importance of having resources to support targeted markets.

  • 36:16-36:26: Hugo's emphasis on authenticity and the need for businesses to be honest about their capabilities in marketing to specific segments.

  • 42:04-42:15: The shift towards hyper-segmentation and personalized marketing strategies for success in today's market.


Follow Gente NOW:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, join your host Caroline Crawford as she speaks with Hugo Gomez, the founder of Gente NOW, a bilingual digital marketing agency specializing in helping businesses tap into new markets. Hugo shares his expertise in lead generation and marketing, particularly in the legal vertical, emphasizing the importance of authenticity and cultural sensitivity when targeting diverse audiences.


This episode highlights the importance of authenticity, niche marketing, and hyper-personalization in reaching diverse audiences effectively. Hugo's insights provide valuable lessons for businesses looking to expand into new markets while emphasizing the need for cultural sensitivity and tailored messaging to build trust and credibility with target audiences.


Hugo Gomez has a background in lead generation in consumer and commercial finance, with a focus on content marketing, paid advertising, and lead generation strategies. He founded Hentai Now, a bilingual digital marketing agency, to bridge the gap between businesses and the Hispanic market.


Key Takeaways:

  • 01:08-01:19: Hugo's career background in lead generation and his transition into the legal vertical.

  • 02:22-02:33: The challenges of marketing in the legal vertical due to high competition and limited clientele.

  • 04:48-04:58: The importance of niche marketing and hyper-personalization in reaching specific audience segments.

  • 08:33-08:44: Hugo's approach to maintaining brand consistency while targeting different markets.

  • 13:31-13:41: The significance of authenticity in Hispanic marketing and the need for cultural sensitivity.

  • 19:48-19:58: Hugo's advice on seeking multicultural expertise before tapping into new markets.

  • 23:02-23:13: The impact of false advertising and the importance of having resources to support targeted markets.

  • 36:16-36:26: Hugo's emphasis on authenticity and the need for businesses to be honest about their capabilities in marketing to specific segments.

  • 42:04-42:15: The shift towards hyper-segmentation and personalized marketing strategies for success in today's market.


Follow Gente NOW:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 17 Apr 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/the-power-of-hyper-personalization-in-marketing-strategies-with-hugo-gomez Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 50:41 full In this episode of The Edge Effect, join your host Caroline Crawford as she speaks with Hugo Gomez, the founder of Gente NOW, a bilingual digital marketing agency specializing in helping businesses tap into new markets. Hugo shares his expertise in lea... Caroline Crawford false Creating Opportunities with Strategic Press Releases with Mickie Kennedy 33f197b029c0742f2ccd752e85ea6d67a9e1e7dc In this episode of The Edge Effect, your host, Caroline Crawford, sits down with Mickie Kennedy, the founder and CEO of eReleases, to explore the evolution of press release distribution, the importance of earned media, and strategies for crafting newsworthy press releases. Join us as we explore the art of crafting newsworthy press releases and uncover the secrets to creating value through authentic media campaigns with Mickie Kennedy.


Mickie Kennedy is the founder and CEO of eReleases, a company specializing in tier one press release distribution for small businesses, authors, and startups. With over 25 years of experience in the industry, Mickey has helped numerous clients enhance their visibility and attract media attention through compelling storytelling and data-driven strategies


Don't miss out on this insightful episode filled with practical tips and strategies for leveraging press releases to enhance your brand's visibility and credibility.


Key Takeaways:

  • 00:00:02 - Mickey's background in poetry and transition to the world of press releases.

  • 00:06:52 - Importance of storytelling and finding unique angles in press releases.

  • 00:09:03 - Differentiating between syndication and earned media in press release distribution.

  • 00:17:05 - Strategies for creating impactful press releases, including industry surveys and human interest elements.

  • 00:29:34 - Overcoming imposter syndrome to share authentic and relatable stories in press releases.

  • 00:44:05 - Navigating the landscape of pay-for-play articles and the value of authentic earned media.


Listen to the full episode for more insights from Mickey Kennedy on enhancing visibility through strategic press releases and storytelling.


Follow Mickie:


Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, your host, Caroline Crawford, sits down with Mickie Kennedy, the founder and CEO of eReleases, to explore the evolution of press release distribution, the importance of earned media, and strategies for crafting newsworthy press releases. Join us as we explore the art of crafting newsworthy press releases and uncover the secrets to creating value through authentic media campaigns with Mickie Kennedy.


Mickie Kennedy is the founder and CEO of eReleases, a company specializing in tier one press release distribution for small businesses, authors, and startups. With over 25 years of experience in the industry, Mickey has helped numerous clients enhance their visibility and attract media attention through compelling storytelling and data-driven strategies


Don't miss out on this insightful episode filled with practical tips and strategies for leveraging press releases to enhance your brand's visibility and credibility.


Key Takeaways:

  • 00:00:02 - Mickey's background in poetry and transition to the world of press releases.

  • 00:06:52 - Importance of storytelling and finding unique angles in press releases.

  • 00:09:03 - Differentiating between syndication and earned media in press release distribution.

  • 00:17:05 - Strategies for creating impactful press releases, including industry surveys and human interest elements.

  • 00:29:34 - Overcoming imposter syndrome to share authentic and relatable stories in press releases.

  • 00:44:05 - Navigating the landscape of pay-for-play articles and the value of authentic earned media.


Listen to the full episode for more insights from Mickey Kennedy on enhancing visibility through strategic press releases and storytelling.


Follow Mickie:


Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 10 Apr 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/creating-opportunities-with-strategic-press-releases-with-mickie-kennedy Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 54:51 full In this episode of The Edge Effect, your host, Caroline Crawford, sits down with Mickie Kennedy, the founder and CEO of eReleases, to explore the evolution of press release distribution, the importance of earned media, and strategies for crafting newsw... Caroline Crawford false Investing in Marketing: A Guide to Making Smart Decisions 41e00738f26297ed63caff0dfcf3e5518573839a This episode of The Edge Effect, host Caroline Crawford explores the intricacies of investing in marketing and the importance of approaching it strategically for long-term growth.


Investing in marketing is a critical aspect of business growth, but it requires a strategic mindset and a focus on long-term goals. By understanding the risks involved, prioritizing brand building, and engaging in self-reflection before making investment decisions, individuals can make informed choices that align with their overall marketing strategy. Caroline highlights the need for a thoughtful approach to marketing investments to ensure sustainable growth and success.


This episode has a workbook. Access the Free Workbook with journal prompts here.


Key Takeaways:

  • Understanding the risks and challenges of marketing investments (00:03-00:58)

  • Emphasizing brand building and long-term vision in marketing investments (14:31-14:53)

  • Self-reflection prompts to determine readiness for marketing investments (31:30-00:31:51)

  • Setting realistic expectations and thresholds for successful investments (33:59-34:19)


Other Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> This episode of The Edge Effect, host Caroline Crawford explores the intricacies of investing in marketing and the importance of approaching it strategically for long-term growth.


Investing in marketing is a critical aspect of business growth, but it requires a strategic mindset and a focus on long-term goals. By understanding the risks involved, prioritizing brand building, and engaging in self-reflection before making investment decisions, individuals can make informed choices that align with their overall marketing strategy. Caroline highlights the need for a thoughtful approach to marketing investments to ensure sustainable growth and success.


This episode has a workbook. Access the Free Workbook with journal prompts here.


Key Takeaways:

  • Understanding the risks and challenges of marketing investments (00:03-00:58)

  • Emphasizing brand building and long-term vision in marketing investments (14:31-14:53)

  • Self-reflection prompts to determine readiness for marketing investments (31:30-00:31:51)

  • Setting realistic expectations and thresholds for successful investments (33:59-34:19)


Other Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 03 Apr 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/investing-in-marketing-a-guide-to-making-smart-decisions Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 33:11 full This episode of The Edge Effect, host Caroline Crawford explores the intricacies of investing in marketing and the importance of approaching it strategically for long-term growth.Investing in marketing is a critical aspect of business growth, but it re... Caroline Crawford false The Strategic Blueprint for Building a Successful Brand with Ewelina Olechowska 4d32cd61a7b745e303611d7fa3745deb86658333 In this episode of The Edge Effect, host Caroline Crawford speaks with Ewelina Olechowska, founder of studio domka, to discuss the strategic blueprint for building a successful brand. Ewelina shares her journey from architecture to graphic design and emphasizes the critical role of a strong brand strategy in shaping a brand's identity.


Tune in to gain valuable insights on how to establish a solid foundation for your brand and connect deeply with your target audience.


Key Takeaways:

  • Ewelina breaks down the brand strategy process into two main buckets: "You" and "Your People," focusing on understanding the essence of the brand, business, competitors, and target audience.

  • Timing for investing in branding varies for product-based and service-based businesses, with product-based businesses benefiting from early branding investments.

  • Ewelina's holistic approach to branding involves aligning visual elements with emotional storytelling and business objectives.


Follow studio domka


Helpful Resources:



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, host Caroline Crawford speaks with Ewelina Olechowska, founder of studio domka, to discuss the strategic blueprint for building a successful brand. Ewelina shares her journey from architecture to graphic design and emphasizes the critical role of a strong brand strategy in shaping a brand's identity.


Tune in to gain valuable insights on how to establish a solid foundation for your brand and connect deeply with your target audience.


Key Takeaways:

  • Ewelina breaks down the brand strategy process into two main buckets: "You" and "Your People," focusing on understanding the essence of the brand, business, competitors, and target audience.

  • Timing for investing in branding varies for product-based and service-based businesses, with product-based businesses benefiting from early branding investments.

  • Ewelina's holistic approach to branding involves aligning visual elements with emotional storytelling and business objectives.


Follow studio domka


Helpful Resources:



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 27 Mar 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/the-strategic-blueprint-for-building-a-successful-brand-with-ewelina-olechowska Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 1:09:33 full In this episode of The Edge Effect, host Caroline Crawford speaks with Ewelina Olechowska, founder of studio domka, to discuss the strategic blueprint for building a successful brand. Ewelina shares her journey from architecture to graphic design and e... Caroline Crawford false Navigating Innovation and Authenticity in Marketing with Melaina Balbo fe7a0d9086021282c43e85486238154ab9c631fb In this episode of The Edge Effect, your host Caroline Crawford sits down with Melaina Balbo, founder of Bis, a company specializing in small-batch frozen pasta sauces. Milena shares her journey from the publishing world to the food industry, driven by her Italian heritage and passion for cooking. The episode highlights the significance of authenticity, perseverance, and strategic marketing in building a successful brand. It showcases the journey of an entrepreneur navigating challenges and embracing slow growth strategies to introduce a unique product to the market.


Key Takeaways:

  • Importance of authenticity and engagement in marketing

  • Challenges of introducing innovative products and changing customer behavior

  • Embracing individual journeys and avoiding comparison in entrepreneurship


More from Bis

Exclusive Discount for Edge Effect Listeners: Receive 20% off your order! Use code EDGE20 at checkout.

www.eatbis.com

IG: @eat.bis

FB: @eat.bis.llc

LinkedIn: www.linkedin.com/company/eatbis


More from Cultiveight Communications:



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, your host Caroline Crawford sits down with Melaina Balbo, founder of Bis, a company specializing in small-batch frozen pasta sauces. Milena shares her journey from the publishing world to the food industry, driven by her Italian heritage and passion for cooking. The episode highlights the significance of authenticity, perseverance, and strategic marketing in building a successful brand. It showcases the journey of an entrepreneur navigating challenges and embracing slow growth strategies to introduce a unique product to the market.


Key Takeaways:

  • Importance of authenticity and engagement in marketing

  • Challenges of introducing innovative products and changing customer behavior

  • Embracing individual journeys and avoiding comparison in entrepreneurship


More from Bis

Exclusive Discount for Edge Effect Listeners: Receive 20% off your order! Use code EDGE20 at checkout.

www.eatbis.com

IG: @eat.bis

FB: @eat.bis.llc

LinkedIn: www.linkedin.com/company/eatbis


More from Cultiveight Communications:



Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 20 Mar 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/navigating-innovation-and-authenticity-in-marketing-with-melaina-balbo Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 52:56 full In this episode of The Edge Effect, your host Caroline Crawford sits down with Melaina Balbo, founder of Bis, a company specializing in small-batch frozen pasta sauces. Milena shares her journey from the publishing world to the food industry, driven by... Caroline Crawford false From Expense to Investment: Shifting Your Money Mindset in Marketing 9b7eeeced2dd0657b0aff00a3f7533814c90f587 In this episode of The Edge Effect, your host Caroline Crawford delved into the intriguing intersection of money mindset and marketing, exploring how your financial perspective can impact your business success. She shared valuable insights and practical advice on navigating the complexities of budgeting and investing in marketing strategies.


Join Caroline on this enlightening journey as we uncover the transformative power of strategic marketing and financial mindset in driving business success. Stay tuned for actionable strategies and valuable insights to elevate your marketing game and propel your business towards sustainable growth. Let's embark on this journey together and unlock the potential of strategic marketing for your business success.


Key Takeaways:

  • Recognize signs of a lack mindset in your business that may be hindering your marketing operations.

  • Differentiate between investments and expenses in marketing to align spending with business goals.

  • Implement strategic budgeting for marketing to prioritize initiatives and manage expectations effectively.

  • Understand the costs and benefits of organic versus paid marketing to optimize your marketing efforts.

  • View marketing as an investment in your business growth rather than a mere expense.


Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, your host Caroline Crawford delved into the intriguing intersection of money mindset and marketing, exploring how your financial perspective can impact your business success. She shared valuable insights and practical advice on navigating the complexities of budgeting and investing in marketing strategies.


Join Caroline on this enlightening journey as we uncover the transformative power of strategic marketing and financial mindset in driving business success. Stay tuned for actionable strategies and valuable insights to elevate your marketing game and propel your business towards sustainable growth. Let's embark on this journey together and unlock the potential of strategic marketing for your business success.


Key Takeaways:

  • Recognize signs of a lack mindset in your business that may be hindering your marketing operations.

  • Differentiate between investments and expenses in marketing to align spending with business goals.

  • Implement strategic budgeting for marketing to prioritize initiatives and manage expectations effectively.

  • Understand the costs and benefits of organic versus paid marketing to optimize your marketing efforts.

  • View marketing as an investment in your business growth rather than a mere expense.


Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 13 Mar 2024 12:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/how-your-money-mindset-impacts-marketing Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,Budgeting,marketing insights 29:17 full In this episode of The Edge Effect, your host Caroline Crawford delved into the intriguing intersection of money mindset and marketing, exploring how your financial perspective can impact your business success. She shared valuable insights and practica... Caroline Crawford false Breaking Through Revenue Ceilings with Debbie Oster cdc10c9a6b6e3301236c1c7d8be0d1813a13641e In this episode of The Edge Effect, host Caroline Crawford was joined by Debbie Oster, co-founder of Entrepreneur's Edge, shares her journey from being an English lit teacher to becoming a marketing expert. She emphasizes the importance of having a strong marketing foundation for small businesses that have hit a revenue ceiling.


Debbie discusses the key elements of marketing, such as being strategic, creative, and analytical. She highlights the need for a comprehensive marketing strategy before diving into specific tactics like social media and paid ads. Debbie also stresses the significance of branding as a subset of marketing strategy, not the other way around. The episode delves into the process of conducting deep audits, market research, and client interviews to create tailored marketing strategies for clients.


Key Takeaways:

  • The importance of building a strong marketing foundation, strategic approach, and client-centric strategies for small businesses to overcome revenue ceilings and achieve growth.

  • Marketing is an investment, not just an expense.

  • Start with a strong marketing strategy before focusing on specific tactics like social media and paid ads.

  • Branding should align with the overall marketing strategy and business goals.

  • Conduct thorough audits and client interviews to create tailored marketing strategies.

  • Flexibility and evolution are key aspects of owning a business.


Follow Debbie:

Learn more about Entrepreneur's Edge: https://entrepreneursedge.biz/

Connect with Debbie on LinkedIn: https://www.linkedin.com/in/deborah-oster/

Instagram: https://www.instagram.com/entrepreneurs.edge.biz/

Facebook: https://www.facebook.com/entrepreneurs.edge.biz


More from Cultiveight Communications:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect, host Caroline Crawford was joined by Debbie Oster, co-founder of Entrepreneur's Edge, shares her journey from being an English lit teacher to becoming a marketing expert. She emphasizes the importance of having a strong marketing foundation for small businesses that have hit a revenue ceiling.


Debbie discusses the key elements of marketing, such as being strategic, creative, and analytical. She highlights the need for a comprehensive marketing strategy before diving into specific tactics like social media and paid ads. Debbie also stresses the significance of branding as a subset of marketing strategy, not the other way around. The episode delves into the process of conducting deep audits, market research, and client interviews to create tailored marketing strategies for clients.


Key Takeaways:

  • The importance of building a strong marketing foundation, strategic approach, and client-centric strategies for small businesses to overcome revenue ceilings and achieve growth.

  • Marketing is an investment, not just an expense.

  • Start with a strong marketing strategy before focusing on specific tactics like social media and paid ads.

  • Branding should align with the overall marketing strategy and business goals.

  • Conduct thorough audits and client interviews to create tailored marketing strategies.

  • Flexibility and evolution are key aspects of owning a business.


Follow Debbie:

Learn more about Entrepreneur's Edge: https://entrepreneursedge.biz/

Connect with Debbie on LinkedIn: https://www.linkedin.com/in/deborah-oster/

Instagram: https://www.instagram.com/entrepreneurs.edge.biz/

Facebook: https://www.facebook.com/entrepreneurs.edge.biz


More from Cultiveight Communications:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 06 Mar 2024 13:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/breaking-through-revenue-ceilings-with-debbie-oster Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 45:36 full In this episode of The Edge Effect, host Caroline Crawford was joined by Debbie Oster, co-founder of Entrepreneur's Edge, shares her journey from being an English lit teacher to becoming a marketing expert. She emphasizes the importance of having a str... Caroline Crawford false Turning Personal Journeys into Business Success with Pallavi Pande eea2769057bb135a8fd79cbe2f6d4e48296edebc In this inspiring episode of "The Edge Effect," host Caroline Crawford dives deep into the entrepreneurial journey of Pallavi Pande, the founder and CEO of Dtocs, an eco-friendly tableware brand. Pallavi shares her decade-long entrepreneurial path, her experiences with previous ventures, and how she turned her personal challenges and cultural heritage into a successful sustainable business.

Key Points Discussed:

  1. Pallavi Pande's Entrepreneurial Background: Explore Pallavi's transition from various entrepreneurial attempts to the establishment of Dtocs.

  2. Learning from Failure: Understand how Pallavi viewed her past business experiences as valuable lessons rather than failures.

  3. The Genesis of Dtocs: Discover the inspiration behind Dtocs and how Pallavi's Indian roots played a role in its creation.

  4. Market Research and Customer Engagement: Learn about the importance of understanding your market and engaging with your customers effectively.

  5. The Role of Marketing and Branding: Gain insights into how Pallavi adapted her marketing strategies, particularly during the challenging times of COVID-19.

  6. Social Impact and Responsibility: Pallavi discusses the social cause behind Dtocs, focusing on supporting women in India and environmental sustainability.

  7. Utilizing Amazon for Business Growth: Hear about the strategic use of Amazon as a platform to scale Dtocs and reach a wider audience.

  8. Authenticity in Business: Pallavi emphasizes the significance of personal branding and staying true to your story in building a brand.

  9. Advice for Aspiring Entrepreneurs: Pallavi shares her wisdom for upcoming entrepreneurs about taking action and learning through experience.

  10. Continuous Learning and Adaptation: Understand the importance of evolving with the market and being receptive to feedback.

Follow Dtocs


Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this inspiring episode of "The Edge Effect," host Caroline Crawford dives deep into the entrepreneurial journey of Pallavi Pande, the founder and CEO of Dtocs, an eco-friendly tableware brand. Pallavi shares her decade-long entrepreneurial path, her experiences with previous ventures, and how she turned her personal challenges and cultural heritage into a successful sustainable business.

Key Points Discussed:

  1. Pallavi Pande's Entrepreneurial Background: Explore Pallavi's transition from various entrepreneurial attempts to the establishment of Dtocs.

  2. Learning from Failure: Understand how Pallavi viewed her past business experiences as valuable lessons rather than failures.

  3. The Genesis of Dtocs: Discover the inspiration behind Dtocs and how Pallavi's Indian roots played a role in its creation.

  4. Market Research and Customer Engagement: Learn about the importance of understanding your market and engaging with your customers effectively.

  5. The Role of Marketing and Branding: Gain insights into how Pallavi adapted her marketing strategies, particularly during the challenging times of COVID-19.

  6. Social Impact and Responsibility: Pallavi discusses the social cause behind Dtocs, focusing on supporting women in India and environmental sustainability.

  7. Utilizing Amazon for Business Growth: Hear about the strategic use of Amazon as a platform to scale Dtocs and reach a wider audience.

  8. Authenticity in Business: Pallavi emphasizes the significance of personal branding and staying true to your story in building a brand.

  9. Advice for Aspiring Entrepreneurs: Pallavi shares her wisdom for upcoming entrepreneurs about taking action and learning through experience.

  10. Continuous Learning and Adaptation: Understand the importance of evolving with the market and being receptive to feedback.

Follow Dtocs


Helpful Resources:


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 28 Feb 2024 13:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/turning-personal-journeys-into-business-success-with-pallavi-pande Caroline Crawford false business,branding,marketing,Brand Story,dtocs,cpg brand 51:54 full In this inspiring episode of "The Edge Effect," host Caroline Crawford dives deep into the entrepreneurial journey of Pallavi Pande, the founder and CEO of Dtocs, an eco-friendly tableware brand. Pallavi shares her decade-long entrepreneurial path, her... Caroline Crawford false Navigating the Entrepreneurial Journey with Cienna Kopischke 396fc62803163fb6675a8836d6054e8ba6b4ec11 In this inspiring episode, Caroline sits down with Cienna Kopischke, a successful business coach and entrepreneur. Cienna shares her journey from a multi-six-figure business owner to a thriving coach and speaker. She delves into the highs and lows of her career, the challenges she faced in the corporate world, and her transformative entrepreneurial journey.


Cienna Kopischke is the founder of Cienna Kopischke Coaching, a podcast host, and a speaker. Transitioning from a successful career in corporate marketing, she has built a reputation for her impactful coaching methods and inspiring entrepreneurial journey.


Key Points Discussed:

  1. Cienna's Early Career and Challenges: Cienna talks about her educational background, the struggle with job rejections, and her experiences in a toxic work environment.

  2. Pivotal Life Moments: The episode covers Cienna’s life-changing trip to Spain and how it catalyzed her decision to leave her corporate job and pursue entrepreneurship.

  3. Starting "Your Life Travel Club": Cienna discusses launching her first business, focused on international retreats for women, and the pivot she had to make due to the COVID-19 pandemic.

  4. Health Struggles and Impact: A touching segment on Cienna's battle with hyperemesis gravidarum during pregnancy, and how it affected her both personally and professionally.

  5. Transition to Business Coaching: Cienna shares insights into her shift from social media management to business coaching, emphasizing the importance of helping clients with holistic business strategies.

  6. Marketing and Business Strategy: Sienna offers valuable advice on marketing, highlighting the roles of mindset, visibility, engagement, and adapting business strategies to individual lifestyles.

  7. Building a Personal Brand: Insights into how Sienna's personal values, especially her faith and commitment to work-life balance, shape her brand and business approach.

  8. Networking and Community Engagement: Details about Sienna’s weekly networking event for female entrepreneurs, aimed at fostering a supportive and growth-oriented community.

Valuable Quotes:

  • “Your lifestyle shouldn't be built around your business. Your business should be built around your lifestyle.”

  • “We need to step outside of our comfort zones in order to grow a business... Strangers are going to support you more than any family member ever will.”

Connect with Cienna:

Episode Resources:

  • Your Life Travel Club

  • Hyperemesis Gravidarum Information

  • Marketing Strategies for Entrepreneurs


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this inspiring episode, Caroline sits down with Cienna Kopischke, a successful business coach and entrepreneur. Cienna shares her journey from a multi-six-figure business owner to a thriving coach and speaker. She delves into the highs and lows of her career, the challenges she faced in the corporate world, and her transformative entrepreneurial journey.


Cienna Kopischke is the founder of Cienna Kopischke Coaching, a podcast host, and a speaker. Transitioning from a successful career in corporate marketing, she has built a reputation for her impactful coaching methods and inspiring entrepreneurial journey.


Key Points Discussed:

  1. Cienna's Early Career and Challenges: Cienna talks about her educational background, the struggle with job rejections, and her experiences in a toxic work environment.

  2. Pivotal Life Moments: The episode covers Cienna’s life-changing trip to Spain and how it catalyzed her decision to leave her corporate job and pursue entrepreneurship.

  3. Starting "Your Life Travel Club": Cienna discusses launching her first business, focused on international retreats for women, and the pivot she had to make due to the COVID-19 pandemic.

  4. Health Struggles and Impact: A touching segment on Cienna's battle with hyperemesis gravidarum during pregnancy, and how it affected her both personally and professionally.

  5. Transition to Business Coaching: Cienna shares insights into her shift from social media management to business coaching, emphasizing the importance of helping clients with holistic business strategies.

  6. Marketing and Business Strategy: Sienna offers valuable advice on marketing, highlighting the roles of mindset, visibility, engagement, and adapting business strategies to individual lifestyles.

  7. Building a Personal Brand: Insights into how Sienna's personal values, especially her faith and commitment to work-life balance, shape her brand and business approach.

  8. Networking and Community Engagement: Details about Sienna’s weekly networking event for female entrepreneurs, aimed at fostering a supportive and growth-oriented community.

Valuable Quotes:

  • “Your lifestyle shouldn't be built around your business. Your business should be built around your lifestyle.”

  • “We need to step outside of our comfort zones in order to grow a business... Strangers are going to support you more than any family member ever will.”

Connect with Cienna:

Episode Resources:

  • Your Life Travel Club

  • Hyperemesis Gravidarum Information

  • Marketing Strategies for Entrepreneurs


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Thu, 22 Feb 2024 16:30:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/navigating-the-entrepreneurial-journey-with-cienna-kopischke Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 59:21 full In this inspiring episode, Caroline sits down with Cienna Kopischke, a successful business coach and entrepreneur. Cienna shares her journey from a multi-six-figure business owner to a thriving coach and speaker. She delves into the highs and lows of h... Caroline Crawford false How Your Mistrust of Marketing is Hurting Your Business 48f1f715919b562cebaabf851eb84bb76b3e9822 Join me for a solo, off-the-cuff episode this week as I dive into some reflections from the past few weeks as I embark on my digital nomad journey and the importance of asking yourself what is REALLY important to you as you determine how to show up in your marketing. 


Common Challenges in Marketing:

  • Lack of understanding and awareness of what goes on behind marketing.

  • Marketing is a blend of art, science, business strategy, analytics, and psychology.

  • Unspoken challenges in marketing; difficulties in attributing marketing efforts to direct success and sales due to reliance on vanity metrics.

  • Challenges in measuring return on investment (ROI) in marketing efforts.

  • Business leaders' perception of marketing investments; viewing marketing spending solely as an expense rather than an investment in people's time and expertise.

  • Over-reliance on marketing and underestimating its role, leading to misalignment between marketing and other business functions.

  • Challenges arising from an over-reliance on marketing and an under-reliance on internal collaboration.

  • Double-sided challenges contributing to mistrust in marketing.

What Mistrust Looks Like in Business:

  • Questioning and doubting marketing results and strategies.

  • Sole focus on money spent in marketing without seeing the value or return on investment.

  • Shifts in strategy and branding due to perceived failures in marketing.

  • Revolving door of talent and strategies as a result of mistrust and dissatisfaction.

  • Cumulative negative impact on the business due to mistrust in marketing.

Strategies to Overcome Mistrust in Marketing:

  • View marketing as an embedded part of the business strategy rather than just an expense.

  • Distinguish between marketing expenses and investments; understand the qualitative value of branding and strategy.

  • Establish a partnership and collaboration with the marketing team; give them a seat at the table to understand business vision and objectives.

  • Stand in your own leadership; take responsibility for decisions and actions, including evaluating and improving marketing strategies.

  • Work on educating yourself about common challenges and misconceptions in marketing to make informed decisions.

  • Consider short-term expenses versus long-term investments in marketing efforts.


Connect with us on LinkedIn: ⁠⁠https://www.linkedin.com/company/cultiveightcomms⁠⁠

Find us on Instagram: ⁠⁠https://www.instagram.com/cultiveightcomms/⁠⁠

Visit our website: ⁠⁠https://www.cultiveightcommunications.com/⁠⁠

Download the freebie: ⁠⁠ https://www.cultiveightcommunications.com/competitive-marketing-guide⁠⁠


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Join me for a solo, off-the-cuff episode this week as I dive into some reflections from the past few weeks as I embark on my digital nomad journey and the importance of asking yourself what is REALLY important to you as you determine how to show up in your marketing. 


Common Challenges in Marketing:

  • Lack of understanding and awareness of what goes on behind marketing.

  • Marketing is a blend of art, science, business strategy, analytics, and psychology.

  • Unspoken challenges in marketing; difficulties in attributing marketing efforts to direct success and sales due to reliance on vanity metrics.

  • Challenges in measuring return on investment (ROI) in marketing efforts.

  • Business leaders' perception of marketing investments; viewing marketing spending solely as an expense rather than an investment in people's time and expertise.

  • Over-reliance on marketing and underestimating its role, leading to misalignment between marketing and other business functions.

  • Challenges arising from an over-reliance on marketing and an under-reliance on internal collaboration.

  • Double-sided challenges contributing to mistrust in marketing.

What Mistrust Looks Like in Business:

  • Questioning and doubting marketing results and strategies.

  • Sole focus on money spent in marketing without seeing the value or return on investment.

  • Shifts in strategy and branding due to perceived failures in marketing.

  • Revolving door of talent and strategies as a result of mistrust and dissatisfaction.

  • Cumulative negative impact on the business due to mistrust in marketing.

Strategies to Overcome Mistrust in Marketing:

  • View marketing as an embedded part of the business strategy rather than just an expense.

  • Distinguish between marketing expenses and investments; understand the qualitative value of branding and strategy.

  • Establish a partnership and collaboration with the marketing team; give them a seat at the table to understand business vision and objectives.

  • Stand in your own leadership; take responsibility for decisions and actions, including evaluating and improving marketing strategies.

  • Work on educating yourself about common challenges and misconceptions in marketing to make informed decisions.

  • Consider short-term expenses versus long-term investments in marketing efforts.


Connect with us on LinkedIn: ⁠⁠https://www.linkedin.com/company/cultiveightcomms⁠⁠

Find us on Instagram: ⁠⁠https://www.instagram.com/cultiveightcomms/⁠⁠

Visit our website: ⁠⁠https://www.cultiveightcommunications.com/⁠⁠

Download the freebie: ⁠⁠ https://www.cultiveightcommunications.com/competitive-marketing-guide⁠⁠


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Thu, 22 Feb 2024 15:58:27 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/how-your-mistrust-of-marketing-is-hurting-your-business Caroline Crawford false business,marketing,brand strategy,business strategy,marketing expert,brand marketing,marketing insights 35:01 full Join me for a solo, off-the-cuff episode this week as I dive into some reflections from the past few weeks as I embark on my digital nomad journey and the importance of asking yourself what is REALLY important to you as you determine how to show up in... Caroline Crawford false The Future of SEO with Jade Pruett 1e32b896-d02f-4e5d-a80f-81794d109fa9 Welcome to another insightful episode where we delve into the journey of Jade Pruett, founder of HelloSEO, HelloSEO is a boutique SEO agency specializing in small businesses and startups.In this episode, Jade discusses the evolution of SEO - a critical piece of a brand's marketing strategy. In her eight years of SEO experience, she has worked with major brands including CNN, Business Insider, and leaders in the semiconductor industry.

Jade shares her insights on some stigmas with working with SEO agencies, how she's set her own path, and how accessible SEO can be to businesses of all sizes.

Key Takeaways:

  • How SEO is constantly evolving and how to adapt to changes
  • Why transparency and education in SEO is imperative for small business owners
  • Ways complex SEO concepts can be more accessible
  • Her experience of being a woman in a male-dominated industry
  • Experimenting with different marketing strategies


Helpful Resources:

  • Follow Jade Pruett:

Instagram: www.instagram.com/jadefromhelloseo

LinkedIn: linkedin.com/in/jade-pruett-helloseo

  • Learn more about HelloSEO: ⁠www.helloseo.com


Connect with us on LinkedIn: https://www.linkedin.com/in/ccrawford22/

Follow Caroline:

⁠⁠https://www.linkedin.com/company/cultiveightcomms⁠⁠

Find us on Instagram: ⁠⁠https://www.instagram.com/cultiveightcomms/⁠⁠

Visit our website: ⁠⁠https://www.cultiveightcommunications.com/


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Welcome to another insightful episode where we delve into the journey of Jade Pruett, founder of HelloSEO, HelloSEO is a boutique SEO agency specializing in small businesses and startups.In this episode, Jade discusses the evolution of SEO - a critical piece of a brand's marketing strategy. In her eight years of SEO experience, she has worked with major brands including CNN, Business Insider, and leaders in the semiconductor industry.

Jade shares her insights on some stigmas with working with SEO agencies, how she's set her own path, and how accessible SEO can be to businesses of all sizes.

Key Takeaways:

  • How SEO is constantly evolving and how to adapt to changes
  • Why transparency and education in SEO is imperative for small business owners
  • Ways complex SEO concepts can be more accessible
  • Her experience of being a woman in a male-dominated industry
  • Experimenting with different marketing strategies


Helpful Resources:

  • Follow Jade Pruett:

Instagram: www.instagram.com/jadefromhelloseo

LinkedIn: linkedin.com/in/jade-pruett-helloseo

  • Learn more about HelloSEO: ⁠www.helloseo.com


Connect with us on LinkedIn: https://www.linkedin.com/in/ccrawford22/

Follow Caroline:

⁠⁠https://www.linkedin.com/company/cultiveightcomms⁠⁠

Find us on Instagram: ⁠⁠https://www.instagram.com/cultiveightcomms/⁠⁠

Visit our website: ⁠⁠https://www.cultiveightcommunications.com/


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 07 Feb 2024 13:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/the-future-of-seo-with-jade-pruett Caroline Crawford false 59:24 full Welcome to another insightful episode where we delve into the journey of Jade Pruett, founder of HelloSEO, HelloSEO is a boutique SEO agency specializing in small businesses and startups. In this episode, Jade discusses the evolution of SEO - a critica... Caroline Crawford false Finding Sweet Success with Emily Harpel 39e1cb0a-7913-4ba5-a03d-0224165b4bf0 Welcome to another insightful episode where we delve into the journey of Emily Harpel, the innovative founder of Art of Sucre, luxury cotton candy brand that has given a chic upgrade to your favorite childhood treat. In this episode, Emily shares her journey from starting this business in 2016 when she noticed there was a hole in the market for a chic twist on a nostalgic treat, Cotton Candy.

Taking the money for her Wedding gifts Harpel purchased her first cotton candy machine and began spinning at events all around North East Ohio. Due to the pandemic in 2020, Art of Sucre transitioned into a CPG brand you see today. During the pivot, Emily took to TikTok growing her following to 1.3M followers, partnering with brands like American Girl, 818 Tequila, and Barbie, while growing her team from a one-woman show to 20 employees.


Key Takeaways:

  • How Art of Sucre redefined cotton candy from a traditional fair treat to a sophisticated, adult-friendly product.
  • Overcoming challenges with production and scaling the business

  • The importance of community and networking for entrepreneurs
  • How Emily leveraged social media platforms for brand growth and customer engagement
  • Strategies for scaling up and increasing demand


Helpful Resources:

  • Follow Art of Sucre:

https://www.instagram.com/artofsucre/⁠

https://www.facebook.com/artofsucre

https://www.tiktok.com/@artofsucre



Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/cultiveightcomms⁠

Find us on Instagram: ⁠https://www.instagram.com/cultiveightcomms/⁠

Visit our website: ⁠https://www.cultiveightcommunications.com/


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Welcome to another insightful episode where we delve into the journey of Emily Harpel, the innovative founder of Art of Sucre, luxury cotton candy brand that has given a chic upgrade to your favorite childhood treat. In this episode, Emily shares her journey from starting this business in 2016 when she noticed there was a hole in the market for a chic twist on a nostalgic treat, Cotton Candy.

Taking the money for her Wedding gifts Harpel purchased her first cotton candy machine and began spinning at events all around North East Ohio. Due to the pandemic in 2020, Art of Sucre transitioned into a CPG brand you see today. During the pivot, Emily took to TikTok growing her following to 1.3M followers, partnering with brands like American Girl, 818 Tequila, and Barbie, while growing her team from a one-woman show to 20 employees.


Key Takeaways:

  • How Art of Sucre redefined cotton candy from a traditional fair treat to a sophisticated, adult-friendly product.
  • Overcoming challenges with production and scaling the business

  • The importance of community and networking for entrepreneurs
  • How Emily leveraged social media platforms for brand growth and customer engagement
  • Strategies for scaling up and increasing demand


Helpful Resources:

  • Follow Art of Sucre:

https://www.instagram.com/artofsucre/⁠

https://www.facebook.com/artofsucre

https://www.tiktok.com/@artofsucre



Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/cultiveightcomms⁠

Find us on Instagram: ⁠https://www.instagram.com/cultiveightcomms/⁠

Visit our website: ⁠https://www.cultiveightcommunications.com/


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 31 Jan 2024 13:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/finding-sweet-success-with-emily-harpel Caroline Crawford false 54:06 full Welcome to another insightful episode where we delve into the journey of Emily Harpel, the innovative founder of Art of Sucre, luxury cotton candy brand that has given a chic upgrade to your favorite childhood treat. In this episode, Emily shares her j... Caroline Crawford false How You Can Amplify Your Expertise with April Lokar b3a44a84-6680-4647-bc0f-1e960cea4c67 Welcome to another insightful episode where we delve into the journey of April Lokar, the innovative founder of Semi Conventional, a platform dedicated to helping feminist entrepreneurs amplify their expertise with scalable offers.. In this episode, April shares her transformative career path, her motivations for starting her own business, and her unique approach to assisting feminist entrepreneurs.


Key Takeaways:

  • What it means to be semi-conventional and how April’s brand was born during the pandemic

  • Overcoming challenges with confidence and visibility
  • Understanding the concept of “Spoken Image” and how it helps business owners in marketing
  • Creating consistency in Social Media Marketing

  • How to find support in community in business


Helpful Resources:



Connect with us on LinkedIn: ⁠⁠https://www.linkedin.com/company/cultiveightcomms⁠⁠

Find us on Instagram: ⁠⁠https://www.instagram.com/cultiveightcomms/⁠⁠

Visit our website: ⁠⁠https://www.cultiveightcommunications.com/⁠


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Welcome to another insightful episode where we delve into the journey of April Lokar, the innovative founder of Semi Conventional, a platform dedicated to helping feminist entrepreneurs amplify their expertise with scalable offers.. In this episode, April shares her transformative career path, her motivations for starting her own business, and her unique approach to assisting feminist entrepreneurs.


Key Takeaways:

  • What it means to be semi-conventional and how April’s brand was born during the pandemic

  • Overcoming challenges with confidence and visibility
  • Understanding the concept of “Spoken Image” and how it helps business owners in marketing
  • Creating consistency in Social Media Marketing

  • How to find support in community in business


Helpful Resources:



Connect with us on LinkedIn: ⁠⁠https://www.linkedin.com/company/cultiveightcomms⁠⁠

Find us on Instagram: ⁠⁠https://www.instagram.com/cultiveightcomms/⁠⁠

Visit our website: ⁠⁠https://www.cultiveightcommunications.com/⁠


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Mon, 22 Jan 2024 16:43:33 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/how-you-can-amplify-your-expertise-with-april-lokar Caroline Crawford false 56:43 full Welcome to another insightful episode where we delve into the journey of April Lokar, the innovative founder of Semi Conventional, a platform dedicated to helping feminist entrepreneurs amplify their expertise with scalable offers.. In this episode, Ap... Caroline Crawford false Marketing Strategies for 2024 & New Year Reflections b229ffcc-9863-459b-9e0d-0edf3ed6357a Happy New Year! In the first episode of 2024, your host, Caroline Crawford, dives into the new year with reflection, gratitude, and practical marketing strategies for 2024.

As we bid farewell to 2023, we're taking a moment to express heartfelt gratitude to the dedicated listeners who have been on this journey since the podcast's inception.

This episode unveils upcoming changes to the podcast, promising even more valuable content for our listeners - aka YOU! Alongside guest episodes, the show will now feature targeted episodes with practical takeaways, designed to help you make real progress in your business and life. Listeners are encouraged to contribute ideas for future episodes, ensuring that the podcast remains a valuable resource tailored to their needs.

The Edge Effect's core mission of fostering communication and connections in the business world is at the forefront of these changes, making it an essential tool for anyone looking to thrive in the entrepreneurial landscape.

Episode Highlights:

  • Invaluable insights into crafting effective marketing strategies for the year ahead (08:48)
  • Performing a self audit of your marketing over the past year (09:27)
  • Defining business objectives vs marketing objectives (12:17)
  • Finding a delicate balance between guiding your audience toward action and waiting for them to take the initiative (18:53)
  • Practical tips for staying organized and planning content (23:51)


Helpful Resources:

  • Download the Free Guide: Cultiveight Your Competitve Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guide
  • Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com
  • Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/
  • Learn more about Cultiveight Communications: www.cultiveightcomms.com



As we head into this new year, we extend our sincerest gratitude once again and invites you to reach out with questions or ideas. It's a new year full of possibilities, and "The Edge Effect" is here to help you make the most of it.

Tune in, take notes, and embark on a journey of growth, connection, and success in 2024 with "The Edge Effect" podcast!


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Happy New Year! In the first episode of 2024, your host, Caroline Crawford, dives into the new year with reflection, gratitude, and practical marketing strategies for 2024.

As we bid farewell to 2023, we're taking a moment to express heartfelt gratitude to the dedicated listeners who have been on this journey since the podcast's inception.

This episode unveils upcoming changes to the podcast, promising even more valuable content for our listeners - aka YOU! Alongside guest episodes, the show will now feature targeted episodes with practical takeaways, designed to help you make real progress in your business and life. Listeners are encouraged to contribute ideas for future episodes, ensuring that the podcast remains a valuable resource tailored to their needs.

The Edge Effect's core mission of fostering communication and connections in the business world is at the forefront of these changes, making it an essential tool for anyone looking to thrive in the entrepreneurial landscape.

Episode Highlights:

  • Invaluable insights into crafting effective marketing strategies for the year ahead (08:48)
  • Performing a self audit of your marketing over the past year (09:27)
  • Defining business objectives vs marketing objectives (12:17)
  • Finding a delicate balance between guiding your audience toward action and waiting for them to take the initiative (18:53)
  • Practical tips for staying organized and planning content (23:51)


Helpful Resources:

  • Download the Free Guide: Cultiveight Your Competitve Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guide
  • Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com
  • Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/
  • Learn more about Cultiveight Communications: www.cultiveightcomms.com



As we head into this new year, we extend our sincerest gratitude once again and invites you to reach out with questions or ideas. It's a new year full of possibilities, and "The Edge Effect" is here to help you make the most of it.

Tune in, take notes, and embark on a journey of growth, connection, and success in 2024 with "The Edge Effect" podcast!


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 03 Jan 2024 13:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/marketing-strategies-for-2024-new-year-reflections Caroline Crawford false 28:58 full Happy New Year! In the first episode of 2024, your host, Caroline Crawford, dives into the new year with reflection, gratitude, and practical marketing strategies for 2024. As we bid farewell to 2023, we're taking a moment to express heartfelt gratitud... Caroline Crawford false Understanding The Marketing Dynamics of an Organization with Ryan Morgan 01dd3b50-cc9a-4561-b04d-0bec0a9456e7 In this episode of The Edge Effect podcast, I’m joined by Ryan Morgan, the founder of Swell Digital, a digital marketing consultancy that helps organizations make important decisions related to SEO and digital advertising. Ryan is the founder and instructor of The SEO Cohort, a cohort-based SEO training program for individuals. He is also the author of the book, “Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media,” which reached #1 best-seller status in multiple Amazon categories.

 

In this episode, you’ll learn:

  • How Ryan got into marketing. (01:15)

  • What excited Ryan most about digital marketing. (2:40)

  • The story behind the Swell Digital brand. (05:30)

  • Common dynamics in the organizational and agency world. (10:36)

  • Everything starts with organizational goals. (14:35)

  • Common threads to simplify in an organization’s marketing. (16:22)

  • Competing priorities is a huge killer of marketing. (19:50)

  • Taking marketing beyond posting on social media. (24:10)

  • The most successful relationships are bidirectional. (29:00)

  • Challenges on the agency side of the marketing world. (30:36)

  • The difference between generalists and specialists. (33:39)

  • Important things Ryan brought into Swell Digital that he had learned. (36:57)

  • The more you specialize, the more you can deliver high-quality service and outcomes. (41:10)

  • What SEO and digital advertising looks like. (43:10)

  • Applying your general knowledge and everything that you know about and putting them into SEO and digital advertising. (49:00)

  • How Ryan approaches his own marketing. (52:55)

  • Making sure your content is speaking to the ideal audience for each platform and the subject matter is in alignment with what you do. (59:00)

  • The most rewarding thing since starting Swell Digital. (01:00:00)

 

Website: https://swelldgtl.com/

LinkedIn: https://www.linkedin.com/in/ryanamorgan/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by Ryan Morgan, the founder of Swell Digital, a digital marketing consultancy that helps organizations make important decisions related to SEO and digital advertising. Ryan is the founder and instructor of The SEO Cohort, a cohort-based SEO training program for individuals. He is also the author of the book, “Double Your Website Traffic: A Step-By-Step Blueprint Using Content, SEO, PPC, and Social Media,” which reached #1 best-seller status in multiple Amazon categories.

 

In this episode, you’ll learn:

  • How Ryan got into marketing. (01:15)

  • What excited Ryan most about digital marketing. (2:40)

  • The story behind the Swell Digital brand. (05:30)

  • Common dynamics in the organizational and agency world. (10:36)

  • Everything starts with organizational goals. (14:35)

  • Common threads to simplify in an organization’s marketing. (16:22)

  • Competing priorities is a huge killer of marketing. (19:50)

  • Taking marketing beyond posting on social media. (24:10)

  • The most successful relationships are bidirectional. (29:00)

  • Challenges on the agency side of the marketing world. (30:36)

  • The difference between generalists and specialists. (33:39)

  • Important things Ryan brought into Swell Digital that he had learned. (36:57)

  • The more you specialize, the more you can deliver high-quality service and outcomes. (41:10)

  • What SEO and digital advertising looks like. (43:10)

  • Applying your general knowledge and everything that you know about and putting them into SEO and digital advertising. (49:00)

  • How Ryan approaches his own marketing. (52:55)

  • Making sure your content is speaking to the ideal audience for each platform and the subject matter is in alignment with what you do. (59:00)

  • The most rewarding thing since starting Swell Digital. (01:00:00)

 

Website: https://swelldgtl.com/

LinkedIn: https://www.linkedin.com/in/ryanamorgan/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 29 Nov 2023 10:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/understanding-the-marketing-dynamics-of-an-organization-with-ryan-morgan Caroline Crawford false 1:03:32 full In this episode of The Edge Effect podcast, I’m joined by Ryan Morgan, the founder of Swell Digital, a digital marketing consultancy that helps organizations make important decisions related to SEO and digital advertising. Ryan is the founder and instr... Caroline Crawford false Bringing an Authentic Image to Life Through Brand Photography with David Saggio 799eeb1a-42e6-4458-9e9d-0cf24defff84 In this episode of The Edge Effect podcast, I’m joined by David Saggio, the owner of David Saggio Photography, a photography studio focused on making people look their best for the world to see – a genuine look that brings to life the real you. David is a U.S. Army veteran, a trained photographer and paratrooper, as well as an internationally recognized headshot and portrait photographer. 

 

In this episode, you’ll learn:

  • David’s career path thus far. (01:17)

  • What it was like to be a photographer in the military. (03:40)

  • What David does in his photography business now. (06:24)

  • What the on-set process looks like with clients. (09:34)

  • The importance of going into detail and planning before the shoot. (12:19)

  • The benefit of investing in a high quality photographer. (15:55)

  • The strategic impact of visuals for a brand. (19:10)

  • Going beyond style to create an authentic brand shoot. (27:18)

  • Honoring the individualism of each person behind the team. (30:51)

  • The importance of being consistent and looking at your brand every few years. (37:40)

  • Why there is a stigma around capturing headshots. (39:44)

  • The standard of Peter Hurley and the Headshot Crew that has helped make David the expert he is today. (44:37)

  • Constantly growing, learning, and improving. (48:59)

  • How David Saggio Photography has evolved over the years. (50:08)

  • Recognizing where you want to put your efforts and shifting your marketing according to that. (55:22)

  • How David approaches his marketing with his brand being so personal. (1:00:19)

  • How he created some separation between himself as a person and his brand. (1:05:40)

  • Marketing is in the small details. (1:09:44)

  • How David’s marketing changed to attract a higher caliber audience. (1:11:24)

  • The importance of talking competitively about your relevance. (1:15:24)

  • The challenge of differentiating your photography from everything else out there. (1:17:29)

  • Not being afraid to ask for help. (1:20:29)

 

Website: www.davidsaggiophoto.com

 

Instagram handles: 

https://www.instagram.com/davidsaggio.photo/

https://www.instagram.com/foto_saggio/

https://www.instagram.com/autosaggio/

 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by David Saggio, the owner of David Saggio Photography, a photography studio focused on making people look their best for the world to see – a genuine look that brings to life the real you. David is a U.S. Army veteran, a trained photographer and paratrooper, as well as an internationally recognized headshot and portrait photographer. 

 

In this episode, you’ll learn:

  • David’s career path thus far. (01:17)

  • What it was like to be a photographer in the military. (03:40)

  • What David does in his photography business now. (06:24)

  • What the on-set process looks like with clients. (09:34)

  • The importance of going into detail and planning before the shoot. (12:19)

  • The benefit of investing in a high quality photographer. (15:55)

  • The strategic impact of visuals for a brand. (19:10)

  • Going beyond style to create an authentic brand shoot. (27:18)

  • Honoring the individualism of each person behind the team. (30:51)

  • The importance of being consistent and looking at your brand every few years. (37:40)

  • Why there is a stigma around capturing headshots. (39:44)

  • The standard of Peter Hurley and the Headshot Crew that has helped make David the expert he is today. (44:37)

  • Constantly growing, learning, and improving. (48:59)

  • How David Saggio Photography has evolved over the years. (50:08)

  • Recognizing where you want to put your efforts and shifting your marketing according to that. (55:22)

  • How David approaches his marketing with his brand being so personal. (1:00:19)

  • How he created some separation between himself as a person and his brand. (1:05:40)

  • Marketing is in the small details. (1:09:44)

  • How David’s marketing changed to attract a higher caliber audience. (1:11:24)

  • The importance of talking competitively about your relevance. (1:15:24)

  • The challenge of differentiating your photography from everything else out there. (1:17:29)

  • Not being afraid to ask for help. (1:20:29)

 

Website: www.davidsaggiophoto.com

 

Instagram handles: 

https://www.instagram.com/davidsaggio.photo/

https://www.instagram.com/foto_saggio/

https://www.instagram.com/autosaggio/

 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 22 Nov 2023 11:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/bringing-an-authentic-image-to-life-through-brand-photography-with-david-saggio Caroline Crawford false 1:23:57 full In this episode of The Edge Effect podcast, I’m joined by David Saggio, the owner of David Saggio Photography, a photography studio focused on making people look their best for the world to see – a genuine look that brings to life the real you. David i... Caroline Crawford false Transforming the Swag Industry with Meaningful and Beautiful Designs with Amanda Hofman 5fe9b769-e22c-4205-ad29-acc2d5310a5e In this episode of The Edge Effect podcast, I’m joined by Amanda Hofman, the Co-Founder and CEO of Go-To-Market, a branded merchandise studio that focuses on sustainable, beautiful design. They create custom print-on-demand swag shops for companies and brands of all sizes.

 

In this episode, you’ll learn:

  • Amanda’s career background before starting Go-To-Market. (01:17)

  • How Amanda knew that print-on-demand was her passion. (03:45)

  • How Amanda approached starting her two businesses differently. (05:31)

  • Making your kids your passion project, not your business. (09:05)

  • Being intentional about the money side of things early on is key. (12:12)

  • How Go-To-Market came to be and how the merchandise is created beautifully and sustainably. (13:28)

  • Offering choice in terms of swag is key. (16:25)

  • What makes a brand meaningful is how they make you feel. (18:30)

  • Disrupting the old way of doing swag. (24:55)

  • How they came up with the brand Go-To-Market. (25:25)

  • Why having opposite skill sets as your partner is so impactful. (28:00)

  • How they’ve implemented the brand beyond the logo over time. (31:50)

  • Amanda’s approach to marketing. (37:22)

  • It's okay to just do the things that you're good at if it's working. (41:28)

  • The most rewarding and challenging parts of business and entrepreneurship for Amanda. (49:37)

  • Biggest pieces of advice for business owners just getting started and establishing their brand. (53:10)

 

Website: http://www.gotomarket.studio

Instagram: http://www.instagram.com/gotomarketstudio

LinkedIn: https://www.linkedin.com/company/go-to-market-custom-branded-merchandise/

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by Amanda Hofman, the Co-Founder and CEO of Go-To-Market, a branded merchandise studio that focuses on sustainable, beautiful design. They create custom print-on-demand swag shops for companies and brands of all sizes.

 

In this episode, you’ll learn:

  • Amanda’s career background before starting Go-To-Market. (01:17)

  • How Amanda knew that print-on-demand was her passion. (03:45)

  • How Amanda approached starting her two businesses differently. (05:31)

  • Making your kids your passion project, not your business. (09:05)

  • Being intentional about the money side of things early on is key. (12:12)

  • How Go-To-Market came to be and how the merchandise is created beautifully and sustainably. (13:28)

  • Offering choice in terms of swag is key. (16:25)

  • What makes a brand meaningful is how they make you feel. (18:30)

  • Disrupting the old way of doing swag. (24:55)

  • How they came up with the brand Go-To-Market. (25:25)

  • Why having opposite skill sets as your partner is so impactful. (28:00)

  • How they’ve implemented the brand beyond the logo over time. (31:50)

  • Amanda’s approach to marketing. (37:22)

  • It's okay to just do the things that you're good at if it's working. (41:28)

  • The most rewarding and challenging parts of business and entrepreneurship for Amanda. (49:37)

  • Biggest pieces of advice for business owners just getting started and establishing their brand. (53:10)

 

Website: http://www.gotomarket.studio

Instagram: http://www.instagram.com/gotomarketstudio

LinkedIn: https://www.linkedin.com/company/go-to-market-custom-branded-merchandise/

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 15 Nov 2023 11:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/transforming-the-swag-industry-with-meaningful-and-beautiful-designs-with-amanda-hofman Caroline Crawford false 55:17 full In this episode of The Edge Effect podcast, I’m joined by Amanda Hofman, the Co-Founder and CEO of Go-To-Market, a branded merchandise studio that focuses on sustainable, beautiful design. They create custom print-on-demand swag shops for companies and... Caroline Crawford false Lessons from Going Viral with Tina Ramaci b451627a-b638-4d21-8017-011937573ae8 In this episode of The Edge Effect podcast, I’m joined by Tina Ramaci, the Founder of Tiny Knot Co, a woman and mom-owned brand that provides sustainable and comfortable baby apparel and accessories, while also making a positive impact on the environment and children facing hunger. In this episode, we dive into the lessons learned from going viral and what that means for Tina’s marketing going forward. 



In this episode, you’ll learn:

  • The origin story behind Tiny Knot Co. (01:08)

  • What the patent product development process of the baby bows looked like. (06:34)

  • The importance of market research. (09:52)

  • How Tina determined what her white space was with her brand. (12:16)

  • Why the patent was so important to Tina. (14:10)

  • The importance of exclusivity. (16:00)

  • How Tina’s background led her to what she’s doing now. (17:17)

  • How Tina came up with the Tiny Knot Co brand and idea. (19:33)

  • How Tina made the charitable cause they work with part of their overall brand. (25:03)

  • What happened when Tina went viral on TikTok. (29:44)

  • How Tina decided to choose the strategy of engaging with her community to learn what they wanted and needed. (34:56)

  • What her follower count was before going viral, when she first tried the engagement strategy. (37:12)

  • You have to have tough skin if you’re going to go viral and put yourself out there on social media. (43:14)

  • Finding the balance of being honest and finding a solution, without bashing others. (45:19)

  • Tina’s main marketing channels and how she’s building her email list. (48:28)

  • How Tina sees marketing trends when sales spike. (49:22)

  • Systems Tina has in place to stay consistent. (53:54)

  • Advice Tina has for those facing fears in business. (55:20)

  • The importance of starting lean and doing your own marketing first. (58:30)

 

Instagram: https://www.instagram.com/tinyknotco/  

Website: https://tinyknotco.com

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by Tina Ramaci, the Founder of Tiny Knot Co, a woman and mom-owned brand that provides sustainable and comfortable baby apparel and accessories, while also making a positive impact on the environment and children facing hunger. In this episode, we dive into the lessons learned from going viral and what that means for Tina’s marketing going forward. 



In this episode, you’ll learn:

  • The origin story behind Tiny Knot Co. (01:08)

  • What the patent product development process of the baby bows looked like. (06:34)

  • The importance of market research. (09:52)

  • How Tina determined what her white space was with her brand. (12:16)

  • Why the patent was so important to Tina. (14:10)

  • The importance of exclusivity. (16:00)

  • How Tina’s background led her to what she’s doing now. (17:17)

  • How Tina came up with the Tiny Knot Co brand and idea. (19:33)

  • How Tina made the charitable cause they work with part of their overall brand. (25:03)

  • What happened when Tina went viral on TikTok. (29:44)

  • How Tina decided to choose the strategy of engaging with her community to learn what they wanted and needed. (34:56)

  • What her follower count was before going viral, when she first tried the engagement strategy. (37:12)

  • You have to have tough skin if you’re going to go viral and put yourself out there on social media. (43:14)

  • Finding the balance of being honest and finding a solution, without bashing others. (45:19)

  • Tina’s main marketing channels and how she’s building her email list. (48:28)

  • How Tina sees marketing trends when sales spike. (49:22)

  • Systems Tina has in place to stay consistent. (53:54)

  • Advice Tina has for those facing fears in business. (55:20)

  • The importance of starting lean and doing your own marketing first. (58:30)

 

Instagram: https://www.instagram.com/tinyknotco/  

Website: https://tinyknotco.com

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 08 Nov 2023 10:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/lessons-from-going-viral-with-tina-ramaci Caroline Crawford false 1:02:51 full In this episode of The Edge Effect podcast, I’m joined by Tina Ramaci, the Founder of Tiny Knot Co, a woman and mom-owned brand that provides sustainable and comfortable baby apparel and accessories, while also making a positive impact on the environme... Caroline Crawford false What’s REALLY Important To You And How This Influences Your Marketing d7c846e8-53a5-4be5-8932-1a9e27f4d753 Join me for a solo, off-the-cuff episode this week as I dive into some reflections from the past few weeks as I embark on my digital nomad journey and the importance of asking yourself what is REALLY important to you as you determine how to show up in your marketing. 

 

In this episode, you’ll learn:

  • A little life update on my traveling journey and the challenges I’ve been facing in my own business. (02:26)

  • Something I see in myself and in my clients when it comes to marketing. (04:53)

  • How overcomplicating things makes marketing harder and how to find the balance. (06:20)

  • The beautiful combination of art and science that makes up marketing. (07:10)

  • How the resources you have on hand to help you with your marketing are really important. (09:19)

  • Cutting certain resources for the sake of cutting costs can hurt you in the end. (10:42)

  • The difference between cutting resources and intentionally allocating your time and energy to something else. (12:12)

  • Going back to what is most important to you when getting your marketing off the ground. (15:15)

  • Making it clear to your team what the expectations are and what they’re supposed to do. (18:43)

  • The power of giving it 3 months before pivoting. (19:53)

  • Reflecting on what’s going on for you to gain clarity moving forward. (22:22)

 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

Download the freebie: https://www.cultiveightcommunications.com/competitive-marketing-guide 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Join me for a solo, off-the-cuff episode this week as I dive into some reflections from the past few weeks as I embark on my digital nomad journey and the importance of asking yourself what is REALLY important to you as you determine how to show up in your marketing. 

 

In this episode, you’ll learn:

  • A little life update on my traveling journey and the challenges I’ve been facing in my own business. (02:26)

  • Something I see in myself and in my clients when it comes to marketing. (04:53)

  • How overcomplicating things makes marketing harder and how to find the balance. (06:20)

  • The beautiful combination of art and science that makes up marketing. (07:10)

  • How the resources you have on hand to help you with your marketing are really important. (09:19)

  • Cutting certain resources for the sake of cutting costs can hurt you in the end. (10:42)

  • The difference between cutting resources and intentionally allocating your time and energy to something else. (12:12)

  • Going back to what is most important to you when getting your marketing off the ground. (15:15)

  • Making it clear to your team what the expectations are and what they’re supposed to do. (18:43)

  • The power of giving it 3 months before pivoting. (19:53)

  • Reflecting on what’s going on for you to gain clarity moving forward. (22:22)

 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

Download the freebie: https://www.cultiveightcommunications.com/competitive-marketing-guide 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 01 Nov 2023 09:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/what-s-really-important-to-you-and-how-this-influences-your-marketing Caroline Crawford false 25:14 full Join me for a solo, off-the-cuff episode this week as I dive into some reflections from the past few weeks as I embark on my digital nomad journey and the importance of asking yourself what is REALLY important to you as you determine how to show up in... Caroline Crawford false Your 24/7 Sales Person with Kim Fischer ba466cdb-1b8e-44e3-a6e9-50b63607098a In this episode of The Edge Effect podcast, I’m joined by Kim Fischer, the Founder of 13 Emeralds Marketing, an SEO agency that helps businesses scale their lead generation by building SEO strategies for long-term growth. We dive into all things marketing, SEO, and the human story behind the 13 Emeralds Marketing brand. 

 

In this episode, you’ll learn:

  • What SEO really is and the different aspects of it. (01:50)

  • How Kim got into the SEO space and started 13 Emeralds Marketing. (03:55)

  • Disrupting the male-dominated SEO and tech industry. (06:49)

  • Taking the data and using it in creative ways to determine what people are searching for. (09:03)

  • Challenges and hesitations that Kim faces with clients when it comes to SEO. (09:30)

  • The problem with those who want to get quick results and go viral. (11:44)

  • How marketing is a long game, and SEO is even more so. (12:50)

  • How Kim helps clients see the bigger picture and long term goal. (13:40)

  • How SEO plays into other parts of marketing and the relationship with other platforms. (17:18)

  • The reaction process for changing trends. (21:52)

  • Why transparency and accessibility is such a core piece of Kim’s messaging. (23:57)

  • How core values play into messaging and SEO. (26:42)

  • Asking the important question of WHY you want to rank for certain topics. (31:36)

  • Doing things in your marketing because you truly want to and want to invest in them or because you feel like you should for SEO purposes. (34:36)

  • Kim’s evolution with SEO and marketing. (37:40)

  • How Kim developed content around the pain points of her audience. (42:40)

  • Where business owners should invest in SEO first, especially if they have a limited budget. (47:20)

  • The importance of keywords and how to get started with them. (49:10)

  • What to look for on your website in terms of SEO optimization. (51:44)

  • How Kim approaches her own social media and marketing and what works best. (53:43)

  • The biggest challenge Kim has faced so far. (55:52)

  • Where Kim sees the future of SEO going. (56:14)

 

LinkedIn: https://www.linkedin.com/in/kimberly-fischer/

Instagram: https://www.instagram.com/13emeraldsmarketing 

Website: https://13emeraldsmarketing.com/

 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by Kim Fischer, the Founder of 13 Emeralds Marketing, an SEO agency that helps businesses scale their lead generation by building SEO strategies for long-term growth. We dive into all things marketing, SEO, and the human story behind the 13 Emeralds Marketing brand. 

 

In this episode, you’ll learn:

  • What SEO really is and the different aspects of it. (01:50)

  • How Kim got into the SEO space and started 13 Emeralds Marketing. (03:55)

  • Disrupting the male-dominated SEO and tech industry. (06:49)

  • Taking the data and using it in creative ways to determine what people are searching for. (09:03)

  • Challenges and hesitations that Kim faces with clients when it comes to SEO. (09:30)

  • The problem with those who want to get quick results and go viral. (11:44)

  • How marketing is a long game, and SEO is even more so. (12:50)

  • How Kim helps clients see the bigger picture and long term goal. (13:40)

  • How SEO plays into other parts of marketing and the relationship with other platforms. (17:18)

  • The reaction process for changing trends. (21:52)

  • Why transparency and accessibility is such a core piece of Kim’s messaging. (23:57)

  • How core values play into messaging and SEO. (26:42)

  • Asking the important question of WHY you want to rank for certain topics. (31:36)

  • Doing things in your marketing because you truly want to and want to invest in them or because you feel like you should for SEO purposes. (34:36)

  • Kim’s evolution with SEO and marketing. (37:40)

  • How Kim developed content around the pain points of her audience. (42:40)

  • Where business owners should invest in SEO first, especially if they have a limited budget. (47:20)

  • The importance of keywords and how to get started with them. (49:10)

  • What to look for on your website in terms of SEO optimization. (51:44)

  • How Kim approaches her own social media and marketing and what works best. (53:43)

  • The biggest challenge Kim has faced so far. (55:52)

  • Where Kim sees the future of SEO going. (56:14)

 

LinkedIn: https://www.linkedin.com/in/kimberly-fischer/

Instagram: https://www.instagram.com/13emeraldsmarketing 

Website: https://13emeraldsmarketing.com/

 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 25 Oct 2023 09:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/your-24-7-sales-person-with-kim-fischer Caroline Crawford false 58:02 full In this episode of The Edge Effect podcast, I’m joined by Kim Fischer, the Founder of 13 Emeralds Marketing, an SEO agency that helps businesses scale their lead generation by building SEO strategies for long-term growth. We dive into all things market... Caroline Crawford false Finding Balance in Your Life with Charis Santilli d2a598ec-69c3-4f17-a6df-4f53a09c44d0 In this episode of The Edge Effect podcast, I’m joined by Charis Santilli, a Life Balance Coach, speaker, and owner of Charis Your Life who helps high achievers go from Busy to Balanced™ and find lasting inner satisfaction and peace of mind when their external accomplishments leave them unfulfilled. We dive into her origin story and the human story behind her incredible brand. 

 

In this episode, you’ll learn:

  • Charis’s origin story and how she transitioned to become a Life Balance Coach. (01:12)

  • How society rewards work addiction. (07:13)

  • Reconsidering her definition of success by working with a life coach. (09:48)

  • What her career path looked like, how marketing played a role, and how it evolved. (12:22)

  • The two frameworks of Charis’s training. (19:03)

  • How marketing something creates a new opportunity for others to connect with you. (23:14)

  • Deciding when it’s time to do things with your messaging and brand to get other people’s attention and emotional buy-in quickly versus when you need to do something different than the norm. (26:52)

  • How to break down fears of doing things in marketing that aren’t aligned or that you're not comfortable with. (30:08)

  • Balance isn’t about managing your time, but managing how you feel. (32:32)

  • Tweaking your message when sharing content across platforms to appeal to different audiences. (37:48)

  • Not straying too far from your brand and letting your personality shine through. (39:28)

  • Making things simple in your marketing. (45:07)

  • How long it took to build momentum and traction. (46:31)

  • Recommitting to what you have control over. (51:30)

  • The power of hidden momentum in marketing. (54:40)

 

Website: https://charisyourlife.com 

Get the free training: https://www.charisyourlife.com/video

Instagram: https://www.instagram.com/charisyourlife/ 

Facebook: https://charisyourlife.com/facebook 

LinkedIn: https://www.linkedin.com/in/charisyourlife/ 

YouTube: https://www.youtube.com/channel/UCctBlLUfrWWq4UHkA-Q8GSg 



Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by Charis Santilli, a Life Balance Coach, speaker, and owner of Charis Your Life who helps high achievers go from Busy to Balanced™ and find lasting inner satisfaction and peace of mind when their external accomplishments leave them unfulfilled. We dive into her origin story and the human story behind her incredible brand. 

 

In this episode, you’ll learn:

  • Charis’s origin story and how she transitioned to become a Life Balance Coach. (01:12)

  • How society rewards work addiction. (07:13)

  • Reconsidering her definition of success by working with a life coach. (09:48)

  • What her career path looked like, how marketing played a role, and how it evolved. (12:22)

  • The two frameworks of Charis’s training. (19:03)

  • How marketing something creates a new opportunity for others to connect with you. (23:14)

  • Deciding when it’s time to do things with your messaging and brand to get other people’s attention and emotional buy-in quickly versus when you need to do something different than the norm. (26:52)

  • How to break down fears of doing things in marketing that aren’t aligned or that you're not comfortable with. (30:08)

  • Balance isn’t about managing your time, but managing how you feel. (32:32)

  • Tweaking your message when sharing content across platforms to appeal to different audiences. (37:48)

  • Not straying too far from your brand and letting your personality shine through. (39:28)

  • Making things simple in your marketing. (45:07)

  • How long it took to build momentum and traction. (46:31)

  • Recommitting to what you have control over. (51:30)

  • The power of hidden momentum in marketing. (54:40)

 

Website: https://charisyourlife.com 

Get the free training: https://www.charisyourlife.com/video

Instagram: https://www.instagram.com/charisyourlife/ 

Facebook: https://charisyourlife.com/facebook 

LinkedIn: https://www.linkedin.com/in/charisyourlife/ 

YouTube: https://www.youtube.com/channel/UCctBlLUfrWWq4UHkA-Q8GSg 



Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 18 Oct 2023 10:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/finding-balance-in-your-life-with-charis-santilli Caroline Crawford false 1:00:17 full In this episode of The Edge Effect podcast, I’m joined by Charis Santilli, a Life Balance Coach, speaker, and owner of Charis Your Life who helps high achievers go from Busy to Balanced™ and find lasting inner satisfaction and peace of mind when their... Caroline Crawford false The Power of Female Stories with Caroline Malloy 87bcba69-05f4-463d-a46a-6b231f9599ed In this episode of The Edge Effect podcast, I’m joined by Caroline Malloy, a historian, Book Coach, and the owner of The Write Malloy. Caroline helps women who dream of writing non-fiction, but have been held back from success in the past. We dive into all things Book Coaching and how Caroline got so clear in her messaging and in who she helps. 

 

In this episode, you’ll learn:

  • What non-fiction writing really is from a Book Coaching standpoint. (00:47)

  • What inspires people to write in this non-fiction style. (02:31)

  • Why Caroline chose the medium of a book to focus on in her coaching. (03:58)

  • What a Book Coach is and what they do. (05:40)

  • Why Caroline chose to focus on helping women in the non-fiction space. (09:12)

  • Why it’s rare to see women sharing in these mediums and showing up as authorities. (11:40)

  • Overcoming imposter syndrome that is holding you back from writing a book. (15:09)

  • Remembering your story and why you are the authority. (18:00)

  • Caroline’s journey to finding her own authority as a coach. (19:08)

  • Going through the process of recognizing who you are meant to serve and narrowing your focus. (24:15)

  • Finding authenticity by tightening your messaging for your ideal client. (26:58)

  • Overcoming the fear of only speaking to a small group of people. (29:16)

  • Finding your unique authenticity in the book writing space. (35:00)

  • Holding onto your voice in book writing and in marketing. (37:47)

  • Bridging the gap from using your unique voice freely and getting too much in your head when writing. (39:10)

  • What Caroline has wanted to instill in The Write Malloy brand. (42:04)

  • Finding the limitations your audience may be feeling. (47:16)

  • The biggest challenges Caroline has faced in business. (48:48)

  • How being present is brand awareness. (50:32)

  • Caroline’s vision for The Write Malloy. (51:45)

  • Caroline’s advice for those who envision themselves writing a book. (53:40)

 

Instagram: https://www.instagram.com/thewritemalloy/

Facebook: https://www.facebook.com/thewritemalloy

Twitter: https://twitter.com/thewritemalloy

LinkedIn: https://www.linkedin.com/in/thewritemalloy

Website: https://thewritemalloy.com/

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by Caroline Malloy, a historian, Book Coach, and the owner of The Write Malloy. Caroline helps women who dream of writing non-fiction, but have been held back from success in the past. We dive into all things Book Coaching and how Caroline got so clear in her messaging and in who she helps. 

 

In this episode, you’ll learn:

  • What non-fiction writing really is from a Book Coaching standpoint. (00:47)

  • What inspires people to write in this non-fiction style. (02:31)

  • Why Caroline chose the medium of a book to focus on in her coaching. (03:58)

  • What a Book Coach is and what they do. (05:40)

  • Why Caroline chose to focus on helping women in the non-fiction space. (09:12)

  • Why it’s rare to see women sharing in these mediums and showing up as authorities. (11:40)

  • Overcoming imposter syndrome that is holding you back from writing a book. (15:09)

  • Remembering your story and why you are the authority. (18:00)

  • Caroline’s journey to finding her own authority as a coach. (19:08)

  • Going through the process of recognizing who you are meant to serve and narrowing your focus. (24:15)

  • Finding authenticity by tightening your messaging for your ideal client. (26:58)

  • Overcoming the fear of only speaking to a small group of people. (29:16)

  • Finding your unique authenticity in the book writing space. (35:00)

  • Holding onto your voice in book writing and in marketing. (37:47)

  • Bridging the gap from using your unique voice freely and getting too much in your head when writing. (39:10)

  • What Caroline has wanted to instill in The Write Malloy brand. (42:04)

  • Finding the limitations your audience may be feeling. (47:16)

  • The biggest challenges Caroline has faced in business. (48:48)

  • How being present is brand awareness. (50:32)

  • Caroline’s vision for The Write Malloy. (51:45)

  • Caroline’s advice for those who envision themselves writing a book. (53:40)

 

Instagram: https://www.instagram.com/thewritemalloy/

Facebook: https://www.facebook.com/thewritemalloy

Twitter: https://twitter.com/thewritemalloy

LinkedIn: https://www.linkedin.com/in/thewritemalloy

Website: https://thewritemalloy.com/

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 11 Oct 2023 10:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/the-power-of-female-stories-with-caroline-malloy Caroline Crawford false 56:30 full In this episode of The Edge Effect podcast, I’m joined by Caroline Malloy, a historian, Book Coach, and the owner of The Write Malloy. Caroline helps women who dream of writing non-fiction, but have been held back from success in the past. We dive into... Caroline Crawford false Embracing Your Wellness Journey to Increase Creativity with Alexa Hoffman a00b1fab-00ab-4097-9055-6e38fa37e5cd In this episode of The Edge Effect podcast, I’m joined by Alexa Hoffman, the founder of Alevan Botanica, a holistic company rooted in aromatherapy and Ayurveda. We dive into how she shifted from the career path of fashion design and how her yoga, meditation, and mindfulness practices led her to pivot her career and enter the wellness space. She shares more about the joys and challenges of running a direct to consumer business, embarking on finding wholesale partners, and doing her own marketing. 

 

In this episode, you’ll learn:

  • How Alexa transitioned from the design space to wellness. (00:34)

  • How Alexa has prevented potential burnout as a business owner. (02:34)

  • How Alevan Botanica came to be and how she infused her experience into it. (04:07)

  • How she got into creating custom products. (05:16)

  • The difference between her corporate role and current role as a business owner. (06:07)

  • How she incorporated her experience in her branding and messaging. (06:53)

  • The process of being a direct to consumer business and sharing what’s inside the products. (07:58)

  • How she's infused her core values in the messaging. (10:50)

  • Being clear and transparent about the products and benefits in the messaging. (12:01)

  • How the wellness industry has transformed and how that impacts consumers. (14:51)

  • A brand's responsibility in the wellness space and how Alevan Botanica approaches this. (16:13)

  • Creating community inside the brand and company. (18:41)

  • What works in terms of education and sharing knowledge in your marketing outside of the immersive experience. (20:53)

  • Using polls to create content that your audience wants to see. (23:04)

  • How Alexa worked through confidence challenges and showed up online. (27:20)

  • How Alexa chose her marketing channels and platforms and blocked out the pressure to do other things. (29:38)

  • Finding joy through marketing. (33:03)

  • Pinpointing sales made when there is growth in her marketing efforts. (34:05)

  • The personal journey of doing all of her own marketing and creating. (35:44)

  • The most challenging aspect of running her business. (37:21)

  • Testing different ways to make sure the messaging is clear. (38:40)

  • How the marketing shifts as she extends the business in other areas, like spas. (41:50)

  • Finding the right wholesale partners. (45:00)

  • How she tracks trends and uses that data to make decisions. (46:50)

  • The most positive aspect of this business experience. (49:00)

  •  

Instagram: www.instagram.com/alevanbotanica

Website: www.alevanbotanica.com

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by Alexa Hoffman, the founder of Alevan Botanica, a holistic company rooted in aromatherapy and Ayurveda. We dive into how she shifted from the career path of fashion design and how her yoga, meditation, and mindfulness practices led her to pivot her career and enter the wellness space. She shares more about the joys and challenges of running a direct to consumer business, embarking on finding wholesale partners, and doing her own marketing. 

 

In this episode, you’ll learn:

  • How Alexa transitioned from the design space to wellness. (00:34)

  • How Alexa has prevented potential burnout as a business owner. (02:34)

  • How Alevan Botanica came to be and how she infused her experience into it. (04:07)

  • How she got into creating custom products. (05:16)

  • The difference between her corporate role and current role as a business owner. (06:07)

  • How she incorporated her experience in her branding and messaging. (06:53)

  • The process of being a direct to consumer business and sharing what’s inside the products. (07:58)

  • How she's infused her core values in the messaging. (10:50)

  • Being clear and transparent about the products and benefits in the messaging. (12:01)

  • How the wellness industry has transformed and how that impacts consumers. (14:51)

  • A brand's responsibility in the wellness space and how Alevan Botanica approaches this. (16:13)

  • Creating community inside the brand and company. (18:41)

  • What works in terms of education and sharing knowledge in your marketing outside of the immersive experience. (20:53)

  • Using polls to create content that your audience wants to see. (23:04)

  • How Alexa worked through confidence challenges and showed up online. (27:20)

  • How Alexa chose her marketing channels and platforms and blocked out the pressure to do other things. (29:38)

  • Finding joy through marketing. (33:03)

  • Pinpointing sales made when there is growth in her marketing efforts. (34:05)

  • The personal journey of doing all of her own marketing and creating. (35:44)

  • The most challenging aspect of running her business. (37:21)

  • Testing different ways to make sure the messaging is clear. (38:40)

  • How the marketing shifts as she extends the business in other areas, like spas. (41:50)

  • Finding the right wholesale partners. (45:00)

  • How she tracks trends and uses that data to make decisions. (46:50)

  • The most positive aspect of this business experience. (49:00)

  •  

Instagram: www.instagram.com/alevanbotanica

Website: www.alevanbotanica.com

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 04 Oct 2023 10:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/embracing-your-wellness-journey-to-increase-creativity-with-alexa-hoffman Caroline Crawford false 53:13 full In this episode of The Edge Effect podcast, I’m joined by Alexa Hoffman, the founder of Alevan Botanica, a holistic company rooted in aromatherapy and Ayurveda. We dive into how she shifted from the career path of fashion design and how her yoga, medit... Caroline Crawford false Why You Should Stop Using Social Media in Your Marketing with Leslie Stevens bf3f4c25-ecaa-4205-8ecf-72f22c59c5ac In this episode of The Edge Effect podcast, I’m joined by Leslie Stevens, the CEO of The Cultivated Vision, a company that helps service-based entrepreneurs get consistent clients without the pressure to post on social media. We dive into all things social media and the unpopular opinion of why you should stop using social media in your marketing as your sole way to get clients. Leslie believes in the power of being an impact maker over an influencer to build a successful online business.  

 

In this episode, you’ll learn:

  • Leslie’s background in dietetics, branding, and marketing. (00:40)

  • How Leslie knew it was time to take the leap and shift into branding. (03:30)

  • Why she started teaching people that there’s another way to market and be successful outside of social media and influencing. (05:00)

  • Where Leslie started finding authentic connections outside of social media. (07:07)

  • The power of making strategic partnerships. (09:58)

  • How Leslie overcame the fear of putting herself out there as an introvert. (11:57)

  • Leslie’s Client Connection Method and how it works. (14:38)

  • The most important piece of the Client Connection Method. (19:02)

  • Building your confidence and not comparing yourself to others. (20:32)

  • Finding what feels natural for you in building connections. (21:01)

  • Building your business on a foundation that feels good and building from there. (22:39)

  • What the benefits of social media are and how you can use it in your business. (26:47)

  • Using social media in a different way, as a research tool and a way to connect. (29:17)

  • Using social media for brand awareness instead of just for conversions. (31:55)

  • Where Leslie sees The Cultivated Vision going in the future. (34:35)

  • The biggest challenges she’s faced along the way with her method. (37:57)

  • The most enjoyable part of building The Cultivated Vision. (40:20)

  • The biggest piece of advice for people just starting out and building connections. (41:57)

 

Connect with Leslie:

LinkedIn: https://www.linkedin.com/in/lesliestevens1/

Instagram: https://www.instagram.com/iamlesliestevens/

Facebook: https://www.facebook.com/llauck2/

YouTube: https://www.youtube.com/@thecultivatedvision

Website: https://thecultivatedvision.com/

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by Leslie Stevens, the CEO of The Cultivated Vision, a company that helps service-based entrepreneurs get consistent clients without the pressure to post on social media. We dive into all things social media and the unpopular opinion of why you should stop using social media in your marketing as your sole way to get clients. Leslie believes in the power of being an impact maker over an influencer to build a successful online business.  

 

In this episode, you’ll learn:

  • Leslie’s background in dietetics, branding, and marketing. (00:40)

  • How Leslie knew it was time to take the leap and shift into branding. (03:30)

  • Why she started teaching people that there’s another way to market and be successful outside of social media and influencing. (05:00)

  • Where Leslie started finding authentic connections outside of social media. (07:07)

  • The power of making strategic partnerships. (09:58)

  • How Leslie overcame the fear of putting herself out there as an introvert. (11:57)

  • Leslie’s Client Connection Method and how it works. (14:38)

  • The most important piece of the Client Connection Method. (19:02)

  • Building your confidence and not comparing yourself to others. (20:32)

  • Finding what feels natural for you in building connections. (21:01)

  • Building your business on a foundation that feels good and building from there. (22:39)

  • What the benefits of social media are and how you can use it in your business. (26:47)

  • Using social media in a different way, as a research tool and a way to connect. (29:17)

  • Using social media for brand awareness instead of just for conversions. (31:55)

  • Where Leslie sees The Cultivated Vision going in the future. (34:35)

  • The biggest challenges she’s faced along the way with her method. (37:57)

  • The most enjoyable part of building The Cultivated Vision. (40:20)

  • The biggest piece of advice for people just starting out and building connections. (41:57)

 

Connect with Leslie:

LinkedIn: https://www.linkedin.com/in/lesliestevens1/

Instagram: https://www.instagram.com/iamlesliestevens/

Facebook: https://www.facebook.com/llauck2/

YouTube: https://www.youtube.com/@thecultivatedvision

Website: https://thecultivatedvision.com/

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 27 Sep 2023 10:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/why-you-should-stop-using-social-media-in-your-marketing-with-leslie-stevens Caroline Crawford false 44:53 full In this episode of The Edge Effect podcast, I’m joined by Leslie Stevens, the CEO of The Cultivated Vision, a company that helps service-based entrepreneurs get consistent clients without the pressure to post on social media. We dive into all things so... Caroline Crawford false PART 2: Protecting Yourself Against Shady Business and Marketing Pitfalls with Krista Roubos 01fa4b44-17fa-4b6a-b7bf-fb2cf49a50b3 Welcome back to part 2 of my special, off the cuff episode of The Edge Effect podcast where I’m joined by Krista Roubos, the founder of Krista Roubos Marketing, a marketing agency for female founders. Today, we’re continuing our unhinged marketing conversation and shedding light on some overlooked areas and challenges that arise within marketing so you can determine the best way forward. We’re spilling it all, including how to protect yourself from shady business and marketing pitfalls and so much more. Be sure to tune into our first episode before diving in!

In this episode, you’ll learn:

  • Why marketing can’t be one single touchpoint. (01:32)

  • Acknowledging different touchpoints and maximizing them to get engagement. (02:30)

  • Tactics vs initiatives. (03:40)

  • Building a strategy for how you can attack using your system and tactics. (05:20)

  • The importance of setting a solid foundation for your marketing. (09:05)

  • Asking yourself what you have the capacity to sustain in your marketing efforts. (13:02)

  • Figuring out how to implement on your own until you’re ready to hire. (14:25)

  • What our role as marketing experts and agencies really is for business owners. (15:47)

  • The importance of the dynamic and communication between the client and marketing expert. (19:42)

  • What female founders are most often looking for in their relationship with a marketing expert. (21:17)

  • The importance of meeting the client where they’re at. (22:54)

  • Why feedback and pushback is a good thing. (24:32)

  • How marketing relies on collaboration. (25:57)

  • Creating an environment where women feel valued, respected, and welcomed. (30:08)

  • Where your brand comes into play in your marketing and how to create a realistic interpretation of what you’re bringing to the table. (34:17)

  • Finding your voice and leaning into it, because that’s what people will remember. (37:27)

  • How to actually describe a strategy, as it’s often an overused term. (40:47)

  • The many nuances that impact a strategy. (45:35)

  • An all-inclusive strategy for your business holds value for the long-term. (46:59)

  • Where to start when you are ready to start honing your marketing. (51:27)

Connect with Krista:

LinkedIn: https://www.linkedin.com/in/krista-roubos/

Instagram: https://www.instagram.com/kristaroubos/

Website: https://kristaroubos.com

 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Welcome back to part 2 of my special, off the cuff episode of The Edge Effect podcast where I’m joined by Krista Roubos, the founder of Krista Roubos Marketing, a marketing agency for female founders. Today, we’re continuing our unhinged marketing conversation and shedding light on some overlooked areas and challenges that arise within marketing so you can determine the best way forward. We’re spilling it all, including how to protect yourself from shady business and marketing pitfalls and so much more. Be sure to tune into our first episode before diving in!

In this episode, you’ll learn:

  • Why marketing can’t be one single touchpoint. (01:32)

  • Acknowledging different touchpoints and maximizing them to get engagement. (02:30)

  • Tactics vs initiatives. (03:40)

  • Building a strategy for how you can attack using your system and tactics. (05:20)

  • The importance of setting a solid foundation for your marketing. (09:05)

  • Asking yourself what you have the capacity to sustain in your marketing efforts. (13:02)

  • Figuring out how to implement on your own until you’re ready to hire. (14:25)

  • What our role as marketing experts and agencies really is for business owners. (15:47)

  • The importance of the dynamic and communication between the client and marketing expert. (19:42)

  • What female founders are most often looking for in their relationship with a marketing expert. (21:17)

  • The importance of meeting the client where they’re at. (22:54)

  • Why feedback and pushback is a good thing. (24:32)

  • How marketing relies on collaboration. (25:57)

  • Creating an environment where women feel valued, respected, and welcomed. (30:08)

  • Where your brand comes into play in your marketing and how to create a realistic interpretation of what you’re bringing to the table. (34:17)

  • Finding your voice and leaning into it, because that’s what people will remember. (37:27)

  • How to actually describe a strategy, as it’s often an overused term. (40:47)

  • The many nuances that impact a strategy. (45:35)

  • An all-inclusive strategy for your business holds value for the long-term. (46:59)

  • Where to start when you are ready to start honing your marketing. (51:27)

Connect with Krista:

LinkedIn: https://www.linkedin.com/in/krista-roubos/

Instagram: https://www.instagram.com/kristaroubos/

Website: https://kristaroubos.com

 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 20 Sep 2023 10:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/part-2-protecting-yourself-against-shady-business-and-marketing-pitfalls-with-krista-roubos Caroline Crawford false 53:19 full Welcome back to part 2 of my special, off the cuff episode of The Edge Effect podcast where I’m joined by Krista Roubos, the founder of Krista Roubos Marketing, a marketing agency for female founders. Today, we’re continuing our unhinged marketing conv... Caroline Crawford false PART 1: The Ugly Truth About Marketing with Krista Roubos 4c420fd4-a1b4-46eb-b933-478cc097b520 In this special episode of The Edge Effect podcast, I’m joined by Krista Roubos, the founder of Krista Roubos Marketing, a marketing agency for female founders. Today, we’re doing things a little different and going completely off the cuff as we dive into the ugly truths of marketing. We’re talking about it all… the good, bad, and everything in between. It’s our hope to shed some light on some of the overlooked areas and challenges that arise within marketing so you can determine the best way forward for your unique business. Stay tuned to next week’s episode to catch part 2 of our conversation!

 

In this episode, you’ll learn:

  • Krista’s career background and how she encourages women to be welcomed. (01:57)

  • How she created a marketing space where women are valued and encouraged. (08:07)

  • The difference between marketing to your audience and creating a brand for your audience. (11:58)

  • Why reversing the lens and looking at the brand from the customer’s perspective is the goal. (12:34)

  • How to know when you’ve really won with your marketing. (13:57)

  • How to cut through the noise and stand out online. (16:45)

  • Creating a space for people to go into with your brand. (20:35)

  • Many women’s experience of being talked down to and ignored in the business and marketing world. (25:14)

  • Switching the norms and solving the problems in the marketing world to create a different experience based on valuing the marketer. (27:36)

  • The problem of the “hush hush” marketing attitude. (29:27)

  • The lack of transparency in many marketing agencies. (35:04)

  • Presenting metrics in a way that your client will understand. (35:35)

  • How marketers often overcomplicate things. (38:32)

  • How many marketers talk a big numbers game, but lack accountability. (43:05)

  • Why marketing is difficult to attribute to direct sales. (44:15)

  • Why marketing that’s done well won’t have immediate returns. (46:35)

  • The cycle of marketing and how advertising works into it. (51:12)

  • How to track marketing when it’s composed of every single experience that a person has with your brand. (52:51)

 

Connect with Krista:

LinkedIn: https://www.linkedin.com/in/krista-roubos/

Instagram: https://www.instagram.com/kristaroubos/

Website: https://kristaroubos.com

 

Brand Example: Planet Fitness: The Genius of Target Marketing: https://www.youtube.com/watch?v=vzkQp9lWdWQ

 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this special episode of The Edge Effect podcast, I’m joined by Krista Roubos, the founder of Krista Roubos Marketing, a marketing agency for female founders. Today, we’re doing things a little different and going completely off the cuff as we dive into the ugly truths of marketing. We’re talking about it all… the good, bad, and everything in between. It’s our hope to shed some light on some of the overlooked areas and challenges that arise within marketing so you can determine the best way forward for your unique business. Stay tuned to next week’s episode to catch part 2 of our conversation!

 

In this episode, you’ll learn:

  • Krista’s career background and how she encourages women to be welcomed. (01:57)

  • How she created a marketing space where women are valued and encouraged. (08:07)

  • The difference between marketing to your audience and creating a brand for your audience. (11:58)

  • Why reversing the lens and looking at the brand from the customer’s perspective is the goal. (12:34)

  • How to know when you’ve really won with your marketing. (13:57)

  • How to cut through the noise and stand out online. (16:45)

  • Creating a space for people to go into with your brand. (20:35)

  • Many women’s experience of being talked down to and ignored in the business and marketing world. (25:14)

  • Switching the norms and solving the problems in the marketing world to create a different experience based on valuing the marketer. (27:36)

  • The problem of the “hush hush” marketing attitude. (29:27)

  • The lack of transparency in many marketing agencies. (35:04)

  • Presenting metrics in a way that your client will understand. (35:35)

  • How marketers often overcomplicate things. (38:32)

  • How many marketers talk a big numbers game, but lack accountability. (43:05)

  • Why marketing is difficult to attribute to direct sales. (44:15)

  • Why marketing that’s done well won’t have immediate returns. (46:35)

  • The cycle of marketing and how advertising works into it. (51:12)

  • How to track marketing when it’s composed of every single experience that a person has with your brand. (52:51)

 

Connect with Krista:

LinkedIn: https://www.linkedin.com/in/krista-roubos/

Instagram: https://www.instagram.com/kristaroubos/

Website: https://kristaroubos.com

 

Brand Example: Planet Fitness: The Genius of Target Marketing: https://www.youtube.com/watch?v=vzkQp9lWdWQ

 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 13 Sep 2023 10:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/part-1-the-ugly-truth-about-marketing-with-krista-roubos Caroline Crawford false 54:54 full In this special episode of The Edge Effect podcast, I’m joined by Krista Roubos, the founder of Krista Roubos Marketing, a marketing agency for female founders. Today, we’re doing things a little different and going completely off the cuff as we dive i... Caroline Crawford false Building a Brand and Community with Daniela Procopio fe98b1d4-cf8a-4e2e-b9b7-7ebc0c66d630 In this episode of The Edge Effect podcast, I’m joined by Daniela Procopio, the founder of Solma Tea, a brand new company that developed the first ready-to-drink lactation support beverage for moms on the go. We dive into the journey of Solma Tea, from idea to launch, and how Daniela is approaching marketing in this phase of the business. Daniela shares about the goal of building a community of moms supporting moms through Solma Tea. 

 

In this episode, you’ll learn:

  • The journey of conceptualizing the brand to launching it. (00:57)

  • The thought process throughout the 3 years of creating the product. (03:36)

  • Being patient, because things that are worth it take time. (04:45)

  • The specific brand, voice, tone, and style of Solma Tea. (05:52)

  • Instilling a sense of community in the brand. (07:23)

  • How Daniela landed on the name Solma Tea and how it was drawn from her personal inspiration. (08:10)

  • Daniela’s other business with her husband, Stove, Oven, and Grill. (12:14)

  • The challenges and epiphanies Daniela experienced launching two separate brands around the same time. (13:51)

  • How Daniela balances marketing both businesses. (15:38)

  • Learning how and when to outsource in the beginning of your business. (17:26)

  • How they prepared to soft launch Solma Tea and where they’re going now to build a marketing foundation. (23:07)

  • How Daniela describes a marketing foundation and what that groundwork looks like. (28:19)

  • The most challenging part of laying the business foundation. (30:33)

  • The journey in your business and the way that you communicate is your natural evolution. (33:54)

  • How the brand and idea for Solma Tea has evolved over time, but the core has remained the same. (35:27)

  • The connector between Solma Tea and Stove, Oven, Grill. (37:30)

  • The marketing strategies and tactics that are working for Daniela right now. (40:00)

  • What kind of content Daniela is strategizing right now. (41:23)

  • What marketing tactics have been the most challenging. (42:50)

  • Investing in SEO expert help, as it is an ongoing process. (43:45)

  • Daniela’s career background and how it led her to entrepreneurship. (46:57)

  • Where Daniela sees Solma Tea a year from now. (49:44)

 

If you’d like to support Solma Tea, you can use the code YAYMA to get 15% off your first order. 

 

Connect with Daniela:

LinkedIn: https://www.linkedin.com/in/danielaprocopio/ 

Instagram: www.instagram.com/solmatea 

Website: https://solmatea.com/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by Daniela Procopio, the founder of Solma Tea, a brand new company that developed the first ready-to-drink lactation support beverage for moms on the go. We dive into the journey of Solma Tea, from idea to launch, and how Daniela is approaching marketing in this phase of the business. Daniela shares about the goal of building a community of moms supporting moms through Solma Tea. 

 

In this episode, you’ll learn:

  • The journey of conceptualizing the brand to launching it. (00:57)

  • The thought process throughout the 3 years of creating the product. (03:36)

  • Being patient, because things that are worth it take time. (04:45)

  • The specific brand, voice, tone, and style of Solma Tea. (05:52)

  • Instilling a sense of community in the brand. (07:23)

  • How Daniela landed on the name Solma Tea and how it was drawn from her personal inspiration. (08:10)

  • Daniela’s other business with her husband, Stove, Oven, and Grill. (12:14)

  • The challenges and epiphanies Daniela experienced launching two separate brands around the same time. (13:51)

  • How Daniela balances marketing both businesses. (15:38)

  • Learning how and when to outsource in the beginning of your business. (17:26)

  • How they prepared to soft launch Solma Tea and where they’re going now to build a marketing foundation. (23:07)

  • How Daniela describes a marketing foundation and what that groundwork looks like. (28:19)

  • The most challenging part of laying the business foundation. (30:33)

  • The journey in your business and the way that you communicate is your natural evolution. (33:54)

  • How the brand and idea for Solma Tea has evolved over time, but the core has remained the same. (35:27)

  • The connector between Solma Tea and Stove, Oven, Grill. (37:30)

  • The marketing strategies and tactics that are working for Daniela right now. (40:00)

  • What kind of content Daniela is strategizing right now. (41:23)

  • What marketing tactics have been the most challenging. (42:50)

  • Investing in SEO expert help, as it is an ongoing process. (43:45)

  • Daniela’s career background and how it led her to entrepreneurship. (46:57)

  • Where Daniela sees Solma Tea a year from now. (49:44)

 

If you’d like to support Solma Tea, you can use the code YAYMA to get 15% off your first order. 

 

Connect with Daniela:

LinkedIn: https://www.linkedin.com/in/danielaprocopio/ 

Instagram: www.instagram.com/solmatea 

Website: https://solmatea.com/ 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 06 Sep 2023 14:59:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/building-a-brand-and-community-with-daniela-procopio Caroline Crawford false 55:26 full In this episode of The Edge Effect podcast, I’m joined by Daniela Procopio, the founder of Solma Tea, a brand new company that developed the first ready-to-drink lactation support beverage for moms on the go. We dive into the journey of Solma Tea, from... Caroline Crawford false Developing Brand Systems with Devin Lee b4b1dcdf-dabf-48ef-bfe0-dabfe00ae01b In this episode of The Edge Effect podcast, I’m joined by Devin Lee, a bespoke systems strategist for growing businesses and visionary business owners. We dive into how critical systems are in your business and what systems truly are. She shares more about the evolution of her business and how she went from professional organizer to virtual assistant to OBM and bespoke systems strategist. Devin shares a behind-the-scenes look at her own marketing system and how she repurposes content along with some of her favorite tools. 

 

In this episode, you’ll learn:

  • Devin's journey and how she got into bespoke systems strategy. (00:56)

  • What it means to be a systems strategist and why systems are important. (03:23)

  • The importance of having a system for your marketing when new leads come in. (05:35)

  • How systems create predictability, accountability, and save time and stress for everyone involved. (06:21)

  • Devin’s favorite part of systems strategy - creative problem solving. (09:17)

  • What happens when you implement a system and the needle doesn’t move. (13:04)

  • No matter what systems you have, marketing is still going to be vulnerable. (15:26)

  • Doing what you enjoy doing and what is realistic for you in your marketing. (17:18)

  • The evolution of Devin’s personal marketing and marketing systems. (19:29)

  • Systems can’t always save you if you don’t enjoy what you’re doing. (24:56)

  • How Devin created a system for content repurposing. (26:03)

  • How to narrow your focus and determine what to post. (30:56)

  • Focusing on adding value, sharing what you love and are most passionate about, and making it fun. (35:03)

  • The importance of vibing with and having similar values with people. (37:32)

  • How Devin landed on her brand and infused her personality in it. (38:55)

  • Where Devin sees her business going in the future. (42:54)

  • Advice for new business owners and what they should reflect on and implement. (44:22)

  • What core pillars should be included in a marketing system. (46:41)

 

Connect with Devin:

LinkedIn: https://www.linkedin.com/in/devinleeostertag/

Instagram: https://www.instagram.com/devinleeobm/

TikTok: https://www.tiktok.com/@devinleeobm 

Facebook: https://www.facebook.com/DevinLeeOBM

Website: https://www.devinlee.com/

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by Devin Lee, a bespoke systems strategist for growing businesses and visionary business owners. We dive into how critical systems are in your business and what systems truly are. She shares more about the evolution of her business and how she went from professional organizer to virtual assistant to OBM and bespoke systems strategist. Devin shares a behind-the-scenes look at her own marketing system and how she repurposes content along with some of her favorite tools. 

 

In this episode, you’ll learn:

  • Devin's journey and how she got into bespoke systems strategy. (00:56)

  • What it means to be a systems strategist and why systems are important. (03:23)

  • The importance of having a system for your marketing when new leads come in. (05:35)

  • How systems create predictability, accountability, and save time and stress for everyone involved. (06:21)

  • Devin’s favorite part of systems strategy - creative problem solving. (09:17)

  • What happens when you implement a system and the needle doesn’t move. (13:04)

  • No matter what systems you have, marketing is still going to be vulnerable. (15:26)

  • Doing what you enjoy doing and what is realistic for you in your marketing. (17:18)

  • The evolution of Devin’s personal marketing and marketing systems. (19:29)

  • Systems can’t always save you if you don’t enjoy what you’re doing. (24:56)

  • How Devin created a system for content repurposing. (26:03)

  • How to narrow your focus and determine what to post. (30:56)

  • Focusing on adding value, sharing what you love and are most passionate about, and making it fun. (35:03)

  • The importance of vibing with and having similar values with people. (37:32)

  • How Devin landed on her brand and infused her personality in it. (38:55)

  • Where Devin sees her business going in the future. (42:54)

  • Advice for new business owners and what they should reflect on and implement. (44:22)

  • What core pillars should be included in a marketing system. (46:41)

 

Connect with Devin:

LinkedIn: https://www.linkedin.com/in/devinleeostertag/

Instagram: https://www.instagram.com/devinleeobm/

TikTok: https://www.tiktok.com/@devinleeobm 

Facebook: https://www.facebook.com/DevinLeeOBM

Website: https://www.devinlee.com/

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 30 Aug 2023 10:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/developing-brand-systems-with-devin-lee Caroline Crawford false 51:07 full In this episode of The Edge Effect podcast, I’m joined by Devin Lee, a bespoke systems strategist for growing businesses and visionary business owners. We dive into how critical systems are in your business and what systems truly are. She shares more a... Caroline Crawford false Finding Meaning in Luxury Marketing with Marlené P. Naicker abe26d14-16fd-4411-bfd7-7931328274ec In this episode of The Edge Effect podcast, I’m joined by Marlené P. Naicker, the Founder of MULDOONEYS, a Paris-based luxury brand that meets at the intersection of luxury, fashion, art, and technology. We dive into the story behind MULDOONEYS and the importance of bringing the history and story of each unique piece to life through storytelling and technology. Marlené’s unique approach to the concept of using brand theater in MULDOONEYS marketing is both innovative and inspiring. 

 

In this episode, you’ll learn:

  • What MULDOONEYS is and how it came to be. (00:49)

  • The goal of product storytelling. (04:55)

  • Why it’s important to have a hologram with blockchain and use it in your supply chain to validate where the raw materials come from. (06:09)

  • How she approached collaborators, retailers, and vendors. (08:32)

  • Pushing the boundaries of luxury and communicating the brand vision. (12:44)

  • How we’ve lost sight of who’s actually creating products. (14:44)

  • Connecting the dots between where the bag’s design was inspired, the supply chain, where the raw materials come from, their history and heritage, where it’s made, all the way to when you receive it, and into the metaverse. (17:38)

  • Giving customers a stake in what the future holds with the web through the authentication process of each bag. (20:14)

  • Transforming the experience and making the bag, the art, and each element come to life. (21:16)

  • The ancestral research and inspiration behind the handbag line. (26:14)

  • How to infuse the stories and history into the marketing of the bags. (32:49)

  • Giving consumers an immersive brand theater experience in their marketing. (35:13)

  • The evolution of MULDOONEYS. (38:29)

  • How MULDOONEYS was Marlené’s fail safe over the years and helped her find beauty in the toughest of times. (41:28)

  • Coming back to the heart of why you started. (46:30)

  • Finding meaning and connecting to the world through your creations. (47:48)

  • The future of MULDOONEYS and the vision for its expansion. (49:40)

  • Creating a universe where each aspect of the process is celebrated. (54:48)

  •  

Connect with Marlené:

LinkedIn: linkedin.com/in/marlenepnaicker

Instagram: instagram.com/maisonmuldooneys

Facebook: www.facebook.com/muldooneys

Website: www.muldooneys.com/

Find her book: https://www.amazon.com/Muldooneys-Me-Marlene-P-Naicker/dp/1548248274 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by Marlené P. Naicker, the Founder of MULDOONEYS, a Paris-based luxury brand that meets at the intersection of luxury, fashion, art, and technology. We dive into the story behind MULDOONEYS and the importance of bringing the history and story of each unique piece to life through storytelling and technology. Marlené’s unique approach to the concept of using brand theater in MULDOONEYS marketing is both innovative and inspiring. 

 

In this episode, you’ll learn:

  • What MULDOONEYS is and how it came to be. (00:49)

  • The goal of product storytelling. (04:55)

  • Why it’s important to have a hologram with blockchain and use it in your supply chain to validate where the raw materials come from. (06:09)

  • How she approached collaborators, retailers, and vendors. (08:32)

  • Pushing the boundaries of luxury and communicating the brand vision. (12:44)

  • How we’ve lost sight of who’s actually creating products. (14:44)

  • Connecting the dots between where the bag’s design was inspired, the supply chain, where the raw materials come from, their history and heritage, where it’s made, all the way to when you receive it, and into the metaverse. (17:38)

  • Giving customers a stake in what the future holds with the web through the authentication process of each bag. (20:14)

  • Transforming the experience and making the bag, the art, and each element come to life. (21:16)

  • The ancestral research and inspiration behind the handbag line. (26:14)

  • How to infuse the stories and history into the marketing of the bags. (32:49)

  • Giving consumers an immersive brand theater experience in their marketing. (35:13)

  • The evolution of MULDOONEYS. (38:29)

  • How MULDOONEYS was Marlené’s fail safe over the years and helped her find beauty in the toughest of times. (41:28)

  • Coming back to the heart of why you started. (46:30)

  • Finding meaning and connecting to the world through your creations. (47:48)

  • The future of MULDOONEYS and the vision for its expansion. (49:40)

  • Creating a universe where each aspect of the process is celebrated. (54:48)

  •  

Connect with Marlené:

LinkedIn: linkedin.com/in/marlenepnaicker

Instagram: instagram.com/maisonmuldooneys

Facebook: www.facebook.com/muldooneys

Website: www.muldooneys.com/

Find her book: https://www.amazon.com/Muldooneys-Me-Marlene-P-Naicker/dp/1548248274 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 23 Aug 2023 10:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/finding-meaning-in-luxury-marketing-with-marlene-p-naicker Caroline Crawford false 59:59 full In this episode of The Edge Effect podcast, I’m joined by Marlené P. Naicker, the Founder of MULDOONEYS, a Paris-based luxury brand that meets at the intersection of luxury, fashion, art, and technology. We dive into the story behind MULDOONEYS and the... Caroline Crawford false 3 Ways to Cultivate Your Competitive Edge & Why It Matters In Marketing 694ab7ed-7ad9-4a58-a7e1-84f1374645a8 Join me for a solo episode this week as we dive into what it really means to have a competitive edge and how to find it. One of the most important and fun parts of marketing is distilling who you are and how to best amplify your message by highlighting the human stories and experiences behind your brand. In this episode, I’m sharing 3 ways to pull out those golden nuggets and cultivate your competitive edge in your own business and marketing. 

In this episode, you’ll learn:

  • What it means to have a competitive edge and how you can cultivate it. (02:27)

  • What Cultiveight is truly about and what it stands for. (03:45)

  • The gap analysis workshop and why I take clients through this first. (06:09)

  • Understanding what clients are envisioning for their brand. (07:48)

  • Assessing competitors and what they’re doing well or differently. (08:11)

  • How to shift your mindset and cultivate a competitive edge. (09:23)

  • Why your competitive edge matters. (10:39)

  • Step zero: do an audit and take inventory of what you’re doing and what your competitors are doing well. (12:05)

  • Step one: find your golden nugget. (13:30)

  • Step two: identify your white space. (18:32)

  • Step three: choose your amplifiers. (22:17)

  • Understanding how each platform works and how people consume content. (23:41)

  • Determine your baseline for various channels. (25:03)

  • Understanding one of the most common challenges with marketing. (26:12)

  • The triangle of chaos. (27:46)

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com

Download the workbook: https://www.cultiveightcommunications.com/competitive-marketing-guide 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Join me for a solo episode this week as we dive into what it really means to have a competitive edge and how to find it. One of the most important and fun parts of marketing is distilling who you are and how to best amplify your message by highlighting the human stories and experiences behind your brand. In this episode, I’m sharing 3 ways to pull out those golden nuggets and cultivate your competitive edge in your own business and marketing. 

In this episode, you’ll learn:

  • What it means to have a competitive edge and how you can cultivate it. (02:27)

  • What Cultiveight is truly about and what it stands for. (03:45)

  • The gap analysis workshop and why I take clients through this first. (06:09)

  • Understanding what clients are envisioning for their brand. (07:48)

  • Assessing competitors and what they’re doing well or differently. (08:11)

  • How to shift your mindset and cultivate a competitive edge. (09:23)

  • Why your competitive edge matters. (10:39)

  • Step zero: do an audit and take inventory of what you’re doing and what your competitors are doing well. (12:05)

  • Step one: find your golden nugget. (13:30)

  • Step two: identify your white space. (18:32)

  • Step three: choose your amplifiers. (22:17)

  • Understanding how each platform works and how people consume content. (23:41)

  • Determine your baseline for various channels. (25:03)

  • Understanding one of the most common challenges with marketing. (26:12)

  • The triangle of chaos. (27:46)

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com

Download the workbook: https://www.cultiveightcommunications.com/competitive-marketing-guide 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 16 Aug 2023 10:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/3-ways-to-cultivate-your-competitive-edge-why-it-matters-in-marketing Caroline Crawford false 29:22 full Join me for a solo episode this week as we dive into what it really means to have a competitive edge and how to find it. One of the most important and fun parts of marketing is distilling who you are and how to best amplify your message by highlighting... Caroline Crawford false Electrifying Your Brand Strategy with Emily Paulsen dc89555f-9654-4d8b-8b84-a6723b630a00 In this episode of The Edge Effect podcast, I’m joined by Emily Paulsen, the CEO and founder of Electric Collab, a company that crafts comprehensive brands that are built to last. In this episode, we dive into Emily’s unique perspective on brand stories, brand marketing, the role that you have in your brand, and so much more! Emily shares her perspective on the importance of keeping your brand as the soul of what you do and using storytelling to connect to the human aspect of branding and bring people to your business. 

 

In this episode, you’ll learn:

  • Emily’s definition of a brand and how to articulate what your brand is. (01:02)

  • Your brand is a channel that you use to connect to your audience. (01:35)

  • The difference between a business and a brand. (03:20)

  • The most valuable part of building a brand. (10:12)

  • The biggest challenge in building a brand and sharing it. (12:39)

  • The importance of having an outside perspective on your brand and business. (14:49)

  • Reflecting on who you are and articulating what your brand stands for. (15:06)

  • The importance of understanding your ideal client. (18:24)

  • Amplifying your individuality and speaking your truth through your brand. (25:29)

  • Using your brand as a playbook in your business and marketing. (26:28)

  • The components of messaging and visual design in your brand. (28:40)

  • Emily’s past experiences with big brands and what she learned. (30:52)

  • Embracing the different angles of storytelling. (36:16)

  • Driving revenue back to the brand and the tie-in between sales and marketing. (38:39)

  • Why clarity is invaluable. (43:05)

  • What has worked in terms of marketing for the Electric Collab brand. (46:18)

  • Finding the balance of sharing the right things and infusing your personality in your brand and marketing. (51:15)

  • The role of vulnerability in your brand voice. (55:43)

  • Intentional stories build human connection. (57:00)

  • How to determine what to focus on first. (59:27)

 

Connect with Emily:

LinkedIn: https://www.linkedin.com/in/emily-paulsen-b2a03255/

Instagram: https://www.instagram.com/heyemilypaulsen/ 

Podcast: https://www.podchaser.com/podcasts/the-gem-club-1902487  

Website: https://www.electriccollab.com/ 

 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by Emily Paulsen, the CEO and founder of Electric Collab, a company that crafts comprehensive brands that are built to last. In this episode, we dive into Emily’s unique perspective on brand stories, brand marketing, the role that you have in your brand, and so much more! Emily shares her perspective on the importance of keeping your brand as the soul of what you do and using storytelling to connect to the human aspect of branding and bring people to your business. 

 

In this episode, you’ll learn:

  • Emily’s definition of a brand and how to articulate what your brand is. (01:02)

  • Your brand is a channel that you use to connect to your audience. (01:35)

  • The difference between a business and a brand. (03:20)

  • The most valuable part of building a brand. (10:12)

  • The biggest challenge in building a brand and sharing it. (12:39)

  • The importance of having an outside perspective on your brand and business. (14:49)

  • Reflecting on who you are and articulating what your brand stands for. (15:06)

  • The importance of understanding your ideal client. (18:24)

  • Amplifying your individuality and speaking your truth through your brand. (25:29)

  • Using your brand as a playbook in your business and marketing. (26:28)

  • The components of messaging and visual design in your brand. (28:40)

  • Emily’s past experiences with big brands and what she learned. (30:52)

  • Embracing the different angles of storytelling. (36:16)

  • Driving revenue back to the brand and the tie-in between sales and marketing. (38:39)

  • Why clarity is invaluable. (43:05)

  • What has worked in terms of marketing for the Electric Collab brand. (46:18)

  • Finding the balance of sharing the right things and infusing your personality in your brand and marketing. (51:15)

  • The role of vulnerability in your brand voice. (55:43)

  • Intentional stories build human connection. (57:00)

  • How to determine what to focus on first. (59:27)

 

Connect with Emily:

LinkedIn: https://www.linkedin.com/in/emily-paulsen-b2a03255/

Instagram: https://www.instagram.com/heyemilypaulsen/ 

Podcast: https://www.podchaser.com/podcasts/the-gem-club-1902487  

Website: https://www.electriccollab.com/ 

 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 09 Aug 2023 10:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/electrifying-your-brand-strategy-with-emily-paulsen Caroline Crawford false 1:05:02 full In this episode of The Edge Effect podcast, I’m joined by Emily Paulsen, the CEO and founder of Electric Collab, a company that crafts comprehensive brands that are built to last. In this episode, we dive into Emily’s unique perspective on brand storie... Caroline Crawford false Uncover Your Brand's Partytrick with Virginia Frischorn 86d72f7d-515e-407a-ab62-8c08e29d3119 In this episode of The Edge Effect podcast, I’m joined by Virginia Frischorn, the CEO and founder of Partytrick, a tech platform built to disrupt the event industry, helping to make planning and executing highly curated events accessible and convenient for everyone. We dive into the human story behind the brand and the brand essence of Partytrick. Virginia’s greatest passion is creating amazing experiences to elevate the everyday, which is exactly what Partytrick aims to do!

In this episode, you’ll learn:

  • How Virginia got into the events industry. (00:56)

  • How Virginia’s career has evolved over the years. (04:12)

  • The importance of preserving brand integrity. (07:59)

  • The three core competencies of events. (09:50)

  • How Partytrick came to be. (11:02)

  • What Partytrick is at its core. (12:17)

  • The inspiration and vision behind Partytrick’s branding and name. (16:48)

  • Navigating the tech platform and accessing content in Partytrick. (20:13)

  • Creating custom content for customers based on their needs. (21:34)

  • How Partytrick markets its unique experience and who they serve. (25:50)

  • What works when educating consumers on the product right now. (28:30)

  • What drew Virginia to specific marketing platforms. (29:40)

  • The cost of acquisition and using paid ads vs organic content. (30:59)

  • Being intentional in your marketing and touchpoints with a marketing strategy. (33:16)

  • Being strategic with the type of content on each platform. (35:29)

  • Virginia’s rollout plan for communicating the brand. (37:00)

  • How Virginia’s previous businesses impacted how Partytrick was rolled out. (39:10)

  • The most fun part of starting this new brand. ((40:45)

  • The most challenging part of launching and marketing Partytrick. (42:09)

  • The importance of listening to feedback and going where the market tells you. (43:44)

 

If you are inspired by this episode to create and host your own memorable events, you can check out Partytrick and get a 4-month free membership using the code CULTIVEIGHT, courtesy of Virginia and the Partytrick team. 

Connect with Virginia:

LinkedIn: https://www.linkedin.com/in/virginiatfrischkorn/

Instagram: https://www.instagram.com/partytrick/ 

Facebook: https://www.facebook.com/partytrickofficial 

Pinterest: https://www.pinterest.com/partytrick_ 

TikTok: https://www.tiktok.com/@partytrick_ 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by Virginia Frischorn, the CEO and founder of Partytrick, a tech platform built to disrupt the event industry, helping to make planning and executing highly curated events accessible and convenient for everyone. We dive into the human story behind the brand and the brand essence of Partytrick. Virginia’s greatest passion is creating amazing experiences to elevate the everyday, which is exactly what Partytrick aims to do!

In this episode, you’ll learn:

  • How Virginia got into the events industry. (00:56)

  • How Virginia’s career has evolved over the years. (04:12)

  • The importance of preserving brand integrity. (07:59)

  • The three core competencies of events. (09:50)

  • How Partytrick came to be. (11:02)

  • What Partytrick is at its core. (12:17)

  • The inspiration and vision behind Partytrick’s branding and name. (16:48)

  • Navigating the tech platform and accessing content in Partytrick. (20:13)

  • Creating custom content for customers based on their needs. (21:34)

  • How Partytrick markets its unique experience and who they serve. (25:50)

  • What works when educating consumers on the product right now. (28:30)

  • What drew Virginia to specific marketing platforms. (29:40)

  • The cost of acquisition and using paid ads vs organic content. (30:59)

  • Being intentional in your marketing and touchpoints with a marketing strategy. (33:16)

  • Being strategic with the type of content on each platform. (35:29)

  • Virginia’s rollout plan for communicating the brand. (37:00)

  • How Virginia’s previous businesses impacted how Partytrick was rolled out. (39:10)

  • The most fun part of starting this new brand. ((40:45)

  • The most challenging part of launching and marketing Partytrick. (42:09)

  • The importance of listening to feedback and going where the market tells you. (43:44)

 

If you are inspired by this episode to create and host your own memorable events, you can check out Partytrick and get a 4-month free membership using the code CULTIVEIGHT, courtesy of Virginia and the Partytrick team. 

Connect with Virginia:

LinkedIn: https://www.linkedin.com/in/virginiatfrischkorn/

Instagram: https://www.instagram.com/partytrick/ 

Facebook: https://www.facebook.com/partytrickofficial 

Pinterest: https://www.pinterest.com/partytrick_ 

TikTok: https://www.tiktok.com/@partytrick_ 

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 02 Aug 2023 11:00:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/uncover-your-brand-s-partytrick-with-virginia-frischorn Caroline Crawford false 46:34 full In this episode of The Edge Effect podcast, I’m joined by Virginia Frischorn, the CEO and founder of Partytrick, a tech platform built to disrupt the event industry, helping to make planning and executing highly curated events accessible and convenient... Caroline Crawford false Finding Your Edge with Functional Innovation and a Customer-First Mindset with Patti Harrison 6881d1f7-403c-4acc-b3c8-130f6a8a9daf In this episode of The Edge Effect podcast, I’m joined by the incredible Patti Harrison, the founder of Marcher Studios, a company that makes premium, beautiful and functional handbags and accessories designed to make life easier. We dive into Patti’s story, the impact that Marcher Studios makes, how Patti approaches marketing, the human story behind the brand, and so much more. 

In this episode, you’ll learn:

  • How Patti first got started in the fashion industry. (00:30)

  • Patti’s influence on the design of activewear. (02:05)

  • Influencing design through the lens of the consumer. (02:55)

  • How Patti connected with and started Marcher Studios. (04:36)

  • How Patti solved a problem for consumers by launching her business. (07:42)

  • How innovation came into play in the design process of the bags. (10:34)

  • What inspired Patti to take Marcher Studios to the next level in business. (14:11)

  • The parallels between the avatar of a marcher and Marcher Studios’ target audience. (17:43)

  • How a brand grows and evolves over time and how that impacts your messaging when connecting with your audience. (20:52)

  • What the real core of Marcher Studios is and how that influenced the process of making the product and creating the concept of the product. (25:41)

  • What inspired Patti to make sure that sustainability was a core value in the business. (29:59)

  • Why it was so important to include the value of sustainability in the messaging and DNA of the business and brand. (34:04)

  • The importance of community in the brand and messaging. (35:35)

  • Marketing approaches that have worked well for Patti in telling the brand story. (36:48)

  • The most unexpected thing Patti has faced since starting her brand. (41:33)

  • What the evolution of Marcher Studios looks like for the future and what their impact will look like on the handbag industry. (43:52)

  • One piece of advice from Patti for new business owners. (47:38)

Connect with Patti on LinkedIn: www.linkedin.com/in/patti-harrison-4466711/

Follow Patti on Instagram: www.instagram.com/pattikharrison/

Follow Patti on Facebook: www.facebook.com/patti.harrison.14

Visit Patti’s website: https://marcherstudio.com

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In this episode of The Edge Effect podcast, I’m joined by the incredible Patti Harrison, the founder of Marcher Studios, a company that makes premium, beautiful and functional handbags and accessories designed to make life easier. We dive into Patti’s story, the impact that Marcher Studios makes, how Patti approaches marketing, the human story behind the brand, and so much more. 

In this episode, you’ll learn:

  • How Patti first got started in the fashion industry. (00:30)

  • Patti’s influence on the design of activewear. (02:05)

  • Influencing design through the lens of the consumer. (02:55)

  • How Patti connected with and started Marcher Studios. (04:36)

  • How Patti solved a problem for consumers by launching her business. (07:42)

  • How innovation came into play in the design process of the bags. (10:34)

  • What inspired Patti to take Marcher Studios to the next level in business. (14:11)

  • The parallels between the avatar of a marcher and Marcher Studios’ target audience. (17:43)

  • How a brand grows and evolves over time and how that impacts your messaging when connecting with your audience. (20:52)

  • What the real core of Marcher Studios is and how that influenced the process of making the product and creating the concept of the product. (25:41)

  • What inspired Patti to make sure that sustainability was a core value in the business. (29:59)

  • Why it was so important to include the value of sustainability in the messaging and DNA of the business and brand. (34:04)

  • The importance of community in the brand and messaging. (35:35)

  • Marketing approaches that have worked well for Patti in telling the brand story. (36:48)

  • The most unexpected thing Patti has faced since starting her brand. (41:33)

  • What the evolution of Marcher Studios looks like for the future and what their impact will look like on the handbag industry. (43:52)

  • One piece of advice from Patti for new business owners. (47:38)

Connect with Patti on LinkedIn: www.linkedin.com/in/patti-harrison-4466711/

Follow Patti on Instagram: www.instagram.com/pattikharrison/

Follow Patti on Facebook: www.facebook.com/patti.harrison.14

Visit Patti’s website: https://marcherstudio.com

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 26 Jul 2023 19:07:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/finding-your-edge-with-functional-innovation-and-a-customer-first-mindset-with-patti-harrison Caroline Crawford false 49:34 full In this episode of The Edge Effect podcast, I’m joined by the incredible Patti Harrison, the founder of Marcher Studios, a company that makes premium, beautiful and functional handbags and accessories designed to make life easier. We dive into Patti’s... Caroline Crawford false Discovering Your Edge Effect. 47645fea-3081-4b22-b6ed-b0c02504ddc4 Welcome to the first episode of The Edge Effect podcast! I am so excited that you’re here and can’t wait to begin this journey with you. In today’s episode, we’re exploring what the edge effect is in your marketing, why it’s important, what we’re trying to accomplish with this idea in mind in our marketing, and what you can expect from this podcast.

In this episode, you’ll learn:

  • What to expect from The Edge Effect podcast and why you should tune in. (00:37)

  • How marketing fits into the edge effect. (01:57)

  • Everyone has a competitive edge effect, and that is your story. (03:24)

  • Marketing is adapting all of the channels and resources you have available and making them your own. (03:55)

  • Why we’ll be sharing stories of how others navigate the online landscape and their unique journeys. (04:54). 

  • Leaning into the female entrepreneur community. (06:27)

  • Why the edge effect is the evolution of your own story. (06:50)

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Welcome to the first episode of The Edge Effect podcast! I am so excited that you’re here and can’t wait to begin this journey with you. In today’s episode, we’re exploring what the edge effect is in your marketing, why it’s important, what we’re trying to accomplish with this idea in mind in our marketing, and what you can expect from this podcast.

In this episode, you’ll learn:

  • What to expect from The Edge Effect podcast and why you should tune in. (00:37)

  • How marketing fits into the edge effect. (01:57)

  • Everyone has a competitive edge effect, and that is your story. (03:24)

  • Marketing is adapting all of the channels and resources you have available and making them your own. (03:55)

  • Why we’ll be sharing stories of how others navigate the online landscape and their unique journeys. (04:54). 

  • Leaning into the female entrepreneur community. (06:27)

  • Why the edge effect is the evolution of your own story. (06:50)

Connect with us on LinkedIn: https://www.linkedin.com/company/cultiveightcomms

Find us on Instagram: https://www.instagram.com/cultiveightcomms/

Visit our website: https://www.cultiveightcommunications.com/

 


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 26 Jul 2023 19:01:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/discovering-your-edge-effect Caroline Crawford false 10:12 full Welcome to the first episode of The Edge Effect podcast! I am so excited that you’re here and can’t wait to begin this journey with you. In today’s episode, we’re exploring what the edge effect is in your marketing, why it’s important, what we’re tryin... Caroline Crawford false [TRAILER EPISODE] Introducing The Edge Effect f0727fad-1a3d-429b-bc6e-46c93307cafa In a world dominated by technology, content, and limited attention, it’s an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the transformative power of storytelling and embrace the human aspect of your brand in your marketing efforts. We believe that your story is the edge effect to unlocking genuine connection, engagement, and success. Join us each week for powerful conversations, inspiring interviews, storytelling, and business insights. Together, we can reshape the way you view marketing for good!


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> In a world dominated by technology, content, and limited attention, it’s an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the transformative power of storytelling and embrace the human aspect of your brand in your marketing efforts. We believe that your story is the edge effect to unlocking genuine connection, engagement, and success. Join us each week for powerful conversations, inspiring interviews, storytelling, and business insights. Together, we can reshape the way you view marketing for good!


Hosted on Ausha. See ausha.co/privacy-policy for more information.

]]> Wed, 26 Jul 2023 18:59:00 +0000 https://podcast.ausha.co/the-edge-effect-a-marketing-podcast/trailer-episode-introducing-the-edge-effect Caroline Crawford false 02:17 full In a world dominated by technology, content, and limited attention, it’s an ever-evolving challenge for businesses to cut through the noise and forge their own way forward in their marketing. The Edge Effect is dedicated to helping you tap into the tra... Caroline Crawford false